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Using Relationships To Boost Your SEO Rankings

It's not enough to create great content; this post will demonstrate how to use word-topic-page relationships to improve your SEO ranking.

SEO Rankings

As search engines become more competent at processing language, linkages are becoming more critical in SEO. Semantic search is here to stay, so it is time to pay attention to connections and associations to produce high-quality SEO content. This post will demonstrate how to use word-topic-page relationships to improve your SEO.

It is possible to create higher-quality content by using entities in your content. Linking these pages, sections, and guides of your website together can help maximize connections to achieve fantastic outcomes. How can you begin?

Here are the terms to learn.

  • NLP (Natural Language Processing) is a branch of computer science that attempts to make machines as intelligent as humans in processing text and speech. It essentially refers to the process of understanding what words mean. Google uses NLP to understand our queries better and provide the best results.
  • Entities according to Google, an entity is a unique, well-defined thing or concept. By identifying and labeling these entities, search engines can understand their meaning based on their relationships with other entities.
  • Semantic search provides the user with the most relevant results by considering the underlying meaning of the query rather than simply matching words to the query. The search engine uses language and entity associations to grasp the intent of the query, as well as its context, to deliver relevant results.

What connects all these?


Excellent semantic search relies on NLP and entity understanding. Inaccurate labeling of entities, mainly if Google doesn’t grasp how we utilize and understand language accurately, might result in strange search outcomes.

The contextual cues provide the context to make these connections as humans. Google’s Hummingbird, BERT, and now MUM updates have all been working toward a more sophisticated semantic search over recent years. We learn these connections naturally because of the context in which we encounter them. AI must learn them based on context.

With everything else in mind, it’s time to consider the wide range of benefits that can be gained by using connections effectively.

1. Content – An excellent semantic search experience requires more than just well-chosen keywords. You must include the relevant entities and describe how they are connected.

  • What are the reasons for including entities in SEO content?

Google uses entities and their connections to determine meaning and context in any piece of written content. In other words, these entities and the connections between them are what connect them to other entities and concepts. All of these things and thoughts are related to one another.

Some of these connections are pretty strong, while others are weaker. Some entities are broadly utilized across the web in many different situations, while others are utilized sparingly in specific circumstances. Google’s knowledge graph recognizes these entities.

You can observe a well-known establishment like the Empire State Building’s knowledge graph panel, which includes basic information, address, operating hours, rush hours, customer reviews, and even current news. Semantic searching uses all these connections to decide which information is most relevant to a user’s query. This might help answer many individuals’ questions before they even ask them.

What does this mean for SEO Rankings?

The strength of an entity’s relationship to a query is critical if you want Google to display your content as one of the top results. This requires a thorough grasp of a topic and its entity connections.

How can I write better SEO content using relationships?

Considering which entities and relationships are essential in search is crucial for serving users’ queries. When we appreciate how crucial entities are, it’s simple to see why specifying which entities are associated with a topic is crucial. To create better content, you must thoroughly investigate the entities and connections.

There are likely thousands of terms, phrases, and entities pertinent to your subject. To be comprehensive, content on evolution would have to mention Charles Darwin, natural selection, humans, history, and ancestors, for example. You can see how many of these entities are related to the topic using Google’s image search. This is a relatively simple example to show the concept, and creating excellent content is much more complicated.


You should seek phrase matches in addition to partial matches when setting the context for your content using Phrase-Based Indexing. These related phrases aren’t discovered using traditional keyword research methods. Here’s how you can find the data you need to begin creating NLP-friendly content.

What are the steps to finding related entities and NLP keywords for my content?

Several tools can assist with this:

  • Semrush
  • SurferSEO
  • Frase
  • InLink-
  • Scalenu
  • Ryte

Using these tools is simple. You must set up an editor or project using your favorite keyword (or a group of related keywords). The tools do a lot of the work for you, providing you with a list of words, phrases, or entities to include in your text. Some even tell you how often you should use them.

You may use these pointers to create your content, weaving in any related NLP terms that you may naturally do so. The NLP terms are often arranged by importance as well, so you may give more emphasis to those at the top of the list. You can find essential entities on a subject by checking the ‘entities’ tab.’ You may also examine text that ranks well for a subject using Google NLP.

The encouraging news is that semantic searches seek to comprehend human search intent and deliver relevant results. You can use this procedure to spot any entities you may have missed when writing your content. You may use this same procedure to evaluate the importance of certain entities once you have finished writing.

