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Web Design

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Your Website and SEO

Even if your website is not performing well, optimizing it is not necessarily the solution. Here are some tips to ensure your website succeeds in SEO.

You just signed on to a new client and instantly realize that this will not be simple. Sure, you might be able to do some SEO work to please the client. However, there are more pressing issues. The data is old, poorly written, and challenging to read. The website appears out of date as well as is difficult to navigate.

The client wants a lot from your SEO initiative. What should you do? You may think about putting lipstick on a pig, but we both know that we must address the fundamental issues to succeed at SEO and rank on the first page of millions of results. It is time to get honest with the client. This may be a difficult discussion; what if they cannot afford your proposal?

Two Key Factors You Must Address for Website SEO

website-and-seo

There are two key factors you must address before launching an SEO campaign on your website, or you’ll come up short: you must prepare to walk away from the project or be resourceful with the budget.

  • The website’s content.
  • The technical aspect of the website’s backend.

Updating the Content

The frequency with which content should be updated on a website depends on the subject matter. A big lipstick-on-a-pig blunder is when clients request more and more new material without addressing the content they already have on the site. I urge clients to allocate as many resources as possible to update their existing and new content. Three things should be taken into account:

  • Evergreen topics remain relevant for a long time, so there is less work if the topic is evergreen. Of course, you can still improve evergreen pages.
  • You must have the most recent content on a website if it targets queries or keywords requiring the freshest content in the search results. Google addresses this matter here.
  • In its Search Quality Rater guidelines, Google defines YMYL topics as those involving money or life (medical or financial advice, for example). Webpages that contain YMYL topics are held to a higher standard.

The strategies for organizing website content to obtain the most SEO value and enhance the user experience are just as critical as updating the content itself. This refers to things such as navigation and how you connect pages internally. Good internal linking and SEO siloing are fundamental SEO strategies that will streamline your SEO campaign if appropriately executed.

Read Next: Is It Better To Create New Content Or To Optimize Old Web Pages For SEO?

The Website Needs to Be Updated to Help SEO

Do you think the website appears reputable at first glance, or does it appear dated and unappealing? Is the website running smoothly, or does it provide a poor user experience? Before we drive more traffic to a website, we must ensure that these fundamentals are proper. There are a few areas to address right away:

  • Spider-Friendly Code: The website requires clean, simple code so search engine spiders can easily browse through it.
  • Content Management System: That custom CMS the client built may have been excellent initially, but it has SEO issues, making it difficult to update things inside. 
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There is a reason why WordPress is the most popular content management system; it is always up to date.

  • Mobile Usability: Many websites experience a large number of mobile visitors. Mobile users require websites that are responsive to desktops and mobile devices.
  • Site Speed: this is a factor in Google’s ranking algorithm because it affects the user experience. Because of this, it is essential to ensure your website loads quickly.
  • Robots.txt: is a file that can prevent bots from crawling certain website areas, reducing server strain, and helping bots locate valuable content.
  • An XML sitemap: it’s a great way to inform search engines about the pages, images, and videos on a site.
  • Qualified URLs: It is possible to fix some crawl issues by including the full URL with “https://” instead of a relative URL when linking internally.
  • 301 redirects: An unnecessary 301 redirect can result in an error page, which can be avoided by redirecting old pages to new, relevant content if needed. This can improve the user experience.
  • Server Maintenance: A server diagnostic report can help you address common errors immediately to improve the user experience.
  • Canonical tags: Using the canonical link element, you can tell search engines which version of a URL you want to show in search results, thereby addressing duplicate content issues.
  • Plugins: All plugins should be updated for security reasons.
  • Design: The website design/user interface should reflect Modern functionality and trends. Usually, updates occur every three to five years.

Remember, there are other ways to deal with a website’s technical aspects, but this is the minimum you must do to rejuvenate an old website. An SEO checklist can assist with more issues.

Say No to Pigs

As SEO professionals, we are responsible for informing clients about our services’ potential consequences. If we recognize a cosmetic improvement as being a pig in lipstick, we should be honest with the client. Cosmetic changes may improve the appearance of a website, but don’t let them fool you: the website is still a pig.

The SEOs must create a desirable user experience rather than apply lipstick to the pig to succeed. Updated content, Core Web Vitals, and quick pages are all examples of how SEO improves the pig.

Furthermore, we must be prepared to either walk away from prospective clients who don’t want to heed our counsel or develop creative methods to make the most of their budget. You may address the website’s fundamental issues before aggressively promoting it. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website into an eagle.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Breakpoint?

The breakpoint in responsive web design is the point at which the website’s content and design adjust to deliver the greatest possible user experience to the visitor.

You have no control over what a user uses to navigate a website when you’re building it. They can use mobile devices, tablets, and desktop computers with a variety of screen resolutions, screen sizes, and even browsers and operating systems.

This poses a dilemma for non-responsive websites, as you risk alienating a significant portion of your target audience simply because the website is unable to adapt to the various screen sizes available. Because you can’t design separate sites for different screens, responsive breakpoints come into play to solve the problem.

Breakpoints: What They Are & How They Are Used

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The breakpoint is a media query value set by front-end developers or web designers to allow the website to adapt to different device sizes.

The breakpoint is usually added based on the presentation of the content. If the material appears to be out of alignment, a breakpoint can help to straighten it up. For example, on a small screen, you can organize your paragraph to perfection, but as the screen gets larger, your flawless paragraph becomes distorted.

As a result, regardless of screen size, the paragraph is easy to read.
Cutting the complexity of a desktop site for mobile screens is far more challenging than expanding mobile views for larger screens. When you design with a mobile-first perspective, you may focus on the most crucial aspects of a site to ensure that they perform on smaller displays before expanding for larger screens.

This can help you save time as well. Because mobile screens have an impact on the design and feel of your site, it’s best to start with the mobile version, so you don’t have to make any major modifications afterward.

