SEO

SEO is the process of making “inside tweaks” & “outside tweaks” on a website, so that over time your it becomes more search engine and friendly to Google.

Broken link building is the process of discovering dead links in your niche, recreating the content, and requesting that the website owner (webmaster) link to your newly developed resource. By doing this, you’re providing immense value to the reader, the webmaster, and the web, in general.

Broken links have been a problem on the internet for a long time but have been increasing more and more in recent years.

The problem is that broken link building has fallen out of favor lately because it’s a very tedious and time-consuming process.

How Should You do Broken Link Building?

If you haven’t ever done broken link building, you might want to jump over to this two-part article by Russ Jones. In part one, Russ gives a complete overview of the process, prospecting, content creation, and outreach. Part Two provides an update with ethical guidelines, new prospecting, content, and outreach techniques.

Reclamation Link Building

As a general rule, link building is pretty hard.

Very hard. Time-consuming. Frustrating. Endless. Ugh!

Let’s look at an easier way to do broken link building. 

This method uses Afrefs to find broken sites to our site. We’re essentially using the power of Ahref’s database to find broken links on your site. All you do is log in to Ahrefs, enter your domain, and click the Broken links button.

You can easily see where all your links are coming from, where they are linking to, and links that are lost. This allows you to quickly focus on fixing broken links that are most important to you.

Most people think of this process as link reclamation, not broken link building. Regardless of how you feel about it, this process improves your Onpage SEO, adds more value to your site, and improves the web.

Using Link Reclamation on Competitors

What about using the link reclamation process on competitors?

Let’s look at mainstreethost.com, a national SEO company. These guys are at the top of Google nationwide for “SEO services.”

As you can see, they have 237 broken backlinks. 

We could export this list of backlinks, group them by pages they link to, and think about creating content on our site that we can pursue in the outreach process.

Next, creating the content is as easy as making content similar to what mainstreethost.com had on their site. We could use Wayback Machine to see precisely what kind of content was on their site, hire a writer to create content, or write our own.

The last step is to reach out to the website owners linking to these pages and encouraging them to update their links.

 

If you need help with the outreach process, we suggest reading Manual link building’s seven worst outreach offenses and Link building outreach: preparation meets persuasion.

Ahrefs has saved us hundreds of hundreds of hours because we didn’t have to find these links manually. 

So perfect.

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Seo Tips

Is it possible to rank a small website in search engines? Yes, but you have to be strategic. Find out what you can do here. It is not only possible but simple to rank a small website well in Google. The most significant challenge with small websites is that you’re limited in your ability to make an internal linking structure. It doesn’t mean you can’t do it — you just have to be strategic. In this article, we’re going to focus on a few key points of precisely what can be done to help you achieve high search rankings for a small website.

Ranking Small Websites

Check your competition. To be successful with SEO, you have to have a clear idea of how the market is split up and your competitors. Search the internet for competitors to see what they are doing. That will help you figure out what it takes to rank in the same niche or industry. This is important because if you have a number of competitors in that same industry, you will have to compete in the SERP (search engine results page) with other businesses trying to rank for the same keywords.  

External Links

One of the most important things a small business can do for its website is to build links and relationships with other companies. Since larger firms tend to have a more extensive website, and a more comprehensive network of partners to tap into, they get higher visibility, more shares, and more links to their website in exchange. So how can you do this on a small website? One way is by looking to get on as many media pages as possible — preferably local ones. For instance, to get some good local news, you can link your website to the local Chambers of Commerce, local daily papers, and organizations. There are some specific places where local news tends to get published, such as organizations like the Human Rights Campaign.

Internal Linking Structure

When you rank in a search engine, it is imperative to link your page to other pages of your website. That way, each page you create has backlinks back to it from other pages. You want your site to look like a spider web of links. I once spent a couple of hours building a small landing page using a tool that would create a spider web structure to click on, to then get to the next page in my website. But when I clicked the first link in the series, it was an internal link that sent me to a dead page. That means I did everything right — I linked all the pages back to the original page. Because of how the page was designed, it didn’t appear in the search engine results, so I had to select another page to link back to, and that fixed the problem.

Keyword Research

It is essential to research your competitors for keywords to find the keywords that you don’t already know. Be sure to identify the different types of popular websites with Google and optimize your SEO for them. To have an exact idea of what kinds of websites Google treats well and how to best rank for them, you need to have a Google Analytics account. You can use it to see what kind of traffic and advertising activity your website is getting. Google Analytics is a tool that lets you see the visitor history of your website. This gives you valuable insight into your website’s performance and allows you to make your website better for your visitors.

Load Time

To get on that first page of the search results, it’s important to create a clean, minimal page with a fast load time. Smaller websites don’t have the same resources as larger sites do, and therefore, the small site is going to have higher load times. If a small website has 250 pages on their site, every page should load in around one second. Even if the page is two pages, you will still want it to load quickly. It would be best if you focused on optimizing your speed, as it can make or break your rankings. 

