Google Local Service Ads for Contractors: How to Set Up LSAs, Filter Out Junk Leads, and Stop Wasting Your Budget
Key Takeaways Google Local Service Ads appear above both paid search ads and the Maps pack, giving contractors the highest-visibility placement on Google for local searches. LSA leads convert at 20–25% on average, with many contractors reporting 50–70% lead-to-customer conversion rates (Google LSA Industry Data, 2025). Nearly 85% of rated LSA leads receive positive ratings, […]
Google Business Profile Optimization for Contractors: The Three Fields AI Reads Before Recommending Your Business to Homeowners
Key Takeaways 45% of homeowners now use AI tools like ChatGPT or Gemini before calling a contractor, making your Google Business Profile the first filter between you and a new customer. Listings with keyword-rich descriptions improve local three-pack visibility by 31%, and fully completed profiles generate 2.2x more engagement than partial ones. 83.3% of AI […]
