How to Price Contractor Jobs the TikTok Way: Why Posting Your Exact Cost Breakdowns Closes More Work at Higher Margins Than Keeping Your Numbers Secret
Key Takeaways Contractors who post price breakdown videos on TikTok pre-qualify buyers before the estimate, reducing low-ball objections and comparison shopping. 54% of consumers rely on social media for purchasing decisions, more than any other online source (Nielsen). On a typical $10,000 HVAC job, equipment runs ~35%, labor ~40%, materials ~15%, and overhead/permits ~10% — […]