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This video will walk you through the essentials of SEO in 12 minutes.

Search engine optimization is one of the most powerful and effective digital marketing channels, but it can be complicated to get started. If you’re new to SEO, this tutorial will introduce you to the basics.

Here are some of the things I’ll go over in this new video:

Keyword research is a must for all SEO professionals, and it doesn’t matter what your experience is. I will show you how to get started with keyword research so that you can thrive in the industry.

You can’t rank these days just by having the basics in place. I’ll show you how to create epic content around each of the keywords that you found.
To rank on the first page of Google today, your content needs to be of high quality.

Next, I’ll be sharing my tips and tricks for how to optimize your content for success. This includes a ton of tactics that I’ve picked up in my experience.

Finally, I show you the exact checklist that I use to optimize my content at Backlinko. It’s the same one that has worked well for me, and I’m confident it will work well for you.

As an SEO beginner, you may find that the tips and tricks contained in this guide are helpful when it comes to ranking your site on the first page of Google. Enjoy!

Video Transcript

– In today’s video I’m gonna show you exactly how to rank on the first page of Google, step by step. In fact I used this exact formula to rank on the first page of Google for competitive keywords, like link building tools, backlinks, and SEO checklists.

I’m Brian Dean, the founder of Backlinko, the place where marketers turn for higher rankings and more traffic. And if you wanna rank number one in Google, you’ll love the actionable steps in this video. Keep watching.

I have a confession to make. I used to hate SEO. That’s mostly because my first website wouldn’t rank no matter what I did. It was super frustrating.
I hate you SEO! And to make matters worse, I was following all the advice that I read from so-called SEO experts.

“Create great content.” “Add keywords to your page.” “Make sure that your site loads fast.”

Yeah that stuff can help a little. But it’s not gonna rocket your site to the top of Google’s first page.

And when I realized that, I decided to run lots of SEO experiments. I tested title tags, backlinks, anchor test, internal links, and more.

And over the years, I started to put the pieces together. Flash forward to today and I rank number one in Google for tons of competitive keywords, like nofollow links. And “Success Magazine” recently called me “The world’s foremost expert on search engine optimization.”

Okay, enough bragging. Now it’s time for me to reveal to the process that you can use to rank on the first page of Google, step by step.

So let’s kick things off with step number one, find three keywords. So your first step is to find three keywords. They are keywords that you’ll create content around in the next step. And here’s exactly how to find great, low competition keywords.

First, head over to AnswerThePublic. This free tool finds questions that people ask on forums, blogs, and on social media and it turns those questions into awesome keywords. The best part? The keywords that you get from AnswerThePublic are usually long tail keywords.

In case you haven’t heard of them before, long tail keywords are just keywords that are long and very specific.

For example, a keyword like keto diet is a short tail keyword. But keto diet breakfast recipes is a long tail keyword. Even though not a lot of people tend to search for long tail keywords, they’re also not super competitive. Which makes them perfect keywords to go after if you’re just starting out.

Another great way to find keywords is believe or not, Reddit. Just head over to a subreddit where your target audience hangs out and take a look at the topics that people are talking about. You can even pop these topics into AnswerThePublic to find long tail versions of these topics.

Finally, head over to explodingtopics.com. This is another free tool that bubbles up trending topics in industries like tech, health, fashion, marketing, and more. And because these topics are relatively new, the keywords that people use to find information on them aren’t usually that competitive.

So once you have at least three keywords ready to go, it’s time for step number two, create epic content. So I recently teamed up with BuzzSumo
to analyze 912 million articles. And one of our more surprising findings was that most content on the web doesn’t get shared or linked to.
In fact we found that 94% of all articles online have zero links. Zero. And there’s a simple reason for that. Most of the content that people publish isn’t that great. And if it’s not great, it’s gonna get lost among the millions of blog posts, tweets, YouTube videos, and Twitch streams that come out every day.

So for your content to stand out, it can’t just be good, or even great. For your content to be something that someone else would wanna actually link to,
it needs to be epic. Now there’s no formula for creating epic content, or else everyone would do it. But there are a few things you can do
to increase the odds that people will share and more importantly, link to your content.

First, you wanna publish content that’s long and in-depth. The BuzzSumo study that I mentioned earlier uncovered a little interesting nugget.
And that nugget was that longer content gets more links than short content. Specifically, long form content gets an average of 77% more backlinks than short content. Does this mean that publishing longer content will automatically bring in thousands of links?

Of course not. But publishing in-depth content that does cover an entire topic in-depth can increase the odds that people link to you.

For example, this post from my blog is 4,700 words long. And because this post has everything there is to know about link building in one place,
over 1,000 different sites have linked to it.

