Responsive Web Design is Important
Business owners recognize that providing an excellent customer experience is critical to increasing revenue, generating positive feedback, and establishing a strong brand image. It’s not enough to spend money on marketing and branding, you also need to follow through on your promises with great goods and services, attentive customer care, and an overall positive experience. Customers may not recall every detail of every transaction, but they will recall the high (or low) point of a particular relationship with a business.
This includes any interactions they have with your business in the virtual world, which is why you need to design a website that is appealing, user-friendly, and provides the information that encourages customers conversions. It’s why you’ll need timely and relevant material for social media, blogs, and other online venues where customers may come across your business.
Of course, more and more individuals are browsing on mobile devices such as smartphones and tablets these days. You want people to have the same experience seeing your website on these devices as they do on a PC, right? Responsive design then comes into play, and as your internet marketing service provider can tell you, it’s an influential part of the customer experience.
So What IS Responsive Web Design Exactly?
Responsive web design is simply the process of developing a website that automatically adjusts to the size of the visitor’s screen, whether they’re using a computer, a laptop, a tablet, a smartphone, or another device to read your content. This could potentially be a lot of work.
What method do you use to account for all possible screen sizes?
As it turns out, there’s programming available that is able to construct a single version of your website that recognizes devices and changes to give a version that fits the screen size of the viewing device automatically.
This frees up some time to deal with other important issues like online branding and marketing, content production, and social media account management.
You probably remember the early days of cellphones, when you’d go to a website and have to scroll up, down, and side to side just to view it. You might try pinching down the screen to fit all of the content at once, but the font would be too small to read.
Is this the kind of experience you want current and potential customers to have when they visit your website? It’s safe to say that your clients will be disappointed to find such an out-of-date website.
You must find out where your customers are browsing and provide a consistent experience across all devices. Browsing is increasingly taking place on mobile devices. Between 2016 and 2017, mobile visits to U.S. websites climbed from 57 percent to 63 percent, but perhaps more telling is that mobile bounce rates decreased from 52 percent to 47 percent during the same time period.
Once internet firms saw the rise of mobile browsing and responded by installing responsive design to fulfill the demand. It’s critical to prioritize responsive design when working with a branding services agency to boost your online operations.
The Mobile-First Policy
Customers aren’t the only ones that anticipate responsive design. You and your Asheville branding and marketing team must also placate the digital gods, namely Google, the search giant. If you’re familiar with SEO, you’re probably well aware of Google’s search algorithms’ never-ending roller coaster ride.
While the company has worked hard over the last decade to eliminate black hat SEO methods and provide the greatest possible experience for their consumers, their current crusade is the mobile-first program, in which they give responsive websites priority consideration. Do you want to earn Google’s favor? You’d be wise to keep up with the times.
It doesn’t mean your competitors are resting on their laurels just because you aren’t keeping up with advances in the online and mobile sectors. You’ll see an increase in bounce rate if your website isn’t responsive at this point. Customers have come to expect responsive design. What will they do now? If you don’t deal with an Asheville internet marketing partner who can keep you up to date, you’ll be left behind by competitors who aren’t.
A qualified branding and marketing service can assist you.
You’re not alone if you haven’t upgraded to responsive web design, but you must act quickly if you want to stay competitive and prevent clients from fleeing in droves. When you use responsive design, you can save time and money by reducing on-site management requirements and consolidating monitoring and tracking requirements.
You’ve got a much better shot of getting the audience response and conversions you want, when you work with a professional like one of our experts at Pushleads, to keep your digital efforts focused and on track.
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