Other advantages of this strategy include:

  • Because Google considers the mobile-version of new sites for indexing, it helps your SEO efforts.
  • Because mobile devices account for half of all web traffic, this strategy assures that about half of your target audience can visit your site without difficulty.
  • You can address features that are only available on mobile devices, such as activating voice search.

Select Important Breakpoints

There isn’t a set of breakpoints that you should use when creating your site, but the general view is that you should use at least three different values to ensure device adaptability, but you can add more if you like.

You can also utilize website analytics to identify what types of resolutions your target audience uses on a regular basis and make sure you focus on those first when adding breakpoints. However, don’t define your breakpoints only on the basis of device size. The goal of responsive design is for pages to adapt to different screen sizes, so make these decisions based on your content, and only add a breakpoint if the content or design requires it, not because the screen size demands it!

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Concentrate on the Most Important Design Elements

If you don’t eliminate friction and focus on introducing breakpoints to key major page elements, using a site on smaller screens might be very difficult:

  • Menu options that are absolutely necessary.
  • Search and filter functions are the most important CTA features.

It’s all too tempting to think about websites in terms of how they look, with decorative components taking precedence over practical ones. Consider how visitors use the site to browse across the pages, particularly on mobile devices, since the screen is smaller and users must tap an element to navigate.

What Happens When These Breakpoints Are Reached?

Grips are used to structure material on a responsive website, and there are three important components to consider:

  • Columns

The content is displayed in the columned section of the screen. One of the simplest methods to organize a web page is to use a column layout. The breakpoint range determines how many columns are displayed on a screen and allows it to adjust to its size.

On most pages, there are several columns, and the breakpoint range governs how many of them appear together. A mobile device may display three columns, whereas a table can handle up to four. Larger laptops and desktop computers can have much more.

  • Gutters

These are the spaces between the material that aid in content separation. They, like the content, can adjust to suit better on different screen sizes. For each breakpoint, you may set maximum and minimum widths to ensure that your content is always shown appropriately and with enough space between them.

  • Margins

The two sides of the page are the margins. You may apply different width breakpoints based on how you want the website to adapt to a screen, much like you do with gutters and columns.

However, with margins, it’s vital not to pick a value that’s too high, as this can push your text to compress together, drastically limiting readability.

Make sure that your margins are wide enough to accommodate your material.

Final Thoughts

It is impossible to overestimate the significance of good site design. The success of a business is frequently directly related to the quality of its website since it can motivate users to return, purchase, and even support your SEO efforts.

If you are in need of some additional guidance on web design, or how to best optimize your website for search engines, CONTACT the experts at PushLeads TODAY for your FREE consultation! We’d love to help. 

If you enjoyed this post, you may also like: How Contextualizing Topics Can Help You Create High Quality Content

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How Much Does an eCommerce Website Cost?

Ecommerce websites are among the most profitable methods of earning money online. However, you’ll need to invest in eCommerce website design, web hosting, and other services to get one up and running.

So what is the total cost of an eCommerce site?

eCommerce website with 50 to 1000 products costs between $5000 and $55,000, including design, development, and additional upfront fees. For instance, an eCommerce website with 100 to 1000 products costs $15,000 to $30,000 per year to run.

But why do eCommerce website prices vary so much?

Simply put, all eCommerce websites aren’t created equal. 

Costs Breakdown of an eCommerce Website

What specifics determine the cost of an eCommerce site?

Let’s look at each eCommerce website pricing aspect in greater detail now that we’ve looked at the entire cost of building and maintaining an eCommerce website.

Your eCommerce website’s number of pages:

$1000-$5000 per ten pages

The amount of pages you desire on your website is the first key pricing element. That response is nearly always 50 or more for eCommerce websites.

That means if you have an elaborate website with many products, your page costs will be far greater than websites that produce business leads from just a few pages.

However, depending on the number of things you sell, each page will quickly pay for itself.

Keeping this in mind, having a separate page for each of your products on your eCommerce site is a good idea. 

To show off all of your products, you’ll need category pages as well. You might even want to offer customized profile pages for consumers that register.

An eCommerce website will have a lot of pages, regardless of which option you choose.

This requires a more significant initial investment and eCommerce website design costs, which means much bigger long-term earnings potential.

Web Design Costs for eCommerce

Expenses range from zero to one hundred thousand dollars.

Another significant cost of putting up an eCommerce website is its general design; however, great web design is a requirement for its overall success.

The first impression that new visitors have of your site is its design. Potential clients will assume that your organization is the same way if your design is untidy or out of date.

As a result, you’ll be losing customers in droves. To avoid this, you’ll need a web design style that complements your company’s identity.

Simple, Moderately Stylized, High End and World-Class are the four most common categories for web design styles.

Simple websites are easy to navigate and perform as expected. There aren’t many surprises, but it’s a good beginning for a website.

Sites with a moderately styled appearance take a few more liberties and make better use of the space they have. Additional graphics, a more vibrant color palette, or other design components could be included.

Professional and distinguished appearance are characteristics of high-end websites. They’re simple, with high-resolution photos and color schemes that suit the website’s target audience.

Finally, some websites are of exceptional quality. Interactive components, high-resolution photos, videos, and various intuitive features are all used to set these sites apart from the competition.
A top-notch website not only provides an excellent purchasing experience for its visitors but wins honors.

If you want to be the next Amazon, you’ll need a top-notch website. However, be prepared to pay more for eCommerce web design.

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You may opt for a simple or somewhat stylized website if all you want to do is serve your customer base.

Price per page: $50-$500

Any website, including eCommerce, need good copywriting.

Fortunately, unlike other websites, eCommerce sites don’t require many text-only pages.

However, terms and conditions, and privacy policies are the most important pages from a legal standpoint.