Next, you wanna add a hook to your content. A hook is something that would make a blogger or journalist wanna link to your content.
Your hook can be a stat, a case study example, a unique strategy, a rare interview, a tool or widget, or even a visualization.

Basically anything that makes someone else say wow, I need to link to this can work. For example, a few years ago I published this case study
of how I increased my blog’s conversion rate. The hook in this case was a specific case study that people could reference.

I also wrote about a unique strategy in that case study, call the content upgrade, which was another hook. And because my page wasn’t just high quality content but included several hooks, lots of people have linked to that post.

Now that your epic content is ready to go, it’s time for step number three, keyword-optimize your content. On page SEO has changed a lot over the last few years. Back in the day, keyword optimization was all about stuffing your page with keywords. But that doesn’t really work anymore. Instead, the goal of on page SEO today is to give Google context about what your page is all about. Yes you still wanna use keywords on your page. But you also need to help Google understand your pages’ overall topic.

Here’s how to do it. Your first step is to include your target keyword in a few important places on your page. That way Google can understand that your page is about that specific term. Specifically, you wanna add your keyword to these areas of your page.

Next, it’s time to give Google more context about your page. And the best way to do that? LSI keywords. LSI keywords are words and phrases
that are closely related to your target keyword.

Put another way, they are terms that tend to show up next to your keyword around the web. For example, if your target keyword was fresh prince,
LSI keywords would be terms like this. And when Google sees these LSI keywords on your page, it makes them say we’re confident that this page
is actually about that topic.

You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results. The bold suggested keywords here
usually make great LSI keywords. Then sprinkle in a few of these LSI keywords on your page and you’re good to go.

With that, let’s dive right into step number four, optimize your content for users. Back in the day, Google would rank pages based almost 100% on who had the most backlinks. Yes, backlinks are still important. And I’ll show you exactly how to build backlinks in the next step. But to rank in Google today, backlinks aren’t enough. Your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results.

And if they notice that people are clicking on your site and then quickly heading back to Google, they’ll down rank you. Boring, next! But if they see users sticking on your page, that’s a sign that you’re giving Google searchers what they want.

This is awesome! And you’ll usually get a rankings boost. With that, here’s exactly how to optimize your content for users so they stay on your page.
First, structure your content so people start getting actionable info ASAP. In other words, you don’t wanna start your post off with a long explanation about why the topic is important, that’s only gonna make people bounce. Instead, use a short intro, then get right into the steps, tips, recipes, workout plans,
or whatever you’re gonna cover in your post.

For example, in this post from my blog, I don’t get into a long backstory about why SEO is important. Instead, I have a brief, five line intro, then it’s time for the first strategy.

Next, make sure that your content’s design is on point. Studies show that people largely judge your site based on design first and content second.

So if your site looks like this, you can expect a really high bounce rate. Now that doesn’t mean that your site needs to win any design awards. Or look fancy. In fact in my experience, a simple design tends to work best. For example, if you look at this post, there’s nothing remotely fancy about it.
But it does have a clean design that makes it easy to read and skim.

Which leads us to our last step, step number five, build backlinks. Are backlinks still important for SEO? Yeah. In fact, Perficient Digital has been tracking
the importance of backlinks over the last three years. And they found that links are basically just as important today as they were since they first started tracking them.

And if you follow the steps so far by creating epic content, optimizing it for users, and adding hooks, you already have a strong foundation for building backlinks. It’s just a matter of getting your content out there to actually build those links. And the best way to do that? Broken link building. In fact, I used broken link building to get this link from a super authoritative website.

Here’s how it works. First, find a broken link on a page that you wanna get a link from. I personally use the helpful Check My Links extension
for Google Chrome, which is free. It automatically crawls all of the links on a page and IDs broken links.

Next, you wanna find a post on your site that will make a good replacement for the dead link. For example, I recently found a broken link on this page
and after looking through my site, I found this post that would be a pretty good replacement. Now it’s not a one to one match to what the person linked to but it’s close enough.

Finally, reach out to the person that runs that site and ask them to swap out the dead link for a link to your content. Now, for this process you can definitely work with an email script as you send these out. But I definitely don’t recommend sending out the same generic email to 100 different people.
In fact an outreach study that I recently did with Pitchbox found that personalized emails got 32% more replies than emails that used the same exact pitch for everybody. For example, you can see that this broken link building email that I recently sent out is super personalized.

Now before we close out this SEO tutorial, I wanna show you a quick bonus step, use unique images. Can using stock photos on your site hurt your Google rankings? As it turns out, they might. The folks at Reboot Online recently ran an interesting experiment. They created 10 brand new websites,
all optimized around a keyword that they made up. For the experiments, on five of the sites they used five stock photos that were already used on a bunch of other websites.

