Web Design

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Responsive Web Design is Important

Business owners recognize that providing an excellent customer experience is critical to increasing revenue, generating positive feedback, and establishing a strong brand image. It’s not enough to spend money on marketing and branding, you also need to follow through on your promises with great goods and services, attentive customer care, and an overall positive experience. Customers may not recall every detail of every transaction, but they will recall the high (or low) point of a particular relationship with a business.

This includes any interactions they have with your business in the virtual world, which is why you need to design a website that is appealing, user-friendly, and provides the information that encourages customers conversions. It’s why you’ll need timely and relevant material for social media, blogs, and other online venues where customers may come across your business.

Of course, more and more individuals are browsing on mobile devices such as smartphones and tablets these days. You want people to have the same experience seeing your website on these devices as they do on a PC, right? Responsive design then comes into play, and as your internet marketing service provider can tell you, it’s an influential part of the customer experience.

So What IS Responsive Web Design Exactly?

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Responsive web design is simply the process of developing a website that automatically adjusts to the size of the visitor’s screen, whether they’re using a computer, a laptop, a tablet, a smartphone, or another device to read your content. This could potentially be a lot of work.

What method do you use to account for all possible screen sizes?

As it turns out, there’s programming available that is able to construct a single version of your website that recognizes devices and changes to give a version that fits the screen size of the viewing device automatically. 

This frees up some time to deal with other important issues like online branding and marketing, content production, and social media account management.

Customer Satisfaction

You probably remember the early days of cellphones, when you’d go to a website and have to scroll up, down, and side to side just to view it. You might try pinching down the screen to fit all of the content at once, but the font would be too small to read.

Is this the kind of experience you want current and potential customers to have when they visit your website? It’s safe to say that your clients will be disappointed to find such an out-of-date website.

You must find out where your customers are browsing and provide a consistent experience across all devices. Browsing is increasingly taking place on mobile devices. Between 2016 and 2017, mobile visits to U.S. websites climbed from 57 percent to 63 percent, but perhaps more telling is that mobile bounce rates decreased from 52 percent to 47 percent during the same time period.

Once internet firms saw the rise of mobile browsing and responded by installing responsive design to fulfill the demand. It’s critical to prioritize responsive design when working with a branding services agency to boost your online operations.

The Mobile-First Policy

Customers aren’t the only ones that anticipate responsive design. You and your Asheville branding and marketing team must also placate the digital gods, namely Google, the search giant. If you’re familiar with SEO, you’re probably well aware of Google’s search algorithms’ never-ending roller coaster ride.

While the company has worked hard over the last decade to eliminate black hat SEO methods and provide the greatest possible experience for their consumers, their current crusade is the mobile-first program, in which they give responsive websites priority consideration. Do you want to earn Google’s favor? You’d be wise to keep up with the times.

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Maintaining Competitiveness

It doesn’t mean your competitors are resting on their laurels just because you aren’t keeping up with advances in the online and mobile sectors. You’ll see an increase in bounce rate if your website isn’t responsive at this point. Customers have come to expect responsive design. What will they do now? If you don’t deal with an Asheville internet marketing partner who can keep you up to date, you’ll be left behind by competitors who aren’t.

A qualified branding and marketing service can assist you.

You’re not alone if you haven’t upgraded to responsive web design, but you must act quickly if you want to stay competitive and prevent clients from fleeing in droves. When you use responsive design, you can save time and money by reducing on-site management requirements and consolidating monitoring and tracking requirements.

You’ve got a much better shot of getting the audience response and conversions you want, when you work with a professional like one of our experts at Pushleads, to keep your digital efforts focused and on track.

In Closing

Thank you for stopping by today. You may also enjoy reading: What is a WordPress Theme?

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Typefaces & Web Design

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In the 20 years since chat rooms and primitive pages were the wonders of the day, the internet has gone a long way. With the advent of the iPhone in 2007, the addition of mobile devices capable of supporting browsing changed the picture even more, and a long list of rapid advancements has now produced an era of unequaled access where users can find information and make purchases while on the go.

As a result, to maintain optimal functionality and aesthetic appeal, organizations must stay up with the current web design trends. Another way to put it is, if you want to keep consumers and bring in new business, you need to be competitive in the internet and mobile worlds.

