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Day: June 19, 2026

How to Hire HVAC Technicians in 2026: Why TikTok Is Now Your Most Powerful Recruiting Tool

HVAC technician on rooftop beside commercial unit at golden hour

The companies winning top talent are winning it on camera, in 60-second clips, before a candidate ever submits a resume. Key Takeaways The U.S. faces a shortage of nearly 40,000 HVAC professionals in 2026 alone, with 25,000 technicians leaving the industry every year (BLS, 2024). More than 44% of young trade professionals say social media […]

How Your Best Customers Are Silently Walking to Competitors (And the Customer Retention Strategy Every Local Service Business Needs to Stop the Bleeding)

How Your Best Customers Are Silently Walking to Competitors (And the Customer Retention Strategy Every Local Service Business Needs to Stop the Bleeding)

Key Takeaways Increasing customer retention by just 5% can boost profits by 25% to 95% (Bain & Company). The average contractor loses 11% of their customer base every year, and 70% of those customers left simply because they felt forgotten, not because of price or quality. Repeat customers generate 69% of work volume and 44% […]

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