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Schema.org Structured Data; What Is It?

Today we're talking about Schema.org structured data and discussing what it is, and how it compares to microdata.

Schema.org Structured Data

Schema.org structured data: what is it? To help search engines better understand and display your page in SERPs, you can add tags from the Schema.org (commonly referred to as Schema) semantic language to your HTML.


As a consequence of the partnership between Google, Bing, Yandex, and Yahoo Schema.org, has been developed to assist you in giving the data that their search engines require to comprehend your material and deliver the best search results currently available on the search engine results page. By increasing the rich snippets that are shown below the page title, adding schema markup to your HTML enhances how your page appears in SERPs (search engine results page.)

Here are two examples to help explain.


As an illustration, the first search result example shown here has a star rating, and the second example has a date of publication. Schema can be used to add both of these. Not all results have rich snippets but will sometimes display either the meta description or other information chosen by Google. Use code to obtain the review rich snippet.


You can use Google’s Structured Data Markup Helper to create your own code:

The distinctions between structured data, microdata, and Schema.org

To increase the online visibility of your content, you can utilize structured data in HTML5, which combines a name with a value. In addition to being used with HTML5, microdata can be employed with structured data. The Schema.org initiative offers a specific list of accepted definitions for microdata tags.

Can Open Graph be replaced by Schema?

Facebook employs Open Graph markup to determine which picture and description to show. Schema, on the other hand, offers a much broader range of options. Although Open Graph and Schema may be used together, Open Graph cannot replace Schema.

Kinds of stuff that the Schema describes

You can mark up a variety of things with structured data, including products, events, and recipes. It is most frequently used to offer further details on the following:

  • Event
  • Person
  • Place
  • Organization
  • Product
  • Creative work

There are characteristics that can be used to describe products further for each category of information. For instance, depending on how thoroughly you wish to describe a “book,” which belongs to the category of “creative work,” it may have the characteristics “name” (title), “author,” “artist,” “isbn,” and more. The same is true for “events,” which might be anything from “businessevents” to “theaterevents.”


Google, Bing, Yahoo!, and Yandex all recognize Schema (and, in fact, the vocabulary is maintained). It’s unclear whether other search engines are modifying how they present search results using this markup.

Effect of structured data on rankings

Numerous studies and discussions have been conducted to determine whether structured data has an impact on rankings. There is currently no solid proof that this markup raises ranks. However, there are some signs that search results with richer snippets that are more comprehensive (such as those made using Schema) will have higher click-through rates. Try out schema markup to see how your audience reacts to the resultant rich snippets for the best results.

Schema integration with other structured data

RDFa and JSON-LD both permit the use of Schema, but it’s not supported by microformats.

In Closing

We hope that this article helped you understand Schema.org structured data.

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