Workshop Fundamentals: What to Expect from a 90-Minute Session

PushLeads’ online marketing workshops are structured 90-minute sessions built around doing, not just listening. Each session is designed so that small business owners leave with a concrete action plan they can apply the same day, not a folder full of slides they’ll never open again.

The format is intentionally focused. Rather than covering every aspect of digital marketing in a single sitting, each workshop zeroes in on the specific areas that have the highest impact for small and local businesses. That means you spend your time working on your actual website, your actual Google Business Profile, or your actual ad campaigns, not a hypothetical example.

According to the U.S. Chamber of Commerce (2023), nearly 60% of small business owners say they handle their own digital marketing despite lacking formal training. That gap between effort and effectiveness is exactly what these workshops are designed to close.

Sessions are led by Jeremy Ashburn, founder of PushLeads, who has spent over a decade helping Asheville-area businesses build measurable online visibility. His approach is direct and practical, explaining what needs to happen and then showing you how to make it happen yourself. The goal isn’t dependency on an agency. It’s giving you the tools and confidence to manage your own marketing with real skill.

“The best marketing training teaches business owners to fish rather than just handing them a catch. When clients understand the ‘why’ behind each tactic, they execute better and stay consistent.” – Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes

Whether you are brand new to digital marketing or have been trying to piece things together on your own, the workshop structure meets you where you are. There are no prerequisites, and the session pace adjusts based on the group’s familiarity with the material.

PushLeads’ online marketing workshops run 90 minutes and prioritize hands-on application over passive instruction. Led by experienced SEO professional Jeremy Ashburn, each session is tailored to the specific needs of small business owners in Asheville and Western North Carolina.

Digital Marketing Essentials Covered in Every Workshop

Every online marketing workshop from PushLeads addresses the core areas that directly affect whether your business shows up when customers search for you. The curriculum is not generic. It maps directly to the challenges small business owners in local markets face every day.

The primary areas covered include search engine optimization for local visibility, Google Business Profile setup and optimization, on-page SEO fundamentals, keyword research tailored to your specific services, and an introduction to pay-per-click advertising through Google Ads. Social media strategy is addressed in the context of how it supports search visibility rather than as a standalone channel.

According to BrightLocal’s Local Consumer Review Survey (2023), 98% of consumers used the internet to find information about local businesses in the past year. That number underlines why showing up in local search results is not optional for small businesses competing in markets like Asheville.

A significant portion of every workshop is dedicated to Google Business Profile optimization, because for most local businesses, this is the single fastest way to improve visibility. Participants walk through the profile setup process, learn how to use posts and photos effectively, and understand how reviews factor into local rankings.

The workshops also introduce participants to how professional SEO services differ from what business owners can do themselves, creating a clear picture of where to invest time and where to consider outside help.

“Local SEO is not a luxury for small businesses. It’s the foundation of a sustainable customer acquisition strategy in any community-based market.” – Darren Shaw, founder of Whitespark and recognized authority on local search optimization

PushLeads’ online marketing workshops cover local SEO, Google Business Profile, keyword research, and Google Ads in a curriculum built specifically for small businesses competing in local markets. The training connects each tactic directly to measurable business outcomes like calls, leads, and foot traffic.

Participant Success Stories: Real Results from Real Business Owners

The most credible measure of any training program is what participants actually do after they leave the room. PushLeads has a documented track record of clients who applied workshop and coaching strategies and saw clear business results within weeks or months.

One of the standout examples is a plumbing company that quadrupled its inbound calls within 90 days of working with PushLeads and eventually reached over 200 calls per month. A restoration company increased calls by 80% within eight months and quadrupled revenue within a year. A real estate law firm improved its SEO rankings by 39% in 90 days, which directly contributed to doubling daily client closings.

A hair salon saw a 631% improvement in Google rankings over 14 months. A laser hair removal business achieved a 506% ranking improvement in 90 days. A visual artist who had zero online sales built a website with PushLeads’ guidance and grew to $7,000 in monthly sales driven entirely by organic website traffic.

These results are not outliers. They reflect what happens when business owners combine the right strategy with consistent execution. According to Forbes Advisor (2024), small businesses that actively invest in digital marketing are 2.8 times more likely to see revenue growth than those that do not.

For those who want a deeper look at how PushLeads has helped businesses across different industries, the case studies on the main site provide detailed breakdowns of strategies and timelines.

Participants who have applied strategies from PushLeads’ online marketing training have achieved results including quadrupled call volume, 631% ranking improvements, and revenue growth within months. These outcomes reflect the direct business impact of combining structured training with consistent implementation.

Group Workshops vs. One-on-One Coaching: Which Is Right for You

PushLeads offers two distinct training formats, and choosing the right one depends on your learning style, your current knowledge level, and the specific goals you have for your business. Both formats deliver practical skills, but the experience and depth of each one differs in meaningful ways.

