SEO

SEO is the process of making “inside tweaks” & “outside tweaks” on a website, so that over time your it becomes more search engine and friendly to Google.

What is an SEO Specialist?

A Search Engine Optimization (SEO) Specialist checks, analyzes, and adjusts a website to make it load faster and more user-friendly, as they incorporate keywords throughout the website pages to help search engines categorize it properly. This process leads to a better ranking on the SERP (search engine results page.)

An SEO professional optimizes a website to ensure a great user experience while working with your company on brand awareness, increasing website traffic. Simply put, an SEO Specialist is not much different than any other traditional marketing professional in that their objective is to increase sales for the clients they work for. 

An SEO Specialist can greatly improve a website’s exposure across the internet by conducting keyword research and using SEO tools such as Google Analytics. Search Engine Optimization has significant benefits for any business because it helps potential customers across the internet find the services and products that they’re looking for. Some SEO specialists collaborate with other members of a team to develop new strategies or improve the management of social media platforms in order to increase user engagement and website traffic. 

What Kind of Things Does an SEO Specialist Do?

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Whether working for a digital marketing firm, a company’s digital marketing department, or as a freelancer for a client, SEO Specialist job responsibilities vary; however, the vast majority of SEO Specialists will cover all or most of the following: 

  • Develop optimization tactics to help the company’s website rank better in search engine results. 
  • In order to obtain optimum ROI from sponsored search ads, the SEO Specialist will run experiments, collect and evaluate data and results, and uncover trends and insights. 
  • Manage SEO campaign costs while staying within budget, predicting monthly costs, and settling discrepancies.  
  • Work closely with the web development team to ensure that SEO best practices are followed across the website’s content. Work with the editorial and marketing departments to promote SEO in content creation and marketing. 
  • Assume accountability for search engine marketing page optimization.
  • Continuously study, find, and optimize new SEO keywords for inclusion on the company’s website and marketing materials. 
  • Investigate and apply suggestions for search engine optimization.
  • Create a link-building strategy and put it into action. 
  • Increases SEO placements for desired keywords, change the website architecture, content, linking, and other aspects. 
  • Establish quantifiable objectives to show that your marketing efforts are improving. 
  • To better evaluate the efficacy of your SEO strategy, uses SEO tools like Google Analytics to track daily performance indicators. 
  • Manages SEO strategy, collaborates with colleagues in the marketing department.
  • To boost website search results, provides intriguing and high-quality website content, such as blog articles and page descriptions. 

 

Where Do SEO Experts Come From?

The majority of SEO Specialists and other search engine optimization professionals start out in other sectors before honing their technical talents to go into this field of expertise. 

Unfortunately, there’s not a college degree specifically related to SEO, and there’s not a marketing program that will give you the specific skills you’ll need to succeed in this area; most SEO Specialist positions do require a Bachelor’s degree in a related field such as business, marketing, or communications. 

Most SEO experts in the field seek extra certification to show potential employers that they have the required abilities to execute their digital marketing strategy, increase search engine traffic, and ensure that their website ranks towards the top of search engine results pages. There are courses like BrainStation’s Search Engine Optimization Certificate Course that will also allow you to produce actual work that showcases that specialist’s ability, and it will be done under the supervision of an SEO industry expert who understands what employers are looking for. 

Even with a Bachelor’s Degree in a relevant field, you will almost certainly need to also have attained some sort of additional certification to demonstrate that you are up to date on the ever-changing field of SEO. 

What Are the Things a Successful SEO Expert Needs to Succeed?

To be successful in the field of digital marketing and search engine optimization, a competent SEO specialist must possess the following important characteristics: 

  • A Basic Understanding of SEO’s Three Levels 

Search engine optimization has three tiers, and any professional SEO Specialist should include all three when designing a marketing strategy: 

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  • The non-content parts of your website are referred to as technical.
  • This section contains opportunities for improving a website’s backend structure and basis. A large part of this task will be conducting a complete website analysis, which will reveal technical SEO chances to improve website speed, indexing, mobile-friendliness, crawlability, and architecture.
  • Technical SEO will help increase a website’s readability, which will improve the user experience and show search engines that the site is good. 
  • On-page SEO refers to improving the content on your website to assist search engines grasp the topic of your material and recognize it as a useful resource.
  • On-page SEO utilizes features such as keywords, meta tags, internal links, and HTML title tags in order to enhance search engine traffic and ensure that your website appears near the top of Google results. 
  • Off-page optimization uses a range of link-building techniques to strengthen the association between your website and other websites. Off-page SEO also involves measures to improve a website’s reputation, which shows search engines that a website is a reliable source and, as a result, should be towards the top of search engine results. 

All the tiers of search engine optimization contribute to how well your website is ranked within Google search results, according to SEO professionals. 

Marketing Intelligence

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The technical components of SEO are undoubtedly important, and recognizing the issues that may be causing Google to bury your page in the search results is essential. However, after you’ve gotten over that, SEO jobs are a lot like other digital marketing or even traditional marketing positions in that you’ll need to generate and position content that describes the consumer’s benefit while moving them closer to a sale. 

The tough aspect is coming up with material that will appeal to both individuals who are searching online and Google’s algorithm. That is an art that comes with time and practice. 

But, in order to truly connect as an SEO Specialist and a digital marketing professional in general, you’ll need more than that. To be truly successful in an SEO role, you must think about content marketing on a deeper level, looking at consumer psychology and the target audience you’re marketing to, the social media landscape, web design and development, marketing strategies, and overall business goals that help drive brand awareness and conversions. 

The Ability to See the Big Picture

As we’ve seen, SEO affects every aspect of your business. Because company websites are so vital, SEO is inextricably linked to the rest of these factors. 

Having precise goals for SEO marketing is beneficial. Is it your objective as an SEO Specialist to focus on search engine rankings, driving traffic, increasing brand awareness, or conversions (converting a visitor to a customer)? 

