Last Updated: January 30, 2026
Key Takeaways
- AI search visibility tracking measures how often your brand appears in ChatGPT, Perplexity, Claude, and Google AI Overviews—and enterprise tools now offer prompt-level tracking with databases of 500+ million question queries
- Publishing 20-50 inner pages monthly around core topics can increase AI search visibility from 72 to 336 appearances in 3-4 months
- ChatGPT holds over 90% market share in AI search traffic, making it the priority platform for visibility optimization
- The “Koraynese” bullseye content strategy—expanding from core services outward to related topics—can drive 1-400% traffic increases within 5-6 months
- Enterprise AI visibility tools like SEO Clarity’s Arc AI cost approximately $18,000/year but offer unlimited domains, topics, and user licenses for agencies
Introduction and Hurricane Helene Experiences
Jeremy Ashburn: Hey, Jeremy. How’s it going? Hey, good. How are we doing today?
Terry Maturo (SEO Clarity): Not too bad. Not too bad. Just got back from Chicago late last night where it was six degrees.
Jeremy Ashburn: Oh, man, man. They’re hardy up there, aren’t they?
Terry Maturo: I lived there for about six, seven years or so, and I forgot how ridiculous it can be, especially downtown. And now it looks like we’re about to get snow down here.
Jeremy Ashburn: Yeah, I know. I know. Did they have any snow up there?
Terry Maturo: It was still some on the ground, but it didn’t snow while we were there. It was just freezing and windy.
Jeremy Ashburn: Gotcha. Gotcha. Yeah. I remember going up there years ago in my first marriage, and I took my first wife up there, and she hadn’t been to Chicago since she’d been a kid. And we were walking through Millennial Park, and she was like, look at these plants here. We don’t have plants. We don’t have flowers like this in the Southeast. And these were like huge, thick stems and flowers and just like the size of Texas. And it’s like because I think the topsoil is like hundreds of feet deep or a lot deeper than here.
Terry Maturo: Yeah, they definitely don’t have the clay, that’s for sure.
Jeremy Ashburn: Yeah, exactly.
Terry Maturo: Yeah, Millennium Park’s great.
Jeremy Ashburn: Oh, man, it’s been years since I’ve been up there, but I’d love to go back. And so were you up there for a conference or what were you doing up there?
Terry Maturo: So that’s where our company is headquartered and based out of is Chicago. So that’s where I worked out of that office for the last, you know, three years. About actually two weeks before Helene hit, I moved to Asheville.
Jeremy Ashburn: Oh, you did? Okay, that must have been insane.
Terry Maturo: Yeah, like my family’s all down here now. So like my sister lives in like Simpsonville, South Carolina. One of my other sisters lives in Durham, other parents live in Wilmington, grandparents live in Wilmington, so I was like, you know what, I could work remote and manage my team, so why don’t I just move down. I went to High Point University, and so I remember playing UNC Asheville in soccer, and I really liked the mountain town type of vibe, and so I was like, alright, I’m going to move down here. I got my offer accepted at two different houses, and sight unseen, I picked the one in West Asheville, because I got along great with the owner, and I got so randomly lucky, because the other house is in the River Arts District.
Jeremy Ashburn: Oh, so the other one flooded then?
Terry Maturo: The whole first floor, just gone, so I just got, my house in West Asheville is completely fine, we still like, yeah, obviously lost power, didn’t have water, and all that, right, but.
Jeremy Ashburn: Did you evacuate for a couple weeks then, or?
Terry Maturo: Yeah, so what’s funny is, my parents were supposed to come visit, because they hadn’t seen them. So I’d stocked up on, like, good food, water, wine, and everything for them. And when everything went down, I lost cell service and everything. I had, like, eight books I’ve been meaning to read. So I was just, like, drinking wine, eating food, like, reading books by candlelight, and just, like, having a great, like, three days with no cell, like, going off, right? And then finally, that I was in my car charging my phone, and the emergency text went through. I think it was, like, a Sunday or something. I don’t remember. And, like, they were, like, oh, my God, like, are you okay? And I was, like, why? What’s wrong? My neighborhood’s fine. Like, I had no idea. And so that day, I found out how bad it was, and I was listening to the radio, and they said that 26 was clear. Now they cleared a tree off near Hendersonville. And I knew that because of, like, remembering from soccer, like, if I take 26 south far enough, I’ll hit, I think it’s 10, which goes to Myrtle.
Jeremy Ashburn: Right.
Terry Maturo: And I was, like, I’ll just… I can’t do MapQuest or GPS or anything, but I know or I remember that. So I drove to my parents’ house in Wilmington and stayed there. I like it seemed like forever. I think it might have been like a month or two until we got water.
Jeremy Ashburn: Oh, yeah. Yeah, that was the smart thing. We had a five-foot creek. I lived down in Fletcher, south of Asheville, worked downtown in Mojo co-working. It’s like my co-worker where I work. But we had a five-foot creek called Hooper’s Creek turned into a 5,000-foot river, and it came about a foot – if it had risen a foot, it would have flooded the house, which is insane. It was about a third of the way up – I’m like in this cornerback property, and it was a third of the way up the backyard. And my partner and I looked at the rising water, and we said, no, go back. And then it stopped and went back, and I was like, oh, okay, I must be a water witch, I guess, you know. I’m so Asheville, I know. You cannot pass this far and no more. And we evacuated for two weeks, but we ended up losing power for two weeks, but we ended up getting water back a lot faster than Asheville did, because we were in Hendersonville. So it was pretty wild and crazy.
AI Search Visibility Results and the Koraynese Content Strategy
But yeah, I appreciate reaching out to me. I have really been learning a lot about the whole AI thing. And I would say my biggest accomplishment is, I’ll just share my screen and show you real quick, is this. One of my clients, I’ve taken them from 72 to 336 searches, AI searches, in like three or four months. And it’s mostly Google’s AI Overview, and we’re publishing about 20 to 50 inner pages a month around different subjects, and, you know, I’m really all into the SEO silos and all that stuff. So that’s kind of my biggest.
