Understanding Google’s Search Generative Experience (SGE) for Marketers
Google’s Search Generative Experience (SGE) integrates generative AI into search engine responses, transforming s, brand strategy and user search behaviors. As this advanced AI is embedded into search results, marketers may witness disruption in their strategies. This article discusses SGE’s impact on search engine results and its potential implications on SEO, marketing, advertising, and ROI. […]