An SEO Specialist will be successful if they can define those goals and then execute an SEO plan while keeping the organization’s wider goals in mind. 

Excellent Communication Skills & a Willingness to Work Together

Sales, customer service, web development, analytics, IT, marketing, and other divisions of a company will all work with an SEO Specialist. It’s also not always clear why making modifications to a website can improve SEO and, as a result, increase traffic and conversions. That’s when your ability to communicate comes in handy. 

SEO experts must be able to explain why certain modifications are important and how they will help the website and the company’s bottom line in a persuasive and understandable manner. Furthermore, part of your job entails working on the website with teams from various experiences and perspectives. 

Not only that but you may be involved in the development of specialized content for the site, so make sure your writing abilities are up to par for SEO tasks. 

Adaptability & Curiosity

Google’s algorithms for ranking search engine results are continually changing. Depending on your perspective, this could be either annoying or fun for you, but a competent SEO Specialist embraces the task with enthusiasm. 

To succeed in the SEO industry, you’ll need to be adaptable. Continuous learning is beneficial to many professionals, but an SEO Specialist requires it to thrive. Furthermore, if you’re in charge of a single company’s website, you can’t afford to be complacent; it’s your responsibility as an SEO expert to continually analyze its content to check if it adheres to ever-changing SEO best practices.

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In Closing

Thank you for stopping by today! If you are in need of an SEO Specialist then we’d love to connect with you! Please reach out to us through the link below and we’ll set up a time to talk. We offer free consultations and an SEO audit of your website. 

If you enjoyed this article, you might also like: The Best 8 SEO Trends for 2021

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Avoid These Common SEO Mistakes Like the Plague

If you want to rank well on Google, avoid these mistakes!

1. Using Images to Link to Your Website's Other Pages.

Images are not scanned by search engines; they can only read text. If Google can’t see the text of a link (for example, if it’s a clickable image or a button), the link may be misread. If you have any pages on your website that are solely accessible via images or buttons, Google may not index them. Every page on your website should have at least one text link, according to Google.

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2. Failing to Inform Google of your HOME PAGE.

You don’t want to forget to let Google know which one of the specific pages on your website, that you want to be your homepage.

You can type “www.thewebsite.com” or just “thewebsite.com” if you know the web URL of a site you wish to visit. Although both addresses will take you to the same website, Google does not like uncertainty. It wants you to tell it your preferred web address (www, or no www). If you don’t tell them, you risk fracturing your website’s SEO authority, which will result in a decline in Google results. The solution is to choose whatever address you like (whether it’s www or non-www) and inform Google by putting up a 301 redirect. If you need assistance with this, our small company marketing professionals can assist you.

3. Slow Loading Speed.

Having a website that takes an excessive amount of time to load, is a big mistake you want to avoid. 

Google wants their consumers to have a positive experience, and sites that take too long to load detract from that. Slow load times have the greatest impact on your visitors, who may leave before the site loaded, but it’s also likely that Google will punish your search results. By going to https://developers.google.com/speed/pagespeed/insights/, you can test your site, obtain a score, and get advice on how to enhance the speed of your site.

4. Using Link-Building Techniques That Add Little Value.

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Links to your site will increase your rankings in Google search results in general. The issue is that many people try to cheat the system by constructing linkages using questionable methods. It is not a good idea to buy or trade links with websites that are regarded web spammers. Your site’s search rankings could be decreased just by referring to sites that Google considers to be web spammers. Get the link in place if you have a good reason to link to someone or they have a good reason to link to you. You’re just hurting your rating if you develop link associations that add no value to your content and provide no advantage to your readers.

5. Don't Hide Links

Long ago, one might boost their search engine rating by cramming a page with links that were the same color as the background (thereby hiding the links from users, but showing the links to search engines). Don’t do that because it doesn’t offer value and hasn’t worked in years.

6. Using Keywords in Inappropriately.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

7. Duplicating Content.

High-quality content is important for your brand’s image and even for SEO, but it takes effort to generate. Copying and pasting the same material in several places, on the other hand, is not worth the time you’ll save. Duplicate content is frowned upon by Google. You don’t have to redo your content over and over; there are a variety of techniques to recycle and repurpose content to save time while maintaining your value.

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8. Failing to submit a Google Sitemap.

Search engines, as effective as they are at discovering all of the pages on your website, aren’t flawless. You may boost Google’s ability to find all of the pages on your site by submitting a sitemap. Visit Google’s sitemap resources for further information on how to submit a sitemap.

Overall, when working on your website, attempt to bear in mind that you’re assisting Google in displaying relevant, high-quality information to its users. Once you’ve fixed any errors, you may submit your sitemap directly to Google to speed up the process of finding all of your material. 

In Closing

Ranking well in Google isn’t something you should try to achieve by cutting corners, but rather by partnering with Google, to not only lead people to quality content, but to exactly what they’re looking for. 

For more insight on ranking well on the SERP (search engine results page) and reaching a wider customer base for your business, take a moment to read “Getting Quality Backlinks.” 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re ready to make a purchase.

What Are Long-Tailed Keywords & How to Use Them

Consider this: if you run a business that sells antique furniture, there’s a good possibility your pages will never show near the top of an organic search for “furniture” since there’s too much competition (especially if you’re a tiny business or a startup). If you specialize in modern art deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” can reliably bring you customers looking for that specific item.

Managing long-tail keywords is a matter of improving communication between your company and the clients who are already looking for what you have to offer.

SEO Tips; Why Does It Matter?

Consider this: how likely are you to click through to a sale if you google the term “sofa” (a very broad keyword commonly referred to as a “head term”)? However, if you Google “elmwood veneer day-bed,” you’ll likely find what you’re searching for and be willing to pay for it right away.

Obviously, a long-tail keyword will bring in less traffic than a more prevalent one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.

