SEO for 2023; Here's What You Need to Know
Stay ahead by preparing for Google’s next move with expert predictions for 2023 based on this year’s algorithm updates.
The SEO industry has experienced a lot of change in 2022, and it doesn’t show any signs of slowing down. Google has released eight confirmed and unconfirmed updates this year alone, which has left many businesses trying to keep up. In the face of such volatility, how can you adapt your SEO strategy to remain current and relevant?
What impact will this year’s algorithm changes have on your SEO strategy for 2023? How can you anticipate and prepare for Google’s future actions to stay ahead of the competition?
During the webinar, Reinhart summarized the most significant SEO insights from this year and made predictions about what 2023 may bring based on the algorithm updates of 2022. The following is a summary of the webinar.
Prediction #1: Google's Volatility is Expected to Increase Further
There has been high volatility in the SEO industry recently, and this trend may continue. This year and possibly next year are expected to be particularly intense due to the shorter intervals between algorithm updates and the overlap of these updates.
Google is expected to continue experimenting with new features and result types, which means that there will be more frequent algorithm changes and an increase in volatility.
Three Things To Keep In Mind:
- Updates are occurring with greater frequency and in closer succession.
- Updates are occurring at a faster rate.
- Google no longer considers feelings.
In the coming year, it is anticipated that Google will conduct more testing and request more data due to changes in the younger generation. This leads us to the next prediction.
Prediction #2: Visual Search Will Gain Greater Importance
Generation Z is turning to platforms like TikTok and Instagram for their search needs, bypassing Google. In response, Google is adapting to stay relevant.
Younger generations tend to respond better to visual content because it provides a more immersive experience. As a result, Google is now incorporating more visual elements into its search results.
Three Things To Keep In Mind:
- Ensure that your images are well-maintained.
- Create video content.
- Keep in mind that Google is not the only search engine.
Prediction #3: There Will Be a Greater Focus on Technical SEO Among Businesses
Google aims to provide users with a positive experience, so ensuring that your website functions well on a technical level is increasingly important. To address this, more businesses are adopting an “always-on” mentality, which involves continuously monitoring their sites to ensure optimal performance.
Three Things To Keep In Mind:
- Pay attention to the overall health of your website.
- Consider your overall strategy.
- Identify the specific algorithms that you are targeting.
Prediction #4: Some Businesses May Make Unsuccessful Investments in the Metaverse
It is advisable to wait to invest in the Metaverse due to its untested nature.
Three Things To Keep In Mind:
- It’s not ready.
- No one is using it.
- It may get super weird, super fast.
Prediction #5: Many Will Fail to Notice the Deprecation of Universal Analytics
Many people will overlook that Universal Analytics will be discontinued on July 1, 2023. This could cause problems for those who still need to set up GA4. While many of the predictions for the coming year involve algorithms, it is ultimately about the content you create and the experience you provide to customers. Therefore, it is significant to ensure that you can effectively track these factors in 2023.
You might also like: Google Search Essentials is Replacing the Google Webmaster Guidelines.
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