llms.txt, Schema, and Entity Signals: The Technical AISEO Checklist
A technical AISEO checklist covering llms.txt, schema, and entity signals so AI crawlers can find, read, and cite your local business.
Why Brand Mentions Beat Backlinks in AI Search Rankings
Brand mentions now carry more weight than backlinks for AI search visibility, and home service contractors need to shift their strategy accordingly.
How to Get More Google Reviews for Contractors Without the Awkward Ask
Key Takeaways Businesses with 50+ Google reviews earn 266% more leads than those with fewer than 10 (Birdeye, 2025). Same-day review requests get 3x more responses than next-day asks, so timing the request within hours of job completion is the highest-leverage move you can make. SMS has a 98% open rate compared to 20-30% for […]
How to Get More Referrals for Your Local Service Business Using the Dormant Customer Reactivation System Contractors Are Ignoring
“`html Key Takeaways 83% of consumers are willing to refer a business, but only 29% actually do — the gap is a system problem, not a satisfaction problem (Nielsen, 2023). Reactivated past customers cost 5 to 7 times less to win back than acquiring a cold lead, and they spend more on their return visit […]
The Contractor’s Guide to Structuring FAQ Pages for AI Citations
A well-structured FAQ page is one of the highest-leverage pages a home service contractor can build for AI search citations.