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Shorter Keywords Have More Competition

Shorter keywords can have tight competition for ranks, but visits can be scattered with a low ROI. By pure statistics, the wise use of long-tail keywords will bring in less traffic, but the return on your investment will be proportionally lot higher: you’ll be drawing exactly the audience you want, and that audience will be much closer to point-of-purchase than your less-savvy competitors.

How This Works With PPC (Pay Per Click)

Long-tail keywords are beneficial to businesses looking to rank their content in organic Google searches, but they could be even more beneficial to marketers running paid search marketing campaigns.

Because there is less competition when bidding on long-tail keywords, the cost per click is obviously cheaper.

You may gain higher ad ranks on relevant searches without having to pay a premium for each click by targeting longer, more precise long-tail keywords in your PPC AdWords ads.

If you are interested in PPC services for more immediate ROI while your climbing the SERP (search engine results page) then we’d love to help!

Contact PushLeads TODAY for your FREE consultation! 828-348-7686

Find Long-Tail Keywords That are Appropriate for Your Niche

The trick is to find a steady supply of long-tail keywords that are appropriate for you and your niche.

Using a keyword research tool, you can easily uncover long-tail keywords.

Long-tail keyword variations in marketing campaigns are a win-win situation: better search rankings, more qualified search traffic, and reduced CPCs.

 

If you enjoyed this post you might also like to read about the Newest SEO Trends for 2021!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

With These Tips You Can Start to Grow Your Blog Today

There is a lot of competition out there, making it tough to build up a following for a new blog. So today we’re giving you 5 ways to help you get some traction.

Commenting On Other Blogs In Your Field

Reading and commenting on blogs in your area of expertise and related business sectors is an excellent strategy for gaining a following. It’s a good method to establish a rapport and a mutually beneficial relationship that can help you grow your online presence. It will also provide you with a valuable backlink, which will help to increase the authority and relevance of your site in search engines.

Your suggestions must be well-considered and useful. Simply adding “Good post!” or “I agree!” is clearly a means of simply gaining the link and publicity, and people will immediately recognize this. Write something intriguing and enlightening about the site you’re commenting on, but not necessarily in agreement with it. A diverse perspective is often more intriguing, and the person who created the blog will be curious to see what you have to say. You can start a dialogue and engage with the blogger and their audience if you give your counterpoints respectfully and quietly. 

Guest Blogging

Having someone create a blog for your site can expose your site and brand to a whole new demographic of people. The guest blogger will be happy to show a link to their work with their followers, bringing together a wider group of people and increasing traffic to your site.

On the other hand, if you are invited to guest blog, it is a fantastic opportunity to expose your ideas, writing, and brand to an audience you may not have previously had the opportunity to engage with. Accepting and excelling at one guest blogging assignment could lead to other opportunities with other sites, making it a worthwhile exercise that will pay off in future conversions, sales, and brand recognition.

Original & Creative Quality Content

Unless it’s read and shared it’s not considered great material. To have any impact on your SEO and content marketing strategy, it needs to have a valuable audience. From there, it must be shared beyond your network in order to improve traffic to your site and brand awareness. This is accomplished via a variety of ways, each of which is an effective approach to increase the amount of people who see your content and expand your brand.

Always strive to create the greatest material possible.

The only surefire approach to ensure that your material is shared and discovered is to make it outstanding. It is now generally referred to as 10x content, which means it is 10 times better than anything already available. It takes effort to generate this type of content, but if done correctly, it will set you apart from the competitors and position you as an expert. This will increase traffic to your site and establish a degree of trustworthiness that can be difficult to find online. Quick Sprout’s Neil Patel is a great example. His dedication to consistently produce blogs that offer new or more in-depth perspectives on themes has pushed him into the highest tier of content creators. This means that when members of the online marketing community are looking for the most up-to-date information, or even confirmation of what they’ve read or heard somewhere else, they go to his site.

Branding and SEO are both important aspects of content strategy. A long-term strategy for long-term brand results is to build an air of authority around your website and its content. When your brand is identified with a specific amount of authority, it becomes more relevant, and both search engines and users notice.

Easy to Share

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Make sure your blog posts are simple to share.

While this may seem self-evident, I’m often surprised by how many blogs and websites fail to do so. A user shouldn’t need any particular knowledge to share your work on Twitter or Facebook, and this is frequently possible thanks to the existence of common social buttons. However, you should be able to share your blog simply by cutting and pasting the link, which implies you should create a permalink for each blog you publish. People want to do things in different ways, and forcing them to use your content in a certain way would only limit your blog’s ability to reach a larger audience. It doesn’t matter how your material gets to the rest of the world; what matters is that it gets there.

Try Some Email marketing

Out of all the suggestions, this is the most time-consuming and closest to a stab in the dark. It can often provide excellent results, but you must expect constant rejection and even animosity. It entails sending industry-specific emails to key influencers requesting that they share your content. This is sometimes disguised as an attempt to educate someone or establish a relationship through a shared interest in a topic, but it is just a request for a favor.

The secret to achieving breakthroughs without jeopardizing the possibility of them occurring is to establish a relationship first. This is commonly accomplished by sharing their content, leaving comments on their blogs, enjoying and re-posting their tweets and Facebook updates, and doing anything else it takes to get their attention. This is why it is critical to begin at a reasonable level. At the same level, or somewhat higher, you should distribute content and create relationships with bloggers and influencers. Look for people who have similar-sized audiences, since they will see the most benefit from developing a symbiotic relationship. Even though Neil Patel has a considerably larger following, sharing your blog will provide little value to his site, thus the chances of him doing so are slim. It is preferable to spread your material to a few smaller audiences rather than hoping to reach a large one.

Learn more about this particular strategy by reading: How to Succeed With Your Email Marketing Strategy

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Choosing the perfect URL is important! People will either click a link or type your URL into their browser’s address bar to get to your website, so you’ll need the URL to be something that is easy to remember.

The majority of your visitors will arrive at your website via a link when you initially start growing traffic. However, if people become addicted to your content, they will input your URL into the address bar, and you want it to be as simple as possible.