You can even develop pages to target specific segments of your market if you so desire. If you intended to increase visitors from Seattle, for example, you could develop a page titled “Buying [your items] in Seattle” or something similar.

The cost of copywriting is determined by the content you want on your pages and the amount of content you want to include.

Pages with 400 words and no photos will not set you back a fortune. However, a 3000-word page with interactive elements, subsections, JavaScript inserts, and special programming will cost more to create.

Shorter pages are better for presenting information in seconds, but lengthier pages are better for search engine optimization.

Your eCommerce site can gain a lot of new traffic — and new consumers — by strategically combining the two types of pages.

Search Engine Optimization for Ecommerce

The only way for you to stay in business is to have a consistent supply of new and repeat clients.

Ecommerce SEO, on the other hand, will necessitate a recurring financial commitment. So that your competitors don’t push you out of Google results, it takes a lot of constant work to rank effectively in search engines.

As a result, SEO isn’t a one-time project. You must do this on a regular basis. Continually improve your website to attract new clients.

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You’ll slip behind your competitors if you don’t. As a result, budget for the continuing costs of maintaining an eCommerce website.

The cost of designing a responsive eCommerce website:

The price ranges from $3000 to $25,000

Any eCommerce website today must have a responsive design. Shoppers will visit your site from mobile phones, tablets, and even watches, regardless of what you sell.

You must accommodate them, especially because they now account for about half of all Internet traffic.

The monthly fees range from $750 to $5000.

Increasing your website’s visibility in Google search results is known as eCommerce search engine optimization or ongoing SEO.

It’s also crucial to your eCommerce site’s long-term success. You need to be able to attract clients who utilize search engines if you want to increase your revenue.
This is accomplished through responsive design. Your eCommerce website will adapt to whichever device a customer is using to shop, thanks to responsive design.

So, if someone visits your site on a smartphone, they’ll enjoy a terrific buying experience with huge buttons, a well-designed layout, and complete functionality.

If someone visits your site on a laptop, they will have a fantastic purchasing experience that is tailored to their needs.

Responsive design is the win-win solution that the Internet — particularly e-commerce sites — has always needed.

A business risks losing a huge potential customer base if its website isn’t mobile-friendly.

That’s a significant loss for any business, and it makes it even more difficult to grow a website substantially, which is why responsive design is an eCommerce website development cost that cannot be avoided.

Pricing for eCommerce Database Integration

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Integration costs between $200 and $25,000

Database integration is usually an optional feature on a website, but it is required on eCommerce sites.

Database integration helps your business to centralize information about its products, workers, and customers.

Database connectivity is required if you want your entire firm to have access to a centralized hard drive containing corporate data.

Customers, on the other hand, will also require database integration. Customers may create accounts, set preferences, and have a more personalized experience on your site with the help of a database.

Database integration can also be used to save credit card numbers, so clients don’t have to enter them again.

You may even use it to store your clients’ usernames and passwords if you don’t want to bark up the wrong tree.

Database integration is another development cost to factor into your budget, whether you want to improve business communication or make your consumers’ buying experience easier.

Pricing for eCommerce Features

Expenses range from $2000 to $25,000.

You’ll need all of the features that come with an eCommerce site, of course.

Shopping carts, checkout processes, consumer identity protection, and personalization are just a few examples of the capabilities available.

You could also wish to include various photographs of the same product, as well as videos that illustrate how to utilize specific products. Specification documents, MSDS sheets, and other material may also be included with some items, which are required by law to be included with the product listing.

Getting professional guidance on a course of action for your individual website would be ideal.

However, it’s still good to consider these concepts in advance. Making an eCommerce site that is simple for your clients requires a significant amount of effort.

CMS Cost for eCommerce

Expenses range from $2,000 up to approximately $25,000

A content management system (CMS) is a user-friendly interface that allows you to make changes to a website without needing to modify the code directly.

Drupal or Magento, for example, are free CMS solutions. Others will set you back a small sum each year, and still, others will be very costly.

However, while the price is important, it should not be the only consideration you consider. The first important element to consider is the functionality that your eCommerce site will require.

You want all of your categories and product pages to look the same since you’re going to add new ones. This allows you to highlight your brand while giving your users a comfortable, familiar experience.

With that in mind, selecting a content management system (CMS) is a critical decision that should be carefully considered. Examine what each firm has to offer, think about your long-term goals, and choose the choice that best suits your needs – even if it costs a bit more.

In Closing

In closing, an eCommerce website is a significant financial investment with a huge potential for ROI (return on investment.) It’s not for everyone, and not in the budget for many small businesses, however if you have a product that you want to reach a broad customer base with, it’s essencial.

We’d love to help your business reach a broader customer base by becoming more visible across the Internet.

If you need an eCommerce website, we’d love to help!  

Thank you for stopping by today! Please take a moment to look at part two on this topic: Recurring Cost of an eCommerce Website

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Pushleads' Recommended Plugins for WordPress

Learn about our favorite WordPress plugins and how they can help you make your site easier to maintain, more user-friendly, more accessible, and more secure with just a few clicks. When asking the experts “What are the recommended plugins for WordPress?” These listed here, are among the very most loved in the industry.

If you’ve never installed a plugin on your website and want some help, no worries, we’ve got you covered.

All-In-One WP Migration

To begin, we have Servmask’s All-in-One WP Migration, which is the #1 plugin we can’t live without.

We’ve used dozens of solutions to backup and migrate sites during our years working in the WordPress arena. We can confidently say that after having tested them all, no other backup and migrating solution is as simple to use and reliable as All-in-One WP migration.

You may build a backup with one click and download it to your computer using All-in-One WP migration. You can also save it to your preferred cloud storage site (Google Drive, Dropbox, etc.). If something goes wrong with your site, you can restore it from your backup. It can also be used to transfer a website to a new server.