And for the other five, they actually took their own images, that way they were 100% unique.

So what did they find? They discovered that the five websites that had unique images, which are the green lines in this chart you see here, outrank the sites that didn’t use unique images, which are the red lines from the chart. So, what’s the bottom line?

Whenever you can, try to use unique images in your content. These can be pictures that you take with your phone. Or illustrations that you make in Photoshop. Or screenshots that you take yourself. As this study showed, unique images seem to have a direct impact on rankings.

Did you learn something new from today’s video? If so, make sure to subscribe to my YouTube channel right now. Just click on the subscribe button below this video. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to backlinko.com and hop on the newsletter.

It’s free.

Now I wanna turn it over to you.

Which technique from today’s video are you gonna try first?

Are you gonna try broken link building?

Or are you gonna try adding unique images to your page?

Let me know by leaving a comment below right now. Now from. Okay, we don’t need a prop.

The hook here.

– [Man] Did I hurt you? (laughs)
– But you also need to. (clears throat)

I think it’s, yeah.

That was like an action movie line.

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What kind of impact does SEO have on social media? For years, this question has been hotly contested.

Think about it from a logical perspective. If you have more followers and likes on social media, shouldn’t your website’s traffic go up? Wouldn’t this also make your business show up higher in Google?


However, the truth is out there, from Mr. Google himself. John Mueller said back in 2015 that social media does not have a direct impact on your SEO.

Google’s reasoning here is that social media followers (called vanity metrics) can be bought. Google doesn’t like anyone who tries to manipulate their Algorithm. If Social Media directly impacted SEO, anyone could purchase social media followers, manipulate the Algorithm, and show up higher in Google.


Are there any cases in which social media has an impact on your search engine visibility?


Yes, in these cases:

  • When you post on social media and show up in search on their own because they care about your brand name. 
  • Google sees something on Twitter or Pinterest and deems it important enough to include in search results.

That being said, it’s still important to do social media for your business.


Here’s an experiment that Hootsuite did in 2018 that proves social media has some influence on social media. They found that there can be a strong correlation between social activity and rankings. During their experiment, they saw a distinct positive relationship between the number of social media engagements and an improvement in rank.


With social media, the quality of posts is most important, not quantity. Of course, you need to post regularly, but everything you post must give value to your audience.


The bottom line here is that you shouldn’t make a primary focus on doing SEO or Social Media. Instead, you need to focus on creating and sharing quality content, both on your site and off your site.

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Is your business visible to your potential customers? If you haven’t invested in honing your local SEO, you’re missing out on quality leads on mobile and desktop. After all, you are a local business looking for local customers. Local SEO isn’t all smoke and mirrors, as many people think. That’s why we’re here to clear it all up. It’s the combination of several tools and strategies. Let’s look at four ways to boost your local SEO rankings and help more of your customers find you, exactly when they need you.

Use These Four Tips Immediately to boost your local SEO.

Optimize your Google My Business Page

There are dozens of ways that you can optimizing your Google My Business page, or GMB for short. Google My Business pages allow you to highlight special deals and sales for customers in your area, as well as call attention to local events.

You can start by adding a “Direct Connect” link on your website. In order for this to work, you’ll need to link to a listing of your business on Google Maps, Google My Business, or Google Business Search.

Close-up view of businessman using Google Pay paying for public

From there, you’ll want to do some cleaning and updating of the information available on your page. Use this space to gather more local leads and keep them engaged on the web. You can also use your Google My Business page to showcase your business online.

GMB pages provide essential information, like phone numbers, addresses, hours, and more. Additionally, these pages are home to one of the most essential and most-searched-for aspects of modern-day businesses: reviews.

Grow Your Business with Local SEO

Ask your Customers for Reviews on Google

Everyone wants to tell the world what they think about a product, service, or restaurant. Do your customers do the same thing for you?

According to a study by the Institute for Private Consumer Research, over 70 percent of people trust online reviews as much as personal recommendations.

If you aren’t asking customers to rate you on Google, you’re missing out on one of the best online marketing methods. It doesn’t take much time at all but can lead to big rewards.

No matter the type of business you have, Google can help you solve your local SEO challenges with its comprehensive reviews. Your loyal customers provide these reviews.

Make Sure you Have a Website

A website is an essential tool in your local SEO arsenal. It’s far more important than the ads you put on Google. Your website can drive leads and keep customers from moving on to a competitor.

With a custom mobile app and live chat feature, you can provide your customers with instant access to your company’s resources. This goes a long way to improving your search rankings.

Your customers need to see you, and a website is the fastest way for them to do that.

But this is more than just a website. You need to have an active website. This is not a passive way to build your company, as we’ve seen with startups who aren’t actively trying to develop their websites. We’ve seen other companies’ websites flop after moving their focus away from their website’s construction and performance.