How to Pick an Excellent URL

Here are a few pointers on how to pick an excellent URL.

It Should Be Simple To Pronounce

A decent URL should be simple to say. You don’t want any misunderstandings when individuals become addicted to your content and are trying to share your website with their friends, by verbally giving them your URL.

MyBlogTutor.com, for example, is an easy-to-pronounce URL. Here are some instances of difficult-to-pronounce URLs:

Bloggggggggggggggggggggggggggggggggggggggggg (How many Gs does that add up to?)
BlogLe55ons.com is a website dedicated to helping people learn new things. (Do you want to learn how to blog?) (Is there anything else?)
DasItBlogBreh.com is a website dedicated to providing information about DasItBlogBreh (Are you kidding?)
Do you see what I’m getting at? The URLs stated above are far more difficult to pronounce than MyBlogTutor.com.

The first step in selecting a decent URL for your website, is to make it simple to say.

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Make it Simple to Recall

The URL of a website should be simple to remember. You don’t want people to forget how to get to your website when you tell them about it.

The following are characteristics of an easy-to-remember URL:

  • It is simple to say.
  • It’s concise and to the point.
  • It’s not so brief that it’s perplexing.
  • It explains what you’ll discover on the site.

Now, let’s take a moment to consider each of these characteristics.

Pronounced easily.

We have discussed this, but another advantage of having an easy-to-pronounce URL is that it is easier to remember.

Ask five individuals if your URL suggestions are easy to say.

Straightforward and to the point.

It’s simple to remember a URL that’s short and to the point. Is MyBlogTutor.com or StevesBlogThatProvidesTipsAndTricksForYourBlog.com simpler to remember?

Your URL isn’t small enough if it’s longer than 15 characters.

It’s not so short that it’s unclear.

GourmetBurritoCookingGuy.com is a better domain name than BurritoChef.com, but GBCG.com is too short and confusing.

Remove as many needless words from your URL as possible, then ask five people if it’s confusing. If they are perplexed, try again.

Describes the Content and Purpose of the Website.

According to MyBlogTutor.com, this site’s content consists of tutorials on how to create a blog. StevesBlogStuff.com tries to describe what might be on the website, but it falls short. What kind of blog content is there? What are the themes? How about some tutorials? Is it possible to get free images?

Find out what five people think the blog at your possible URL is about. If they get it incorrect the first time, try again.

Hyphens, Underscores, and Numbers Should Be Avoided.

The use of hyphens (-), underscores (_), and numbers in a blog URL is discouraged. Avoid using these three letters since they make it more difficult to spell and remember your blog URL.

A website URL with numbers is extremely difficult to remember and spell. Would you know how to spell Steves2ndBlog.com if I gave you the name of my blog? Would you spell out “second” or would you spell it out with the number two? Perhaps I have a lot of blogs, so would you remember that this is my second, or would you forget and assume it’s my third?

Don’t even think of using hyphens, underscores, or numbers in your website URL

Make an Effort to Only Use .com Domains.

Your URL can end in a variety of extensions, such as.org.net.blog.biz.info, and so on. Even today,.com is the most popular domain, thus you should aim to keep your website URL to.com.

Would you be able to recall MyBlogTutor.biz if I told you it was the URL of my blog a week later? You’d probably start with.com and then give up if it wasn’t available.

Wouldn’t you think it was a little spammy if I told you my blog URL was MyBlogTutor.info? I practically never go to websites with.info or.biz in the URL.

Because there are so many websites on the internet these days, many URLs that end in.com may already be claimed. In this scenario, you may need to come up with a new website URL idea.

Be Original

When choosing a URL for your website, try to think of something unique. Don’t call your blog AmazonStore.com because there is already an online bookshop with that name.

If you said your website’s URL was AmazonStore.com, they’d probably go to Amazon.com instead. Worse worse, Amazon.com may be able to sue you for infringement of their trademark.

Tip: Make a URL that isn’t too similar to another person’s URL.

If you want help choosing a name for your business read: How Do I Pick a Name for My Business

Final Thoughts

It’s critical to have a short, memorable blog URL that users can easily type into their browser. You should have a framework for understanding what constitutes a decent website URL after reading this post. The next step is to go out and get one; once you’ve done so, please let me know what your new URL is right here in the comments!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A slow website can hurt you in the way Google ranks you in the SERPS, so today we want to go over three quick ways you speed up that load time.

How To Optimize Website Speed

Step #1 - Upgrade your web hosting package!

When starting a blog or website, many people prefer shared hosting because it is the cheapest option. They add more content to their websites over time, which causes them to slow down. If this is the case, upgrading your web hosting service is the best option. The fastest and most straightforward way to increase the speed of your website is to upgrade your web hosting service. However, make sure that you’re selecting the right hosting company that will meet all of your requirements.

If you’re currently using shared hosting, you can upgrade to a VPS or a dedicated server. In any case, you’ll note a big difference in the pace of your website. Choosing between the two options is based on your specific business needs, so make sure you thoroughly research all options.

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Step #2 - Switch on browser caching.

Enabling caching will significantly increase your website’s speed and provide a more rewarding user experience for your guests. Caching is the method of storing static files for easier and quicker access, such as HTML, media files, documents, images, CSS, and JavaScript files so that the database doesn’t have to retrieve each file every time a new request is made. The more requests that your server receives, the longer it will take for your website to load.

When anyone visits your website, the elements of the page they’re trying to reach are immediately downloaded and saved in a cache on their computer (temporary storage). That way, the next time they visit your website, their browser can quickly load the requested web page, saving them from having to make another HTTP request to the server.

On the other hand, caching works, so first-time visitors don’t have access to a cached and archived version of the website. However, allowing complete caching for your website will cut the time to load a page from 2.4 to 0.9 seconds. This is because the first time a user visits your website, there might be 30 or more separate components that need to be saved in the user’s cache, but only a few components need to be downloaded for subsequent visits.