So, if you aren’t backing up your WordPress site on a regular basis, we strongly advise you to install All-in-One WP Migration right away. We use this plugin to back up every site we build before making any updates or changes, and we strongly advise you to do the same. For us, peace of mind for the price of a few clicks seems like the best deal!

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Yoast

Yoast SEO by Team Yoast is another plugin that we use on practically every website we maintain. For those unfamiliar, SEO stands for “Search Engine Optimization,” and it is the process of getting your website to appear in Google’s search results. 

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If you’ve ever tried to improve your Google ranking, you know how difficult it is.

If you have a WordPress site, thankfully, Yoast provides a suite of tools (for free!) that make the art of Google ranking easier. Attempting to rank on Google without Yoast may be likened to sketching freehand. With Yoast, ranking on Google is like drawing with a stencil. It’s still a lot of work, but with the aid, it’s a lot simpler.

Yoast generates complicated “Site Maps” for you when you install it, which you can submit to Google using the Google Search Console. These maps aid in the discovery of your pages by Google’s ranking robots. Yoast also lets you simply customize your “Meta Title” and “Meta Description” so you can manage how your listings appear on Google.

In addition to those fundamental features, Yoast allows you to specify keywords for which each page should rank. Yoast analyzes your content for SEO and readability after learning your goal and suggests actionable adjustments to help you achieve it. Yoast assigns a green, yellow, or red dot to each article to help you understand your SEO and readability analysis. Green indicates that your material is excellent, yellow indicates that it is adequate, and red indicates that it “needs improvement.” We believe that this system exemplifies the term “user-friendly.”

The functions listed above are the ones we like best about Yoast, but they do so much more! They provide a website full of useful information for using Yoast and enhancing your SEO skills in general.

All of this is to imply that if you aren’t already using an SEO plugin, we strongly advise you to do so right now!

Contact Form 7

Contact Form 7 is a great example of WordPress’s power. You may create as many forms as you want using Contact Form 7 (also known as CF7) and translate them into as many languages as you want. Aside from the essentials, CF7 also has spam filtering, which, if you’ve ever had a contact form on your website, you know is a must-have tool.

Aside from its trustworthy core features, CF7 was created by a trusted member of the WordPress community and is completely free to use. Because this plugin is available for free, there is no need to add extra complexity to its core.

 

The fact that forms come unstyled is an illustration of how the absence of complexity is advantageous. When using CF7, unstyled means that forms will use your theme’s stylistic guidelines and won’t slow down your site with unneeded CSS and JavaScript.

To compensate for the absence of functionality that some users who require complicated forms may consider a disadvantage, Contact Form 7 emphasizes its extensibility. Extensible indicates that additional plugins can extend the functionality of CF7.

 

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When comparing CF7 to other form plugins, one can see how extensible it is. Other premium form plugins will save form submissions in your WordPress admin panel as well as send you an email with the submission. By default, Contact Form 7 does not provide a capability for storing submissions. Instead, you can easily install the ‘Flamingo’ plugin, which will save your entries for you. The same may be said for just about any other feature you’d like to include in your website’s forms.

All of this is to suggest that if you’re looking for a free, dependable contact form solution for your website, we strongly advise you to install Contact Form 7 right away!

WooCommerce

Many people may not even realize WooCommerce is a plugin because it is so powerful. WordPress is the foundation for WooCommerce, the world’s most popular e-commerce platform. This fact brings with it the reality that WooCommerce is fantastic for many of the same reasons that WordPress is.

We particularly like WooCommerce since it allows anyone with an existing WordPress site to install it (for free) and start selling online in minutes. WooCommerce is extremely simple to set up for two reasons. One advantage is that it is supported by many popular themes, allowing your store to blend in with the rest of your website. The other reason is that WooCommerce offers one of the most user-friendly setup wizards ever devised. The wizard will ask for a few key details, and once you provide them, your store will be ready to sell.

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Aside from being simple to set up, WooCommerce has a plethora of amazing plugins that extend its functionality. WooCommerce Payments, for example, WooCommerce’s default payment gateway, supports over 100 payment alternatives, including Stripe, PayPal, and Square. WooCommerce Payments, on the other hand, cannot help you accept Bitcoin. Fortunately, there is a slew of free plugins that can help you add this feature to your store. The same can be said for nearly any other e-commerce feature you can think of.

We also like WooCommerce because it’s an open-source plugin for an open-source platform, which means you have complete control over your store’s content and data. This is in contrast to other prominent e-commerce platforms like Shopify, which owns every component of your store and effectively rents it to you for the duration of its existence. Shopify’s strategy works for many people, and we like their service, but the importance of owning your own store should not be overlooked.

Smush

Smush has a playful name and image, but the work it undertakes is serious. Image enhancement.

You might be wondering what exactly image optimization is and why it’s such a big deal. Image optimization entails a number of steps, but the end effect is faster website loading. Making your pages load faster is the most important thing you can do to enhance your Google ranking and raise your conversion rates on your site if they take longer than 3 seconds to load.

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Smush helps your pages load faster by optimizing images, as we said in our list of reasons why we adore the plugin. How does it accomplish this? Most importantly, it reduces the size of your website’s image files without sacrificing image quality. While a variety of factors contribute to sluggish website loading, large file sizes are the most common culprit. When someone views your website, they must download the entire page’s content. Downloading a page from your site could take the same amount of time as downloading an album from iTunes if your photos are large, uncompressed files (2-5 MB). When you compress them, it’s as if you’re downloading a single song.

Smush has other tricks up its sleeve for optimizing photos on your pages, in addition to making your page size lower for speedier page load times. Smush, in particular, features an easy-to-use sluggish loading feature. Lazy loading allows pages to load completely while only downloading and displaying pictures that viewers should see. It loads fresh photos when visitors navigate down the website, and new images appear on the screen. This feature lets users visit multiple pages on your site without having to view each one individually.

