Most people want to “get results” from their digital marketing budget, but they often seem unsure what those results should look like. A professional search-optimization firm might consider a client’s increased traffic, lead generation, and sales as positive outcomes. Unfortunately, some business owners become enamored with a certain keyword or phrase. In such cases, those people might never feel satisfied until they reach the top of search results for that term.
In the past, website owners could choose a handful of keywords, sprinkle them on their pages, and enjoy noticeable increases in online traffic. Such simple tactics often worked back then because many competitors had not yet embraced the web. Additionally, search engines had not yet evolved to their current intelligent state. As competition intensifies and search-engine algorithms become more complicated, successful campaigns require more time to produce results.
Many variables affect the amount of time needed to enjoy the rewards of search engine visibility. To begin with, different agencies take different approaches to optimization. Other factors can also affect the speed at which an SEO strategy delivers results:
- Targeted keywords and topics.
- Website content quality and relevance.
- Permalinks and metadata.
- Domain age.
- Social media signals.
- Bounce rate and other website metrics.
- Competing websites.
- Your responsiveness to your agency’s recommendations.
Sometimes, you might need to allow for a year or longer before your investment pays off.
As you work with your agency, you can bet that your competitors are working with theirs. Consequently, you must spend some effort just to maintain parity. To get ahead, you must publish content that surpasses your competitors in terms of quality, quantity, and frequency.
When your search engine optimization professional tells you what to do, how quickly do you respond? Regardless of whether you need to add meta descriptions or renovate your site’s navigation tools, you must quickly implement required changes. If you procrastinate, you’ll add to the time required to become successful.
In summary, you should work with your SEO team to create realistic expectations. With your full cooperation, professional guidance, an adequate budget, time, and hard work, search engine optimization will help your business grow.
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