When paired with excellent web design and branding, things like local SEO keyword usage in webpage copy, meta tags, alt text, etc., will boost your local ranking to gain the visibility you’ve been looking for.

Asheville Local SEO Services

Create a Link Profile

Many businesses that employ search engine optimization already have solidified link profiles, but this doesn’t mean your efforts should stop there.

It’s a good idea to link to other local business pages on relevant social media platforms to create a community-based effect. Doing so will strengthen your brand and provide your customers with a constant stream of content from local businesses.

This helps build a solid and loyal customer base. It’s essential to remain true to your brand’s tone. If you’re a mom-and-pop shop or restaurant, for example, you shouldn’t link to a golf shop, gym, or spa. Remember, these brands are not the same as you.

Consider Local SEO

There’s no shortage of digital marketing strategies. Still, suppose you’re looking for tools to help your business grow and maintain its presence online and in town. In that case, a focus on local SEO needs to be considered.

At PushLeads, we can help you tailor those local SEO efforts to your business model and bring in customers with cash in hand.

We can help your business rank online and locally. Check out our free SEO audit tool and contact us today to get on track for local SEO ranking.

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Without a doubt, today’s market is more competitive than ever before. SEO marketing is more important than ever. Millions of people use Google and other search engines every day to search for answers to their questions and solutions to their problems.

This guide describes what SEO is, why it matters, and how to implement the best practices to make your brand traceable.

Fierce Competition

Without a doubt, today’s market is more competitive than ever before. SEO marketing is more important than ever. Millions of people use Google and other search engines every day to search for answers to their questions and solutions to their problems.

Clicking on the Top result

Did you know that 70% of search engine users will probably click on one of the top 5 suggestions on search result pages (SERPs)? This high percentage means that websites that have the top positions in Google will get the majority of the search engine traffic. [Sources: 4]

Consider for a moment that 33% of all clicks go to the first ranking page, while the first five listings receive 75% of clicks. If you want to have more chances to find your website in search engines, you need SEO practices that help you rank among the top five positions, especially number one. [Sources: 2]

Why SEO is Important

While channels such as Google Ads, Facebook Ads, social media, and online forums can bring people to websites, most a website’s online traffic is driven by search engines.

Let’s look at just why SEO is so important.

SEO Builds Trust

A high ranking in organic search suggests to your customers that you are a leader in your niche, which does wonders for enhancing the brand’s credibility and reputation. SEO creates reputation and trust in a variety of ways, including the use of targeted keywords, the addition of links, and the creation of great shareable content. When people come to your website for more information, this builds credibility and trust. [Sources: 3]

SEO Increases Your Organic Traffic

SEO increases your organic search engine traffic, which in turn increases the number of visitors who see your pages every day. This directly correlates with an increase in sales because the more relevant the people who see your site, the more likely you are to sell to them. Simply put, if potential customers cannot find your website, sales opportunities are missed. SEO helps you to rank higher in search results, gain more visibility and get potential customers to click and convert to your website. [Sources: 7]

SEO Keeps Results Fair

SEO is important because it keeps search results fair. Without SEO, it is easy to manipulate search results so that the site with the most links and the most page-generating software comes first. SEO is Google’s method of determining which sites deserve to be ranked for searches entered in their search engines. SEO reduces the ability to manipulate search results as much as possible so that every page that appears in a search gets what it deserves. [Sources: 6]

SEO Helps Searchers Find What They're Looking For

Without SEO, it’s hard to say where we would find the websites and companies that have the information we’re looking for every day. Search engine results are easy to manipulate, and as users, we spend longer looking for valuable pages, especially those that can manipulate the results beyond the first page. That’s why SEO is so important: it ensures that typical people don’t have to search for more than a few seconds to find the information and products they want. SEO establishes a kind of natural order that is lacking without it. [Sources: 6]

SEO Provides the Highest ROI

SEO traffic at medium cost offers a significant ROI that is higher than most other channels. This Braveheart Digital article indicates that SEO provides a 15% conversation rate. According to data from Statista, 32% of marketers say that SEO provides the highest ROI. Organic search provides almost 49% of a website’s ROI, in some cases!

Of course, SEO requires an upfront investment in resources, but search engine rankings are earned in the long run. [Sources: 5] 

SEO Has More Traffic Options

In short, SEO has more traffic options than PPC on mobile devices and desktops. While paid advertising on social media and other online platforms can generate traffic to a website, the majority of online traffic is controlled by search engines. In the US, for example, search is how people click on paid ads. Organic search results cover more digital properties, appear more credible to savvy searchers, and receive far more clicks than paid ads. [Sources: 8]

Good SEO Creates a Better User Experience

Everyone wants their business website to show up at the top of Google. Most of us don’t realize how important that user experience is in the process along the way. Google has spent years studying users over and over, mastering the art of determining whether a user interface is favorable or unfavorable. They’ve discovered that a good user experience has is absolutely critical to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem, which means that they’ll leave your website and never come back. Websites that offer users what they’re looking for in fewer clicks have a better user experience, and therefore show up higher in Google.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

SEO Targets Buyers Throughout the Buying Process

While many of us know about the consumer buying funnel, a lot of us aren’t aware that there’s a flow that goes along with it. The flow begins with recognition, which occurs as people visit your website and remember your name. They become knowledgeable of the business, and if they find it helpful and relatable, they are more likely to become customers and make a final purchase with you.