Group workshops are ideal for business owners who want to learn alongside peers, benefit from shared questions and real-time examples, and get a broad foundation in digital marketing at a lower per-session cost. The group setting also creates accountability and often sparks ideas from hearing how other business owners are approaching similar challenges.

One-on-one coaching sessions, by contrast, go much deeper into your specific business. Jeremy works directly inside your website, your Google Business Profile, and your ad accounts, diagnosing real issues and implementing real fixes during the session itself. This format is particularly effective for business owners who have already tried to manage their own marketing and want expert guidance on what specifically is holding their results back.

Many business owners start with a group workshop to build their foundational understanding and then move into one-on-one sessions when they are ready to apply strategies to their specific situation at a deeper level. Both pathways lead to the same outcome: a small business owner with the knowledge and confidence to compete online.

To learn more about the full range of SEO and digital marketing services available beyond the training programs, the PushLeads services page covers each offering in detail.

PushLeads offers both group online marketing workshops and one-on-one coaching sessions, each suited to different stages of a business owner’s learning journey. Group workshops provide broad foundational training while individual coaching delivers targeted, hands-on work directly within your business’s digital assets.

Skills Development and Takeaways You Can Use Immediately

Leaving a workshop with theoretical knowledge is not enough. PushLeads structures every training session so that participants walk out with skills they can apply within 24 hours of the session ending. The practical takeaways are designed to produce visible movement in your online presence quickly, which keeps motivation high and builds momentum.

By the end of a session, participants typically know how to claim and fully optimize their Google Business Profile, conduct basic keyword research for their primary services, identify and fix the most common on-page SEO issues on their website, and set up a Google Ads campaign with proper targeting and budget controls. These are not advanced topics dressed up as beginner content. They are the specific skills that directly influence whether potential customers find your business or find a competitor instead.

Participants also receive guidance on how to read and interpret their Google Analytics and Google Search Console data, which allows them to track their own progress without needing to rely on someone else to interpret reports for them. Understanding your own data is one of the most underrated skills in small business marketing, and it’s a consistent focus of the PushLeads training approach.

Jason Martini, one of Jeremy’s clients, noted specifically that the training helped his assistant enhance their online presence, reflecting how the skills taught are transferable enough to be used across a team, not just by the business owner alone.

For businesses that want to extend their skills into website performance, PushLeads’ website design services include built-in SEO optimization that aligns directly with what participants learn in the workshops, making the transition from training to implementation seamless.

“Skill acquisition in digital marketing sticks when learners immediately apply new knowledge to their own real-world context. Application within 24 hours of learning increases retention by over 60%.” – Dr. Patti Shank, learning researcher and author of Practice and Feedback for Deeper Learning

According to the U.S. Small Business Administration, businesses that invest in ongoing skills development for their teams see measurably better outcomes in areas including customer acquisition and retention. Marketing training directly supports this pattern.

PushLeads’ online marketing workshops are structured to produce immediately applicable skills, including Google Business Profile optimization, keyword research, on-page SEO, and data interpretation. Participants leave each session with actionable knowledge they can implement the same day, building visible momentum in their online visibility quickly.

Registration and Next Steps: How to Secure Your Spot

Getting started with PushLeads’ online marketing workshops is straightforward. Sessions are available for both groups and individual coaching, and the registration process is designed to match you with the right format based on your current situation and goals.

The first step is a conversation. Before you register for any session, Jeremy takes time to understand your business, your current online presence, and what results you’re looking to achieve. This is not a sales call designed to push you toward the most expensive option. It’s a practical assessment that ensures you invest your time and money in training that will actually move the needle for your specific business.

Pricing is structured to be accessible for small business budgets, and options are available for both one-time workshop attendance and ongoing coaching engagements for businesses that want continued support as they implement and refine their strategies. If you’ve been sitting on the fence about whether digital marketing training is worth the investment, consider that a single new client acquired through improved online visibility can often pay for a session several times over.

To get a sense of where your business currently stands online before a session, a free SEO audit is available through the PushLeads website. This gives you a concrete starting point and makes your training session more productive from the very first minute.

PushLeads is based in Asheville, North Carolina, and serves businesses throughout Western North Carolina and nationwide. To schedule your workshop or coaching session, call (828) 348-7686 or visit the PushLeads website to request more information. Spots are limited, particularly for one-on-one sessions, so reaching out early ensures you can lock in a time that works for your schedule.

If you want to get a better understanding of the full scope of SEO services available alongside the training programs, the services page outlines each offering and how they work together to build long-term online visibility for your business.

Registering for a PushLeads online marketing workshop starts with a brief assessment conversation to match you with the right training format for your goals. Sessions are available for individuals and groups, with pricing accessible to small business budgets, and can be initiated by calling (828) 348-7686 or visiting the PushLeads website.

Frequently Asked Questions

Who are PushLeads’ online marketing workshops designed for?