Today is a fantastic day to start optimizing images on your website if you haven’t already. With just 10 minutes of installation and setup time, you can potentially cut seconds off your website load times. We assure you that the time you spend setting up Smush will be well worth it.

Thank you for stopping by today! If you enjoyed this post, you may also like: Research Based Tips for Effective Video Marketing

If you are interested in a FREE consultation, give us a call, or fill out the contact form, so we can set up a time to chat. If you are wanting to grow your business, then partner with the experts at Pushleads! We’ll help you get there! We want you to Be Visible & Grow!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Web Design Package

It can be difficult to pick a web design package. You want to get the most bang for your buck with your web design budget while still retaining the quality that you want for your website. To assist you, we’ve compiled a list of three excellent web design products. Each has its pros and cons, so think about which one is ideal for you before making any judgments.

There are many various programs accessible when it comes to web design. But which is the greatest option for your business? This post tries to touch on some of the most popular choices and what they can accomplish for you.

Because buying individual services and products for designing a professional website can get expensive, web design bundles can be an excellent approach to save money. However, there are a few more things to consider before acquiring one of these web design packages.

When Looking at Themes, Select a Specialty

Before you begin looking at theme designs, you must first select what type of niche you want. Is your business in the catering business? If that’s the case, you’ll want a whole different set of functions on your website than someone who operates a local bakery or a digital agency. When looking for layouts, templates, and other resources, the more specific you can be, the better.

It’s crucial to remember that if you locate a collection of web design templates that fit your industry, it’s possible that the ideal design you had in mind might not be available, or it may be missing aspects that would help you promote your brand. The more research you do before deciding on a program, the better the outcomes you’ll get when you use it.

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Signs That What You Have Is Out of Date, Or Isn't Working for You

The following are some warning indications that you need to upgrade:

Broken links on the website, layout, etc.
Missing content or material
Lack of technical help

If any of these are issues on the setup you currently have, it’s time to upgrade. Otherwise you’ll end up with more headaches in the long run. When looking at different design packages, look for ones that will fit your specific needs, and do your research before buying.

Web Design

Pushleads has been helping small businesses all around the world get ahead of the competition with professional websites, marketing and branding for years, and we are second to none in this industry. Buying a web design package with a professional web design team like the experts here at Pushleads is ideal for anyone who wants their business to look professional and is ready to build their branding and internet awareness.

We also have something ideal for you if you are a blogger wishing to take your site to the next level. We’ll look at layouts specifically designed to enhance traffic and search engine optimization by selecting from our variety of distinct themes and templates made just for bloggers.

For DIY

If you are interested in doing it yourself, some website themes include a number of pre-built pages, customization choices, and simple importing, so you don’t have to spend as much time editing. If you’re interested in knowing more about that, take a look at: What Is a WordPress Theme?

These templates not only appear professional, but they also perform seamlessly across a variety of devices (desktop, laptop, tablet, and smartphone) while preserving their distinct style regardless of platform (most designs are compatible with all types). For more on that, take a look at: What is Responsive Web Design?

In Closing

Pushleads is a leading web design firm dedicated to assisting anyone interested in building an online presence and achieving success. For your business web page, our motto is “Your Site, Your Brand, Your Way” since we fully believe in offering individuals professional guidance at their disposal, so we can help them Be Visible & Grow.

Whether you need a comprehensive overhaul or just want to start from scratch and build something new and amazing, or just improve the appearance of your current website, to get a leg up on the competition, we can help.

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Thank you for stopping by today. If you enjoyed this article you may also like: Website Hosting Options

What’s Your SEO Score?

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Responsive Web Design is Important

Business owners recognize that providing an excellent customer experience is critical to increasing revenue, generating positive feedback, and establishing a strong brand image. It’s not enough to spend money on marketing and branding, you also need to follow through on your promises with great goods and services, attentive customer care, and an overall positive experience. Customers may not recall every detail of every transaction, but they will recall the high (or low) point of a particular relationship with a business.

This includes any interactions they have with your business in the virtual world, which is why you need to design a website that is appealing, user-friendly, and provides the information that encourages customers conversions. It’s why you’ll need timely and relevant material for social media, blogs, and other online venues where customers may come across your business.

Of course, more and more individuals are browsing on mobile devices such as smartphones and tablets these days. You want people to have the same experience seeing your website on these devices as they do on a PC, right? Responsive design then comes into play, and as your internet marketing service provider can tell you, it’s an influential part of the customer experience.

So What IS Responsive Web Design Exactly?

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Responsive web design is simply the process of developing a website that automatically adjusts to the size of the visitor’s screen, whether they’re using a computer, a laptop, a tablet, a smartphone, or another device to read your content. This could potentially be a lot of work.

What method do you use to account for all possible screen sizes?

As it turns out, there’s programming available that is able to construct a single version of your website that recognizes devices and changes to give a version that fits the screen size of the viewing device automatically. 

This frees up some time to deal with other important issues like online branding and marketing, content production, and social media account management.

Customer Satisfaction

You probably remember the early days of cellphones, when you’d go to a website and have to scroll up, down, and side to side just to view it. You might try pinching down the screen to fit all of the content at once, but the font would be too small to read.

Is this the kind of experience you want current and potential customers to have when they visit your website? It’s safe to say that your clients will be disappointed to find such an out-of-date website.

You must find out where your customers are browsing and provide a consistent experience across all devices. Browsing is increasingly taking place on mobile devices. Between 2016 and 2017, mobile visits to U.S. websites climbed from 57 percent to 63 percent, but perhaps more telling is that mobile bounce rates decreased from 52 percent to 47 percent during the same time period.