SEO approaches the right guests at any stage of the purchasing funnel, whether it’s understanding, testing, consideration, or consumer satisfaction, which eventually leads to increased revenue.
It is a significant advantage of SEO for small companies.

SEO Has a Huge Influence on Purchasing Decisions

As we just mentioned, SEO reaches buyers and consumers at every stage in the process, from understanding to consumer loyalty. SEO operates on the pull marketing principle, attracting consumers based on reputation, legitimacy, meaningful and beneficial experiences. Since it delivers immense value throughout the consumer journey, SEO has an immense influence on purchase decisions.

Working with the Right SEO Firm

The SEO industry is constantly evolving. As a business owner, it’s up to ou to stay on top of the latest trends in order to maintain your rankings in search results.

Truthfully, most business owners don’t have time to do this.

You need a trusted SEO partner that fully understands your business and works with you to implement SEO solutions designed to help you reach more people and earn more revenue online.


If you’re looking for a company to help you get to the top Google and other search engines, why not give PushLeads? With more than 100 satisfied clients and over 60 excellent testomonials, our search engine optimization skills have been proven to help businesses just like yours find success online.

Call us at 828-348-7686 to learn more.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Making a Comeback

The pandemic affected many businesses and hurt the entire economy around the world. This led to closed shops, poor sales, and slashed budgets, and reduced costs in most organizations.

Fortunately, companies can leverage SEO best practices for intensive marketing and make a quick come-back. The world is now getting better, and companies can boost ROI after these post-covid times.

Companies are now creating quality content to market their brands on online and offline platforms. This is a smart move that will help brands set records straight amidst the covid challenges. Below are several ways to help you make a quick come-back.

Identity the Most-Researched Keywords

It would be best if you found out the keyword with the most queries and a high ranking. Try various sources, including Google Search Console, Google Trends Scout Suggest, among other platforms.

Note down all the queries relevant to your area of focus and determine your current performance. You can split them into Page 1 and Page 2 rankings and use several queries to rank below Page 2.

Update Existing Content

Check your first page rankings and do some minor changes on your content to rank your site higher and give you a larger audience.

The second-page ranking is usually challenging. In this case, you may need to include more sections to your current content as you target the queries with specific content. This can earn you a featured snippet. Improve the content further by adding FAQs to give your audience direct answers to their concerns.

Integrate the Existing Content

It is now time to check the queries ranked below Google’s Second Page. You might find similar content. Sometimes, this content may not be effective, but you can consolidate it into one strong page for better performance.

Create Short-Search Content for Long-Trail Queries

Integrate the low-form content you found during keyword research. The individual search volumes may not be high, but they become better with a combined search volume and minimal competition. Integrate the queries into new and short-form content.

Go for a FAQPage Schema Markup

At this point, you need to be creative and implement content with the Schema FAQPage. Doing this will help you extend the snippet with the FAQ box. It will help you achieve quick SEO results because Google can pick up the FAQPage Schema markup’s performance and bring you results quickly. This isn’t a hard task. However, if you do not want to write JSON-LD code, you can use relevant tools to generate it.

Schema Markup

Implement Tools Suitable for Your Target Audience

You can identify a Schema markup generator to do the lifting for you if you plan to add more information about covid on your website. This depends on your priorities.

Create Fresh Content Relevant to the Current Situation

If you create new SEo content relevant to your brand, it will drive high traffic to your site instantly. You can identify various online tools that offer special deals on the pandemic.

The Type of Content Preferred by Your Audience

With the above tips, you can get quality results. However, if you still have time, you can create more content relevant to your target audience’s needs during this post-COVID.

Even though this content will not bring high traffic to your site, there will still be consistent growth if you maintain the content well. This is a great investment that will bring in profits in the long run.

The Bottom Line

The tips above are among other numerous ways to utilize every free moment during this pandemic. You can start by implementing easy ways to achieve quick results. If you have extra time, do not hesitate to invest it in better content to drive your target audience to your traffic.

The Importance of Organic Traffic

In today’s super-connected digital world, everyone wants to show up at the top of Google. Being at the top of Google means that your website gets more “natural” or organic traffic. This increased organic traffic usually means an increase in sales, growing your bottom line.