There are different ways to allow browser caching depending on the website platform you’re using. Installing a plugin, for example, is the simplest way to enable caching in WordPress. W3 Total Cache, the most common performance plugin, and WP Super Cache, which is best for websites with high traffic and underpowered servers, are the best WordPress caching plugins.

If you’re using Drupal as your content management system, the Varnish Cache app will help you take advantage of browser caching. If you’re using Joomla as your content management system, you can allow browser caching in the Joomla dashboard by going to System > Global configuration and selecting the System tab. Under the Cache settings label, you’ll see the Cache label, which you can click to open the drop-down menu and select ON – Conservative Caching from the list. Save your changes and then go to Extensions > Plugin Manager to allow the System – Cache plugin.

You can also allow browser caching at the server level, which requires incorporating caching into your server-side scripting, which your web developer can assist you with.

The caching lifetime of static resources stored in a cache should be at least one week. You can do so by inserting Expires Headers with a minimum of one week and a maximum of one year as values. Setting late expiry dates for static resources that aren’t changed much and quick expiry times for resources that are updated regularly is the best choice.

Expires Headers inform the browser whether a file should be requested from the server or stored in the browser’s cache. They also inform the browser how long those files should be kept in the cache, so they don’t have to be downloaded additionally on subsequent visits.
Remove any plugins that aren’t needed.
To be able to run, each plugin you add needs resources. More energy, on the other hand, result in a slower website. You should deactivate and uninstall any plugins that you no longer need or find redundant. Too many plugins will cause your website to slow down, as well as cause security issues and crashes.

You will significantly increase your page load time and website speed by removing unnecessary plugins. However, it’s important to understand that it’s not just about the number of plugins when it comes to plugins. You can have 50 plugins on your site and still have a faster website than someone who only hastens. The quantity of plugins is significant, but so is the quality of those plugins. For example, social networking plugins can significantly slow down your page load time, so you may want to consider embedding social media buttons directly into your website theme’s source code.

As a result, you can avoid plugins that load a lot of scripts and styles, make a lot of remote requests, and add a lot of database queries to every page on your website. Mods, of course, add to the functionality of your website, and there are several options available to help you enhance it. However, you can only hold those that are absolutely important.

Notice that if you’re using Drupal or Joomla, you won’t have to deal with plugins in the first place. As a result, disabling modules or inserting speed optimization extensions will help your website load faster. The best Drupal advice is to never run more than 50 modules at once. Just run those that are absolutely required for your website’s functionality.

In terms of Joomla extensions, make sure to check out JQuery Simple, LLFJ, Javascript Async and Defer, and ScriptsDown, as each of them will help your website load faster.

Step #3 - Optimize Your Photographs

Images consume a significant amount of bandwidth. A photograph can use a lot of server resources and take longer to load when they aren’t configured properly, which means they’re massive in size. Your website can be significantly slowed if your photos are not configured.

As a result, consider shrinking the size of your images without sacrificing efficiency. This can be accomplished by using a plugin that can compress your images while maintaining their quality.

If you’re using WordPress, check out WP Smush, a plugin that compresses your photos as soon as you upload them to your media library. If you use Drupal or Joomla as your CMS, however, you should check out Kraken, which is also a great tool for compressing photos.

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What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Are you looking to get some high-quality backlinks and boost your site’s Google ranking?

That’s fantastic! 

This article contains seven effective link-building techniques that are currently in use. 

Here are 7 professional SEO tips to get you there!

2021 Back Link Guide

Let’s get this party started! 

SEO Tip #1 Get Links From News Sites and Blogs; Use Data 

Let’s discuss how to use HARO to become a reporter’s source. 

This is something you can absolutely do. 

HARO links you with journalists who are already designing features. 

What else do journalists do? Of course, they cover the news! And the news isn’t released on a set schedule, but as it’s breaking. 

So if there’s breaking news in your niche, that’s a HUGE chance to get connections and mentions. 

Here’s what to do: 

  • Keep an eye out for fresh mentions of your site’s key topics in the press. 

Setting up a Google or BuzzSumo warning is the simplest way to do so.

  • Make an extra effort to reach out to reporters with added VALUE. 

    You’ll have to put in some effort if you want to get a connection from a news article. 

    You must add genuine value to the reporter.

    Go to their CONTACT page, and just contact them…say, “I see you wrote about this, and I wrote about it as well.” 

Btw, what are your methods for delivering value? Here are some suggestions: 

  • Give them a quote that includes personal industry knowledge. Be sure to include your credentials.
  • Provide one-of-a-kind data or statistics.
  • Provide a different perspective.
  • Create a custom infographic or visual for them to use in their plot. 

Whatever path you choose, one thing is critical.

You must act quickly. 

Today’s newspaper will be recycled tomorrow. So, preferably, you can contact them the same day the news breaks. 

Making a personal black book of journalists who cover your business is a good idea. Then, as soon as you see a story breaking, ping them. You could catch them when they’re still working on a piece for publication this way. 

 

seo-tips

SEO Tip #2 The Skyscraper Technique 


The Skyscraper Technique is a technique that allows you to scale a skyscraper. 

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Yes, skyscraper content is still my preferred method for generating high-quality backlinks. 

I had some Skyscraper Content I posted from last year has already accumulated 2,460 backlinks: 

What’s the best part? This method is extremely straightforward. In reality, it’s so easy that I can summarize it in just three steps:

  • Look for a well-liked piece of content in your niche. Popularity equals a large number of backlinks. 
  • Make something even more amazing. 
  • Promote it as much as possible! 

Here are some more pointers to help you scale this technique. 

Popular Content is Easy to Find 

Your first port of call should always be Google. If you do a search for a common keyword in your niche, it’s a safe bet that the page that comes up first will have backlinks supporting it. 

But let’s say you’re not sure which subject would draw the most connections. Is it possible to eliminate the guesswork? 

Yes. 

(Note: you’ll need an account with Ahrefs, Majestic, or Moz to do this.) 