Along the same lines, you’ll want to join the typeface revolution as a decorative feature. You’re no longer limited to plain, black sans-serif fonts for your content. You may now incorporate innovative typefaces, styles, and effects into your overall design, resulting in text elements that are also graphic.

What is the mechanism behind it?

Or how do you join this increasing trend without looking like a complete noob?

You may use recent advancements in typeface to turn your text into an interesting design element with a little background and support from a seasoned web design specialist.

Big, Bold Text Hero fonts, often known as bold, creative typefaces, have exploded in popularity in recent months, displacing photos as a solitary means of attracting attention and engaging visitors. What is causing this? There are several causes for this.

First and foremost, from a responsive standpoint, various graphic image and video elements can cause functional challenges. For mobile browsing, they may take longer to size or load, affecting the user experience. This issue is not present in less elaborate hero material.

Furthermore, it allows websites to provide a simplified, yet appealing and compelling, layout to draw reader attention and encourage additional engagement. It’s a growing trend, as it appeals to a modern audience with little time for frills that don’t improve the user experience.

Fonts with Serifs

Serif typefaces, which have superfluous strokes connected to the ends of the letters, are traditionally employed in print writing, but sans-serif fonts feature crisp lines that are simpler to read in digital format. Digital formats, including resolutions, have, of course, vastly increased over time.

The old conventions, like the exclusive usage of sans-serif typefaces, are being flung out the window in this new era of typeface creation. Go ahead and bold ize your Times New Roman font if you’ve been itching to. Your web design experts can assist you in determining the finest ways to experiment with various font types and make them function in a digital format.

Text In Motion

We’re not talking about the Star Wars intro with text auto-scrolling to a faraway point on the horizon, but rather text that moves in two or even three dimensions to attract the eye and interest viewers as they scroll, much like video material.

Fixed Text with Scrolling Images

This is appearing as a delightfully unexpected graphic element on current webpages. Instead of the usual upward scrolling text, viewers will be treated to an interaction of text and graphics that will make them wonder which is fixed and which is moving. It’s a simple but captivating piece of visual trickery.

Typography that is Expressive

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Can the correct typeface elicit an emotional response from viewers while still conveying a message? The answer is yes when you employ expressive typography. Font size, shape, style, and color can all trigger different emotions. What happens if the font’s edges are feathered? What if you gave them movement and turned them into an active part of your interface?

In Closing

When it comes to utilizing typography to its full potential, you’ll need a web design partner with the knowledge, expertise, and insight to assist you in creating a modern interface that incorporates type as a design feature. Make an online appointment with Pushleads today!

If you enjoyed this post, you might also like to read: Visual Content Marketing Statistics Every Business Owner Should Consider in 2021

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Website Personalization

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There’s always a tight line to walk when bringing a welcome personal touch to the browsing and purchasing experience without coming off as creepy. You can’t afford to ignore personalization efforts just because you’re in the internet world, and it’s not a good idea to play fast and loose with client data and overstep the bounds of privacy.

Finding a balance between personalizing the marketing experience and scaring customers away is no easy task, however with the help of an expert in branding and marketing services, you can learn best practices and develop successful strategies that will help you meet your objectives and increase conversions. Here are a few key points to consider when it comes to website personalisation best practices.

It's Essential to Use Responsive Design

Is this something we say in 2021? YES. You are severely behind the times if you haven’t upgraded to responsive web design. Google has been promoting their mobile-first agenda for some time, and now, they’ve made it official by enabling mobile-first indexing by default for all new websites.

This means that websites that aren’t mobile-friendly will be indexed differently than their up-to-date competitors, affecting rankings. Worse, failing to upgrade to responsive design means you’re leaving mobile browsers to deal with material that doesn’t automatically resize for smartphones and tablets. Are you curious as to why your bounce rate is rising? This could be a significant factor.

According to research, mobile devices now account for about half of all internet traffic worldwide, and that doesn’t include tablets. If your site isn’t mobile-friendly, you could be alienating 50% or more of your audience, and that figure is only going to grow. Allowing easy access to your online portal should be the first step in personalizing your website. Spending money on branding and marketing is pointless if half of your audience is unable to access your pages properly.

Analyzing and Tracking

The primary advantage of doing business online is that you have a plethora of tools at your disposal to learn more about your audience, beginning with how they engage with your website. The correct tracking tools can show you how long clients spend on a page, how they are diverted to your page and the progress that leads to conversions, and even how their eyes move around the content.

