Seasonal SEO for Home Service Contractors: How to Keep Leads Coming All Year
Every home service contractor knows the cycle. Certain months are slammed and others are painfully slow. The mistake most make is treating this as fixed, something that just happens in their trade. A seasonal SEO strategy can level out that curve significantly, filling your slow months with leads you wouldn’t have captured otherwise. According to […]
Google Local Service Ads for Contractors: The Complete Audit Guide to Eliminating Junk Leads and Attracting Ready-to-Book Customers
Key Takeaways Any call lasting 30 seconds or longer is automatically billed as an LSA lead, even if the caller wanted a competitor or asked about a job type you don’t offer. Google eliminated manual lead disputes in August 2024 and removed credit eligibility for “job type not serviced” and “geo not serviced” leads entirely, […]
45% of Customers Are Using ChatGPT to Find Local Services Now: Google Business Profile Tips for Local Service Businesses That Want to Show Up
Key Takeaways 27% of customers now skip Google entirely and ask ChatGPT or Perplexity to find local service businesses like plumbers, roofers, and HVAC contractors (Yext/Researchscape, 2025). Businesses with 30+ reviews at a 4.3-star average or higher are the entry point for AI recommendations, with 100+ reviews needed in competitive markets. ChatGPT references reviews in […]