If you’re a local company who wants to generate business from your website, SEO is absolutely crucial. If people can’t find your business on Google, your business won’t be found and it won’t traffic. SEO is the key to being found on Google and other Search Engines. Once people find your business on a Maps Listing or in Search, your business will start growing. The reason why is that SEO connects people who are searching for you at the exact moment that their interested in your services. Once people find you in Google, they’ll call you, email you, and walk right into your business. Also, your business needs to be at the top of Google. It’s just not enough for your business to showing up on the middle of Google’s First page…you have to be at the top of a search for people to find you. Research shows that most people only look at the first three results in Google. They don’t often scroll down to see the other results. Because of this,  SEO is most powerful when people can find your business at the top of Google.