Google just released a new core change that is impacting SEO ranks for many businesses.
Find out the Newest SEO Trends for 2021
With 2020 finally behind us, we’d like to look forward to our success together, by helping you improve your position in the Google Search Results with a list of SEO trends for 2021.
1. Voice Search
As technology advances, voice search has grown increasingly vital. Amazon Alexa, Apple’s Siri, and Google Assistant are becoming increasingly popular. People’s searches on these gadgets are more conversational (because of the fact that they’re literally chatting). Long-tail and highly specialized keywords are frequently used. Someone might, for example, ask Siri, “Where are the greatest pizza shops around me?” Meanwhile, someone conducting a search will most likely use an abbreviated form of that phrase, such as “best pizza near me.”
2. Video Content
People would choose to watch a brief movie rather than read a long page of text. Because Google recognizes this, pages with video and supporting written material frequently appear on the first page of search results. It doesn’t guarantee that you’ll be on the first page if you use a video, but it doesn’t hurt. You’ll have to put in some effort to optimize your video content by using keywords that relate to the video’s and website’s topics.
3. Featured Snippets
Snippets with featured content have been present for around three years. Because the snippet will appear at the very top of Google Search results before pay-per-click (PPC) advertisements and organic results, those Featured Snippet spots are an excellent thing to shoot for. There’s simply no incentive for users to scroll down the page, if the featured snippet can answer their question. You’ll want to employ relevant keywords to try to get a highlighted snippet. You might also be interested in learning more about structured data, which helps Google figure out what your page is all about.
4. The Google E-A-T Principle
You may be familiar with Google’s E-A-T approach for producing high-quality content that aids in ranking. Expertise, authority, and trustworthiness are all represented by the letters E-A-T. This is especially true for businesses that fall within the YMYL (Your Money or Your Life) category. If you’re writing material for companies in the health or finance areas, keep E-A-T in mind. E-A-T, on the other hand, may not have as much of an impact if you’re producing content for a website that sells many types of matching pajamas.
However, there are a few things you can do to demonstrate that you have E-A-T. Creating multiple buyer personas can assist you in creating relevant content, and you want your material to be current. It can also aid in the development of more high-quality links and the acquisition of more reviews; if there are any sites in your field that people trust, attempt to obtain some positive feedback on them. If you manage a vacation property in Florida, for example, you might aim to collect some TripAdvisor ratings.
5. Long-Form Content
Long-form information, like the E-A-T concept, can assist you to demonstrate that you’re an authority on a subject. If users spend a lot of time reading your longer page, it means you’re providing high-quality, useful information. A blog post with 2,000 words (or more) is likely to rank higher than one with 1,000 words or less. However, those 2,000 words must be of the highest quality, and you must properly answer the topic posed by the site, as well as any connected queries.
6. Mobile Friendliness
Almost everyone has a smartphone these days, and many people don’t even own a computer. As a result, it’s understandable that Google prioritizes mobile-first indexing. You can use Google’s mobile-friendly test if you’re not sure how mobile-friendly your website is. You may also use Google Search Console to perform a mobile usability analysis.
You’re on the right track if you’ve already optimized your site for voice search using long-tailed keywords. However, you’ll almost certainly need to fix a few technical SEO concerns for mobile use. It’s also a good idea to check your pages on a mobile device to ensure that everything is loaded and working properly and that images on a page aren’t obscuring written text.
7. Local Search
In 2020, local SEO took a hit because more people are staying at home rather than going out and using their phones to find a nearby business. You may have noticed the Google advertising for “search near me” over the last few months. It shows individuals using “near me” searches to support local businesses. Google wants people’s search results to be relevant to them. Therefore it’s only natural that they support local SEO. Getting your website to appear in Local Pack snippets can help you rank higher in local searches. You’ll need a well-optimized Google My Business listing as well as a strong backlink profile to do this.
8. Brand Awareness Through Influencers
People nowadays are overwhelmed by the amount of content and marketing available online, and many are unsure where to turn. They’re looking for genuine guidance from people they can relate to. When you collaborate with an influencer, you can boost your traffic and visibility. However, you don’t want just any old influencer with a large following. It’s preferable to choose someone who has carved out a niche in your field and can build stronger bonds with your target audience.
We hope that these SEO trends for 2021 are useful to you. However, as we all know, SEO is a constantly changing field, so you’ll want to stay on top of the most recent changes.
Btw if you enjoyed this article you might want to READ about Some Simple Ways To Speed Up Your Website.
Best of luck!
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.