Terry Maturo: What prompts are you focused on?
Jeremy Ashburn: So at this point, I’m really just kind of focused mostly on terms that are, this is SEMrush, so they’re kind of just showing you a ride of everything. But it’s mostly focused on anything with, they’re a dog franchise.
Terry Maturo: Sure.
Jeremy Ashburn: So basically, it’s mostly focused on, like, dog franchise kind of terms. And then it’s also focused on a whole bunch of things related to just dogs in general, like dog parks or even just things about dogs. Because honestly, I found that if you follow this format. I found that. It’s called the Koraynese. I don’t know if you’ve heard of it, but it’s a, essentially, I’ll just show you, if you imagine a bullseye, and like this is a website, and these represent different kinds of content on the site. And so the site of the bullseye would be the core services or products, right? So in this case, dog franchise, pet franchise, or maybe dog franchise would be the beginning. And then the next ring out would be pet franchises. The next ring out would be other types of dog franchises, like dog washing, dog boarding franchises. And then as I expand out, we’re just talking about dogs in general, dog breeds, and then expanding out dog health.
And what I basically figured out is that there’s a training I did that I’m going to repost on LinkedIn. And to create this whole thing, I had Claude, which is my favorite AI, do a deep dive research. And what they basically figured out, this guy figured out that when you follow this format, that you can get a 1% to 400% traffic increase within 5% to 6 months just by publishing related content around the main ideas and interlinking them.
Terry Maturo: That’s the short version of it. Yeah.
Jeremy Ashburn: And so, so yeah, so it’s, so it’s really kind of evolved, I think really, it kind of, you can steal this if you want to, but if you build it, they will come. Did you ever see that movie? Oh, it’s Field of Dreams. Yeah. Yeah. And it’s like, it was running through my head. Like if you build it, if you build the content AI, they will come. You need to have the content on the site. And most of the time, when I take over it, when I start working on a client’s site, they don’t have any content. Or there’s, it’s very thin. And so I have really kind of about 80% of what I do is on-site SEO and these silos.
The Incredible Roots Content Generation Tool
And I also created this, which is called Incredible Roots. And what this thing does, and I’ll give you a quick little, I know you’re probably going to show or pitch me some things. I might as well show, not really pitch you, but just show you something.
Terry Maturo: No, I’m not going to pitch you anything today. I just wanted to kind of share kind of what we got going on and that way.
Jeremy Ashburn: Yeah, yeah, no worries. I’m just going to show you this and give you the output. And this is something that can help you guys at all. Here’s what this thing does. The whole idea is that websites are like trees and trees with, as we learned of Philean, trees with deeper root systems, get better results, get last longer and stay, grow stronger.
And so what this thing does is it’s doing this right now on SEO Clarity. It’s scanning the site to find out what exactly is your brand voice, and then it’s creating a 3,000-word pillar page, like a guide-like page, and then 3,000-word other pages. And basically, it’s putting all of that into a Google Doc. And what I have found is that my tool itself will publish natively on WordPress. It’ll publish these inner hidden pages, and I’ve been testing this, and I’ll just show you the results I’m getting with this, with one of my clients, which is a med spa, and they’re showing up in regular AI searches, but they’re also showing up in their visibility.
Went from, for regular Google, went from, just show you all time, so they’re showing up for 15 AI searches now, which is something. They weren’t showing up for anything until basically December. And then for traditional Google, their visibility in about nine months went from, they went from like 10, from like five or 10 at the top of Google, to 53 to 64 at the top of Google. And get this, we have not done any off-page SEO for them. This is the very first time where I was like, I’m just going to focus on publishing inner hidden pages. And our visibility is we have about 20, on average, about 20 to 25% of the market.
And if you, and I’ll just show you this, this is their website. And this is their sitemap of all the pages in the site, and then I’m scroll down. This is the output that my tool creates. It creates a guide page here, the Ultimate Guide to Chemical Peels in Asheville, which is basically the summary of what chemical peels are, table of contents, and then all of this content about chemical peels.
Terry Maturo: Yeah.
Jeremy Ashburn: And it ends with an FAQ section at the bottom. There’s no time to read all this. FAQ section, and then client testimonials, and then a call to action. And then it publishes related articles below that as children pages. So the benefits to site glycone rejuvenating chemical peels. And then this has links to the main page.
Terry Maturo: I don’t that. So, That’s Oh, this is on Haywood Road right near my house, by the way.
Jeremy Ashburn: Oh, yeah, it probably is.
Terry Maturo: I haven’t even been to the location.
Jeremy Ashburn: But get this. This is awesome because basically Chemical Peels Asheville went from position 11 to the top of Google. And so it’s like, and then not just that, but all these other keywords like microneedling, aesthetic spa, chemical peels near me. This is a keyword that showed up in May and has been at the top most of the time. So all these keywords moved up. So it turns out that publishing inner hidden pages like this, as long as you interlink them, as long as it’s high quality content, it does a great job.
So I created this whole thing because I just wanted to go expand from sort of 30 to 45 clients. And eventually I’m trying to go from 50 to 50 to… I hire clients, and I have a team of, I’m a solopreneur, and I have a team of like 10 VAs that do, like, I will come up with a strategy and sometimes the content, and then they do implementation, and then I do some guest blog link building, depending on the client. So all that to say, I don’t, I’m getting better on cash flow, I’m getting, I’m growing, but I’m still not where I want to be yet. And the newest and latest things I’m doing are using Claude to write the content, which does even a better job, so.
Using AI Tools for Content Creation: Claude vs ChatGPT vs Gemini
Terry Maturo: Yeah, it’s interesting. So I’ve kind of, I’ve moved away from ChatGPT, we have internally as well, we’re actually using Gemini now.
Jeremy Ashburn: Okay.
