AI Search for Local Business – Part 3

0:00 Introduction to Session Three
Hey, I’m Jeremy Ashurn with Push Leads. Welcome to AI Search for Local Businesses session three, creating content that gets you recommended by AIS. So you now that you built your foundation, it’s time to create content that AI platforms love to recommend. So let’s jump into it. So in this session, you’re going to learn about how to master master specific writing techniques that make AI want to quote you. You’ll learn how to build AI friendly authority. Learn what signals that AI platforms trust um when they so they can recommend your business. You’ll you’ll discover some strategic online presence um strategies. So where to build your online presence so that AI recommend you and also content types that work. So what are the specific types of content that AI actually cares about? You’re going to learn about that in this session. So AI content, writing

0:55 Writing Content AI Will Quote
AI content that AI will quote. So the main key about all of this, if you want to just ignore everything I’ve said up to this point and pay attention to this one thing, pay attention.

This is part of our AI search visibility guide.

1:07 One Page One Question Strategy
And that is this. Make one page on your website that answers one question. Now make another page on your website that answers another question. Rinse and repeat. If you have a whole bunch of inner pages on your website that answer each question, then AI will love you. Pay attention. Make make each page of your website answer one question. And these don’t have to be pages in the menu. These are inner hidden pages quite often. In fact, AI websites or AIs are evolving to where they’re looking past the the actual design pages that you and I respond to when we’re on a website. We surf around. We’re like, "Oo, love that photography. love that headline. Um, I love that testimonial. An AI really doesn’t care about sort of design and photography, but an AI cares about the content on the website, right? So, if you have a lot of inner pages that are answering content questions, whether it has design or not, an AI is going to love you more. And that’s kind of what we’ve been doing on push leads and what we’ve been doing for our clients. So, AI looks at different

2:13 AI Reads Content Not Design
sections of your website separately. And this is why each service page should answer one question without needing other pages. So, for example, um let’s just say that you have a you’re an HVAC company in Central Florida and someone asks a question, why should I hire an HVAC company? If you make an inner pages, an inner page saying, here’s why you should hire us as an HVAC company. Here’s our certifications. Here’s their background. Here’s before and after stories. Here’s testimonials. I’m not being overly salesy. This is just who we are. And AI will like that more than just sort of like an our services page, right? Um so, so you could take this whole idea of boring headings like our services and you could say, you know, what pets sitting services do we offer in Asheville, North Carolina? And so the

3:03 Trust Signals AI Looks For
other thing is when you’re answering questions or you’re making inner pages around content, give the main answer to the question in the first sentence and then give more answers. uh more details later. In fact, a lot of times people even start with this summary of what the page is about at the very top of the page with bullet points. That’s a great thing to do as well. Um so, so and also have all the information on one page. So, don’t make people go to other pages. Include everything that you’re giving in one page. Right? But again, all of this comes down to make different pieces of content in your website that answer different questions. If you do that and you do that alone and you connect some of those pages to each other, that’s about half the AI equation right there. Um, now, um, what makes an AI want to recommend your business? The things that AI loves to see are real customer reviews, clear pricing, before and after photos, your experience and certifications, the best kind of guides, the best of five signs you need lawn care, how-to guides, comparison articles, and local local area guides. So, if you start doing some of this, just say that you’re, you know, a plumber in Atlanta, Georgia, and you have a how-to guide of how to fix a a leaky sink, right? Now, more than likely, someone is going to be calling you if you’re a plumber to do that. But if you have a how-to guide on your website, that’s going to be amazing. If you have a comparison article, um here’s a uh fix your here’s how to fix your water heater on your own. And here’s what happens if you do it yourself versus hiring a professional. That’s a comparison article. So the more you you’re direct with all these things and the more you make these as inner hidden pages in the website that you’re linking to from other pages in the site, the more AI is going to love you. Um, and so you want

4:55 Getting Featured in Local Media
AI to love you. Um, you want to build trust so that AI recommends you. You want to get featured in local media. So if you can contact local newspapers, blogs, and offer to write, you know, helpful articles or get quoted, that’s going to be helpful. Um if you are mentioned online where people are talking about your business even without links they’re just mentioning hey I love push leads I love this company that love that company this is why joining local Facebook groups is helpful and also building your personal brand so have an about us page that talks about your expertise your training and what makes you passionate and of course you need to have a whole bunch of video on your website um as well um AIs love that as well um and then where to build your online presence

5:38 Where to Build Your Online Presence
Best places to join them are local Facebook groups, places like Nextoor, YouTube, um, Google My Business. So, you need to be on these places. If you’re not on Facebook groups, if you’re not on Next Door, you’re not on YouTube, you’re not posting fresh content, AIs will start ignoring you and you’ll get lost in everything. So, what did we learn in

6:00 Session Three Recap and What Is Next
this session three? We learned about AI content structure. We learned about posing questions as headings, giving short answers, and then more information below that. We learned about trust signals that work. Business and service sites account for 50% of Chadp citations. So, we learned that trust signals are super important. We learned about joining Facebook groups and places online like YouTube and Google updating your Google business listing that makes a difference. And we also learned that content with different content site um types that convert which are basically best of guides, how-to articles, things like that. And then in session four, we’re going to cover the practical implementation details including plat platform specific strategies, tracking method, and also your long-term AI plan. All right, stay tuned. I’m Jeremy Ashurn with Push Leads. X