The Contractor’s Guide to Topical Authority in AI Search
Topical authority determines whether AI search engines trust your business as a source, and building it requires a deliberate content strategy.
AI SEO Case Study: From 72 to 336 AI Mentions in Four Months
An AI SEO case study: how a tracked prompt panel took one local-business fleet from 72 to 336 AI mentions in four months, and the method behind it.
Is Google Getting Rid of Local Service Ads? The Real Cost
Key moments0:00 LSA Is Moving to Performance Max: What Every Home Service Contractor Must Know0:37 Who this is for1:03 Google Made It Official in July1:44 Three Phases: Who Moves and When2:21 Google’s Notice Window Is Razor Thin2:51 Staying vs. Going Away After Migration3:30 LSA Performance Max Is Not Standard Performance Max4:13 The Real Cost Per […]
How Do You Optimize a Website for AI Search and ChatGPT?
Key Takeaways Data tracked across 41 local businesses and 166 citation records shows that a contractor’s own website remains the dominant AI citation source, appearing in 38 of 39 cases. YouTube citations appeared in 23 of 39 businesses, accounting for roughly 15.5% of all citations. Yelp appeared in only 2 of 39. The practical implication […]