Terry Maturo: Mainly because, on my team especially, we can create gems, know, like create these really like built out prompt structures, and share them. So we’re all using kind of like those same kind of like prompt engines that we build, AI model engines. And it’s good because we can set it up through our like MCB server where it’s all like we’re not putting like client information in. We’re putting a lot of like SEO Clarity product information in, and it’s a secure server where it doesn’t do like the whole machine learning thing that ChatGPT does, where now all of our proprietary information is just out there for the world. So it’s a pretty cool structure.
We do a lot with tracking Claude results as well. I’m going to put one thing in the chat for you. I think that you’ll be up your alley. So we’ve been rolling this out, and a lot of people have given us a lot of great feedback on it. So we always do stuff like this with webinars and certification courses, but there’s like a free AEO certification course that you can do. So it’s pretty pretty amazing.
Obviously, know you’re using the SEMrush or SEMrush AI search visibility tool, which I’ve used myself as well. So it’s great. So obviously, I’m not sure about how much you know about SEO Clarity.
Jeremy Ashburn: I haven’t done a lot of deep dives. I’ve been kind of, I usually do, I usually started doing this thing with Claude where I will research. I don’t know what, why it is, but I’m getting like this Norton threat secured where it’s like blacklist. I don’t know why. Oh, it’s your HubSpot is somehow on blacklist for Norton.
Terry Maturo: Oh, our HubSpot, yeah. I’m not sure.
Jeremy Ashburn: You might want to have just, you might want to just have double check that.
Terry Maturo: It’s probably just a random. Why is our HubSpot coming up?
Jeremy Ashburn: Let me try to share the screen and I’ll show you. See, this is what I’m getting. I’m getting… Threat secured. We prevented your connection because it’s a dangerous web page.
Terry Maturo: Threat secured URL blacklist. Oh, is this when you’re trying to do the website scan?
Jeremy Ashburn: I’m on the website, and I keep getting pop-ups on here. So it’s probably a false detection, but I just want to put that out there. I don’t know if you want a screenshot of this or something.
Terry Maturo: This is when you’re on our website?
Jeremy Ashburn: This is when I’m on your website. Let’s see here. It looks like it’s pulling out this. This is just a reference to a font. I’m not even sure why it’s happening. And I don’t really, just as an FYI. Yeah, I’ll definitely go through this. Yeah, so, I mean, so what exactly do you guys do then?
SEO Clarity’s History and Enterprise Platform Overview
Terry Maturo: Yeah, so, well, SEO Clarity has been around for about 19 years. And we are at its core an enterprise level, like holistic platform when it comes to SEO. So we were built for our clients back in the day. We actually started as an agency about 20 years ago, small three-person agency that had about three really good clients, which is Expedia, Marriott, and Hilton.
Jeremy Ashburn: Oh, nice. So that’s how it kind of all got started.
Terry Maturo: And what they wanted, obviously, organic is a main channel for them, right? So they wanted all of their data in one local source of truth where it combined technical data, keyword ranking data, content, everything all in one where all the data spoke to each other. So that’s how we were built about, like I said, 19 years ago when we were really engineered for the enterprise level SEO teams. Mainly internal SEO teams, but obviously at those companies, as you know, a lot of them utilize agencies as well.
And then thankfully for me and my role, before I started, they moved to a more modular approach where now you can take these kind of enterprise level best in class tools and it’s an a la carte menu. And now clients can come in and it’s like, you know, I don’t, I don’t really do technical for my clients. You know, I just need, or I do keyword ranking in SEMrush. I’m happy with that. But I really need your Arc AI tool, you know, for deep AI search visibility tracking. Or I might need your content suite for AI overview optimization and things like that.
So we have all these best in class tools that are built for the biggest enterprises that we work with. So SEO Clarity works with at least minimum two out of three of the top three brands in the top eight industries in terms of traffic.
The Limitations of SEMrush AI Visibility Tracking
Jeremy Ashburn: Yeah. Cause that’s one thing I’ve noticed here is there isn’t really a good, like SEMrush is showing some of the data, but not all of it, right? Yeah. Because it’s like, the question is, like, because if I look here, and I have the AI visibility toolkit, as you saw, if I look here, I can see that my AI visibility is almost at the industry average, you know, which is, I’m not sure how, whatever, whatever’s coming in there, but I’m a little at the same level. I can see I got 10 searches. However, someone found me on ChatGPT, a restoration company in Northwest Arkansas. They found my website, they book a meeting, and that is not showing in here. Like, so, I’m like, is it like a quarter? What percentage of the data is this actually getting, do you know?
Terry Maturo: Well, the SEMrush one isn’t going to go very granular, right? So the SEMrush tool and SEMrush in general is a really good tool to give you kind of the baseline and surface-level insights. And, you know, obviously it’s pretty cost-effective. You know, like I’ve, even though I work at SEO Clarity, like I have a SEMrush account, you know, and I’ve always had one. And I actually used to always, a little history here, I used to refer people to SEMrush all the time.
Jeremy Ashburn: Really?
Terry Maturo: Yeah, because if an agency came to me and they’re like, hey, like, I have a couple of really small clients, my budget, you know, what they’re looking to do is like a couple hundred a month. You know, I’d be like, listen, we might be too much, like in terms of, we’re going to give you the kitchen sink. You don’t need the kitchen sink. So look at SEMrush, it’ll be cost-effective, it’ll give you what you need.
But now they’re trying to dip into the enterprise space. So now I’m kind of regretting giving them all the time. But their AI tool is going to give you, like you saw, topical level. Prompt, or search visibility, it’s not going to give you, the biggest thing I saw, the deficit that they don’t have, is the prompt research. Like, they don’t give you all the data, like, what are the most in-demand prompts ranked by search volume for every single topic, and let you pick that, and dig in, and track all the competitors that are showing up for which prompt, and then do it now.
Jeremy Ashburn: They’re not showing that. You guys do that?
Terry Maturo: We give you everything. So I can show you some slides.