Once internet firms saw the rise of mobile browsing and responded by installing responsive design to fulfill the demand. It’s critical to prioritize responsive design when working with a branding services agency to boost your online operations.

The Mobile-First Policy

Customers aren’t the only ones that anticipate responsive design. You and your Asheville branding and marketing team must also placate the digital gods, namely Google, the search giant. If you’re familiar with SEO, you’re probably well aware of Google’s search algorithms’ never-ending roller coaster ride.

While the company has worked hard over the last decade to eliminate black hat SEO methods and provide the greatest possible experience for their consumers, their current crusade is the mobile-first program, in which they give responsive websites priority consideration. Do you want to earn Google’s favor? You’d be wise to keep up with the times.

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Maintaining Competitiveness

It doesn’t mean your competitors are resting on their laurels just because you aren’t keeping up with advances in the online and mobile sectors. You’ll see an increase in bounce rate if your website isn’t responsive at this point. Customers have come to expect responsive design. What will they do now? If you don’t deal with an Asheville internet marketing partner who can keep you up to date, you’ll be left behind by competitors who aren’t.

A qualified branding and marketing service can assist you.

You’re not alone if you haven’t upgraded to responsive web design, but you must act quickly if you want to stay competitive and prevent clients from fleeing in droves. When you use responsive design, you can save time and money by reducing on-site management requirements and consolidating monitoring and tracking requirements.

You’ve got a much better shot of getting the audience response and conversions you want, when you work with a professional like one of our experts at Pushleads, to keep your digital efforts focused and on track.

In Closing

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Typefaces & Web Design

web-design

In the 20 years since chat rooms and primitive pages were the wonders of the day, the internet has gone a long way. With the advent of the iPhone in 2007, the addition of mobile devices capable of supporting browsing changed the picture even more, and a long list of rapid advancements has now produced an era of unequaled access where users can find information and make purchases while on the go.

As a result, to maintain optimal functionality and aesthetic appeal, organizations must stay up with the current web design trends. Another way to put it is, if you want to keep consumers and bring in new business, you need to be competitive in the internet and mobile worlds.

Along the same lines, you’ll want to join the typeface revolution as a decorative feature. You’re no longer limited to plain, black sans-serif fonts for your content. You may now incorporate innovative typefaces, styles, and effects into your overall design, resulting in text elements that are also graphic.

What is the mechanism behind it?

Or how do you join this increasing trend without looking like a complete noob?

You may use recent advancements in typeface to turn your text into an interesting design element with a little background and support from a seasoned web design specialist.

Big, Bold Text Hero fonts, often known as bold, creative typefaces, have exploded in popularity in recent months, displacing photos as a solitary means of attracting attention and engaging visitors. What is causing this? There are several causes for this.

First and foremost, from a responsive standpoint, various graphic image and video elements can cause functional challenges. For mobile browsing, they may take longer to size or load, affecting the user experience. This issue is not present in less elaborate hero material.

Furthermore, it allows websites to provide a simplified, yet appealing and compelling, layout to draw reader attention and encourage additional engagement. It’s a growing trend, as it appeals to a modern audience with little time for frills that don’t improve the user experience.

Fonts with Serifs

Serif typefaces, which have superfluous strokes connected to the ends of the letters, are traditionally employed in print writing, but sans-serif fonts feature crisp lines that are simpler to read in digital format. Digital formats, including resolutions, have, of course, vastly increased over time.

The old conventions, like the exclusive usage of sans-serif typefaces, are being flung out the window in this new era of typeface creation. Go ahead and bold ize your Times New Roman font if you’ve been itching to. Your web design experts can assist you in determining the finest ways to experiment with various font types and make them function in a digital format.

Text In Motion

We’re not talking about the Star Wars intro with text auto-scrolling to a faraway point on the horizon, but rather text that moves in two or even three dimensions to attract the eye and interest viewers as they scroll, much like video material.

Fixed Text with Scrolling Images

This is appearing as a delightfully unexpected graphic element on current webpages. Instead of the usual upward scrolling text, viewers will be treated to an interaction of text and graphics that will make them wonder which is fixed and which is moving. It’s a simple but captivating piece of visual trickery.

Typography that is Expressive

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Can the correct typeface elicit an emotional response from viewers while still conveying a message? The answer is yes when you employ expressive typography. Font size, shape, style, and color can all trigger different emotions. What happens if the font’s edges are feathered? What if you gave them movement and turned them into an active part of your interface?

In Closing

When it comes to utilizing typography to its full potential, you’ll need a web design partner with the knowledge, expertise, and insight to assist you in creating a modern interface that incorporates type as a design feature. Make an online appointment with Pushleads today!

If you enjoyed this post, you might also like to read: Visual Content Marketing Statistics Every Business Owner Should Consider in 2021

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Website Personalization

website-personalization

There’s always a tight line to walk when bringing a welcome personal touch to the browsing and purchasing experience without coming off as creepy. You can’t afford to ignore personalization efforts just because you’re in the internet world, and it’s not a good idea to play fast and loose with client data and overstep the bounds of privacy.

Finding a balance between personalizing the marketing experience and scaring customers away is no easy task, however with the help of an expert in branding and marketing services, you can learn best practices and develop successful strategies that will help you meet your objectives and increase conversions. Here are a few key points to consider when it comes to website personalisation best practices.

It's Essential to Use Responsive Design

Is this something we say in 2021? YES. You are severely behind the times if you haven’t upgraded to responsive web design. Google has been promoting their mobile-first agenda for some time, and now, they’ve made it official by enabling mobile-first indexing by default for all new websites.

This means that websites that aren’t mobile-friendly will be indexed differently than their up-to-date competitors, affecting rankings. Worse, failing to upgrade to responsive design means you’re leaving mobile browsers to deal with material that doesn’t automatically resize for smartphones and tablets. Are you curious as to why your bounce rate is rising? This could be a significant factor.

