Having location-specific landing pages for businesses with physical locations can help boost local visibility and build trust and authority within the community.
However, creating effective local landing pages requires careful attention to best practices and tips for optimizing them. Here are eight strategies to help you optimize your local landing pages for search:
Avoid Duplicate Content
Using the same content on multiple local landing pages is no longer acceptable. Each page must have unique and valuable content. Duplicated content can be deemed “doorway pages,” which are against Google’s guidelines. Ensure each page provides relevant information about your target city or town.
Optimize URLs and Images
Use SEO best practices when creating URLs and images for your landing pages. Keep URLs short, and use hyphens to separate words. Rename your images to describe what they contain and include the city name. Add alt tags to your images when you upload them to your landing page.
Don't Spam Your Content
Keyword stuffing is a big no-no. Overusing keywords on your local pages can make your content seem like spam, which can result in a Google penalty. Instead, use subtle clues to indicate the topic of your page.
Take Original Photos of the Locality
Taking pictures of the town or city you’re writing about can show that you are part of the community. Use original images instead of stock photos, and optimize them for search purposes.
Write Location-Specific Information About Your Business
Include details on your local page relevant to your business, such as before-and-after pictures, community history, or examples of work you’ve done in the area. Be creative and work in the city name and keywords naturally.
Highlight Local Charities and Organizations You Support
Mentioning local charities or organizations you support on your local pages can show your commitment to the community. Ask if you can incorporate their logo and information regarding their organization on your page and if they can incorporate your business’ logo on their website and a link to your local landing page.
Incorporate Logos and Details About Local Professional Organizations You Belong To
Show off what you’re doing locally by mentioning your involvement in the local Chamber of Commerce or other professional organizations. Wherever possible, get a backlink to your landing page.
Have Your Address and Embed Google Maps
If you own a physical location in the city, have your address and phone number on your landing page. Embed a Google Map to help customers efficiently get driving directions to your location. If you have a service area business, embed a service area on Google Maps.
Leverage Your Local Connection
Creating landing pages for your town or city is a perfect way to reach local customers. You can create a landing page that brings you closer to your community and puts you in Google’s good graces by including relevant content about your company and the city or town you serve.
Remember that local landing pages should offer value to the end user. If you take the time to create valuable content, Google will reward you by ranking your pages higher in search results.
By implementing these eight best practices for optimizing local landing pages, you can establish your brand as a trusted authority in the communities you serve.
Doing so can attract more local customers and grow your business.
Read Next: When Is The Appropriate Moment To Conduct a Content Audit for SEO?
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