A report named “Best by ties” is available from Ahrefs and other connection analysis resources. This will show you which pages on a website are the most linked to. As an example, my Google Ranking Factors post has received links from over 5K domains! 

So go to a competitor’s website and look for their most famous sites, and you’re good to go. It’s that easy. 

Improve something (a LOT) 

Have you come across a website dedicated to skyscraper content? This is fantastic. The following move is to make something even better. However, just making your page “a little” better won’t suffice. 

You’ll have to make something a LOT better if you really want to pull in those links. 

In reality, I try to make my skyscraper content 5-10 times better than the top page right now. 

How should I go about doing it? 

It’s easy. I try to figure out what’s lacking and fill in the blanks. 

Here are some pro tip suggestions from my checklist: 

  • Is the subject covered in detail on the ranking page? If not, I’ll make certain I cover all it left out. 
  • Is there a lot of text on the ranking page? If that’s the case, I’ll include a plethora of high-resolution photos in my post to make it more visually appealing. (Make sure you keep the file size at a minimum so that you don’t slow down the upload speed.) 
  • Is there a video on the ranking page? If not, I’ll add one to mine. But in reality, I’m going to do it anyway.
  • Is there a list of ten tips on the ranking page? Then I’ll add 20 more. Doubling is a good place to start. 
  • Is there a connection to relevant tools on the ranking page? If mine doesn’t, I’ll make sure it does. 
    I’ve yet to come across a page that I couldn’t tenfold with a little thought and some effort.

For example, I found a few months ago that the majority of posts about “how to get more YouTube subscribers” were absolutely terrible. 

WHY?!?

  • They were written by people who did not have famous YouTube channels. 
  • They cited tactics, methods, and features that were no longer in use. 
  • There were no visuals to show you how to put each plan into action. 
  • They all rehashed the same old tactics. 

As a result, I set out to make something much superior. 

Unlike the other posts I saw, mine included: 

  • Examples of how I used the advice to expand my channel.
  • New strategies that I didn’t see listed anywhere else.
  • A lot of screenshots and visuals to help you appreciate the techniques (and use them.) 
  • Promote it to the hilt. 

Reaching out to people who were mentioned in your content is a good place to start when it comes to content promotion. 

Aside from that, here are a few more pointers: 

  • Contact everyone who has connected to your competitor’s website. 
  • Contact people who have left comments on your competitor’s website.
  • Contact someone who has posted your competitor’s page on social media. 
  • Make contact with those who have connected to other pages in the top ten. 
  • Create a large prospect list and start connecting! 

SEO Tip #3 Method of the Moving Man

Have you mastered “The Moving Man Method”? 

Another way to get high-quality connections from old material is to repurpose it. 

Instead of concentrating on companies that have closed or rebranded, we’ll use obsolete data this time. 

What is the reason for this? Things alter, after all! 

Here’s a very basic example. 

Assume we had a page that listed the world’s most famous websites. 

YouTube recently surpassed Facebook as the world’s second most popular website. 

Guess what happened next? There were suddenly a TON of pages with outdated information: 

To be exact, there were over 11,000 of them! 

(and that’s just one of my questions) 

As a result, we now have a great “in.” 

We are able to: 

  • Contact all of the pages that have outdated information.
  • Notify them that something has changed.
  • While we’re at it, direct them to our own website! 

Pro Tip: If anything in your industry has recently changed, use Google’s date feature to find articles written before the change. 

SEO Tip #4 Increase Use of Effective Content Formats

I don’t like to rely on guesswork when it comes to creating content that will draw quality connections. You shouldn’t either. 

There are a few tried-and-true content formats that people adore linking to: 

  • Posts in a List 
  • Questions and Answers
  • Posts on “Why”
  • Posts on “How to”
  • Infographics (visual representations of information)
  • Videos

As a result, I suggest experimenting with a few different formats to see what works best for you. 

Then go all out for those formats. 

Combining two or more of these formats into one piece is a good idea. Hint: A list-formatted “How To” post or a “Why” post with an infographic or video will suffice. 

SEO Tip #5 Link Building for Podcasts 

I was looking at where one of the sites in my niche got their backlinks a few months ago. 

And I found that going on podcasts accounted for a significant portion of their backlinks. 
As a result, I made the decision to appear as a guest on as many podcasts as possible. 

For the next year and a half, I was featured on over 50 podcasts. 
And those spots resulted in a large number of backlinks. 

How do you go about finding the right podcasts? 

To begin, find a headshot of someone in your niche who frequently appears on podcasts. Then, using Google reverse image search, find their headshot. Then reach out to those podcasts and ask about being a guest on their show. 

SEO Tip #6 Link Building on the Resource Page 

What is a resource page’s purpose? To include links to other useful websites! 

And that’s a link-building dream come true. 

Here’s how you get started:

  • Look for them.
  • Make sure you have something worth linking to. 
  • Make contact.

I’ll tell you the truth, the most difficult part will most likely be finding them. But here are ten useful advanced Google searches: 

  • inurl:resources + “your keyword” 
  • inurl:links + “your keyword” 
  • inurl:recommended + “your keyword” 
  • “top websites” + “your keyword” 
  • “top sites” + “your keyword” 
  • “recommended websites” + “your keyword” 
  • “recommended resources” + “your keyword” 
  • “further reading” + “your keyword” 
  • “recommended reading” + “your keyword”
  • “useful sites” + “your keyword” 

Pro tip: If you flip this over, a well-curated, extremely helpful resource page on your own site can be an excellent source of quality links. You may also try contacting other resource pages and requesting that they connect to YOUR resource page. 

SEO Tip #7 Brand Mentions


It’s a huge opportunity if anyone mentions your brand in an article but doesn’t include a connection. 

All you have to do now is reach out!

Nine times out of ten, you’ll get a connection. 

Setting up an alert for your brand name is something I suggest. 

That way, you’ll be notified whenever your company is listed on the internet. 

