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Should You Stop Doing SEO?

Inflation has become a concern for all enterprises across the world, leaving some business owners asking if they should stop doing SEO.

With Inflation on the Rise, Should You Stop Doing SEO?

Inflation has become a critical concern for practically all enterprises throughout the world for the first time in at least a decade.

Nobody knows how long the current inflation wave will endure, but a poll of economists conducted in the summer of 2021 suggested that it may last for years. More recently, the Federal Reserve of the United States suggested that the current wave of inflation may not be as “transitory” as previously thought.

So, how should business owners react?

The traditional reaction to inflation is to choose one of three unappealing options.

  • Business owners might irritate their customers by raising prices,
  • irritate their investors by decreasing margins, or
  • irritate almost everyone by cutting corners to save money.

When faced with this predicament,  most will opt to raise their rates and then look for creative ways to deal with the ensuing drama.

However, they fail to see that those three options are tactical relics from a bygone period, when business owners lacked the technology, data, and, in many cases, the idea to do anything bolder or more strategic.

Inflation will be different in 2022. Now we have market visibility and adaptability that they could only have dreamed of. Business owners now have access to much more data as well as more sophisticated tools for analyzing and transforming it into meaningful information for decision-making. It’s the perfect time for them to view inflation as a strategic opportunity rather than a tactical obstacle and to choose from a wider range of possibilities.

So, What About SEO?

seo

The most important thing to consider when it comes to any form of digital marketing is a high return on investment. SEO results can take time, but if you use the highest-quality plan, then eventually, there will be a good payoff. 62% of online traffic goes to the first Google result for each search; this implies higher income and ROI with increased exposure in searches- making it one of the biggest benefits for any business.

It’s all about exceeding expectations in digital marketing and SEO. From the websites you create to how quickly things happen, it’s critical for businesses of all sizes to ensure that their customers demand high-quality service when interacting with them online — regardless of platform or channel!

Marketing efforts do not always yield immediate results, particularly when it comes to search engine optimization. The process of updating a website in order to improve its ranking on the search results page, which usually takes 6 to 12 months for most clients, but it actually depends on the site and how difficult it is to make adjustments, which influences the timeframe for regaining those ranks.

Perhaps you’ve been wondering how long SEO takes to work and what would happen if a company suddenly stopped investing in it.

What is SEO (Search Engine Optimization) and Why is It Important?

SEO is a time-consuming procedure that entails making your website accessible to both users and search engines.

Search Engine Optimization (SEO)
On a variety of levels, improving your website’s SERP ranking is critical. Improving this will provide you with a lot of beneficial benefits, but one that leaps out to me as most essential is:

  • Increased traffic.
  • Increasing brand awareness.
  • Being more trustworthy.

Consumers often believe pages in the top ranking positions of the search results to be of high quality.

The job of a search engine is to provide answers to the most frequently asked inquiries on the internet. For example, if you search for “best haircuts 2022” on Google, you’ll get millions of results, but you’ll also need them arranged in a specific order so that customers can quickly locate what they’re searching for with just one click or tap.

Here Are Some Ranking Factors to Consider

 

Websites are ranked by search engines depending in part on how well they provide the best user experience.

The following are some of the top-ranking factors:

  • Having relevant content to the search query.
  • Having sites that load quickly.
  • Choosing the appropriate keywords.
  • Navigation has been improved.
  • Design that is mobile-friendly.
  • Design that is appealing to the eye.
  • A high click-through rate is desirable.
  • Content that is interesting to read.
  • Links to social media.
  • Meta descriptions that are good.
  • Link-building tactics, for example.

Search Engine Optimization & Users

The ability of search engines to rank content based on what consumers desire is improving. People nowadays have short attention spans, so even if it takes a few seconds longer to load, they will move on to something more relevant.

Your SEO strategy should be optimized for both search engines and users. It will not only help more people find your material, but it will also improve their overall experience on the website as they browse through pages of information looking for information that is especially relevant to them – not just any old link juice!

seo

SEO can take anything from a few weeks to months, depending on how appealing and engaging your website is for both visitors and search engines.

What if You Stop Doing SEO?

You may believe you lack the time or energy to optimize your website, but this is not the case. All you need is some motivation and inspiration, which we can provide.

The answer is complex, and there are numerous perspectives on it.

First and foremost, SEO is a never-ending process in the eyes of search engines.

As a result, if you stop doing SEO then all of your other digital marketing strategies may suffer as well.

While content marketing is vital for producing leads, it is ineffective if the user experience makes it difficult for consumers to access your material. In comparison, a high-quality website with engaging and useful sections, will help you produce more revenue.

Simply Put, SEO is Crucial

seo

SEO is a crucial element of any business plan, but you must know how to do it correctly for your organization. If you don’t need SEO and can get by with just social media, go ahead and skip this stage; whether or not you’ll see enough income increase is another story.

BE COMMITTED FOR THE LONG TERM
Patience and a smart approach are required if you want to see the effects of your SEO efforts. You’ll also need resources, such as time or money, to devote to long-term implementation — possibly with the assistance of a knowledgeable team.

In Closing

If you would like to get a FREE SEO Audit of your website, or need some professional help in increasing your online visibility, then CONTACT one of our experts at PushLeads, so we can help you Be Visible & Grow, even during times of inflation.

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