According to research, mobile devices now account for about half of all internet traffic worldwide, and that doesn’t include tablets. If your site isn’t mobile-friendly, you could be alienating 50% or more of your audience, and that figure is only going to grow. Allowing easy access to your online portal should be the first step in personalizing your website. Spending money on branding and marketing is pointless if half of your audience is unable to access your pages properly.

Analyzing and Tracking

The primary advantage of doing business online is that you have a plethora of tools at your disposal to learn more about your audience, beginning with how they engage with your website. The correct tracking tools can show you how long clients spend on a page, how they are diverted to your page and the progress that leads to conversions, and even how their eyes move around the content.

All of this can assist you and your Asheville internet marketing business in identifying patterns and devising a strategy for creating an experience that appeals to a broad variety of clients while also providing choices for personalization for individual customers (with targeted ads and suggestions, for example). The goal is to get to know your audience, to learn their general patterns and preferences, and to make changes that will help you generate great experiences and enhance conversions.

Re-Marketing

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Getting focused traffic is usually a good idea. You naturally want to cater to customers who are already interested in your products, services, or brand, rather than random visitors that stumbled across your page. This isn’t to imply that non-specific traffic won’t convert, but the chances are much better when visitors are looking for what you have to offer right when they arrive on your website.

So, what happens when shoppers abandon their carts or merely browse and then leave? Of course, this is disappointing, but it provides you with vital information about their interests, which you and your branding services firm can use to re-market to them or remind them of what they left behind. This type of personalization has the potential to increase repeat visits and conversions.

Proposals for Products

Product suggestions, which evaluate goods a shopper has viewed, added to a basket, or purchased, and uses this data to create recommendations about other, related products they might like, are one of the best kinds of website personalization to emerge in recent years. This function acts as a personal shopper for your consumers, making them feel special while also increasing purchases.

However, you must be cautious about how detailed your suggestions get.
While you definitely want to assist clients in finding new goods they’ll enjoy, you don’t want to limit the items you show them – you want to encourage them to expand out so they don’t become bored with too many items that are too similar to what they already have.

Target Audiences

Putting oneself in the shoes of a consumer is an excellent strategy to figure out how to best meet their demands and gain their business. When it comes to site design, though, it’s hard to please everyone all of the time.

However, you and your Asheville internet marketing partner can target groups of like-minded clients and design a few interactive experiences that will appeal to each category. This will allow you to personalize interactions just enough to suit the majority of visitors without overburdening your branding and marketing resources.

website-personalization

In Closing

Thank you for stopping by today! If you enjoyed this article you may also like: The Most Effective 3 Things Your Web Developer Can Do To Improve Your Search Rankings

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Improving Search Rankings

search-rankings

There is a multitude of effective strategies for attracting visitors to your website, as any marketing or branding professional knows. But what should you do if your paid search traffic and display advertising aren’t generating the intended results? This is where natural search engine results come in. You’re in luck if you’re just starting to code your pages—now is the perfect time to incorporate SEO best practices that will help your pages rank better in search results.
Martin Splitt, Google’s webmaster trends analyst, revealed the top three things web developers can do to improve search ranks last month. 

However, before you can optimize your site, make sure that your web developer ensures that your page is visible to search engines so that their bots can see what’s on it. Access Google Search Console and utilize the Fetch as Google function to see where your page ranks in search results. Once your web developer has confirmed that your page can be crawled and indexed, they’ll be able to put these three techniques into action to assist you in improving your organic search ranks.
Write with SEO in mind when writing your content.

Write with SEO in Mind

Your content is one of the most important components of your site in terms of user experience and SEO. This includes elements like the meta description, title, photos, links, and more, in addition to the actual content. That isn’t just an Asheville internet marketing strategy; content is your visitors’ first point of contact, so do everything you can to make it as interesting and descriptive as possible without being overbearing.
For two reasons, both Google and Asheville branding and marketing professionals agree that creating interesting content is essential for SEO. The first is the user experience: if your page contains information that users want to interact with, they are more likely to stay on it. “Content that serves a purpose,” as Splitt put it.

Two, the keywords and phrases employed will aid consumers in finding your website in the first place. Splitt suggested that you figure out how your target audience searches for information using specific phrases:
“So you want to make sure that you’re attracting and engaging the individuals you want to interact with your content, and you want to make sure that you’re using phrases that I would use… If you call your ice cream by a specific name, such as Smooth Cream 5000, I’m not going to look for it because I’m not familiar with it. I’m just going to look for some ice cream.” In a nutshell, you should create your material as if you were one of your clients, rather than employing language that only techies would comprehend.

Metadata and Its Importance

Many business owners overlook the significance of metadata when it comes to attaining better organic search results. While you should use a branding services agency to make sure your metadata is in the appropriate locations, here are some pointers to help you understand what’s going on.

Optimize the title tag first. This is the most important aspect of on-page SEO because it is the most effective approach to inform search engines that the topic of your page is significant. This is why you should place your most significant keyword at the start of each title. Also, make sure the tag is no longer than 60 characters, including punctuation and spaces.

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The meta descriptions come next. Despite the fact that they have no direct impact on page ranking, they are nevertheless utilized to determine the topic of a page. Meta descriptions also make up a percentage of your search snippets when paired with title tags. Overall, a succinct meta description will increase your click-through rate, which search engines adore.

Finally, utilize the robot’s meta tag to tell the search engine whether or not the links on the page can be indexed or followed. This meta tag prevents search engines from indexing your pages based on links from third-party sites. Also, make sure your site developer inserts the keyword “nofollow” into the content section. This prevents Google from indexing the website and is useful when you don’t want to pass a value or are employing paid links.

Improve the Performance of Your Website

Splitt acknowledged that “site performance” might refer to a variety of factors, such as security, navigation, and speed. Anything that makes it easier for visitors to traverse your site with ease. Splitt also pointed out that a well-optimized site has better visibility, which increases your chances of being found in search results.