Arc AI: SEO Clarity’s AI Search Visibility Tool
Jeremy Ashburn: Yeah, why don’t you share your screen? Let me show, I’d like to see it. And what is, what is generally that? Like, I have, I’m watching Keep Close, I’m keeping a super close eye on cash flow, because I, I am making money, but I have to pay the government. We all have to pay taxes. So I’m, like, I’m just making one last payment today to catch up for the end of the year, and I’m making monthly payments forward, because it’s like, man, it’s all about cash, and government’s saying, you know.
Terry Maturo: Yep, it’s that time of the year, for sure.
Jeremy Ashburn: It’s that time of year, it’s like, you know. Everybody’s feeling it, but so I’m kind of feeling like that I need something more, but I also don’t really need help except the only thing I really need help with is basically the AI, kind of the AI tracking, so I wouldn’t really need all the resources.
Terry Maturo: We have a full platform, like I said, all the way down from ranking, research, content, technical, usability, execution, which is a whole new thing. We have a tool called Bot Optimizer, which is like, we’ll render all of your pages that are like in JavaScript, so it shows up in AI search, because that’s a major problem. So we have a full holistic all-in-one suite, but like I said, we can just pick individual tools and provide that for agencies.
Now, this is an agency-made tool, in my opinion, because it’s domain agnostic, so an agency or solopreneur like yourself can purchase a subscription to this tool and use it for all of your clients. There’s no additional fees. It’s unlimited domains, unlimited topics, unlimited user licenses. So it’s no nickel and diming, no add-on feature. So that’s a big thing with, like, SEMrush and another tool called, like, Profound, right, is you think you’re getting everything.
Jeremy Ashburn: But you’re not. And you’re not. Because literally someone just, like, I’m going to close this client next week, and I’m super pumped. They were like, it’s going to be $2,000 a month. Like, so I’m upping my price because I’m realizing I’m underpriced. But I’m like, man, I started working on silos for, to get more restoration companies. But go ahead.
Terry Maturo: It’s just like everything with those tools is like either, so much you have to upgrade to, like, Enterprise, bronze package, right? Or Profound is like, oh, you wanted the package. Okay, thought it was, you know, $900 a year, but you only get one topic and one user seat. And it’s like, okay.
Jeremy Ashburn: That doesn’t help.
Pricing and What’s Included in Arc AI
Terry Maturo: So this is just, ours is, to be fully transparent, it’s $18,000 a year, so $1,500 a month. That is list price. Obviously, I can provide discounts to that, especially for agency partners, or I can get that down further. Now, obviously, you would probably need multiple clients, you know, to make that, like, using this to make that feasible, right? But I just want to make sure you are aware that this exists.
Jeremy Ashburn: Yeah, I figured it was going to be, it was going to be, like, you know, $1,000 a month for something. So, show me, keep going. I probably don’t have the point where I could do this right away, but I do need something.
Terry Maturo: Yeah. So, you know all this baseline stuff. A lot of this is educational about the difference between organic and Google and AI search, and obviously, you know this already, but it’s basically just the sources of truth are different, right? At the end of the day, that’s what it comes down to.
Obviously, there’s a ton of SEO fundamentals, which you’ve already touched on, which is, you know, kind of circling the wagons on the content, so to speak, right? We call that creating topical, basically saying the same thing that you were saying, just using different terms, right? Creating topical authority by using like subtopics and paying attention to the query fanouts, where if you’re looking for like, let’s say, you know, dog grooming, if your site doesn’t have things about dog care and overall topical authority across the topic and the fanout of that topic, you’re not going to be looked at as a source of truth for that topical area, which you’re generating for your clients already, which is why you saw an increase in visibility, right?
Jeremy Ashburn: Right.
Terry Maturo: It’s similar to Google in a way, and a lot of SEO fundamentals, like site health, site architecture and structure, like if you have missing page titles, if your internal links aren’t set up, if your meta descriptions aren’t set up correctly, like all that affects AI search results.
Jeremy Ashburn: It totally does, and that’s why I’ve been using, I’ve been coming up with prompts with Claude that will say, hey, let’s look at all the title, the description of the site, and it’s approved that. So Claude has been doing a great job with helping all that.
Terry Maturo: Yeah, so you’re kind of ahead of the game a lot of times. Even very large global multinational agencies kind of come in, and they’re just like, they don’t know what topics to look at. They’re like starting from scratch. You’d be surprised.
Jeremy Ashburn: Yeah, I actually probably don’t even need help with a lot of that stuff, really. Or do you have like, is there an option, maybe, but is there an option that just has the tracking, or is that separate from, or that’s all part of the one tool?
The Five Dimensions of AI Search Visibility Tracking
Terry Maturo: I’ll show you. So we have kind of like a core package, and there’s optional add-ons on top of it. So what we do is we had to build something specific, this is for agencies as well, is like, and you see this kind in summary, it’s like:
- What’s being said in the results?
- Who’s saying it? What are the cited sources? Sources, that’s super important to dig into.
- Sentiment analysis – Like, for example, if somebody did West Asheville Aesthetics versus Asheville Central Aesthetics, let’s say, like, how is that being compared? Like, they, you know, what track that comparison, how it’s being talked about?
- Accuracy tracking – The biggest thing I’ve been seeing, especially for the larger clients, is are results even accurate? Accuracy tracking is a big one.
- Action plan – And then I would add a fifth bullet point to here is, like, what’s my action plan based on these results? Like, what do we do from here? That’s a big one.
And that is kind of all included. That’s my favorite piece is the insights, especially for people like yourself. You could say, hey, like, you are visible in these prompts, but you’re not visible in this one, and this is why. It does an instant content gap analysis versus the shown brands. And they’ll do an instant page audit on the target page you want to be visible to flag any technical issues.
Prompt Research: The Big Differentiator
Here’s the tool. It’s an end-to-end suite, so it includes visibility tracking, prompt research, which we’re better at than anybody in this space because we’ve been tracking question queries for about 15 years, and we have a ton of clickstream data, if you’re familiar with how that works, that we use for the past eight years. We’ve been purchasing that every month, so we have this database of half a billion question queries that we track and track search demand for that we can give you unlimited research for any topic that your client cares about.
