How Contractors Can Stop Getting Charged for Missed Calls on Google Local Services Ads

Google local services ads for contractors — header image

Key Takeaways Starting October 1, 2026, Google charges for missed LSA calls when callers stay on the line more than 20 seconds during your listed business hours, whether or not anyone picks up. Contractors missing just eight qualifying calls per week face roughly 35 newly billable leads per month for conversations that never happened (Google […]