Which Google My Business Fields Impact Rankings?

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First thing this morning on a Monday morning, I actually had a phone call. Somebody found my business about an hour away or so in Kingsport, Tennessee. We’ve been doing ongoing SEO, and we’re showing up higher and higher in Google. This guy owns an HVAC business, and times have been tough for him. Other businesses have done well, but his particular business isn’t doing well and on top of that he’s consolidating so he’s thinking so he asked me this question what happens if I delete my website for my business listing so his business listing is really all about showing up in the Google Maps and he’s paying about $15 a month for his website and he was wondering what happens if I delete my website so I was like wow that’s a great question let’s let’s do a little video about that so let’s jump into a little presentation real quick and what we’re gonna do here is just you know ask the question which Google my business feels impact rankings so I’m not gonna go into my background but essentially I’ve been doing SEO really the last I guess it’s really been since 2005. So it’s been like 15 years. And really the last 10 years I’ve been working with local service companies. So you can definitely learn more about my background

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in the past. But today let’s talk about Google Maps. So if you don’t have a business listing, most of us do by this point. But if you don’t, it’s super important that your business show up in Google Maps and we call that the maps pack right so in Asheville I’m gonna pull up a little thing here I’m gonna put SEO services right so that’s what one of the things I provide is SEO services and I can see here in Asheville I’ve got ads at the top and then I’ve got you know the one competitor I’m working on beating and then white fox and then i’m number two in the maps and i’ve got more reviews than them and you know of course my team is much more awesome but anyway it’s super important that you show up in the maps because people look at that first below that you have the regular search results but people if they can find you in the maps listing they’re gonna call you and that’s actually what just happened to me so regardless of you whether you have an HVAC business or you are a plumber or a carpet cleaner or whatever you have whatever you are it’s super important that you’re showing up as many in as many Google Maps searches as possible so So, um, it’s so maps obviously show your business listing. Um, they show your business name and of

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course it’s free to create your own business listing if you haven’t already. Um, and like I said, it’s super, super essential for local businesses that your maps show up, that your business show up in maps, um, because people are looking for you and if they find you, they’ll call you, uh, they’ll reach out to you. Like what just happened to me this morning, first thing on a a Monday morning. And of course, it drives people to your website or people call you or they learn more about you. So it increases your visibility. So if you don’t have a maps listing at this point, then definitely make one. In the future, we’ll talk about how to improve your maps listing. But at this point, just go ahead and create one. Even if you’re an e-commerce business and even if you’re serving people nationwide, it’s still important to have a maps listing. the reason why is that it helps you play helps you tell Google that you want to play nice with them and in the past Google has been abused over and over again by people by bit people that were just trying to pull the wool over Google’s eyes and it worked for a period of time but you know Google hates being abused and so it’s always looking for opportunities for people trying to abuse it and when it does when it finds that situation it shuts it down so if you you play nice with Google and you have a maps listing and you do other things like you have Google Analytics and you are blogging, things like that, those are the things that Google really likes. And I always tell people that working with Google is sort of like falling in love.

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You know, you meet somebody, you send them a text, you get to know them, you spend time with them, you’re taking them out to dinner and movies, you’re eating in, you’re going on hikes, you’re doing all different things with them, you’re building a relationship. Google is the same thing Google wants you to build a relationship with it it’s not looking for some kind of quick get in and get out it’s looking for a serious long-term relationship so so let’s ask the question which Google my business fields affect your SEO ranking and what we’re gonna do is look at this article I found I actually didn’t know the answer this question but I found this article which Google my business fields in fact your rankings and we’re just gonna take a look at it real quick here so I’ll put the link below the video here but it’s from connection model comm and essentially what they’re talking about here is is essentially the the fields that affect your business link rankings are your business name okay so that’s the very first thing that you know so adding descriptors your business name can be helpful but a lot of times Google Google doesn’t like that. So the business name is the first thing. The second thing is categories. The categories affect your ranking. So there’s 4,000 categories and you can pick the top 10 categories. And so the categories are important. Of course, your reviews are important. Like I said a second ago, you know, I’ve got 55 reviews right now and they’re all, you know, five star

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our reviews. So reviews are important. And then the last thing that’s important is your website. And so if you delete your website, like this gentleman was asking, what happens if I just delete my website? It’s going to affect the rankings. It’s the fourth thing that will affect your rankings. Now, what doesn’t affect your ranking? Basically, the services you offer, the products you have you offer and then any Q&A and so anyway so that’s kind of what I wanted to just hit real quick is just talk about that and talk about the importance of having a Google business listing and also you know later on there we’ll talk about things you can do to improve your business listing but that is super critical have a business listing don’t delete your website and And make sure you add things like categories and descriptions and stuff like that. All right, I’m Jeremy Ashburn with Pushleads and I plan traffic. Thanks.