We also have a content optimizer tool included in the base package now that used to be an add-on, and you can also load in your GA4 reports for your clients. Have traffic reporting based off, like you mentioned, you had a meeting come in, right, and you didn’t have that.
Jeremy Ashburn: Yeah, know, I know. I want more of that. That’s why I started building out my empire to track those.
Terry Maturo: Yeah. This is an add-on, just so you know. This uses your client’s server log data to track AI bot activity on their website. Not everybody, especially in the agency world, has access to their client’s server log data. It’s actually kind of rare. But if you do have access to server log data, this is a very cool add-on that you can add in. The most important thing here is where are AI bots not able to access?
Jeremy Ashburn: Okay.
Terry Maturo: That makes sense. Indexer is pretty cool because you’re developing new pages for your clients, right?
Jeremy Ashburn: Right.
Terry Maturo: This will get them indexed immediately instead of waiting for them to be picked up organically from the AI server.
Jeremy Ashburn: And is that like White Hat where it’s not abusing Search Console? Or how is it working? Do you know?
Terry Maturo: So this is one of those things where I’ve been asked this question, like, how does this work? How do you guys do it? Because there’s not a manual process, right? If you or I tried to go take a new page and submit it, if there’s no manual process for… And I ask our development team and our chief architect, like, okay, so to help me answer this question when I get asked, and they’re like, yeah, listen, it’s a secret sauce. We have a proprietary workflow that we use to get your pages indexed, and we don’t want to put that out there how we do it just yet, even though, because we have a proprietary way we get AI search volume, which is like the best in the industry. Nobody has like a keyword planner for ChatGPT, right? And we just were really transparent and put it out there. You can go online and use it yourself. And we didn’t want to do that for Indexer just yet. So I don’t know the exact answer.
Jeremy Ashburn: That’s fine. Yeah, no, you can keep going. You’re fine.
Query Fanout Tracking and AI Search Volume Data
Terry Maturo: This is, like I said, this is our big differentiator. A lot of these AI tools that have popped up have just kind of just started tracking this. And, you know, we’ve been tracking this for a long time. So we have a big database with a ton of data when it comes to prompt research. And you’ll see like things like this, if I’m researching, you know, best SEO platform as the topic, I can pull in what are the best prompts for this that people are asking based off user demand. That way I can make sure I’m tracking and optimizing for the most in-demand prompts. And it gives you real data to go off of instead of just like, I know SEMrush does this, Profound does this, where they just give you the prompts for the topic. You have like no say in the matter, right?
Jeremy Ashburn: It’s just kind of like, these are the prompts. Right, right, exactly.
Terry Maturo: And how do you know, it’s sometimes if you look it up in our database, it’s not even the best one.
Jeremy Ashburn: Right.
Terry Maturo: A lot of times it’s not even close to being the best one. And then they’re also not tracking the query fanouts. Like how many different ways can I search what enterprise SEO platforms focus on local?
Jeremy Ashburn: And this is the AI volume?
Terry Maturo: This is the JustChatGPT for this one.
Jeremy Ashburn: Okay.
Terry Maturo: And this, and like, there’s so many different ways that different personas can ask.
Jeremy Ashburn: The same query, right? Right.
Terry Maturo: Which enterprise SEO platform is focused on local SEO?
Jeremy Ashburn: I could ask that one way. You could ask it a different way. Right.
Terry Maturo: So the query fanout tracking and kind of rolling it all up is super important as well. That’s something SEMrush I don’t think is doing.
Tracking Across Nine AI Search Engines
And then, obviously, everybody has this now. We were just looking at your view of this and SEMrush, where you take the prompts once you select them that you would like to track, and then you can select the AI search engines you’d like to track them in. So right now, we have nine. I never recommend anybody track all nine.
Jeremy Ashburn: Right.
Terry Maturo: But you can. Obviously, Google AI mode is becoming bigger and bigger, especially as it got released overseas now. But ChatGPT still has over 90% market share in traffic. We have Claude in there. Obviously, we have Gemini. So, yeah, you can pick whichever you’d like.
And obviously, we moved AI overviews into here as well. Well, we do a ton of granular AI overview tracking and optimizing in our flagship SEO clarity platform, but our clients wanted to see them side-by-side here as well, so moved it over.
And that’s like the biggest thing I failed to mention earlier before I get to my favorite feature, Insights, is we are a privately held company that our clients are our board members, essentially. And the reason why we’re able to innovate quick is because if, let’s say, you jump on board with us, you’ll see a feature icon in the top right where you can click and be like, hey, can you guys build this for me? Like, I really need AI overview side-by-side with my ChatGPT visibility. I need that. And if it goes to like a Reddit forum post inside the platform where if more than one person upvotes your suggestions, we’ll build it. And that’s kind of how we roll out new features. We’re not like, we don’t have like red tape. And we’re supposed to have two-week dev sprints where every other Friday we do a feature release. But it’s become more like six business day dev sprints lately where, like, we’re just rolling stuff out and it’s almost, like, released before I even hear about it.
The Insights Feature: Content Gap Analysis and Page Audits
But this is my favorite feature. Like I said, every prompt will have an icon, two icons next to it. One will say optimize and one will say insights. The insights feature will take the prompt and do a content gap analysis and say, hey, you were not, your brand was not mentioned here. These are the brands that were mentioned. This is what they have that you don’t. Like, these are where the intersection is. And here’s how we can get visible based on either content, whether it’s third-party sources of truth that are on there.
It’ll also run a page audit immediately and say, hey, like, all of your product pages here that are relevant to this prompt are hidden behind JavaScript code. That’s why it wasn’t showing up. Or you have a broken link here. The title tag is missing. So… For somebody like yourself that’s doing client meetings, you can’t go in and be like, hey, you have a 24% visibility, we’re showing up in these, we’re not showing up in this.
