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Why Do Bloggers Spend So Much Time Creating Content?

Back in the day, the key to successful blogging was posting frequently, but things have changed; now there's much more to consider.

Strategies Used by Successful Bloggers

What are the most significant hurdles, practices, and goals for bloggers in recent years? What are the strategies that bloggers are using to stay successful amidst the evolving demand? 

As the amount of time people spend writing is increasing, the frequency with which it is published is decreasing.

Although videos, and photos are becoming increasingly prevalent, bloggers demonstrate that writing is still important. (Thank you, Lord!) Bloggers are devoting more effort than ever before to producing high-quality content. However, the number of hours in the day is still the same, so something will have to give.

It’s no longer enough to publish 500-word articles every day in order to keep people’s RSS feeds full. Instead, an increasing number of bloggers are switching to a weekly or biweekly routine while spending more time writing original, quality content. Some  only post a few times per month, even though  they know that there is a link between frequency and success.

This raises the question of how we can keep up with the demand when we don’t have the resources, funding, or talent to produce at a higher level.

If you’re caught deciding whether to generate more material to meet frequency demands or better content with less frequency, in my opinion, it’s best to create less content that is of higher quality and better tailored to your audience’s interests.

Quality and media are more important than ever before.

bloggers

I performed a happy dance when I discovered that a recent study found that bloggers who have a formal process for revisions are 43 percent more likely to have positive results.

However, adding an editor to the process increases the overall time spent on a blog post, which goes back to the argument I made earlier regarding being limited to only 24 hours a day to work with. And while the majority of bloggers still edit their own work rather than going through a professional editing process, I’m looking forward to the day when all content providers utilize editors—because it actually does make a difference. After all, no one enjoys reading blog posts with several errors, and a poorly written piece lowers your authority as a thought leader.

Bloggers are experimenting with incorporating different sorts of media within their written pieces of material, in addition to the equation. The majority of bloggers are using more photographs in their postings, which helps to break up the material and adds a visual aspect, rather than having just a huge block of text.

When it comes to other types of media, such as audio and video, I find it intriguing that the majority of bloggers report that integrating audio in their material has yielded positive effects.

This, I believe, is due to the growing number of podcasters, as well as the inclusion of an audio reading of the blog article itself. People prefer to consume knowledge in a variety of ways, and audio has shown to be one of the best because it allows consumers to multitask while listening.

Photos are still one of the most popular type of media among bloggers, with 30% more employing numerous images to entice readers into their pieces. Bloggers that employ video, audio, and graphical elements report positive results as a consequence of their increased use of media.

Long-Form Articles Outperform Short-Form Articles

As you might expect, while bloggers devote more time to each article, they do not devote more time to writing the same number of words. The length of blog postings is increasing. Successful bloggers are  gravitating toward long-form posts of 2,000 words or more.

We’ve seen the benefits of longer form content here at Pushleads. This is because today’s readers are seeking for a one-stop shop for all of their information needs. They don’t want to go through a number of 250-word pieces when they can find the answers they need by skimming through one 3,000-word post. Research shows that  when a post is 2,000 words or more, there are positive results reflected in the analytics.

The typical blog post today is 1,142 words long, which is 41% longer than the average blog post a few years ago. Additionally, six times as many bloggers write entries of 2,000 words or more. It’s no surprise that writers are devoting more time to blogging than ever before.

After seeing that longer form posts produce better results, I’d be willing to bet that the average word count will rise next year as well. 

Content Promotion Success = Paid Promotion + Influencer Marketing

It’s understandable that employing paid advertising to promote blog entries was not particularly popular back in 2014. Social media ad platforms were in their infancy at the time, and most individuals didn’t know how to make the most of them.

Paid content promotion has increased 5 times since 2014, according to a recent study. If the current trend continues, half of all bloggers will be utilizing paid services within the next four years.

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Paid services are appealing right now in part because their reporting features help us legitimize our expenditures in ways that most other advertising strategies do not. It’s always about demonstrating efficacy, comparing content marketing efforts to goals, and reaching people where they are. We can achieve this thanks to paid advertising like PPC (pay per click) that offer targeted, customized options.

Take a moment to READ some testimonials of what our clients have experienced. 

Anyone can become an advertiser thanks to Google Ads, and platforms like Facebook, Twitter, Instagram, and Pinterest. I t’s no surprise that the strategy of paying to boost consumption is skyrocketing.

While none of the other promotion strategies have come close to matching the tremendous surge in paid services, influencer marketing has had its own increase, especially in recent years.

It’s worth noting that, while influencer marketing isn’t the most common kind of marketing, it’s said to be one of the most effective. Almost half of bloggers who collaborate with influencers report significant benefits.

Even though social media marketing is the most extensively employed method for promotional efforts, it only accounts for roughly 30% of the marketing that bloggers are doing that is yeilding results.

Remember that just because something is simple, such as tweeting or sharing a Facebook post, does not mean it will be successful. You may gain more from devoting your time and resources to the strategies that are not as easy to implement, but do yield better results.

It's a Good Idea to Keep Old Posts Updated

bloggers

While only 55% of bloggers update older posts with new material and links, 74% of those bloggers that do report great outcomes. This means that those who aren’t doing it may not even realize what they’re missing out on! 

  • It enables you to reuse content that you’ve already invested a lot of time and effort on.
  • It tells Google that you’re still producing popular content.
  • It demonstrates that you care about your readers by giving them with useful information on a regular basis.

 

We’ve established a new method at Pushleads in which we go over our most popular blog posts using Google Analytics and update the top 10 posts every quarter. 

This helps us to keep ranking for the phrases people are looking for and giving them the information they need.

When Lisa Jenkins of Social Media Examiner discovered that visitors were still finding and clicking on older articles via Google, but their bounce rates were rising, she decided to try this method. Starting with those articles is a terrific place to start when it comes to establishing a successful update plan.

While you can update the text, you should always put a date stamp at the top of the article to show visitors when the item was last updated, and you should never modify the original URL, otherwise you’ll lose all that link juice.

Bottom Line: The New Blogging Is Effective

“The old way of “blogging” is out, while the new blogging which includes “content marketing” is in. Bloggers are no longer just writers; they’re also strategists, editors, promoters, and data analysts. Spending hours producing a piece of content isn’t enough. The quality, relevance, and promotion of bloggers’ creations determine their success.

Bloggers’ success advances in lockstep with their willingness to evolve into content marketers.

This is good, particularly for those of us who are still camera-shy or uninterested in the Snap-stagram craze. sWe’ll all be fine if we keep putting our attention into writing, employing the proper editing, and focusing on the marketing that provides the biggest ROI. 

Thank you for stopping by today!

If you’d like some help with a marketing campaign to help grow your blog, we’d love to connect with you!

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