The Google Business Profile Category Mistake That’s Costing You Jobs

0:00 GBP Category Mistake Costing You Jobs
Hey, I’m Jeremy with Push Leads. We help small businesses get more leads without struggle or frustration. So, this video is all about the Google business profile category mistake that’s going to cost you jobs. So, if your Google business profile actually says something like general contractor or contractor or something like waste management service, stop the video and go check right now. I promise you it’s costing you jobs.

0:27 Why Google Rewards Specific Categories
So, general contractor is one of the most expensive two words on your Google business profile. Not because these are wrong, but because Google um Google doesn’t reward general, it rewards specific. And the category selection matters. Like you get a 25% ranking lift if you actually change the category.

This is part of our Google Business Profile guide.

0:48 Generic vs Specific Category Intent
So, according to some research from Reich Whitespark, if you have a really much more specific category, then you’re going to get better leads. And what we have in the Google business profile is what’s called a primary category and a secondary category. And it’s super important to pay attention to the primary category and make sure it’s not too generic. So what happens is generic categories are really like low intent. Um these are low intent searchers there. You know your rankings will get buried. A specific category is going to be high intent. So for example, general contractor versus home remodeler, right? general contractor is just so vague, but home remodeler is so much better. And what happens that we got to realize is that Google matches the searcher intent to your category. So these vague categories are just going to waste your time and not be good. So here’s the

1:38 Category Fixes by Trade
general contractor near me versus kitchen remodeler near me. General contractor is way too vague. Kitchen remodeler is amazing, right? It’s going to be high intent. People going to be ready to call. somebody could be essentially calling you and you could get the job today and bring in a 30 or 50k job or or three or 500,000 remodel if you’re, you know, into high-end luxury remodels. So, here’s the fix by trade. If you’re remodelers, then do use kitchen remodeler or bathroom remodeler or home remodeling contractor. Never general contractor for junk removal. Use junk removal service for restoration. use something like water damage restoration or fire damage, not contractor. For HVAC, use HVAC contractor. For plumber, obviously plumber. You can also add these

2:23 Secondary Categories Fill Every Slot
secondary categories like emergency plumber or drain cleaning service. And also, these secondary categories need to have descriptions in them. Don’t put some categories without descriptions. And that’s what I’m saying here. The secondary category should fill every slot here. So, let’s say you’re a, you know, home remodeler. You should have all these other services in there like bathroom remodeling, kitchen remodeling, home renovation, you can add every services. If you’re do if you do driveways, if you do porches, they should all be these, you know, other categories. So, don’t ever leave these blank. Have all these categories filled out and all and have all your services filled out or you’re wasting your time.

3:03 How to Audit Your GBP Right Now
Um, and it’s also important not to claim categories you don’t actually service. Google rewards active categories. Um, Google rewards this category stuffing. Um, so don’t do things you don’t add, don’t say things you don’t do. Don’t put down things you don’t do. Right? Obvious. So check yours right now. Open your Google business profile. Review your category and ask the question if someone searches for general contractor, would they call me versus if somebody calls searching for custom remodeler or any, you know, anything real specific, would they call me? Yes, they would call you u for something specific. And if you’re really confused about this or your marketing company isn’t responding or you’re just like, you know, um want to make a comparison to your current marketing or maybe you’ve never done SEO. I mean, there’s a fair amount of SEO companies, marketing companies that don’t do any work, right? Um so, um you can get a free Google business audit.

3:57 Free Google Business Profile Audit
Stop leaving jobs right on the table. We’ll review your primary category, secondary categories, and give you a full analysis and tell you exactly to change. Um no, no charge to do that. It’s a free service we’ll do and if you’re interested in working together, we’ll essentially have a conversation and make sure we’re a good fit. If you are working with the marketing company now, insist they send you weekly reports

4:19 Hold Your Marketing Company Accountable
and with a status of jobs with things that they’ve done like blogs they publish, pages they publish on the site. If you don’t see any of that, if you’re not getting reports or your leads are inconsistent, what if your current company is not doing any work? I mean, I was referred to a lawyer a couple years ago. uh they were paying $1,400 a month to a company that wasn’t doing any work. It’s about half the the equation right now. So, that’s one reason why I’m just put posting these videos out here on YouTube and on LinkedIn and things like that. Make sure that your company is doing work. Make sure you hold them accountable just like you would hold your subcontractors accountable. It’s all about accountability and being ethical. I’m Jeremy Ashurn with Push Leads. Uh we help small and medium businesses get more leads without struggle or frustration. and talk to you soon.