All of this can assist you and your Asheville internet marketing business in identifying patterns and devising a strategy for creating an experience that appeals to a broad variety of clients while also providing choices for personalization for individual customers (with targeted ads and suggestions, for example). The goal is to get to know your audience, to learn their general patterns and preferences, and to make changes that will help you generate great experiences and enhance conversions.

Re-Marketing

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Getting focused traffic is usually a good idea. You naturally want to cater to customers who are already interested in your products, services, or brand, rather than random visitors that stumbled across your page. This isn’t to imply that non-specific traffic won’t convert, but the chances are much better when visitors are looking for what you have to offer right when they arrive on your website.

So, what happens when shoppers abandon their carts or merely browse and then leave? Of course, this is disappointing, but it provides you with vital information about their interests, which you and your branding services firm can use to re-market to them or remind them of what they left behind. This type of personalization has the potential to increase repeat visits and conversions.

Proposals for Products

Product suggestions, which evaluate goods a shopper has viewed, added to a basket, or purchased, and uses this data to create recommendations about other, related products they might like, are one of the best kinds of website personalization to emerge in recent years. This function acts as a personal shopper for your consumers, making them feel special while also increasing purchases.

However, you must be cautious about how detailed your suggestions get.
While you definitely want to assist clients in finding new goods they’ll enjoy, you don’t want to limit the items you show them – you want to encourage them to expand out so they don’t become bored with too many items that are too similar to what they already have.

Target Audiences

Putting oneself in the shoes of a consumer is an excellent strategy to figure out how to best meet their demands and gain their business. When it comes to site design, though, it’s hard to please everyone all of the time.

However, you and your Asheville internet marketing partner can target groups of like-minded clients and design a few interactive experiences that will appeal to each category. This will allow you to personalize interactions just enough to suit the majority of visitors without overburdening your branding and marketing resources.

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In Closing

Thank you for stopping by today! If you enjoyed this article you may also like: The Most Effective 3 Things Your Web Developer Can Do To Improve Your Search Rankings

Contact Pushleads if you need assistance improving client interactions to offer more tailored experiences. We’d love to connect with you!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Improving Search Rankings

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There is a multitude of effective strategies for attracting visitors to your website, as any marketing or branding professional knows. But what should you do if your paid search traffic and display advertising aren’t generating the intended results? This is where natural search engine results come in. You’re in luck if you’re just starting to code your pages—now is the perfect time to incorporate SEO best practices that will help your pages rank better in search results.
Martin Splitt, Google’s webmaster trends analyst, revealed the top three things web developers can do to improve search ranks last month. 

However, before you can optimize your site, make sure that your web developer ensures that your page is visible to search engines so that their bots can see what’s on it. Access Google Search Console and utilize the Fetch as Google function to see where your page ranks in search results. Once your web developer has confirmed that your page can be crawled and indexed, they’ll be able to put these three techniques into action to assist you in improving your organic search ranks.
Write with SEO in mind when writing your content.

Write with SEO in Mind

Your content is one of the most important components of your site in terms of user experience and SEO. This includes elements like the meta description, title, photos, links, and more, in addition to the actual content. That isn’t just an Asheville internet marketing strategy; content is your visitors’ first point of contact, so do everything you can to make it as interesting and descriptive as possible without being overbearing.
For two reasons, both Google and Asheville branding and marketing professionals agree that creating interesting content is essential for SEO. The first is the user experience: if your page contains information that users want to interact with, they are more likely to stay on it. “Content that serves a purpose,” as Splitt put it.

Two, the keywords and phrases employed will aid consumers in finding your website in the first place. Splitt suggested that you figure out how your target audience searches for information using specific phrases:
“So you want to make sure that you’re attracting and engaging the individuals you want to interact with your content, and you want to make sure that you’re using phrases that I would use… If you call your ice cream by a specific name, such as Smooth Cream 5000, I’m not going to look for it because I’m not familiar with it. I’m just going to look for some ice cream.” In a nutshell, you should create your material as if you were one of your clients, rather than employing language that only techies would comprehend.

Metadata and Its Importance

Many business owners overlook the significance of metadata when it comes to attaining better organic search results. While you should use a branding services agency to make sure your metadata is in the appropriate locations, here are some pointers to help you understand what’s going on.

