Connecting with Your Customers
Social media is an excellent communication method. You can reach your customers and help build your brand’s image and awareness. Although, you may find yourself working hard on a post only to see it fail engagement-wise.
You might be discouraged and wonder if it’s even worth it to continue posting on social media for your business. We think it is. Not only is it a great place to share updates and critical information, but your potential and loyal customers can interact with you and your brand directly. In this guide, we’ll look at five key takeaways about social media and its timing.
Why is Timing Important?
Engaging your customer base is essential. You need to consider that there are many people out there, and there’s no way to know which platforms your audience engages with more. We believe that timing is vital to delivering great marketing.
Timing can affect your audience’s ability to remember and engage with your marketing messages. Messages can affect their willingness to pay more attention to your brand. It’s imperative to understand the psychology behind timing and who engages the most with your social media posts.
What is the Best Time to Post on Social Media?
You should aim to publish all your content on social media at the best time for that specific platform. These times can differ based on platform, but the way to find out is to look at your analytics.
For example, Instagram has an excellent analytics interface to track engagement metrics such as time, demographics, and location. Age appears to play a significant role in whether a person prefers to use the different platforms. Younger people prefer posting to social media early in the morning, while older people prefer posts at night.
Most people are awake and busy from about 7 a.m. to 9 a.m. If you want to reach your biggest audience during that time, you need to start posting at 6 a.m. These hours are also ideal if you’re going to reach your customer demographic in the Mid-America region.
Location is also a Major Factor that Affects Time.
Depending on what coast your audience is on could affect when they see your posts. Obviously, posts done early in the morning in the East Coast time zone won’t be read by people on the West Coast who are still asleep.
Who should I post for?
You should post for your ideal customer (the one who will benefit from the content). Try and avoid posting content aimed at a specific audience, as this could be counterintuitive. You may want to have a niche, but don’t pigeonhole yourself.
You want to have some form of consistency in your content. You’ll want to target your audience with each post in a way that you think will benefit them most. Don’t post for likes, comments, or follows—think about how you’re helping your customers.
What Should I Post?
Before you even start trying to figure out when to post, you need to define your overall audience. It’s important first to understand who is reading your posts. You might be running an e-commerce store or business blog. It all depends on the business.
Video content is one of the most popular forms of online content. According to HubSpot, 54% of users want to see video content from the brands they love.
Many people have come to expect information to be presented via video. However, because of the variety of devices people are using these days, it’s essential to use the right tools for your audience.
A combination of media is the best choice when it comes to social media content. You should be posting photos, videos, blog posts, and even podcasts—depending on your industry.
How Many Posts?
A successful business has a variety of audiences and a variety of content they want to promote. If you don’t post enough or at the right time, you will end up going under the radar of potential customers.
There is no set number on how many posts you should make.
There just isn’t. At PushLeads, we believe consistency and quality are more crucial than quantity. If you’re producing great content at least 3-5 times per week, you are on your way to building a solid base of helpful and engaging content.
If you’re trying to nail down your social media strategy for your brand, reach out to us at PushLeads. We’re experts at digital marketing and love to help business owners like you succeed.
PushLeads Can Help You With Social. Period.
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