How to SEO for YouTube
YouTube is one of the world’s most popular social media networks. YouTube had two billion monthly active users as of July 2020. In terms of content, 500 hours of video are added to YouTube every minute.
This number alone demonstrates the difficulty of ranking on YouTube searches. You may, however, improve your chances of appearing for the keywords you care about by learning SEO for YouTube, so you can optimize your videos and get them seen by more viewers.
Optimize Your YouTube Channel for SEO
Let’s look at the best strategies to optimize your YouTube channel for SEO:
1. Locate Keywords That Are Extremely Relevant
The importance of keyword research in YouTube SEO cannot be overstated. It aids in ensuring that your channel ranks first for relevant search queries.
Here are a few approaches to come up with a keyword list for your channel:
Suggestions from YouTube
Find words that are being searched by your target audience by using YouTube Suggest. Simply type a wide keyword into the search bar, and a selection of related inquiries will appear. For example, when I typed “search engine optimization,” YouTube suggested “search engine optimization tutorial,” “search engine optimization course,” and so on.
The next step is to add an asterisk (*) before your seed phrase to make your search query a “wildcard.” It adds a “postfix” to your search word. I modified the suggestions when I entered “*” before the previously searched term, and other keywords were among the new suggested keywords.
Make Use of a Tool
Keyword research tools on YouTube can make it simple to locate the best-performing keywords. TubeBuddy is one such service that delivers appropriate keywords to authors.
TubeBuddy provides a Chrome addon that aids in the discovery and analysis of keywords on YouTube. After you install the extension, the “search explorer” overlay will appear on the right side of the results page, displaying average monthly searches, competition level, related searches, and most used tags.
The keyword score of “poor” implies that targeting the term “search engine optimization” is a terrible idea because it is exceedingly competitive and difficult to rank for. Keywords in the “average” and “good” categories should be looked for.
2. Use copy-writing to create engaging and SEO-friendly content.
Copy-writing ensures that your material is both convincing and search engine optimized. If you want to boost the SEO of your YouTube videos, you’ll need to understand copy-writing. Copywriters for social media are dubbed “modern madmen.” Good copy-writing helps viewers connect with your video, which increases engagement and, most crucially, improves its ranking.
Here are the three most crucial areas where copy-writing can help you enhance your YouTube channel’s ranking:
- Making a script for a video, as previously stated, it is critical to provide closed captions in your videos so that YouTube can crawl them.
- Good copy-writing aids in the creation of an SEO-friendly script, increasing your chances of ranking.
- Write video descriptions that provide your audience and YouTube with more context.
- Creating enticing names that entice users to click.
3. Recognize search intent and create videos that reflect it.
The purpose of searching for something on YouTube is referred to as search intent. You’ll be able to better please your viewers and boost the average watch duration if you understand their search intent (a key YouTube SEO factor).
Figure Out What Your Search Purpose Is
Enter your search term and look over the top results. For example, I typed in “stock market analysis” and received the following results from YouTube. The word “how-to” appears in the top three results. It suggests that individuals are looking for a step-by-step guide on how to establish a business.
When you search for “best online business,” you’ll see that the majority of the top results are videos that are similar to listicles.
Search for numerous terms related to your channel’s topic and assess the top results. Remember the titles of the videos at the top so you can refer to them when selecting what kind of content to create for those keywords.
4. Look at the “What’s Next” section.
The “up next” area could be a goldmine for you when it comes to identifying and producing the perfect type of content for your channel.
On YouTube, type in your seed term, click the first few results, then look at the suggested videos.
If YouTube recommends a video, it’s for one of the following two reasons:
- The video appeals to a similar demographic.
- Many people are looking for information on that subject.
A person who is interested in the current video for any reason is likely to watch the suggested content.
You’ll get a better notion of the type of content YouTube prefers if you examine those videos. I would also suggest watching those videos. This will bring up a new collection of “up next” videos for you to watch.
For example, if you watched one of the suggested videos YouTube will give a new set of recommendations.
After a few iterations of this procedure, you’ll have a list of ideas for creating watchable content.
5. Consistently provide high-quality content.
YouTube is flooded with video creators, and in order to rank at the top, you must stand out. No matter how aggressively you execute YouTube SEO, if your material isn’t good, you won’t see any favorable outcomes (at least not for the long term).
However, there is no universally accepted definition of “excellent content.” It all relies on your target audience’s preferences and what’s currently ranking first for your target keywords.
Examine the top ten videos for the following:
- What aspects are they concerned with?
- What did they overlook?
- What is the duration of their video?
- What method are they using to describe the video?
Create a strategy for making a better video than the ones at the top. This should be a repeatable procedure. Your main goal is to cultivate a subscriber base and long-term relationships with your target audience. Then, make it a point to post high-quality information on a regular basis.
Each Video Should Be Optimized
6. Make sure each video you upload is optimized.
You can improve your chances of coming up first in relevant search queries by optimizing each video you publish. The following are the seven main aspects of video optimization:
- Closed captions
- End Screens
Let’s look at how you may make your video more appealing with each of these:
The click-through rate is directly influenced by the title of your video (CTR). It suggests that if you don’t put extra care into your title, the rest of your work could be for naught.
The title of your video should be:
- Concise and clear (to the point)
- Address the issues that your viewers are experiencing and provide a solution.
Also, organically include your primary keyword in the title.
Users are more likely to click on your video if the thumbnail is appealing. Your thumbnail should be a good match for your title. Here are two examples of search results for the term “healthy food.” The thumbnail for the first video reflects the same thing indicated in the title. The second, on the other hand, is made up of images of nutritious foods. Similar to the second video, you should develop a thumbnail that illustrates what the user can expect from the video.
YouTube uses the description to figure out what your video is about. The higher you rank, the better the platform understands it.
Here are four things you can do to make your description more effective:
- In the first 25 words, include target keywords (those you didn’t include in the title).
- Write a 250-word summary of the situation.
- Make sure your keyword occurs three to four times.
- Include terms from latent semantic indexing (LSI).
- Include links to additional videos on your channel that are related but don’t include more than seven.
Tags are another technique to give your video more context and improve its chances of ranking higher in search results. YouTube suggests that you use words that best describe your video.
Closed captions, often known as video transcripts, assist viewers in better understanding your material. Your audience could be from any country, and your language may not be their first language. Furthermore, YouTube can crawl your closed captions, so allowing them will almost certainly benefit you.
YouTube Cards can help you get more people to watch your video.
You can persuade users to take one of the following five steps:
- Another video to watch
- Go to a different YouTube channel
- Make a charitable donation to a non-profit organization.
- Take a poll.
- Go to an external website.
Cards appear in the video section at the upper right.
End screens, like cards, are designed to entice users to spend more time on YouTube. You can include links to videos you believe the viewer should see next. This boosts the amount of time spent on your YouTube channel as well as the amount of traffic it receives.
Make sure the videos you suggest at the conclusion are closely linked to your presentation topic.
It’s not as difficult as it appears to get your YouTube channel to the top of the search results. You can easily outrank your competitors using the strategies discussed in this article. It is, nonetheless, critical to publish high-quality content on a regular basis.
Remember that SEO for your YouTube videos is an ongoing effort.
Finding a competent SEO agency like PushLeads that specializes in SEO, will help you not only get more views on your YouTube videos, but we’ll help you increase subscribers and grow your audience. Contact PushLeads TODAY! We’d love to help you Be Visible & Grow!
Thank you for stopping by today! If you enjoyed this post, you may also like: Research Based Tips for Effective Video Marketing
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