Is it possible to rank a small website in search engines? Yes, but you have to be strategic. Find out what you can do here. It is not only possible but simple to rank a small website well in Google. The most significant challenge with small websites is that you’re limited in your ability to make an internal linking structure. It doesn’t mean you can’t do it — you just have to be strategic. In this article, we’re going to focus on a few key points of precisely what can be done to help you achieve high search rankings for a small website.
Ranking Small Websites
Check your competition. To be successful with SEO, you have to have a clear idea of how the market is split up and your competitors. Search the internet for competitors to see what they are doing. That will help you figure out what it takes to rank in the same niche or industry. This is important because if you have a number of competitors in that same industry, you will have to compete in the SERP (search engine results page) with other businesses trying to rank for the same keywords.
One of the most important things a small business can do for its website is to build links and relationships with other companies. Since larger firms tend to have a more extensive website, and a more comprehensive network of partners to tap into, they get higher visibility, more shares, and more links to their website in exchange. So how can you do this on a small website? One way is by looking to get on as many media pages as possible — preferably local ones. For instance, to get some good local news, you can link your website to the local Chambers of Commerce, local daily papers, and organizations. There are some specific places where local news tends to get published, such as organizations like the Human Rights Campaign.
Internal Linking Structure
When you rank in a search engine, it is imperative to link your page to other pages of your website. That way, each page you create has backlinks back to it from other pages. You want your site to look like a spider web of links. I once spent a couple of hours building a small landing page using a tool that would create a spider web structure to click on, to then get to the next page in my website. But when I clicked the first link in the series, it was an internal link that sent me to a dead page. That means I did everything right — I linked all the pages back to the original page. Because of how the page was designed, it didn’t appear in the search engine results, so I had to select another page to link back to, and that fixed the problem.
It is essential to research your competitors for keywords to find the keywords that you don’t already know. Be sure to identify the different types of popular websites with Google and optimize your SEO for them. To have an exact idea of what kinds of websites Google treats well and how to best rank for them, you need to have a Google Analytics account. You can use it to see what kind of traffic and advertising activity your website is getting. Google Analytics is a tool that lets you see the visitor history of your website. This gives you valuable insight into your website’s performance and allows you to make your website better for your visitors.
To get on that first page of the search results, it’s important to create a clean, minimal page with a fast load time. Smaller websites don’t have the same resources as larger sites do, and therefore, the small site is going to have higher load times. If a small website has 250 pages on their site, every page should load in around one second. Even if the page is two pages, you will still want it to load quickly. It would be best if you focused on optimizing your speed, as it can make or break your rankings.
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