Local SEO Site Audit for Contractors: What’s Hurting Your Rankings and Where to Start
Key Takeaways A local SEO site audit for contractors uncovers the structural problems on your website that quietly hand jobs to your competitors. Service-area pages with no internal links, duplicate location pages, stale seasonal content, and orphaned service pages all drag your map pack rankings down. Fixing these issues improves Google’s ability to crawl and […]
Google Local Service Ads for Contractors: The Lead Quality Trap That’s Quietly Draining Your Budget
Key Takeaways Google charged contractors a minimum of $28 per lead even when callers get an estimate and walk away, cancel, or never book (Eric Preston, YouTube comment, 2024). Manual lead disputes were eliminated in July 2024, replaced by an AI system that Google itself admitted “may mean fewer credits for some advertisers.” Contractors approved […]
Why Customers Don’t Call After Finding Your Business Online: The 21% Verification Problem Costing Contractors Booked Jobs
“`html Key Takeaways 21% of consumers who find a local business through AI immediately switch to Google to verify before calling (BrightLocal, 2026). 53% of local businesses have at least one missing or mismatched detail between their GBP, website, and third-party listings, most often hours, phone numbers, or URL. 80% of consumers lose trust in […]
