Are you looking to get some high-quality backlinks and boost your site’s Google ranking?
This article contains seven effective link-building techniques that are currently in use.
Here are 7 professional SEO tips to get you there!
2021 Back Link Guide
Let’s get this party started!
SEO Tip #1 Get Links From News Sites and Blogs; Use Data
Let’s discuss how to use HARO to become a reporter’s source.
This is something you can absolutely do.
HARO links you with journalists who are already designing features.
What else do journalists do? Of course, they cover the news! And the news isn’t released on a set schedule, but as it’s breaking.
So if there’s breaking news in your niche, that’s a HUGE chance to get connections and mentions.
Here’s what to do:
- Keep an eye out for fresh mentions of your site’s key topics in the press.
Setting up a Google or BuzzSumo warning is the simplest way to do so.
Make an extra effort to reach out to reporters with added VALUE.
You’ll have to put in some effort if you want to get a connection from a news article.
You must add genuine value to the reporter.
Go to their CONTACT page, and just contact them…say, “I see you wrote about this, and I wrote about it as well.”
Btw, what are your methods for delivering value? Here are some suggestions:
- Give them a quote that includes personal industry knowledge. Be sure to include your credentials.
- Provide one-of-a-kind data or statistics.
- Provide a different perspective.
- Create a custom infographic or visual for them to use in their plot.
Whatever path you choose, one thing is critical.
You must act quickly.
Today’s newspaper will be recycled tomorrow. So, preferably, you can contact them the same day the news breaks.
Making a personal black book of journalists who cover your business is a good idea. Then, as soon as you see a story breaking, ping them. You could catch them when they’re still working on a piece for publication this way.
SEO Tip #2 The Skyscraper Technique
The Skyscraper Technique is a technique that allows you to scale a skyscraper.
Yes, skyscraper content is still my preferred method for generating high-quality backlinks.
I had some Skyscraper Content I posted from last year has already accumulated 2,460 backlinks:
What’s the best part? This method is extremely straightforward. In reality, it’s so easy that I can summarize it in just three steps:
- Look for a well-liked piece of content in your niche. Popularity equals a large number of backlinks.
- Make something even more amazing.
- Promote it as much as possible!
Here are some more pointers to help you scale this technique.
Popular Content is Easy to Find
Your first port of call should always be Google. If you do a search for a common keyword in your niche, it’s a safe bet that the page that comes up first will have backlinks supporting it.
But let’s say you’re not sure which subject would draw the most connections. Is it possible to eliminate the guesswork?
A report named “Best by ties” is available from Ahrefs and other connection analysis resources. This will show you which pages on a website are the most linked to. As an example, my Google Ranking Factors post has received links from over 5K domains!
So go to a competitor’s website and look for their most famous sites, and you’re good to go. It’s that easy.
Improve something (a LOT)
Have you come across a website dedicated to skyscraper content? This is fantastic. The following move is to make something even better. However, just making your page “a little” better won’t suffice.
You’ll have to make something a LOT better if you really want to pull in those links.
In reality, I try to make my skyscraper content 5-10 times better than the top page right now.
How should I go about doing it?
It’s easy. I try to figure out what’s lacking and fill in the blanks.
Here are some pro tip suggestions from my checklist:
- Is the subject covered in detail on the ranking page? If not, I’ll make certain I cover all it left out.
- Is there a lot of text on the ranking page? If that’s the case, I’ll include a plethora of high-resolution photos in my post to make it more visually appealing. (Make sure you keep the file size at a minimum so that you don’t slow down the upload speed.)
- Is there a video on the ranking page? If not, I’ll add one to mine. But in reality, I’m going to do it anyway.
- Is there a list of ten tips on the ranking page? Then I’ll add 20 more. Doubling is a good place to start.
- Is there a connection to relevant tools on the ranking page? If mine doesn’t, I’ll make sure it does.
I’ve yet to come across a page that I couldn’t tenfold with a little thought and some effort.
For example, I found a few months ago that the majority of posts about “how to get more YouTube subscribers” were absolutely terrible.
- They were written by people who did not have famous YouTube channels.
- They cited tactics, methods, and features that were no longer in use.
- There were no visuals to show you how to put each plan into action.
- They all rehashed the same old tactics.
As a result, I set out to make something much superior.
