Free resource · Restoration companies

Restoration Company KPI Benchmark Sheet (2026)

Gross margin, net margin, marketing spend, receivables and revenue by company stage, with a column for your numbers. Free, two pages.

Free download

Get the 2026 KPI Benchmark Sheet

Two pages, fill-in columns, the healthy ranges from our restoration financial guide.

We will also send you our restoration marketing notes. Unsubscribe any time.

Gross margin 45 – 55%Net margin 8 – 15%Marketing 3 – 9% of revenueReceivables 60 – 90+ daysRevenue by stage

What is inside

The numbers profitable restoration companies track

Everything on the sheet comes from our Restoration Company Financial Benchmarks and KPIs guide.

45–55%

gross margin

Job level. Plus net margin after overhead (8–15%), labor and equipment cycle time.

$250K–$10M+

revenue by stage

Startup to large company, with typical owner income at each stage and a column for yours.

3

numbers to track from day one

Cost per lead by channel, job-level gross margin, average revenue per job.

60–90+

days on receivables

Carrier and supplement timelines and what they do to cash flow.

30

day action plan

Four steps to find the gap that costs the most and close it this month.

2

printable pages

Fill it in with your bookkeeper and bring it to the next owners meeting.

Why we made it

Marketing is a financial decision

Lower cost per acquired job raises net margin. That is why PushLeads runs SEO and Google Ads for restoration companies: more jobs at a lower cost per job, measured the way your P&L measures it.

Bring your numbers to a call and we will tell you where the marketing line should sit.

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