What is the Average Cost of a Logo?
If you’ve been contemplating whether or not 2022 is the right time to take your side hustle to the next level, a great logo design can help you turn that little bit of money you’ve got coming in on the side, into a substantial source of income.
So, how much does a logo cost?
The cost of a logo for your business can range from $20 to $2500+, depending on whether you create it yourself or hire an individual graphic designer or a branding agency. Buying a logo from an online logo creator (which starts at $20) or a design crowdsourcing website (which starts at $99) are two mid-range possibilities.
However, the truth is that there is a slew of factors that go into determining how much your logo design will cost. Here’s what you should know before deciding on a logo design method.
The Path to a Professional Logo
Research, brainstorming, sketching, and many design concepts are all part of the iterative and multi-step process of designing a logo, whether with or without outside help. That’s why logo packages can vary greatly in terms of cost—from free to several thousand dollars.
Consider how you are going to use that logo across channels and branded applications before we get started.
Do you plan to print your logo on business cards and other marketing materials, or will it solely be available digitally?

While a high-resolution JPEG file is good, it isn’t perfect for all applications. You’ll require vector files to make sure your logo looks great on all of your marketing materials.
In terms of color variations, you’ll want to make sure you have options like bright or dark, as well as versions with translucent backgrounds, for all your branding needs.
Don’t worry, we’re about to walk you through how much a logo costs and what each package includes.
DIY; Take care of it on your own.
Make your own logo if you want to show off your design skills. However, coming up with a design that is consistent with your brand and can be used across multiple platforms is difficult.
We’d like to remind you that there’s a reason why people pay for logo design. It’s not easy, particularly if you don’t have a design background.
Good news, right? You’ll have complete creative power, and you’ll be able to learn new applications with the help of online tutorials.
Sketch costs $99 USD for a one-year license and is only available for Mac OS X. Your logo can be exported in a variety of forms, including PDF, SVG, PNG, JPG, and EPS, thanks to the vector-based design tools. While Sketch is quickly becoming a popular design tool, it isn’t suitable for print design because logos cannot be exported in CMYK colors.
Illustrator is a program developed by Adobe.
Illustrator is the go-to app for vector graphics in the design profession, and it’s designed to integrate with other Adobe products. For digital and print use, you can export your work in over ten different formats. An Adobe Creative Cloud membership costs $20.99 per month on an annual plan or $31.49 per month on a month-to-month basis to get access to the software.
Vectr is a free (but limited) vector graphics editor that you may download or use online. In-app tutorials are provided by the program. In addition to AI, PNG, JPG, and SVG, files can be exported in raster and vector formats.
A paid subscription to Canva costs $149.00 CAD per year or $12.95 CAD per month. More than 1000 logo templates are available for customization, and you may save your finished product as a JPG, PNG, PDF, or GIF file.
Purchase a logo template and personalize it.

Templates let you save time and work while designing a logo from scratch.
Most template logo files are Adobe Illustrator compatible because you’ll require software to change the design. These shows will, once again, require a paid subscription. After that, you’re just changing the colors and replacing the generic text with your brand’s name.
These templates might include more than just a logo; they can also include branding and social media designs.
Make sure to be careful to read the template description, to understand exactly what you’re getting, especially the file formats that are included.
Be aware that when you use a template, other people may have a logo that is extremely similar to yours. Most people don’t want to spend funds on a design that has been done before and isn’t unique!
Find Original Ideas
On Creative Market, you can choose from over 49,000 logo templates that cost anything from approximately $20 to $500. This price includes a package with two licensing options: standard, which is for businesses with less than 500 sales, and extended, which is for unlimited sales.
Adobe Spark is a software program developed by Adobe Systems.
On Adobe Spark, there are hundreds of free logo templates available. The caveat is that to modify photos; you’ll need to pay $9.99 per month for Adobe Spark software. Adobe Spark is made for people who have a strong design sense and want more control over their posters, social media visuals, and even films.
GraphicRiver offers almost 58,000 low-cost templates starting at $10 USD. Bundles with high-end features that might cost upwards of $200 USD. Prices on this website range from $30 to $50 and include vector-based graphics.
You may get a wide range of logo design templates on Etsy, ranging in price from $15 to $250. For an extra fee, some sellers will help you modify your design. Keep an eye out for the file format you’ll get; ideally, you’ll get the source file or a vector file so you may resize or edit it as needed in the future. Sellers may supply files in Adobe Illustrator or even Canva in some circumstances.
Use an online logo maker as a third option.
Logo makers may be the cheapest alternative on the market because they don’t require you to buy or learn design software. Some of the platforms offer their services for free, and you only pay when you want to get the files.
However, keep in mind that, even though logo manufacturers are inexpensive, the quality of their work might vary greatly. While there are free options available, a paid provider is more likely to provide you with the files you require to properly utilize your logo. In addition, if you choose a paid alternative, you’ll almost certainly get more customer support.

Looka fits into this category, with a simple PNG logo package costing $20 USD and a high-resolution logo package costing $65 USD containing PNG, EPS, SVG, and PDF files for $65 USD.
In a matter of minutes, create the style you want and use it to effectively sell your brand.
Hire a logo designer that works on a freelance basis.
When you hire an individual that will freelance on a professional logo design for you, this offers the opportunity for you to work with an expert. You’ll witness the realization of various ideas. A new logo might cost you anything from $250 and $2,500, depending on the designer’s skill. Remember to consider how much experience a freelancer has and how they bill before choosing one.
Although a freelancer with less experience will most likely cost less, you may not get the quality you desire.
There are online communities of designers available through various platforms, and you can search for one that matches your requirements, but that does take some time and effort.
In Closing
If you want some professional branding done by experts, we’d love to partner with you!
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