Part of the way the internet works are “online bots.”

Let’s dig in!

 

What are Bots?

Simply put, online bots are just software that automatic tasks across the internet. Bots help with making websites visible on the web, help with creating online authority, and follow specific patterns to “make sense of the internet.”

In the bot world, there are Good SEO bots and Bad Bots.

The importance of bots and organic traffic

Good Bots

Most Good bots are search engine bots. These are bots that go to specific pages on websites. From there, they pass informational details about each URL that’s important to the search engine. Good bots help “index” or “crawl” the internet, rank websites, and help us find websites.

Bad SEO Bots can hurt your website

Bad Bots

Bad bots are programs and software that’s been designed by hackers or competitors to hurt your site. Bad bots usually steal your website’s unique content, drop viruses on your site, and do other activities to hurt your business.

The worse thing is that bad hurts usually hurt your rankings in Google, called SERP (Search Engine Result Page). Showing up lower in Google means less visibility which in turn hurts your business’s income.

How Bad Hurts Your Website Ranking

Here’s just a few ways that bad bots can hurt your website’s SEO rankings.

1. Skewed Analytics: Website analytics tools such as Google Analytics make sense of the web by looking at traffic patterns. Now that over 60% of the web traffic is generated by these bots, your Google Analytics can be way off because they don’t differentiate between bot and human traffic. This “muddy data” can impact your marketing, sales, IT, and management. This can lead to making bad decisions. Not good.

2. Web Scraping: Another form of bad bots are scraper bots. These bots are specifically programmed to steal content from your website and then put that content on other websites. Duplicating your content somewhere else can be bad because search engines will connect your website with a poorly ranking website. Some search engines will drop your SERP ranking because they see all of your content all over the web. This results in less visitors and lower revenue.

3. Automated Attacks: Another type of bad bots do repetitive attacks on your website. These bots are good are mimicing human behavior so that they can’t be detected. In the worse case scenarios, they can take over accounts, do creditial stuffing, lower inventory, buy products, create accounts, and more.

4. Price scraping: Price scaper bots steal real-time pricing data from a website. Competitors uses these types of bots to know the price points of your products in real-time. By using price scaper bots, competitors can stay a step ahead in the pricing game, which means that lower price products will show above yours. This results in less customer visits and overall conversions.

Form Spamming: Form spam bots are the worst! Form spamming is when a bot does repeated submission of forms on a website to spam the website with fake leads. If left unchecked, this will create thousands of low-quality backlinks. In the worst case scenario, search engines can determine that your site is a “spammy site” and completely remove it from showing up in search engines. Such as catestrophic move would destroy a business.

What Should You Do?

First, it’s super important that someone in your company or marketing team spend time looking at your Google Analytics. That person should be aware of where website traffic is coming from, at all times.

If you notice a sudden spike in Organic traffic, immediately investigate the source. If you determine that it’s a bot, contact your web hosting provider and have them put a block on your website.

This should solve the problem.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Schema Markup

Schema markup is another way to signal what your content is about to Google. It may be helpful to think of Schema as structured data. Today, we know that more than ever, Google wants to appeal to keep its users happy. Because of this, they are providing smarter results that meet a searcher’s intent. Schema markup tells Google that a page includes a recipe. Seeing that, they can use the recipe in the carousel of recipes at the top of the search results page. These are known as “rich results”. There are 32 different kinds of rich results. If you want your content to show up in this way, you’ll need to use Schema markup to indicate what kind of content you have. This will help you stand out on the search results page and get your audience engaged and clicking.

The Different Ways You Can Stand Out With Google Rich Results

As mentioned above, Google is using Schema markup for 32 different rich results. This may grow in the coming years. Some of the ways they’re using this is for recipes, image results, home activities, books, and shipping information.

How to Use Schema Markup to Boost Your SEO

The COVID-19 Pandemic Is Changing How We Use Google

Google knows that users’ needs are changing as we become more reliant on the internet. The COVID pandemic has given users some specific needs. For example, users need to track packages more often. They also need information on COVID statistics and updates. In response, rich results are now giving the latest information on COVID. This is sometimes related to statistics for a specific area or information on what may or may not be open. So many consumers are now shopping online. Because of this, one of the rich results Google introduced was Product Shipping. Users can search their tracking numbers directly in Google. They can then see the information on the search results page instead of having to load the shipper’s site. There are also new additions like Home Activities. This feature gives people in lockdown activities like exercise focused specifically on how they can do them at home. When businesses have their information shown in the rich results, this starts to build trust with the consumer. They already trust Google, and Google is showing your information. One of the key ways businesses are working to show up in the rich results is through helpful Frequently Asked Questions pages. These pages have authoritative answers. Businesses are also using How-To pages that give clear guidance.
The Importance of Using Schema

Optimize Your Pages With Schema Markup To Communicate With Google

Don’t create generic content with structured data. Instead, use this as an opportunity to create unique content that reflects your brand. Think about the quality of content you want your audience to find. Create that while using the Schema markup to structure the data in a way that Google understands how to use these results for users.

