Facebook Ads vs. Google Ads for Home Service Contractors: Which Platform Wins for Each Trade
Google Ads or Facebook Ads for your contracting business? The right answer depends on your trade. This guide breaks down which platform wins for HVAC, plumbing, roofing, painting, and more — with cost benchmarks and a clear decision framework.
Google Local Services Ads for Contractors: The 2026 Setup and Optimization Guide
Google Local Services Ads have changed a lot since 2022. Here’s how HVAC, plumbing, and electrical contractors set up, verify, and optimize LSAs to get more booked jobs in 2026.