Optimize the title tag first. This is the most important aspect of on-page SEO because it is the most effective approach to inform search engines that the topic of your page is significant. This is why you should place your most significant keyword at the start of each title. Also, make sure the tag is no longer than 60 characters, including punctuation and spaces.

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The meta descriptions come next. Despite the fact that they have no direct impact on page ranking, they are nevertheless utilized to determine the topic of a page. Meta descriptions also make up a percentage of your search snippets when paired with title tags. Overall, a succinct meta description will increase your click-through rate, which search engines adore.

Finally, utilize the robot’s meta tag to tell the search engine whether or not the links on the page can be indexed or followed. This meta tag prevents search engines from indexing your pages based on links from third-party sites. Also, make sure your site developer inserts the keyword “nofollow” into the content section. This prevents Google from indexing the website and is useful when you don’t want to pass a value or are employing paid links.

Improve the Performance of Your Website

Splitt acknowledged that “site performance” might refer to a variety of factors, such as security, navigation, and speed. Anything that makes it easier for visitors to traverse your site with ease. Splitt also pointed out that a well-optimized site has better visibility, which increases your chances of being found in search results.

Consider employing an Asheville branding and marketing agency like PushLeads to help you optimize your site for better search rankings. They are unrivaled in the field of Asheville internet marketing. Their staff consists of branding and marketing experts who understand how to take your SEO to the next level. They recognize that building and maintaining a brand is both an art and a science. As a result, they will do everything possible to assist your brand in realizing its full potential.

Thank you for stopping by today. If you enjoyed this article you may also like: SEO Tips; Understanding XML Sitemaps

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Your WordPress Theme is Your Website's Presentation


Before we go into the details of themes, I’d like to clarify that I consider themes to be your site’s presentation. That is, your website or blog is nothing more than a collection of posts, pages, categories, and other data saved in a database.

Sure, you may render them in the browser without any styling, but if you want to express a brand or a look and feel to your visitors and/or readers, you’ll need a theme.

That is, however, my definition. What does WordPress mean when it says “WordPress theme”? The following is found in the Codex:

The WordPress Theme system is essentially a way to “skin” your blog. It is, however, more than just a “skin.” The term “skin” refers to a change in the appearance of a website. WordPress Themes can provide you a lot more control over the style and presentation of your website’s content.

How Much Does a Theme Set You Back?

I often get asked this question, so let’s talk about the pros and cons.

Themes for Free

On the one side, there are a plethora of free themes available; yet, many of the free themes are also very generic. Furthermore, because they are free, other people are likely to utilize the same theme.

If you’re creating a blog for yourself with a tiny readership or a site that doesn’t require a unique type of branding, a free option is perfectly acceptable.

Themes for a Fee

On the other hand, depending on the level of design and customization, requirements, and environment that go into supporting them, some themes can cost anywhere from $1,000 to $20,000 and up.

If that seems like a lot of money to spend on a theme, keep in mind that we’re talking about software that will power a website that will be seen by a lot of people.

Wordpress-theme

Where Should I Get Quality Themes?

There are a lot of places online that have themes, but not all of them are worth looking into. In fact, I only recommend a few number of respectable establishments. Not all of them will be discussed here, but two of the most useful resources are listed below.

I’ll also discuss why we should avoid browsing for free themes everywhere and instead stick to premium marketplaces.

ThemeForest is Envato’s own marketplace, with over 6,000 WordPress themes available at the time of writing.

The themes available in this marketplace will range from speciality themes that strive to do one thing well to themes that will attempt to do everything you can think of.

Despite the fact that the WordPress community is divided on how much a theme should actually accomplish for the user, the buyer ultimately decides how much they want their product to do.

The fact that themes with multiple variations continue to sell indicates that there is a market for them. Niche themes that stay focused on one item and continue to improve on a single niche of the blogging and/or content management arena, on the other hand, have something to offer.

Theme Repository for WordPress

The WordPress Theme Repository is where theme developers can submit their work, have it reviewed, and then have it made accessible for download both on the website and in the WordPress dashboard.

These themes are more focused on mastering a single skill. You’ll probably find themes that focus on blogging, photography, music, or showing some other part of a passion, for example.

If you’re new to WordPress themes and want to get started on a shoestring budget, the WordPress theme repository is a terrific place to start.

Is there any more?