Jeremy Ashburn: Right, it’s a lot more vague. Yeah, you have to be like, this is what we’re going to do, and this is going to make you visible. Right.
Terry Maturo: You know, so that’s why, just from, because I obviously run agency channel, right, so this is my favorite feature because it gives us action plans.
Jeremy Ashburn: I do love that idea.
Terry Maturo: Yeah, and then this part of the action plan, too, is we have a content optimization engine inside the platform that is engineered specifically for AI search engines. Different, we have a tool called Content Fusion in our flagship platform, which is engineered for Google, right? So this is just for AI search, and you’ll see here, it’s all about what you were talking about earlier, is optimizing for topical authority with topics and subtopics to surround the issue, right? Your bullseye chart. That’s what this is all about. So you’re already on the right track. This just does it for you in an automated way, and then it’ll do a content brief for you on the fly for any prompt that you’re looking to be visible for.
Enterprise vs Agency Use Cases
Jeremy Ashburn: Yeah, and it looks like you guys are primarily targeting, you know, like the enterprise level. Like that’s, I think that’s kind of, at this point, I’m mostly small and medium-sized businesses. I am working on trying to attract enterprise clients.
Terry Maturo: But I’m not, you know, I’m not there yet. I mean, you know, some of my, in the agency world, it’s different though, right? So I work with, I am a newer client, well, I should say newer, they’ve been with us about four or five months. They started on a three-month paid trial, and they just re-upped for a year, I think last Friday. And they’re in Pittsburgh, Pennsylvania, and they just do lawyers’ offices locally in Pittsburgh.
Jeremy Ashburn: Oh, that’s awesome.
Terry Maturo: So it’s not all enterprise. So do you work with other, how many other, like what percentage of your clients are like that? Is it just like a small portion or is it mostly enterprise?
Terry Maturo: I would say outside of my channel where it’s just the direct to B2B, it’s mostly enterprise to medium large. When I say that we, I would look at it as like domain, like how many keywords are they ranking for? I would say like our wheelhouse on the B2B space is like over 50,000 for sure. And then on the agency side, it’s a little different because an agency can come in with, for example, we have a local Chicago agency that uses this tool for about 50 clients and they’re all small businesses.
Jeremy Ashburn: Oh, okay. So it’s just, it can work if you have the, it’s almost like I probably need to get realistically to. The 50 or 60 clients, I need to have enough, or it’s just come down to cash flow, realistically. I need to have enough cash flow to say, okay, I’m going to invest $1,000 a month or more into this.
Making Enterprise Tools Work for Smaller Agencies
Terry Maturo: I think the Pittsburgh one that’s doing the lawyer offices had it broken down just by feasibility, like what they charge and how many people they would have on this that would make it net positive. And they had it down to, I think, five. They bring five clients on. That’s what they were waiting on to sign the annual contract, because they ran the trial for three of their clients, and they loved it. They loved the feedback. They shared it with a number of others, and as soon as they got five to sign up, they’re like, okay, we’ll sign on for the year.
So what does the three-month trial look like, or what did they do? So the only thing with a three-month trial, it’s the same price, so it would be like $18,000. It doesn’t be $1,500 a month, so I just did $1,500 for three months, right? So that’s $4,500. However, I can’t put any discounts on the three-month trial where I can highly discount the annual.
Jeremy Ashburn: Right.
Terry Maturo: But they just didn’t want to commit to it until they knew that they were going to get more business from it and their clients, because their clients were asking for it, and they wanted to make sure that, you know, they raised the price a little bit, be like, hey, we’re going to buy what we see as the best-in-class AI search visibility tool. Because the others that weren’t as good, mean, Profound’s $36,000, and it’s not as good. So they were like, we’re going to go with this, and we’re going to raise our price a little bit per month, and then we can get five clients on it to start. We’re good to go.
And it’s, like I said, it’s a domain-agnostic tool. The way it works is we would give you to start 500 tracked prompts to work with, and you could spread that across as many clients as you want in the tool.
Jeremy Ashburn: $50, $18.50. It’s probably about maybe three or four that are paying $18.50. So I am in the process of upping my price, but I probably am maybe three months away from having the cash flow to say, okay, I can invest $15. It’d be nice if there was something that were a third of the price that were like a third of the features, but I understand that that’s not really doable, you know?
Terry Maturo: Yeah.
Jeremy Ashburn: And it’s like, it’s like, but I do, I’m not just being straight up with you. I really love, and I think part of it is too, I’m a kinetic learner. So it helps me to actually be in there using it, like seeing the dashboards and the PowerPoints are great. So I’m probably realistically a future client, but I realize, and I have like two or three proposals out where these are like $2K, you know, or plus. And that’s, I did have, I did have Claude do a deep dive. And it was more or less saying on you while we were talking, and it was more or less saying that if I’m going after enterprise clients or I have enough cash flow, then I can justify that. Yeah. It’s super interesting.
White Glove Service and Agency Partnerships
Terry Maturo: It’s different in the agency world because I see that all the time where people will search us in AI search, right? And be like, you know, SEO Clarity, and we’re so engineered for enterprise that people get kind of scared away a little bit. But the agency side is much different just because I can partner with you, get agency partner rates, especially for our flagship platform, are very different.
But I would agree with My main goal today was, number one, just to meet you. We’re both local, right?
Jeremy Ashburn: Yeah, definitely.
Terry Maturo: And just make sure, like, as you grow your business, like, you’re aware that something like this exists and I can work with you on making it make sense for what you’re looking for, just to have an option. Moving forward and obviously. So like you said, as you get these clients and your rate goes higher.
Jeremy Ashburn: Especially with the actual, especially with the prompt. So let me ask you this. Does the tool tell us what prompts you were showing up for without the prompt tracking? Like does that, does it do, and then you can add it to the prompt tracking, assume it’s like that? Or is it sort of like, you know, with SEMrush, it does show you like what, 25% or some all portion of the prompts you’re showing up for. But do they, does it, is that how the tool works?
