How Contractors Can Use Nextdoor to Get More Local Customers
Most contractors are fighting for attention on the same crowded platforms: Google, Facebook, Instagram. While those channels absolutely matter, there’s one platform that consistently delivers some of the highest-quality local leads in the home service industry, and most contractors either don’t have a presence there or barely use it. Nextdoor is a neighborhood-based social network […]
Why AI Search Platforms Recommend Your Competitors Despite Your Higher Google Rankings and How Local Businesses Can Improve AI Search Visibility
Key Takeaways AI search platforms disagree with Google rankings 40% of the time, prioritizing semantic consensus over traditional SEO metrics 65% of Google searches now include AI Overviews, with cited pages earning 35% more organic clicks than non-cited competitors Consumer use of AI for local business discovery jumped from 6% to 45% in March 2026, […]
How Google AI Overviews Are Hurting Local Business Traffic and 5 Proven Ways to Fight Back
Google AI Overviews are reshaping search results, but local service businesses face less immediate threat than content-heavy websites. Key Takeaways Google AI Overviews have reduced click-through rates by 34.5% to 46% when they appear in search results (Forbes, 2024) Only 7% of local queries currently trigger AI Overviews, making local businesses safer than content sites […]