Pro tip: Do you have a trademarked strategy, such as “The Moving Man Method”? Set up a warning for that as well! 

Building quality backlinks to your website does take some effort, but it makes all the difference when trying to rank well in Google and get more traffic.

LEARN MORE about what makes a quality BACKLINK here!

The simple truth is this, if your website isn’t generating leads, it’s not contributing to your business. These SEO Tips will provide better ROI than any other form of marketing. 

CONTACT PushLeads TODAY for your FREE consultation!

828-348-7686

We’d love to help your business Be Visible & Grow! 

 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Are you looking to get more traffic to your WordPress website? If you want to increase the traffic to your website, you need to follow a few WordPress SEO best practices. In this article, you’ll learn the best WordPress SEO tips to help you improve your WordPress SEO and get more organic traffic.

Here’s 7 powerful things that you can do to optimize your WordPress SEO properly.

Step #1 - Pick a WordPress Theme that Will Improve Your SEO

WordPress is a highly popular blogging platform, which means you have an audience of people interested in what you have to say.

With more than 6,000 free and premium WordPress themes to choose from, it can be hard to choose the right one. Choosing an SEO-friendly WordPress theme is vital for the success of your website.

When it comes to choosing a WordPress theme best for SEO, here’s a list of SEO-friendly themes:

Step #2 - Keyword Research

The WordPress SEO process is not just about making sure that your title, meta description, and body copy are optimized for Google. It’s about finding the right words for your targeted keywords. 

As you may already know, Google constantly looks are keyword searches every day, analyzing billions of website pages and keywords. 

If you want to beat the competition, then doing your keyword research is the first important step to optimize your WordPress SEO. 

Several free tools can help you with keyword research and a few paid ones as well. Here’s a quick list: 

  1. Google Trends;
  2. Keyword Generator;
  3. Keyword Sheeter;
  4. Answer the Public;
  5. Keyword Surfer;
  6. Keyworddit;
  7. Google Search Console;
  8. Questions;
  9. Bulk Keyword Generator;
  10. Google

This Ahrefs article explains how to use each of these keywords. 

Step #3 - Optimize Your Title Tags

You’ve written your blog posts, added appropriate tags, and set up your posts in the correct position.

Now it’s time to go to work on the title tags of your blog posts and allow your content to become search engine friendly.

This will be your best chance to increase your search rankings.

Optimized Title Tags make a significant impact on your website’s search engine ranking. 

Here are the most important things to keep in mind when you optimize your WordPress title tags: 

  • Consider your site’s niche and style: Your site’s title and tagline are the first things people will see, so it’s important that they represent your site well.
  • Include strong keywords: Search engine bots are crawling your site to learn more about it. It’s important to remember that they will be exploring your area and that you should have a strategy in place for them.
  • Integrate your title and tagline with your overall branding: Don’t optimize your WordPress title and tagline in isolation. They’re often among the first things visitors will notice on your site, so they should be incorporated into its branding along with other elements.

Here’s a great ThemeIsle article that goes into detail about how to improve your Title tags.

Step #4 - Optimized Headings

Step #1 - Pick a WordPress Theme that Will Improve Your SEO​

On your website, the heading acts as a guide to finding the article’s significant ideas. A standard paragraph should provide the reader with an idea of what the section is about. Otherwise, they would be puzzled.

Everybody likes to scan content before they decide to read it. Headings help people do this. Canning the text becomes significantly harder for your readers when it doesn’t contain any headings. It’s even worse when you add long stretches of text after a heading.

Since good information can only be understood when presented in an easy-to-to-read format, one should strive to provide clear, simple, well-organized headings in web copy. Some magazines entice their readers by flattering them in the captions, tempting them to look further into the text.
If it can be effective, it’s not impossible to do so. Headings should revolve around the content – they should help the text to be easier to comprehend.

When writing content, be sure that your paragraphs start with a core or backbone sentence that states what you’re going to discuss in the section. From there, each additional sentence should build on in detail. As you continue to write different sentences, you can use subheadings to further build upon your structure.

From an SEO perspective, you should always pay attention to headings on your website. Using keywords in your headings will help improve your SEO. In every page or blog posts, you should have H1 and H2 headings in your content. Search engines will rank it very low in the SERP’s if you don’t use keywords in your headings.

Yoast has a great article about how to improve your headings on your site.

Step #5 - Optimized Meta Description

Optimized meta descriptions are a crucial part of your SEO. 

Though Meta descriptions are typically allowed to be between 155 characters and 200, Google’s search engine truncates these fragments to between 160 and 160 characters. We suggest keeping meta descriptions between 50-160 characters to be as long as possible so that they describe your service in an informative yet concise manner.

Remember that optimum length depends on the situation and importance, and traffic. 

Google uses meta descriptions to show the reader information of the copy. When you have readable and catchy meta descriptions, you’ll increase the chances that the number of clicks to your website will increase. 

Keeping in mind that Google and other search engines describe your search keywords in bold text maximizes click-through speeds.

Relevant search terms can entice searchers, so use them to your advantage in your ad copy. 

Moz explains that it’s essential to be sure that your meta descriptions on each page are unique. 

Step #6 - Optimized Page Content

On-page SEO (a.k.a. “on-site SEO”) is the process of improving the quality of web pages for search engines and consumers. On-page SEO techniques that are often used include optimizing title tags, content, internal links, and URLs.

Using your target keyword in the first 100 Words is an old-school on-page SEO tactic that still makes a difference.

Just be sure that you’re using your keyword in the first 100 or 150 words or so in your article. This is important because Google puts more weight on terms that show up early on your page.

The term “Keyword Frequency” means just what it sounds like: it refers to the number of times your keyword appears in your content.

Google may disagree that repeating a keyword helps.

However, experienced SEO professionals will assure you that it does work.

Think about it this way: the more you repeat a keyword (within reason), the more confident Google can be about that page’s topic.