Terry Maturo: Usually what we would do is before you come on or before you kind of get everything set up, we would run a check for you just on any topics that you care about. And be like, this is, this is your baseline. Like this is where you’re showing up. This is where you’re not.
And then when you jump on and like another big difference between us and SEMrush is because we’re an enterprise tool, you get full white glove service. So you get a full onboarding team, you’d have somebody set up. You know, your custom reports and dashboards and do all that with you. Make sure all your prompts are set up the way you want. We’re full hands on deck. So you’d have a dedicated account manager. You’d have a technical support team. You have access to all of our learnings and certifications and unlimited training. So it’s a much different experience than a tool.
Referral Partnerships and Implementation Services
Jeremy Ashburn: And you know what? Realistically, you should do a meeting with Adam Bennett with Cube Creative. Let me give you a lead here.
Terry Maturo: Oh, cool.
Jeremy Ashburn: He’s in this co-working space, and they have about – they primarily do K-12 and pest control, but they have about 70 clients. Now, I don’t know realistically where they are with AI tracking and how important that is. But I can – what I can do is message me, send me a tickle reminder on LinkedIn. And you also have my cell number. You can email me. And he might have some interest in doing this as well because I don’t know what they’re using right now.
And what I’ll do is I’ll ask them first before giving you all the details, but they’re called Cube Creative, and his name is Adam Bennett. And it might be you could do the same thing where you do an intro, like a quick LinkedIn intro to them. But, we, we just had, we do like a monthly, he and I meeting. We’re trying to build it up like a SEO mastermind. And, so we just met before our meeting, and I don’t know realistically, what they’re doing either. But they’re, they, they probably, at one point they were spending $8,000 a month on, a content tool that they later on discovered that Claude really does a better job.
Terry Maturo: You know, just like.
Jeremy Ashburn: It’s crazy how, like, and I don’t know realistically too, and I don’t think this is probably even doable, but I don’t know realistically how much anyone that you’re meeting with needs training or hands-on implementation or advice. That would be awesome if I could somehow be involved with that, but I don’t know realistically if that’s something that, to me, like, I’m just going to share my screen and show you one thing and then we can hit the road.
But I just, I know that your kind of job is obviously to bring in, you know, clients. I just wasn’t sure how often do you come across people that are implementing at my level and this is something where, you know, we can.
Terry Maturo: I’m referring people all the time, so that’s another reason I wanted to meet because part of my job is our referral partnership program. So, I get asked all the time from our B2B teams, like, hey, like this person, like they’re, they downsize their internal SEO team, right? That’s been going on a lot. Like who should, who’s a good person that can help them out? Like who could refer, like we refer them to. So yeah, we’re reconnecting and kind of showing me this stuff.
AI-Optimized Content Creation with Claude
Jeremy Ashburn: Yeah, I’m just going to show you this real quick. I typically do like these prompts that understand what the brand analysis is and then different prompts that write like an AI. But this is one of the things that I just recently created from a deep dive, which you can put this instructions into Claude and it will take the content and rewrite the existing content, which this could be a conflict of interest with your actual tool. I’m not sure, but this is basically saying, Hey, let’s put TL;DR sections into it. Let’s put answer first writing. Let’s put statistics and stuff like that.
Terry Maturo: So our tool is mainly like, make sure you hit these topics and subtopics like these areas or what. The ones that are being visible have that you don’t. So, like, you could take your model that you built and input the topical instructions, and I think it would actually complement each other.
Jeremy Ashburn: Yeah, it would be. And then this one does, like, you know, adds internal semantic linking to relevant content. So I pretty much am doing everything in Claude now. So I would say that, you know, I would say there’s an opportunity there. But I don’t know, realistically, and I can’t really ask for a barter, right, because that’s not really the point, the focus, right? But it is Asheville. So, but anyway, but you are enterprise.
So I would just say that I am just looking to make connections with people and companies, and I am looking for larger clients. So I would say let’s keep in loose touch, and if there is some, and one last thing I’ll show you was this.
The Incredible Roots Output: 25-Page SEO Audit and Content Guide
This is the output. So here’s the thing. Most companies like yours provide things to where, like, do this, do that. But I’m really on the implementation side. So here’s what my tool created. And it’s in your inbox. But it basically, this is a, like, this is the 25-page Google Doc I promised to send to you. And what this thing does is it does a quick audit of the website, understands your brand, your brand archetype is the Sage, positioning yourself as a knowledgeable expert. You know, it’s either content creation guidelines. You can give any AI if you’re writing content. An SEO audit of strengths and weaknesses. An SEO, this would be HubSpot calls us hubs or whatever. These are architect, these are inner pages that you could, that you guys probably already have created that would improve your topical authority.
And then here is the actual outline of the actual article. Article in the Enterprise SEO Platform, The Complete Guide to Scaling Organic Search Success. And then it writes the actual article. So this should be somewhat in your brand voice. May not be perfect. But so this is something that now you have like a 3,000. And you probably already have things like this already.
Terry Maturo: Yeah.
Jeremy Ashburn: Marketing team does. I’m sure it does. But this basically will essentially create an entire guide of a table of contents. And then the same thing I showed you with the other client, with all of this data that AIs love to see, and along with an FAQ section at the end, and then basically call it like a little snapshot of what clients say, and then a call to action at the end.
So I’ve tested this, and each time this outputs the content, it’s completely unique. Every time because it’s your voice, your call to action. So realistically, I’m in the process of improving it for showing up with AI stuff, but the realistic thing is I have a tool that can help SEO companies implement. I just don’t know how to get this tool in front of people because when I use it for myself, it’s helpful. But, and I also publish stuff manually with Claude and just, you know, publish stuff manually as well. So I just don’t know realistically if there’s any interest, if you guys ever come across people who invented a tool that does this or if that’s even something that you ever, most of the time when I talk to SEMrush or Ahrefs or whatever, they’re like, no, they’re not interested.
