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Trends in SEO That Are Dominating for 2022

We're focused on trends in SEO that have emerged, while monitoring and implementing the ones that are still bringing success from last year.

Trends in SEO

Businesses have recently become accutely aware of the importance of getting top organic search ranking on Google, and as a result our SEO agency has been busy. In the last twelve months 93% of internet users began each use of their device with a search engine query. Ranking high in organic search results is essential for any business or content promotion, and competition for top spots on the SERP can be intense.

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How can you even begin to be a front runner, if you don’t know what SEO trends are influential? New SEO trends are consistently taking the lead, while others disappear. Google’s algorithm changes frequently, so what may have worked last year won’t necessarily be effective this year. It takes steady tracking of essential website metrics, to know what SEO trends are effective.


We’re focused on trends in SEO for 2022 that have emerged, while monitoring and implementing the ones that are still bringing success from last year. 

We keep an eye on those that are growing in strength, and those that are no longer giving results based on our analysis of thousands of data points.

Let’s get right to it! Here are 10 Trends in SEO we’ve seen gaining traction so far in 2022.

Core Web Vitals

By 2023, Core Web Vitals will have become a more important ranking factor because it has been one in previous years. Google uses Core Web Vitals as a ranking factor to measure the quality of a website’s user experience.

The Core Web Vitals consist of three measurements of speed and interactivity: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). LCP measures how long it takes for the site’s most significant piece of content to load, while CLS reveals how many layout modifications the page has experienced over time. Because of this, you are improving your Core Web Vitals will significantly boost your search engine rankings.

E-A-T

E-A-T stands for expertise, authoritativeness, and trustworthiness, which is what Google assesses to determine whether a web page provides quality content. Search engine algorithms are constantly changing, so the quality of the material is also evolving. Following these fundamental guidelines will help you improve your E-A-T:

 

  • Provide your sources to people. Make people search for unique content that you create.
  • Make sure to include a bio that describes the author’s expertise.
  • Avoid auto-generated content, excessive advertisements, paid link campaigns, and overly “salesy” content.

People Also Ask

According to 48.4% of 2.5 million searches, the “People Also Ask” feature was the most popular. In order to rank better in search results, you need to answer frequently asked questions in your content. An expanded version of the ‘featured snippet’ is required. You can discover the right keywords your readers are searching for using a keyword tool and then use them in your content answers. Besides including the questions in your content’s H2, H3, and H4 headings, you may also want to include an FAQ section.

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Video

According to research, the video will account for 82% of all global IP traffic by the end of 2022, and it’s critical to have an SEO strategy that integrates video.

Build Quality Backlinks

Building authority through backlinks is still the dominant strategy in 2022, and I don’t envisage this changing anytime soon. What I have noticed, however, is that high-quality backlinks play a crucial role in determining how fast and far you rise the ladder. All backlinks are not equal. Quality takes precedence over quantity each year.

Long-Form Content

Longer content usually ranks better in the end, in my experience. Google, in particular, rewards high-quality content. While length does not impact content ranking directly, I believe longer content often does better. Google looks for various things in long-form content, including original research and analysis, depth, sourcing, and more.

AI Content

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Regarding SEO, AI content creation and optimization are becoming increasingly popular. Creating this content is quick and optimized for search engines. In addition to saving time, this strategy ensures highly optimized content. When we have to make a lot of content in a short amount of time, we often rely on AI. It’s still essential for humans to assess and edit AI-generated content to guarantee quality and originality. If you create content and add it to the final piece, you may be in Google’s doghouse, so keep that in mind.

Schema Markup

Google uses schema markup to create rich snippets on your website, which describe the page’s content. However, you can use Google’s Markup Helper to generate these snippets. Schema markup allows you to rank higher in search engine results pages (SERPs).


Using schema markup helps search engines better understand the content of your pages. Using schema markup to create rich snippets adds more information to your website and makes it more appealing to users.

Keep Content Fresh

This is one of the easiest things to do and is often neglected. You should go back through your content and make it more detailed, provide more text, and use better images.

Sites That Are Newer Have A Better Chance Of Ranking

Search engines are better at recognizing high-quality content on websites that provide a better experience. As a result, newer sites may rise in the rankings as long as they create high-quality content and operate an effective website. These are some significant SEO developments we’ve noticed early in 2022. To stay up to date on what’s and what isn’t working in SEO, you’ll want to develop a system for yourself.

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