Why is SEO Important?

Why is SEO Important?

SEO is a useful and necessary digital marketing tool. This guide describes what SEO is, why it matters, and how to make your brand traceable.

Without a doubt, today’s market is more competitive than ever before. SEO marketing is more important than ever. Millions of people use Google and other search engines every day to search for answers to their questions and solutions to their problems.

This guide describes what SEO is, why it matters, and how to implement the best practices to make your brand traceable.

Fierce Competition

Without a doubt, today’s market is more competitive than ever before. SEO marketing is more important than ever. Millions of people use Google and other search engines every day to search for answers to their questions and solutions to their problems.

Clicking on the Top result

Did you know that 70% of search engine users will probably click on one of the top 5 suggestions on search result pages (SERPs)? This high percentage means that websites that have the top positions in Google will get the majority of the search engine traffic. [Sources: 4]

Consider for a moment that 33% of all clicks go to the first ranking page, while the first five listings receive 75% of clicks. If you want to have more chances to find your website in search engines, you need SEO practices that help you rank among the top five positions, especially number one. [Sources: 2]

Why SEO is Important

While channels such as Google Ads, Facebook Ads, social media, and online forums can bring people to websites, most a website’s online traffic is driven by search engines.

Let’s look at just why SEO is so important.

SEO Builds Trust

A high ranking in organic search suggests to your customers that you are a leader in your niche, which does wonders for enhancing the brand’s credibility and reputation. SEO creates reputation and trust in a variety of ways, including the use of targeted keywords, the addition of links, and the creation of great shareable content. When people come to your website for more information, this builds credibility and trust. [Sources: 3]

SEO Increases Your Organic Traffic

SEO increases your organic search engine traffic, which in turn increases the number of visitors who see your pages every day. This directly correlates with an increase in sales because the more relevant the people who see your site, the more likely you are to sell to them. Simply put, if potential customers cannot find your website, sales opportunities are missed. SEO helps you to rank higher in search results, gain more visibility and get potential customers to click and convert to your website. [Sources: 7]

SEO Keeps Results Fair

SEO is important because it keeps search results fair. Without SEO, it is easy to manipulate search results so that the site with the most links and the most page-generating software comes first. SEO is Google’s method of determining which sites deserve to be ranked for searches entered in their search engines. SEO reduces the ability to manipulate search results as much as possible so that every page that appears in a search gets what it deserves. [Sources: 6]

SEO Helps Searchers Find What They're Looking For

Without SEO, it’s hard to say where we would find the websites and companies that have the information we’re looking for every day. Search engine results are easy to manipulate, and as users, we spend longer looking for valuable pages, especially those that can manipulate the results beyond the first page. That’s why SEO is so important: it ensures that typical people don’t have to search for more than a few seconds to find the information and products they want. SEO establishes a kind of natural order that is lacking without it. [Sources: 6]

SEO Provides the Highest ROI

SEO traffic at medium cost offers a significant ROI that is higher than most other channels. This Braveheart Digital article indicates that SEO provides a 15% conversation rate. According to data from Statista, 32% of marketers say that SEO provides the highest ROI. Organic search provides almost 49% of a website’s ROI, in some cases!

Of course, SEO requires an upfront investment in resources, but search engine rankings are earned in the long run. [Sources: 5] 

SEO Has More Traffic Options

In short, SEO has more traffic options than PPC on mobile devices and desktops. While paid advertising on social media and other online platforms can generate traffic to a website, the majority of online traffic is controlled by search engines. In the US, for example, search is how people click on paid ads. Organic search results cover more digital properties, appear more credible to savvy searchers, and receive far more clicks than paid ads. [Sources: 8]

Good SEO Creates a Better User Experience

Everyone wants their business website to show up at the top of Google. Most of us don’t realize how important that user experience is in the process along the way. Google has spent years studying users over and over, mastering the art of determining whether a user interface is favorable or unfavorable. They’ve discovered that a good user experience has is absolutely critical to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem, which means that they’ll leave your website and never come back. Websites that offer users what they’re looking for in fewer clicks have a better user experience, and therefore show up higher in Google.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

SEO Targets Buyers Throughout the Buying Process

While many of us know about the consumer buying funnel, a lot of us aren’t aware that there’s a flow that goes along with it. The flow begins with recognition, which occurs as people visit your website and remember your name. They become knowledgeable of the business, and if they find it helpful and relatable, they are more likely to become customers and make a final purchase with you.

SEO approaches the right guests at any stage of the purchasing funnel, whether it’s understanding, testing, consideration, or consumer satisfaction, which eventually leads to increased revenue.
It is a significant advantage of SEO for small companies.

SEO Has a Huge Influence on Purchasing Decisions

As we just mentioned, SEO reaches buyers and consumers at every stage in the process, from understanding to consumer loyalty. SEO operates on the pull marketing principle, attracting consumers based on reputation, legitimacy, meaningful and beneficial experiences. Since it delivers immense value throughout the consumer journey, SEO has an immense influence on purchase decisions.

Working with the Right SEO Firm

The SEO industry is constantly evolving. As a business owner, it’s up to ou to stay on top of the latest trends in order to maintain your rankings in search results.

Truthfully, most business owners don’t have time to do this.

You need a trusted SEO partner that fully understands your business and works with you to implement SEO solutions designed to help you reach more people and earn more revenue online.


If you’re looking for a company to help you get to the top Google and other search engines, why not give PushLeads? With more than 100 satisfied clients and over 60 excellent testomonials, our search engine optimization skills have been proven to help businesses just like yours find success online.

Call us at 828-348-7686 to learn more.

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