There are many more theme marketplaces than the ones listed above, but if we tried to cover them all, we’d end up with an essay that would take days to read. Instead, I attempted to capture two of the most popular resources for premium and free themes.

To be sure, this isn’t an exhaustive list, and you may always hire a developer independently. Furthermore, if you devote enough time to learning the ins and outs of theming, you may be able to construct one on your own.

We’ll get to that in a minute, but first let me say a few words about the free themes that come up in a typical Google search result.

The Risks of Looking for Themes

If you’re new to WordPress theming, keep in mind that this is something that will come with time rather than something you should be concerned about right now.

When it comes to WordPress themes, there are plenty of sites on the web to help you find them.

However, a word of warning: If you go to Google and search for free WordPress themes, you’re setting yourself up for disaster.

That is, many of the free themes you’ll find on Google haven’t been thoroughly verified and may leave your site exposed.

Obviously, this isn’t a good thing. As a result, stick with some of the renowned markets, such as those listed above, for purchasing a theme.

What About Functionality?

When discussing functionality in the context of WordPress themes, you’re starting to mix presentation and, well, functionality. And this is when WordPress plugins come in handy.

WordPress’ core is built to be lean and lightweight, with a focus on maximizing flexibility and reducing code bloat. Plugins then provide custom functions and features, allowing each user to customize their site to meet their specific requirements.
WordPress themes, in general, should be in charge of managing the appearance of your website. That is, they are in charge of the site’s fonts, color scheme, and layout.

Plugins, on the other hand, are in charge of adding functionality to WordPress that goes beyond the fundamental capabilities. Perhaps they add a feature that’s specific to your blog, or they improve something that wasn’t available on the dashboard before.

In any case, there should be a clear distinction between themes and plugins. Regrettably, this line is frequently crossed. Many themes, on the other hand, bundle plugins with their source code, making the theme inoperable without it. Furthermore, if a user attempts to install a version of the plugin that is already included with the theme, their site may see unpredictable results.

Though I’m not claiming that you should never create a theme with additional functionality, in general themes are responsible for presentation while plugins are more for functionality.

As previously stated in this article, there is a demand for themes that tend to “do it all,” as evidenced by products sold and purchased across a range of markets.

In terms of building WordPress themes, the best advise I can give is to focus on making sure the material is presented and styled correctly. After that, you can try your hand at plugin development. But that’s a discussion for another day.

Conclusion

Now that we’ve gone over what WordPress themes are, and what purpose they serve, you can consider whether or not you want to create your own. Remember that taking on a project like that necessitates a working knowledge of a number of programming languages, as well as knowledge of the WordPress template structure. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Choose the Perfect URL

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Web Design Services

Do you know that we do web design? It’s not very well known out there because we haven’t made it a focus until now, but, we also do web design here at PushLeads.

We do web design with the focus of your customer in mind. Web design is much more than creating a beautiful website. We also factor in the user experience, search engine optimization, ease of use, and functionality. Whether you’re in a need of a simple WordPress website to get your business online, or a more complicated ecommerce website, we will help bring your vision to life.

You can see our entire Web Design Portfolio right here. We’ve done a variety of web design for local service companies, eCommerce, and artists.

Web Design Testimonials

Jeremy is professional, passionate and patient. His knowledge and experience enabled him to locate the perfect language and photographs for my website, as he walked me through the web design process. The website is visually pleasing and content is informative. I would highly recommend his services to family, friends and colleagues.
I cannot recommend working with Jeremy from PushLeads enough! He will stay true to your company's vision while creating a visually pleasing, user-friendly site. The site Jeremy built for us has not only brought many compliments from our visitors, but it has also been instrumental in increasing leads for our business. His background in both website design and SEO offers a high level of service and knowledge that will enhance your business needs!
Jeremy is a joy to work with! He's bright, creative, and very knowledgeable. I've learned so much from him re websites, SEO optimization, and social media. I'm very happy with the professional website he created for me -- I've gotten nothing but positive feedback from it. I highly recommend Jeremy for website design and SEO optimization.

Web Design Portfolio

What are people raving about? Here’s a sampling of the most recent websites that we’ve designed.

What About Your Website?

So how is your website looking these days? If it’s been 2-3 years, we recommend doing a refresh to keep your brand and content looking amazing.

Contact us 828-348-7686, use our contact form, or email us at jeremy@pushleads.com if you’d like to email.

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