Google Discover
It’s basically a curated feed for mobile devices that delivers articles and videos. It was released in 2016 under the name Google Feed; however, the app has since been renamed Google Discover.
They have around 800 million monthly active users since its launch in 2018.
It’s available through the Google mobile app for Android, iPhones, and iPads, as well as on your phone’s browser at google.com.
Google chooses articles for each user based on their demonstrated interests, current search activity, and location in this style.
How Does Google Discover Work?
Google Discover works in the same way as AI-powered social sites like TikTok, where an algorithm tailors a user’s feed to their preferences.
These tailored results are updated on a regular basis with new content recommendations based on:
- Search history and search activity
- Contacts and apps information
- Location preferences and previous visits
- Newly released material
How Do You Make Google Discover Work for You?
SEOs everywhere are naturally seeking to comprehend and, more crucially, optimize for it, as with every Google-related deployment. Even though the first version of Google Discover was published in 2016, there are still a lot of questions about what it means for SEO.
However, optimizing for it requires expertise.
Above all, continue to create content with the user (rather than Google bots) in mind.
How Do They Present Content?
A piece of material must meet the following requirements to appear in the feed:
- Be found on Google
- Google’s regulations for Search features must not be broken.
How Can Content Be Optimized for It?
Because Google Discover mostly follows traditional ranking criteria, you will naturally optimize for it when you develop SEO-optimized content. There are, nevertheless, a few optimization strategies that are particularly critical for appearing in a user’s feed.
E-A-T Expertise should be prioritized.
- Expertise
- Authoritativeness
- Trustworthiness
The foundation of good SEO is E-A-T.
You won’t be able to rank without these three components. Google will reward your content by enabling it to appear, if you continue to build your SEO strategy on these three pillars.
- Clickbait-like titles should be avoided.
Anything that smacks of clickbait or spam will be automatically rejected by Google. A good title is straightforward and accurately reflects the topic of the post without overpromising or exaggerating. - Include high-resolution photos
The meta description has been removed, and now photographs are used to tell the story. (A picture is worth a thousand words or 120–150 characters.) Because it relies primarily on visuals to describe article topics, using captivating photos in your content is essential for success.
A page must include a picture that meets the following requirements in order to be displayed:
- Minimum width of 1200px
- The setting max-image-preview: large makes this possible.
- There will not be a site logo.
Mobile-Friendly Design
We already know that mobile optimization is a significant ranking element in search. Because Google Discover is a mobile-only feature, it puts an even greater focus on this component. To see if your site is optimized for Google Discover, use Google’s Mobile-Friendliness Test.
Produce Consistent Content
SEOs aim to keep on top of industry news in order to predict trends and create relevant content when users are seeking it. Because Google Discover strives to put timely content at consumers’ fingertips, it has the potential to speed up the transmission of news and trends. After all, AI is significantly better than the average SEO in detecting patterns.
With this in mind, staying on top of current trends and taking advantage of content opportunities is critical if you want to appear in Google Discover. This emphasizes the significance of constantly tweaking current content to keep it relevant.
Finally, should your content be optimized?
One study found that news sites made up 46% of a sample size of Google Discover URLs, while Ecommerce made up 44%.
Meanwhile, the following industries account for barely 1-2 percent of the URLs found in Google Discover:
- Health
- Education
- Finance
- Travel
- B2B
- Automotive
Even if your site is in one of the following fields, Google Search will still drive the majority of your traffic. Keep in mind, though, that 1% amounts to 1 million clicks every year.
In Closing
Search Engine Optimizing for Google Discover is what we do at PushLeads, so if you need any help with your content marketing campaign, we’re here to help!
If you enjoyed this article, you may also like: Should You Stop Doing SEO?
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