The workshops are built specifically for small business owners who want to take control of their digital marketing without a background in technology or advertising. Whether you run a service business, a retail shop, a law firm, or a creative practice, the training adapts to your industry and your goals. No prior experience with SEO or digital advertising is required to participate.

How long does each workshop session last?

Standard workshop sessions run approximately 90 minutes. One-on-one coaching sessions may vary in length depending on the scope of work involved. Jeremy structures each session to make the best use of your time, which means no filler content and no time wasted on topics that don’t apply to your business directly.

Will I need to buy any tools or software after the workshop?

Most of the tools covered in PushLeads’ online marketing workshops are free platforms including Google Business Profile, Google Search Console, and Google Analytics. You do not need to purchase third-party software to begin implementing what you learn. If paid tools are referenced, Jeremy will clearly explain what they cost and whether they are worth the investment for your specific situation.

Can I bring a team member or employee to the workshop with me?

Yes. Business owners often bring a marketing assistant, office manager, or employee who handles their online presence. Training a team member alongside you is a smart way to ensure the strategies get implemented consistently. One-on-one sessions can also be structured to train specific staff members on the tasks most relevant to their role.

How quickly can I expect to see results after attending a workshop?

Results vary depending on how quickly you implement what you learn and how competitive your local market is. Some participants report seeing movement in their Google rankings or an uptick in calls within weeks of applying workshop strategies. Others see more gradual improvement over two to three months. The key variable is consistent application of the tactics covered in the session.

Is the training available to businesses outside of Asheville, NC?

Yes. While PushLeads is based in Asheville, North Carolina, and has deep roots in the Western NC business community, training and coaching sessions are available to businesses anywhere in the country. Virtual one-on-one sessions make it possible to work directly with Jeremy regardless of where your business is located.

How is one-on-one coaching different from attending a group workshop?

One-on-one coaching goes directly into your specific business assets, your website, your Google Business Profile, your ad accounts, and your analytics, rather than working from general examples. It’s a more intensive format suited to business owners who want targeted diagnostics and faster implementation. Group workshops provide a broader foundation and the benefit of peer learning at a more accessible price point.

What should I do to prepare before attending a workshop?

Having access to your Google account, your website’s backend, and any existing advertising accounts is helpful going into a session. If you haven’t already set up a Google Business Profile or Google Search Console for your business, Jeremy can walk you through the setup during the session. Coming with a list of your primary services and the cities or neighborhoods you serve also helps the session stay focused and relevant.

What Clients Are Saying

“Jeremy at PushLeads is a highly skilled professional when it comes to SEO and Google Ads for businesses. I was thoroughly impressed with how targeted Jeremy was in the way he used our time together to ‘workshop’ my website, SEO and Google Ads. He adeptly used the tools of the trade and his years of experience to get my Google Ads up and running resulting in phone calls and consultations for my Hypnotherapy Practice. I highly recommend Jeremy and PushLeads for anyone looking to maximize their return on their marketing efforts.”

“Jeremy is an outstanding professional and human! He was extremely helpful in training my assistant to enhance my online presence! He has outstanding communication, and so much knowledge and enthusiasm. Really a joy to work with him. Highly recommend working with Jeremy at PushLeads!”

“I’ve been working with Jeremy for a little over a year now and I can honestly say he has tremendously improved our Google visibility. One of my favorite things about working with Jeremy is that he is not only great at his job, but he also consistently teaches me how to do things on my own and encouraging me to grow in my career, and any concerns I may have are always addressed promptly. Highly recommend PushLeads for your business!”

“I’ve worked with Jeremy over the last few months, and am excited to be seeing the results! I hadn’t gotten any potential clients from my website for over six months when I started working with him. Yesterday, I got my second online sign-up in the last month. On my intake form, I ask, ‘How did you hear about us?’ This potential client answered, ‘Internet – I think you found me!’ I’m so grateful to Jeremy for helping my new clients find me and me find them. I highly recommend working with him if you need more clients and more money!”

“Jeremy and his team have done a fantastic job developing and implementing my SEO strategy. His communication has been great and the monthly reporting is very helpful and easy to understand! Above all it is working and business is better than ever!”

Ready to Take Control of Your Online Marketing?

Most small business owners already know they should be doing more with their digital marketing. The gap is not motivation. It’s knowing exactly what to do, in what order, and how to measure whether it’s working. That’s what PushLeads’ online marketing workshops are built to close.

Whether you attend a group session to build your foundation or book a one-on-one coaching engagement to go deeper into your specific business, you will leave with skills you can use immediately and a clearer picture of what your business needs to compete online in Asheville and beyond.

PushLeads has been helping small businesses in Western North Carolina and across the country build real, sustainable online visibility since 2012. The results speak for themselves, and the next success story could be yours.

Call (828) 348-7686 today to schedule your session, or visit pushleads.com to request your free SEO audit and find out where your business stands right now.