How Home Service Contractors Should Price Their Services for Maximum Profitability
Most contractors set their prices one of two ways. They look at what competitors charge and match it, or they calculate their costs and add what feels like a reasonable markup. Both approaches consistently underprize labor-intensive work and leave significant money on the table. Pricing isn’t just a math problem. It’s a positioning decision. How […]
Google Business Profile Tips for Local Service Businesses 2026: How to Create and Capture Demand in the AI Search Era
Key Takeaways Google’s June 19, 2026 Think with Google framework officially signals that GBP is now a demand-creation tool, not just a listing, meaning contractors who only wait for searchers are leaving leads on the table. Complete Google Business Profiles receive 7x more clicks than incomplete ones, yet 56% of businesses haven’t fully filled out […]