Everyone enjoys getting something for nothing, which is why contests and giveaways are so popular. While you may always run such campaigns on your website, you may gain more attention if you organize giveaways on social media channels, where word spreads more easily. If you’ve never done a promotion like this before or haven’t had much luck with past tries, your trusted branding and marketing specialists here at Pushleads can get you started, with a few basic steps that are sure to boost interaction.
Identify Your Objectives
Working backwards is a wonderful method to figure out the best way to get from point A to point B, and having your goals set in stone from the start will guide every decision you make as you plan your social media giveaway campaign. You will benefit from using this type of promotion for a variety of reasons, including:
- Boosting your brand
- Building a following
- Increase the number of shares
- Bring new items or services to the public’s attention
- Increase sales
- Encourage engagement and collaboration
Knowing your priorities before you start planning might help you and your internet marketing partner come up with the finest strategies for increasing engagement. When it comes to building brand awareness vs generating sales or encouraging sharing, you’ll need completely different techniques.
Think about what you’re giving away and how it will benefit your business.
Make a List of Objectives
You have a few options for how you want to run your giveaway. For example, you may give a tier of rewards ranging from a high-value prize such as a trip or unique goods produced exclusively for your campaign, to brand gift certificates of various values or popular products, to low-cost, branded swag such as tote bags, t-shirts, and mugs. You may simply organize a contest to give away a couple of your newer products if you want to promote awareness of newer products.
Giving out products that are irrelevant to your brand is something you should avoid. For example, an all-expenses-paid vacation is a popular giveaway reward, but it must be appropriate for your brand. A vacation to Hawaii can be appropriate if you’re introducing a tropical-themed product, such as a new line of surfboards. If you’re trying to sell a waffle iron, for example, this isn’t the case. In this situation, a cooking class with a celebrity chef, or something else that more closely matches your subject or product, would be a better option.
Remember that, regardless of your other objectives, you must always aim to generate interest in your brand. A freebie that has nothing to do with your brand or products muddles the waters and may not appeal to your target market in the end.
Pick the Platform You Want to Focus On
Marketing has always been a confluence of concepts and media formats. Some advertisements are better suited for print medium, whereas others, for example, have a greater impact when broadcast. The same is true for social media promotions: you and your branding services agency must select the appropriate platform to maximize your campaign’s effectiveness.
You must recognize that different platforms resonate with different audience members for different reasons, and that understanding how these platforms work and how people use them is critical in determining how you’ll organize your giveaway and how to effectively exploit the platform’s particular features. Remember to check the promotional restrictions for Facebook, Instagram, YouTube, or whichever platform you like to be sure you’re staying within permitted bounds.
As It is Often Said, the Devil is In the Details
It’s time to hammer out a plan for how to conduct your promotion after you know what you’re giving away, which social media platform you’ll be using, and what your marketing and branding goals are. In a variety of ways, your internet marketing partner can contribute to the process.
First and foremost, there are logistical considerations to be made. You’ll need to figure up the rules, such as who qualifies, how people participate, how winners are determined, and when the event will take place, to name a few.
For your campaign, you’ll also need to develop a marketing strategy. Posting content during the contest to keep people interested, increase entries, and promote sharing to spread the news should all be part of your strategy. Finally, you’ll need to figure out how to announce the winners and distribute awards.
Creating and implementing social media giveaways requires a lot of planning, and you must pay attention to details or you risk confusing and frustrating your audience. You should have an easier time designing a plan, operating a streamlined contest, and attaining your goals with a successful social media giveaway campaign if you have a creative and professional branding and marketing agency like Pushleads on your side.
Thank you for stopping by today!
You might also enjoy reading: How to Traffic Potential Customers to Your Website Through Social Media
And if you need ANY help with your professional branding and marketing, CALL PushLeads TODAY for your FREE consultation!
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