What is SERP in SEO?
Everyone has done a Google search at some point in their lives.
It’s become second nature to put in a single word or phrase and be provided with millions of suggestions in the results, spread across thousands of pages. They’ve even been given a name.
SERPs are what we call them, which stands for “search engine results page.”
How are SERPs generated?
- The Google algorithm determines what is on search results pages.
- Natural and compensated results.
When conducting an internet search, users may notice the SERP characteristics.
The SERPs (Search Engine Results Pages) are the pages that appear after a user submits a search query.
Depending on your search query, the highest-ranking and most relevant information is given to you in a variety of ways — but more on that later.
While search engines such as Bing and Yahoo are popular, Google is by far the most popular.
The goal for marketing professionals is to appear first on the first page of SERPs, and there are a variety of SEO methods that can assist them in reaching that goal. However, as Google’s algorithm evolves, achieving the top spot has become more difficult than ever.
Why?
The top spot in Google’s SERPs receives the most clicks of any other. First-placed pages have a 34.36 percent click-through rate (CTR) and a better probability of grabbing a consumer than any other rival on the first page.
Let’s look at the distinction between search queries and search intent, as well as how the Google algorithm affects those results, to better understand SERPs and how they function.
Search Intent & Search Queries
Search queries are strings of words that a user types into a search engine to conduct an internet search. The underlying intent of each user’s search query is referred to as search intent.
These one-of-a-kind search queries fall into one of four intent categories:
- Learn something new or get an answer with this resource.
- Purchasing something is transactional.
- Finding a certain website on the internet is referred to as navigational.
- Commercial users are those who are looking for things to buy.
How Do Search Engine Results Pages Work?
The Google algorithm, which is always evolving, determines the SERPs.
The results that a user sees when searching online are the product of a three-stage process implemented by Google.
These three stages are as follows:
- Crawling: Google bots scouring the web for new or updated pages to index.
- Indexing: evaluating the URL, images, content, and other media assets on the page and storing this data in a vast database.
- Presenting: the search query to the user, after determining which sites are most relevant to the search query.
A website that merely follows Google’s three-step process will not rank on the first page of Google’s SERPs. Strong SEO methods are commonly used on high-ranking web pages to assist them in gaining a competitive advantage.
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In short, delight the user by answering their search queries and obeying SEO standards, and you can end up on the first page of the search results page, if not in the #1 spot, of the Google SERPs.
Organic Verses Paid Results
When someone types into a search bar, they will receive two types of results: sponsored and organic. You’ll see one or both of these results, depending on the information you’re looking for.
We’ll go through the two different types, their functions, and when you’re most likely to see them in the following sections.
- Paid Search Results
Paid results are frequently the first item to appear after you submit your search query. In the form of sponsored search ads or shopping ads, they appear at the top of the page before organic results.
Website owners compete for this ad space by bidding against their competitors. The ad spot goes to the highest bidder.
- Organic Outcomes
If there are no paid results, organic results appear beneath the paid results. Organic results will appear just below your search bar if there are no paid search engine results, also known as PPC or “pay per click.”
Websites compete with each other for the top spots in organic results, just like they can with paid results.
Marketers, on the other hand, use SEO approaches to assist their websites in climbing the rankings without resorting to sponsored methods.
It can take months to climb the SERPs using organic tactics. However, if Google concludes that a website provides the highest quality material for the visitor, it can have long-term consequences.
An organic result can also appear as a featured snippet, which appears above standard organic results and below paid results at the top of the results page. We’ll be talking more about THAT in the next post!
In Closing
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