Step #7 - Optimized Images

Use Optimized Images to Improve Your SEO

Google Images is a powerful tool you can use to find and explore content on the web visually. Every day, hundreds of million people use it.

Image search represents 27% of all searches in the US, according to Moz.

Image alt and title attributes can be set in HTML (not just WordPress) to help images rank higher in search and build the page’s relevance and improve user experience.

 

You must optimize your images for search engines because optimized images will show up higher in the SERPs. 

The first thing you should do is renaming your image file names with keywords in the filenames. Separating keywords by hyphens is one of the best ways to go.

For example, if you’re a local carpet cleaner business in Atlanta, GA, you’ll likely want to rename your image as one of these options: 

  • “Citrus-Carpet-Cleaning-Services-Atlanta-GA”
  • “Carpet-Cleaners-Atlanta-GA”
  • “Non-Tonic-Carpet-Cleaning-Service-Atlanta-GA”

As an e-commerce company, it’s important to have a straightforward and easy way for users to find your products. Including SKUs, ISBNs, or model numbers in the alt attribute of images is one way to do this.

If you want to dive deeper, check out this Search Engine Land article about how to improve your image optimization. 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Broken link building is the process of discovering dead links in your niche, recreating the content, and requesting that the website owner (webmaster) link to your newly developed resource. By doing this, you’re providing immense value to the reader, the webmaster, and the web, in general.

Broken links have been a problem on the internet for a long time but have been increasing more and more in recent years.

The problem is that broken link building has fallen out of favor lately because it’s a very tedious and time-consuming process.

How Should You do Broken Link Building?

If you haven’t ever done broken link building, you might want to jump over to this two-part article by Russ Jones. In part one, Russ gives a complete overview of the process, prospecting, content creation, and outreach. Part Two provides an update with ethical guidelines, new prospecting, content, and outreach techniques.

Reclamation Link Building

As a general rule, link building is pretty hard.

Very hard. Time-consuming. Frustrating. Endless. Ugh!

Let’s look at an easier way to do broken link building. 

This method uses Afrefs to find broken sites to our site. We’re essentially using the power of Ahref’s database to find broken links on your site. All you do is log in to Ahrefs, enter your domain, and click the Broken links button.

You can easily see where all your links are coming from, where they are linking to, and links that are lost. This allows you to quickly focus on fixing broken links that are most important to you.

Most people think of this process as link reclamation, not broken link building. Regardless of how you feel about it, this process improves your Onpage SEO, adds more value to your site, and improves the web.

Using Link Reclamation on Competitors

What about using the link reclamation process on competitors?

Let’s look at mainstreethost.com, a national SEO company. These guys are at the top of Google nationwide for “SEO services.”

As you can see, they have 237 broken backlinks. 

We could export this list of backlinks, group them by pages they link to, and think about creating content on our site that we can pursue in the outreach process.

Next, creating the content is as easy as making content similar to what mainstreethost.com had on their site. We could use Wayback Machine to see precisely what kind of content was on their site, hire a writer to create content, or write our own.

The last step is to reach out to the website owners linking to these pages and encouraging them to update their links.

 

If you need help with the outreach process, we suggest reading Manual link building’s seven worst outreach offenses and Link building outreach: preparation meets persuasion.

Ahrefs has saved us hundreds of hundreds of hours because we didn’t have to find these links manually. 

So perfect.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Seo Tips

Is it possible to rank a small website in search engines? Yes, but you have to be strategic. Find out what you can do here. It is not only possible but simple to rank a small website well in Google. The most significant challenge with small websites is that you’re limited in your ability to make an internal linking structure. It doesn’t mean you can’t do it — you just have to be strategic. In this article, we’re going to focus on a few key points of precisely what can be done to help you achieve high search rankings for a small website.

Ranking Small Websites

Check your competition. To be successful with SEO, you have to have a clear idea of how the market is split up and your competitors. Search the internet for competitors to see what they are doing. That will help you figure out what it takes to rank in the same niche or industry. This is important because if you have a number of competitors in that same industry, you will have to compete in the SERP (search engine results page) with other businesses trying to rank for the same keywords.  

External Links

One of the most important things a small business can do for its website is to build links and relationships with other companies. Since larger firms tend to have a more extensive website, and a more comprehensive network of partners to tap into, they get higher visibility, more shares, and more links to their website in exchange. So how can you do this on a small website? One way is by looking to get on as many media pages as possible — preferably local ones. For instance, to get some good local news, you can link your website to the local Chambers of Commerce, local daily papers, and organizations. There are some specific places where local news tends to get published, such as organizations like the Human Rights Campaign.

Internal Linking Structure

When you rank in a search engine, it is imperative to link your page to other pages of your website. That way, each page you create has backlinks back to it from other pages. You want your site to look like a spider web of links. I once spent a couple of hours building a small landing page using a tool that would create a spider web structure to click on, to then get to the next page in my website. But when I clicked the first link in the series, it was an internal link that sent me to a dead page. That means I did everything right — I linked all the pages back to the original page. Because of how the page was designed, it didn’t appear in the search engine results, so I had to select another page to link back to, and that fixed the problem.

Keyword Research

It is essential to research your competitors for keywords to find the keywords that you don’t already know. Be sure to identify the different types of popular websites with Google and optimize your SEO for them. To have an exact idea of what kinds of websites Google treats well and how to best rank for them, you need to have a Google Analytics account. You can use it to see what kind of traffic and advertising activity your website is getting. Google Analytics is a tool that lets you see the visitor history of your website. This gives you valuable insight into your website’s performance and allows you to make your website better for your visitors.

Load Time

To get on that first page of the search results, it’s important to create a clean, minimal page with a fast load time. Smaller websites don’t have the same resources as larger sites do, and therefore, the small site is going to have higher load times. If a small website has 250 pages on their site, every page should load in around one second. Even if the page is two pages, you will still want it to load quickly. It would be best if you focused on optimizing your speed, as it can make or break your rankings. 

Be Visible & Grow

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What’s Your SEO Score?

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