Visual Content Marketing in 2021
We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.
It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.
The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.
Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.
Visual Content Marketing Statistics
- 70% of businesses spend money on content marketing, which may include visual marketing methods.
- Video is the most common type of media utilized in content marketing.
- Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
- For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
- Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
- Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
- When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
- Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers.
Statistics on Video Marketing
- Since 2012, mobile video consumption has surged 17-fold.
- By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
- 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
- YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
- The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
- According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
Visual Marketing Trends on the Rise
- In the United States, 42.9 million individuals used a virtual reality device in 2019.
- By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
- Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
- In 2019, 57 percent of marketers employed live video.
- Traditional videos generate ten times the amount of engagement as Facebook Live videos.
- On Twitter, mobile devices account for 90% of all video views.
- 73 percent of videos are under two minutes long.
- 85 percent of consumers use multiple devices at the same time to access material.
- Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.
Visual Content Marketers: Social Media Stats
- In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
- Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
- As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
- Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
- People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.
Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!
Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media
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