Web Design Definitions

If you are launching a website for your business, learning a few web design definitions will help you get started.

Web Design Definitions

The design of websites that are displayed on the internet is referred to as web design. Different than software development, it is usually referring to the user experience components of website creation. If you are about to build a website for your business, or are having one built by a reputable web design firm like PushLeads, learning these web design definitions will help you get started.

  • Anchor Text

The text that a link is embedded into. It can be used to your benefit or disadvantage in terms of search engines. An anchor is a piece of text that you click to travel from one online destination to another; it literally connects two different web pages.

Anchors can also initiate downloads and link to documents such as PDFs or Google Drive files, in addition to linking to web pages.

  • Backend

The component of a website that isn’t visible to typical visitors. It houses the website’s files/file structure as well as the apps that execute it. The backend of most content management systems includes a “Dashboard” that allows you to manage the website.

  • Backlink

Visits coming from other websites or platforms to your website are called backlinks. Backlinks imply that your material is interesting and/or important enough that it’s being shared and that you have visitors coming from other places on the web to see your website. Your page ranking will improve if you have a lot of backlinks from credible, high-ranked websites.

  • Below the Fold

A relic from the days of the newspaper, referring to the bottom half of the page. It now refers to the stuff that must be viewed by scrolling down. Because of the various sizes of devices used to access your website, the fold has recently become a shifting target! The current trend is for one-page scrolling websites called parallax.

  • Bounce Rate

Someone who enters and exits on the same page without clicking on any other pages is known as a bounce. The percentage of people that do this is known as the bounce rate. It could be a sign of bad content or navigation.

  • Favicon

In most browsers, little icons appear next to the web URL in the web address bar. This icon is up top and visible, to identify your website to the viewer, who may have many windows open in that browser.


  • DNS

DNS is the abbreviation for Domain Name Service. Your web server’s address is a number called an IP address. The Domain Name Service connects your domain name to your IP address so that when someone types your domain name into their browser, it is translated into an IP address, and the browser is sent to your website.

Your online address is referred to as a domain name. It used to start with www but now it starts with HTTPS. Choose a memorable domain name. Make it succinct, memorable, and easy to remember. To learn more about choosing the perfect domain name, also referred to as the URL, take a look at How To Choose the Perfect URL.

  • E-Commerce

The buying and selling of things, either physical or digital, over the internet.

  • Focal Point

On a website, this is where the eye is drawn. Make your site’s focus point the most crucial feature.

  • Front-End

The pages, images, and material that a website visitor sees. The User Interface is what it’s called.

  • HTTP

HyperText Transfer Protocol is an acronym for HyperText Transfer Protocol. It’s the collection of rules that govern how hypertext requests are passed between a web browser and a web server.


HTTPS (HyperText Transfer Protocol Secure) is a set of rules for sending hypertext requests via a secure, encrypted connection, which is now required for all websites.


  • Hyperlink

A hyperlink is a link that connects two web pages, either on the same or other sites.

  • Hypertext

Hyperlink-enabled text generated by a computer.


  • Landing Page

A landing page is often the HOME page, but not always. It’s just the first page a visitor sees when they visit a website. In advertising or marketing initiatives, special landing pages are built for visitors to land on.

  • Link Farm

A website or a network of websites that provide backlinks in order for a website’s page ranking to improve. Search engines frequently detect these and punish sites that link to and from them.

  • Ipsum Lorem

Scrambled Latin text used in web design as a placeholder until actual content can be added.

  • Navigation

Links that allow a website visitor to navigate between pages on the website. Menus, links, breadcrumbs, and other forms of navigation are included.

  • Free and Open Source Software

This refers to computer programs and software that are made freely or inexpensively available to the general public and are frequently developed by volunteers.

  • Permalink

A blog post’s permanent web address.

  • Plug-In

A piece of code written by a third party that enhances the functionality of a website and is frequently used in conjunction with a content management system or blogging platform.

  • URL

The website’s address. The Uniform Resource Locator (URL) stands for Uniform Resource Locator.

  • Usability

The ease with which a visitor can use your website for its intended purpose is referred to as usability.

In Closing

If you need a web designer, the experts at PushLeads are second to none and would love to connect with you!

Thank you for stopping by today. If you enjoyed this article you may also like: How Do I Pick a Name for My Business?

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