Google Business Profile Optimization Checklist
A Google Business Profile optimization checklist covering categories, photos, reviews, and posts to help local businesses win map pack visibility.
Seasonal SEO Strategy: Timing Content to Match Real Demand
A seasonal SEO strategy times content and campaigns to match demand shifts throughout the year. Here is how to plan and execute one well.
How to Respond to Google Reviews for Contractors: The 3-Sentence Formula That Books More Calls
Key Takeaways 88% of consumers would hire a business that responds to all its reviews, versus only 47% who’d hire one that never responds (BrightLocal, 2024). Businesses that respond to 75% or more of their reviews rank 2.3 positions higher on average in local search results. Responding to reviews contributes to roughly 20% of local […]
How to Know If a Ranking Drop Is Due to a Google Update
How to handle a ranking drop after a Google update, covering the first steps to take, how to diagnose the cause, and a realistic recovery plan.
Search Engine: Definition & How It Works
Key Takeaways A search engine is a continuously updated catalog of internet pages that matches a user’s query to relevant results. Google holds roughly 80 to 95 percent of search market share depending on the device. Understanding how search engines index and rank pages is the foundation for any contractor trying to generate leads online […]
How to Get a Line-Item Quote From a Marketing Agency (and Read It)
Why agencies quote in bundles, how to demand a line-item breakdown, and the five questions that tell you whether a quote is a strategy or a template.