Be human when approaching the topic; serve real people by researching and writing about them. Please include as many entities and their relationships as possible when writing about them.

2. Topic Clusters and Pillar Pages – It’s more complicated than writing high-quality content. Content strategists and SEOs must also consider and boost connections between disparate topics and content. Each term and entity is associated with a subject connected to other topics. These connections may be strong or weak.

Topic Cluster Strategy


An enhanced user experience is created by grouping related content together to create topic clusters that build on contextual relationships. Topic clusters are created by linking supporting pages covering a range of topics to a central piece of content. By grouping together related content, topic clusters make it easier for users to locate relevant content. They are organized around their interrelationships and provide rich, relevant resources.

Also read, DuckDuckGo Has Fallen Below 100 Million Daily Searches.


Where to find Topic Clusters?

Using tools such as AnswerThePublic and AlsoAsked to find similar topics and questions on a subject is straightforward, but structuring these questions is a formidable challenge. Where do articles end and others begin? What makes up a pertinent theme cluster, and what is independent?

When you group related queries together, you can quickly finish an article. A series of alternative content concepts can be developed by grouping terms such as prepositions and long-tail critical words by shared themes. Once you’ve compiled a list of article ideas, you should consider how they relate. The most well-defined subject clusters should be apparent through critical thinking. There are several distinct content cluster types, such as:

  • Step by Step Guide: Long guides, such as those covering technical SEO, can be divided into several sections to create a content cluster. Each part would then be connected to the next consecutively, creating a linear relationship between parts 1 and 2, etc.
  • Monthly Calendars: Each monthly entry would be a part of a topic cluster in this approach. Users would be able to move from one part to the next smoothly and linearly.
  • A themed set: is a group of items that work well together because they share a common essence. For example, a set of recipes that all include a specific ingredient or a set of case studies about a particular industry. Although the connections between these items may be more convoluted, the set still holds.

Each one of these subjects has a solid connection to the others. A central pillar page could strengthen the cohesion of this broad subject by gathering them together and emphasizing their relationships. Build a link diagram if you have cluster ideas but aren’t sure how they connect. If a subject doesn’t link nicely to another subject, don’t include it in your cluster. Orphan content should be removed or connected to a different cluster if possible.

These connections will be the framework for your internal linking strategy. Google considers contextual links a framework for reference, which is why you should use appropriate anchor text when linking to other parts of your topic cluster.

What makes pillar pages so powerful?

A pillar page effectively demonstrates your expertise by publishing high-quality content on a topic. It helps to demonstrate your knowledge because you consistently publish content on a topic and show your knowledge of its connections. This pillar page on Search Engine Land is a great example. It combines many related articles, relevant queries, and entities to create a leading resource on broad keyword SEO. It is much more efficient than a one-page article on SEO because it directs readers to other relevant topics and provides answers to their following issues rather than sending them back to search again.


3. Website – Creating compelling pillar pages is critical for drawing people to your website. Is there a much better way to start than by brainstorming about what your website is all about?

What should I post on my website?

To begin creating content for your website, if you’re starting from scratch, start at the top and work your way down. Think about what you want your website to represent at a fundamental level. Then, consider all the significant subjects you want your website to cover. Depending on what kind of website you work on and what development phase you’re in, you may already have a structure.

  • Before launching an eCommerce site, research everything people want to know about your main product categories.
  • When creating a service-based or corporation website, thoroughly answer questions about your core service areas and industries.
  • When creating a publishing site, consider the main topics you will cover and create a detailed hub-and-spoke plan to cover them in-depth.

It’s critical to stay on topic if you want to use relationships to improve SEO. Make sure every page connects to other pages on your site and stay on topic.

How do you become an expert on a topic?

To become an authoritative source, you must regularly publish high-quality material related to your core theme and link to relevant material. Build strong connections and do so proficiently. As you begin to rank well for many related terms, it will be easier to rank for related topics.

You may be creating your semantic links if you do this often enough and well enough. What we write feeds machine learning, so strengthening the semantic links between your brand and specific terms is possible if an authoritative site is talking about you in the correct context. For example, if a term is linked to your brand but not explicitly connected, the author might implicitly connect them.

Quality. Relevance. Context


An effective semantic strategy is critical for producing SEO content. At a granular level, these connections between words, topics, and pages are critical to creating engaging content. A strong strategy capitalizes on these connections in any industry to generate results.

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