Remember to always create content that is useful for the user. This builds trust with both the visitor and with Google.

Use the requirements from Google and Schema.org to structure your data and create great content.

Use Schema Markup To Create Content That Fits

The structured data from Schema Markup gives you an architecture to work with. As part of your strategy for SEO, first, decide what kind of rich results you want to show up for. If you want your content to show up as a Product, then you need to look at what’s required by Google for a rich result. Once you know that you need things like pricing information, and how to structure that, you can add that content to your page. If you find that you don’t have essential information for a particular type of rich result, pivot to one of the other rich result options. Always create content that fits the required structure. The more opportunities you create on your website to show up in the rich results, the more likely that is to happen for your website, and the better boost you’ll see in the search results.

Always Know Your Analytics

Make sure to add Schema markup from your website into your analytics. This way, you’ll be able to see more information on your semantics analytics. As you move forward making SEO decisions for your business, you want all the analytics you can get to tell you what is and isn’t working with your digital marketing.

Use Schema To Tell Google About Your Brand Changes

Use Schema To Tell Google About Your Brand Changes

Have you recently changed your branding? You can use Schema markup to help communicate these changes. There is markup coding like “sameAs” or “parentOrganization” that can help communicate these changes directly to Google.

Always Know Your Analytics

It may seem like Schema markup is just coding. That it has nothing to do with your branding. However, every piece of code that defines your website and helps you better communicate with your customers helps define your brand. In this case, Schema markup shows off that your brand is useful, trustworthy, and showing up as an authoritative source in the search results. It is a way to help your business stand out and gain the search traffic your business is after.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What SEO Is Not...

If you have an online business and are looking to make your business a success online, you need to know how SEO works. First, you must know what it is not. It is not about spamming search engines with useless links hoping that you will rank high enough to make a fortune off of. It does not mean link Wheeling and link swapping in the hopes that other websites will link back to yours to give your site more traffic. SEO is about getting your site the attention it deserves from search engine users through natural methods.

Defining SEO

SEO stands for search engine optimization, and this is a digital marketing technique that concentrates on your site’s presence in search result pages on major search engines such as Google. SEO can be performed in several ways, each with their own strengths and weaknesses. When you learn how SEO works, though, you can employ different techniques to either improve your ranking (or how high you rank in search result pages) or to improve your visibility to search engine users.

These are not set in stone, by any means. What works for one person may not work for another. What works for your friend’s website may not work for yours. What works for your sister’s business website may not work for yours. Understanding how SEO works is only part of the equation when you want to optimize your site for search engine results.

What SEO is Not - PushLeads

On the internet, people type keywords into search boxes in order to find what they’re looking for. Keywords, of course, are not words that appear in the actual text of a web page but are instead part of the hyperlink that links to the page. For example, if someone were searching for information about the Civil War, they might search for “civil war strategy” or “civil war memory.” These search phrases would be the keywords or keyword phrases that appear in search engine results and are part of the links that link to those results. In this sense, the search engine results are not truly relevant to the searcher, as it has been said, because “the search engine results are only as relevant as the user’s search term,” which is, of course, Google’s definition of relevancy.

Using the SEO Periodic Table

As you can image, SEO is not a one-time process that yields instant results. Instead, search engine optimization must be performed over a period of time in order to maintain its relevance and reliability. Therefore, it is imperative that website owners understand how SEO functions and how they can benefit from it. One way that website owners can do this is through the use of seo periodic table.

Since it’s first debute in 2011, Search Engine Land’s Periodic Table of SEO Factors had gradually become an internally tool that SEO professionals used to create a winning SEO strategy. In the Table, each element in the table represents a factor that you need to consider to be successful in SEO. It provides provides a foundational understanding of how exactly to do SEO in 2021 and beyond.

How the SEO Periodic Table Works

In the SEO Periodic Table, the Blue columns are “On-the-page” SEO factors. These elements are everything that you have control of on your website; how it’s built and what content you fill it with. In contrast, the Green are the “Off-the-page” SEO factors that you don’t have immediate control of. The red factors are negative factors that hurt you. On-the-page SEO factors are grouped in three columns: Content, Architecture, & HTML. Off-the-page factors are grouped in four: Trust, Links, Personal, & Social.

Connecting with Us

While SEO is indeed an art, it is also a science.
Please contact us if you need help understanding SEO, want to see how the process works, or need SEO services.
We can be reached directly at 828-348-7686.
You can alternatively do a SEO Audit (below) to find out the SEO Score of your website. It only takes 15 seconds.

What’s Your SEO Score?

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