Here’s a glimpse into the SEO landscape as it ventures into a new phase and why it’s crucial to avoid becoming excessively engrossed in AI or search engines.
As a professional dedicated to SEO, it is challenging to integrate the terms “death” or “dying” and SEO in one context.
Nevertheless, here I am with this topic. I’m set to discuss what lies ahead in SEO, as foreboding as that sounds, based on historical experiences and current trends.
Change induces fear. In SEO, we’ve faced it before. However, one thing remains constant – internet users still need to locate our companies, brands, and clients on search engines.
Over time, we’ve observed direct answers, more noticeable ads, and various other factors lessen visibility and click-through rates from organic search results.
Still, we have yet to witness a worst-case scenario. The SEO sector has consistently adjusted and grown stronger.
What Does AI Mean for SEO?
Let’s get to the heart of the topic. Over the past few weeks, friends and colleagues have frequently questioned me about the relevance or existence of SEO amidst the surge of AI.
My consistent response has been that there’s a constant I don’t foresee fading away.
See also: Using AI for SEO in Content Creation.
Regardless of how search engines evolve or the specific source a person employs to obtain information, businesses, and brands will continue striving to be discovered by their audience.
This implies that a target audience seeking a brand connection exists, whether it’s on Google, an AI platform, or their refrigerator.
The intermediary could be a chatbot, AI, a connected gadget, a voice assistant, or a sentient robot in our household.
I’m keen on and thrilled about the potential for my agency, businesses, and a consumer.
Undoubtedly, we’ll see an array of spam and junk mixed in with the exciting new developments, and like any novelty, we’ll have to wait and observe a bit.
How to Utilize AI
Embrace it and exploit it! My team and I have incorporated it into our internal operations and are experimenting with its applications in SEO, digital marketing, web development, and more.
At a time when resources are declining and teams must maximize their creativity for clients, AI has been a godsend.
The way things operate currently, content quality remains paramount. We will observe more “good” content as AI generates more content.
However, it will quickly become commoditized. This implies there’s still space for “great” content and that greatness can prevail.
More specifically, if we’re using AI to create all of it, so is everyone else. What will it take to humanize it and ensure it aligns with our brand and resonates with our audiences?
While I’m not advocating for completely entrusting content strategy to AI, it can be an excellent research assistant, initial draft composer, etc. (And no, there’s no AI writing in this article. This is entirely original human content.)
In brief, experiment with it, utilize it, and at least comprehend its current capabilities and limitations as each new version is released. Don’t disregard it or avoid it.
What if People Stop Using Google?
Eventually, Google’s search engine and results product may diminish in importance as more consumers transition to AI sources for their information or as that information is presented to them.
A colleague and I recently discussed this, and I proposed that even if Google isn’t the main interface on mobile, desktop, or through voice search, it will still be a significant source for AI.
Another colleague, in a different conversation, stressed that Google possesses the most information, so despite initial disappointments, it might emerge as the frontrunner.
Regardless of the winning platform, the reality remains that consumers, businesses, and those seeking products, services, solutions, and answers will continue to be our focus as SEO experts.
We’re losing focus and touch if we’re overly fixated on search engines and not sufficiently on our target audiences. This has always been the case in SEO and will persist regardless.
What Should I Be Doing Right Now?
We should all persist in executing today’s effective strategies while watching the future. Maintain your robust technical, on-page, and off-page SEO.
Understand the SERP features and how they’re working for or against you. Implement a concrete strategy that’s objective and measurable. Commit to long-term SEO and provide the necessary resources.
Also, utilize AI for your organization, processes, and opportunities. Stay caught up.
However, pay attention to what’s currently driving you toward your goals. Don’t relinquish SEO.
While we might rebrand it in the future, SEO is still alive. It will persistently evolve and transform into what’s necessary.
People are still searching and seeking. Brands and organizations aspire to be discovered.
This fundamental principle is still the same even though the technology, routes, and methods might.
I’m in the trenches with you as my agency, PushLeads, focuses on SEO, and we’re not retreating.
Stay resilient, friends, and I eagerly anticipate embarking on this journey with you into the next frontier of SEO.
Read Next: Maximizing SEO with ChatGPT: The Importance of Mastering Prompts.
CLICK HERE to schedule your FREE consultation TODAY!
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