Consider employing an Asheville branding and marketing agency like PushLeads to help you optimize your site for better search rankings. They are unrivaled in the field of Asheville internet marketing. Their staff consists of branding and marketing experts who understand how to take your SEO to the next level. They recognize that building and maintaining a brand is both an art and a science. As a result, they will do everything possible to assist your brand in realizing its full potential.

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Your WordPress Theme is Your Website's Presentation


Before we go into the details of themes, I’d like to clarify that I consider themes to be your site’s presentation. That is, your website or blog is nothing more than a collection of posts, pages, categories, and other data saved in a database.

Sure, you may render them in the browser without any styling, but if you want to express a brand or a look and feel to your visitors and/or readers, you’ll need a theme.

That is, however, my definition. What does WordPress mean when it says “WordPress theme”? The following is found in the Codex:

The WordPress Theme system is essentially a way to “skin” your blog. It is, however, more than just a “skin.” The term “skin” refers to a change in the appearance of a website. WordPress Themes can provide you a lot more control over the style and presentation of your website’s content.

How Much Does a Theme Set You Back?

I often get asked this question, so let’s talk about the pros and cons.

Themes for Free

On the one side, there are a plethora of free themes available; yet, many of the free themes are also very generic. Furthermore, because they are free, other people are likely to utilize the same theme.

If you’re creating a blog for yourself with a tiny readership or a site that doesn’t require a unique type of branding, a free option is perfectly acceptable.

Themes for a Fee

On the other hand, depending on the level of design and customization, requirements, and environment that go into supporting them, some themes can cost anywhere from $1,000 to $20,000 and up.

If that seems like a lot of money to spend on a theme, keep in mind that we’re talking about software that will power a website that will be seen by a lot of people.

Wordpress-theme

Where Should I Get Quality Themes?

There are a lot of places online that have themes, but not all of them are worth looking into. In fact, I only recommend a few number of respectable establishments. Not all of them will be discussed here, but two of the most useful resources are listed below.

I’ll also discuss why we should avoid browsing for free themes everywhere and instead stick to premium marketplaces.

ThemeForest is Envato’s own marketplace, with over 6,000 WordPress themes available at the time of writing.

The themes available in this marketplace will range from speciality themes that strive to do one thing well to themes that will attempt to do everything you can think of.

Despite the fact that the WordPress community is divided on how much a theme should actually accomplish for the user, the buyer ultimately decides how much they want their product to do.

The fact that themes with multiple variations continue to sell indicates that there is a market for them. Niche themes that stay focused on one item and continue to improve on a single niche of the blogging and/or content management arena, on the other hand, have something to offer.

Theme Repository for WordPress

The WordPress Theme Repository is where theme developers can submit their work, have it reviewed, and then have it made accessible for download both on the website and in the WordPress dashboard.

These themes are more focused on mastering a single skill. You’ll probably find themes that focus on blogging, photography, music, or showing some other part of a passion, for example.

If you’re new to WordPress themes and want to get started on a shoestring budget, the WordPress theme repository is a terrific place to start.

Is there any more?

There are many more theme marketplaces than the ones listed above, but if we tried to cover them all, we’d end up with an essay that would take days to read. Instead, I attempted to capture two of the most popular resources for premium and free themes.

To be sure, this isn’t an exhaustive list, and you may always hire a developer independently. Furthermore, if you devote enough time to learning the ins and outs of theming, you may be able to construct one on your own.

We’ll get to that in a minute, but first let me say a few words about the free themes that come up in a typical Google search result.

The Risks of Looking for Themes

If you’re new to WordPress theming, keep in mind that this is something that will come with time rather than something you should be concerned about right now.

When it comes to WordPress themes, there are plenty of sites on the web to help you find them.

However, a word of warning: If you go to Google and search for free WordPress themes, you’re setting yourself up for disaster.

That is, many of the free themes you’ll find on Google haven’t been thoroughly verified and may leave your site exposed.

Obviously, this isn’t a good thing. As a result, stick with some of the renowned markets, such as those listed above, for purchasing a theme.

What About Functionality?

When discussing functionality in the context of WordPress themes, you’re starting to mix presentation and, well, functionality. And this is when WordPress plugins come in handy.

WordPress’ core is built to be lean and lightweight, with a focus on maximizing flexibility and reducing code bloat. Plugins then provide custom functions and features, allowing each user to customize their site to meet their specific requirements.
WordPress themes, in general, should be in charge of managing the appearance of your website. That is, they are in charge of the site’s fonts, color scheme, and layout.

Plugins, on the other hand, are in charge of adding functionality to WordPress that goes beyond the fundamental capabilities. Perhaps they add a feature that’s specific to your blog, or they improve something that wasn’t available on the dashboard before.

In any case, there should be a clear distinction between themes and plugins. Regrettably, this line is frequently crossed. Many themes, on the other hand, bundle plugins with their source code, making the theme inoperable without it. Furthermore, if a user attempts to install a version of the plugin that is already included with the theme, their site may see unpredictable results.

Though I’m not claiming that you should never create a theme with additional functionality, in general themes are responsible for presentation while plugins are more for functionality.

As previously stated in this article, there is a demand for themes that tend to “do it all,” as evidenced by products sold and purchased across a range of markets.

In terms of building WordPress themes, the best advise I can give is to focus on making sure the material is presented and styled correctly. After that, you can try your hand at plugin development. But that’s a discussion for another day.

Conclusion

Now that we’ve gone over what WordPress themes are, and what purpose they serve, you can consider whether or not you want to create your own. Remember that taking on a project like that necessitates a working knowledge of a number of programming languages, as well as knowledge of the WordPress template structure. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Choose the Perfect URL

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