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In a bid to improve campaign performance, Google has recently unveiled new AI-powered tools for search ads. These tools are aimed at helping businesses to connect with their target audience by monitoring changing trends in search and consumer behavior.
Automatic Creation of Ad Assets with Google's AI
Google Ads’ latest tool automatically creates ad assets using Google’s AI. This innovation aims to deliver the best ad to the right audience at the pefect time. However, developing additional headlines and descriptions can be challenging.
To address this, Google launched automatically created assets at last year’s Google Marketing Live event.
This feature permits responsive search ads to show the most appropriate asset combinations, including new assets generated based on the ad’s unique context, such as the landing page. This feature is now available in English to all advertisers as an open beta. Early adopters have noticed a 2% increase in conversions at an equivalent cost per conversion among ad groups with responsive search ads.
Other changes introduced by this update include:
Ad Strength now considers automatically created and existing assets when determining a rating.
Automatically created assets will use inputs provided, such as keywords, to customize headlines and improve their relevance to the query.
Advertisers can remove any automatically created assets they don’t wish to include in their ads.
See also: 2023 SEO Forecast: Expert Insights on Google Algorithm Changes.
New Customer Acquisition Goal
Google has also rolled out a new global customer acquisition goal for Search campaigns. This feature enables marketers to build a consistent pipeline of new customers using Smart Bidding and first-party data.
By combining this new customer acquisition goal with bidding strategies, such as maximizing conversion value with a target ROAS, marketers can prioritize and discover new customers more valuable to their business.
The new customer acquisition goal has two modes:
Value New Customer: Bids are higher for new customers than existing ones.
New Customers Only: Bids for new customers only.
In Summary
Google Ads’ new features, including automatically created assets and customer acquisition goals, can improve the relevance of ads and connect marketers with new customers, thereby boosting campaign performance. These updates are set to be released in the upcoming weeks.
Google’s AI-powered search ads are designed to help businesses enhance the relevance of their campaigns and reach new customers more effectively. By creating new ad assets automatically and offering a new customer acquisition goal, Google Ads can help marketers achieve greater results with search campaigns.
As these updates are set to be released in the upcoming weeks, advertisers can expect to see improvements in their campaign performance as they take advantage of these new features. With the help of Google’s AI-powered search ads, businesses can remain ahead of the curve and connect with their intended audience more meaningfully.
You might also like: Tips on Traffic Sources, Including Lead Magnet Examples.
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