Unlike the other posts I saw, mine included:
- Examples of how I used the advice to expand my channel.
- New strategies that I didn’t see listed anywhere else.
- A lot of screenshots and visuals to help you appreciate the techniques (and use them.)
- Promote it to the hilt.
Reaching out to people who were mentioned in your content is a good place to start when it comes to content promotion.
Aside from that, here are a few more pointers:
- Contact everyone who has connected to your competitor’s website.
- Contact people who have left comments on your competitor’s website.
- Contact someone who has posted your competitor’s page on social media.
- Make contact with those who have connected to other pages in the top ten.
- Create a large prospect list and start connecting!
SEO Tip #3 Method of the Moving Man
Have you mastered “The Moving Man Method”?
Another way to get high-quality connections from old material is to repurpose it.
Instead of concentrating on companies that have closed or rebranded, we’ll use obsolete data this time.
What is the reason for this? Things alter, after all!
Here’s a very basic example.
Assume we had a page that listed the world’s most famous websites.
YouTube recently surpassed Facebook as the world’s second most popular website.
Guess what happened next? There were suddenly a TON of pages with outdated information:
To be exact, there were over 11,000 of them!
(and that’s just one of my questions)
As a result, we now have a great “in.”
We are able to:
- Contact all of the pages that have outdated information.
- Notify them that something has changed.
- While we’re at it, direct them to our own website!
Pro Tip: If anything in your industry has recently changed, use Google’s date feature to find articles written before the change.
SEO Tip #4 Increase Use of Effective Content Formats
I don’t like to rely on guesswork when it comes to creating content that will draw quality connections. You shouldn’t either.
There are a few tried-and-true content formats that people adore linking to:
- Posts in a List
- Questions and Answers
- Posts on “Why”
- Posts on “How to”
- Infographics (visual representations of information)
As a result, I suggest experimenting with a few different formats to see what works best for you.
Then go all out for those formats.
Combining two or more of these formats into one piece is a good idea. Hint: A list-formatted “How To” post or a “Why” post with an infographic or video will suffice.
SEO Tip #5 Link Building for Podcasts
I was looking at where one of the sites in my niche got their backlinks a few months ago.
And I found that going on podcasts accounted for a significant portion of their backlinks.
As a result, I made the decision to appear as a guest on as many podcasts as possible.
For the next year and a half, I was featured on over 50 podcasts.
And those spots resulted in a large number of backlinks.
How do you go about finding the right podcasts?
To begin, find a headshot of someone in your niche who frequently appears on podcasts. Then, using Google reverse image search, find their headshot. Then reach out to those podcasts and ask about being a guest on their show.
SEO Tip #6 Link Building on the Resource Page
What is a resource page’s purpose? To include links to other useful websites!
And that’s a link-building dream come true.
Here’s how you get started:
- Look for them.
- Make sure you have something worth linking to.
- Make contact.
I’ll tell you the truth, the most difficult part will most likely be finding them. But here are ten useful advanced Google searches:
- inurl:resources + “your keyword”
- inurl:links + “your keyword”
- inurl:recommended + “your keyword”
- “top websites” + “your keyword”
- “top sites” + “your keyword”
- “recommended websites” + “your keyword”
- “recommended resources” + “your keyword”
- “further reading” + “your keyword”
- “recommended reading” + “your keyword”
- “useful sites” + “your keyword”
Pro tip: If you flip this over, a well-curated, extremely helpful resource page on your own site can be an excellent source of quality links. You may also try contacting other resource pages and requesting that they connect to YOUR resource page.
SEO Tip #7 Brand Mentions
It’s a huge opportunity if anyone mentions your brand in an article but doesn’t include a connection.
All you have to do now is reach out!
Nine times out of ten, you’ll get a connection.
Setting up an alert for your brand name is something I suggest.
That way, you’ll be notified whenever your company is listed on the internet.
Pro tip: Do you have a trademarked strategy, such as “The Moving Man Method”? Set up a warning for that as well!
Building quality backlinks to your website does take some effort, but it makes all the difference when trying to rank well in Google and get more traffic.
LEARN MORE about what makes a quality BACKLINK here!
The simple truth is this, if your website isn’t generating leads, it’s not contributing to your business. These SEO Tips will provide better ROI than any other form of marketing.
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