Implementation Services and Referral Opportunities
Terry Maturo: So, well, yeah, I mean, here’s the thing. I know a lot of times we’ll come across people that come to our website, right? And this is where I think you could really help. And now do you only take local?
Jeremy Ashburn: People, or can they be anywhere? No, it can be anywhere, and it’s usually service-based businesses with some e-commerce, but it’s mostly service-based businesses, and it’s generally $1,000 to $2,500 a month is kind of my rates.
Terry Maturo: Gotcha. Because we get, and they don’t usually go to me, they would go to maybe somebody else on the team, where people come to our website because they found us on ChatGPT or what have you, and they just need help. They’re like, hey, can you help me? I don’t know what to do with my website. It’s like a brand-new company, so on and so forth. And we’re like, well, we’re the software that you would use, but we’re not going to do the work for you. And they always then will message me like, hey, Terry, you’re the agency guy. Who should we connect them with? So that’s why it’s good that we’ve kind of got this down because I’m writing all this down. I’m like, okay, like if they really need help with this and they don’t really know, like I know Jeremy’s got a really good grasp on how to.
Jeremy Ashburn: Yeah, yeah. I would say that would be a great referral for me for anyone that wants implementation because the thing is, I don’t know what percentage of AI, it seems like only, what is it, 20% of agencies are using or care about AI. What’s your percentage? Is it higher now?
Terry Maturo: It’s probably, I mean, in terms of my calendar, it’s looking like a lot more because all the pieces of my calendar are all Arc AI. That’s the name of our tool. But if you asked me this in December, I would say about 25%.
Jeremy Ashburn: I’m glad it’s going up because initially it was just like only small portions.
Terry Maturo: It’s coming from the top down where like the founders of all these agencies, if they’re larger, are like, hey guys, what are we doing for AI? Because our clients are asking about it. And that’s, it’s all client driven because the clients, you know, they’re like, they hear ChatGPT, they hear all this. They’re like, why, what’s, what are my agency doing about this? Right, exactly.
Jeremy Ashburn: And I literally have a client asking me, I’m going to get together and look. Look at AI searches. So I can now begin to answer that question, but it’s not the entire picture. And that’s what you’ve helped me realize in this conversation.
Future-Proofing with Continuous Platform Updates
Terry Maturo: It’s not the whole picture. Yeah. I mean, and the good thing about our platform, like I said, is we’re rolling out new features all the time. So we’re continually evolving with this platform. And the good thing is you’re kind of future-proofing your AI search because we don’t charge for the new features. We just add it to your account as you go.
But a couple of things I’ll leave you with is, number one, you spoke about cash flow, right? So this is a big thing that’s been going on, especially last year, where agencies were like, I don’t, the last thing I need is to pay for another tool. Right. You know, like I pay for all these tools. I don’t want to pay for another one, but I had a client come in, like, let’s say a larger enterprise size client comes to you and they’re like, hey, I need this, this, and this, and this. And you’re like, listen, I don’t want to pay for SEO clarity, Arc AI, right? But. This client needs it. So what I’ve been seeing being done is like, hey, they’ll call me up. Hey, Terry, just had this client. I want to sell them SEO Clarity, but I don’t want to pay for it. So they’re going to pay for it. So jump on the call with me. We’ll sell it together, right?
Jeremy Ashburn: Okay. That’s a great idea, especially by getting enterprise. Because I have a couple, I’m starting to brush the edges of enterprise with my tools. And I’m technically a solopreneur, but I have 10 VAs. Each of them have been trained in my whole process of creating content and the brand voice. And now I’m like, all right, so I’m ready to get bigger and better clients. So it’s exciting.
The Client-Pays Model and Referral Fees
Terry Maturo: How that works is, like, the client would be the one paying us. You wouldn’t pay us, but you would still bill them for services because you would be the admin for the account. And you would be able to use SEO Clarity. You’d bill them for services. And then we would send you an 8% referral fee every year. They renew the contract.
Jeremy Ashburn: Okay, cool.
Terry Maturo: I can definitely do that. A multi-cash flow kind of thing where you get the referral fee, plus you bill them for services. The client’s happy because they get the software they want. And I saw a ton of that in Q3, Q4 last year with the agency partners I have, which is like, because we have so many different products, right? Like I said, we have that bot optimizer product. We have a content suite, a technical suite. And they’re just like, hey, like, we don’t do technical. Like, we don’t buy tech. We’re not going to use this for any other client, so we don’t want it on the book. This is just a one-off, right? So they’re going to pay for it. We’re going to have you sell it, and we’re going to sit back and watch you sell it and go from there.
Entity SEO and Platform Visibility
Jeremy Ashburn: One thing I can mention real quick is that Claude did find that you were strong on LinkedIn, but you guys don’t have anything on Reddit. So maybe just add that to your, you need to be strong.
Terry Maturo: Yeah, we do. We are on there. We have had some issues with Reddit in the past with having… You get misinformation taken down, but we’re actually trying to get even stronger voice on LinkedIn because we have a couple people, like our founder and chief architect is very visible on there. Our director of product, director of training is also a North Carolina guy, Mark Traphagen. He lives in Durham. He is very well-known in the industry, so he’s one of those influencers that you see on LinkedIn that think they’re always right about everything.
Jeremy Ashburn: Yeah, because he’s the VIP columnist at Search Engine Journal, right?
Terry Maturo: Isn’t he, according to… He writes a lot for them. It gets cited a lot, for sure. And another thing, too, is I know you’re meeting up with Adam, right? And if I could ever do anything where either show up and share some knowledge with you guys locally or sponsor something with you guys locally, I’m more than happy to do that kind of stuff, too.
Jeremy Ashburn: Yeah, definitely. We’re starting this mastermind, so it could be something… And then are you okay if I post this conversation on LinkedIn? It might help all of us, you know, it’s okay.
Terry Maturo: As long as it’s going to be, you know, good conversation stuff.
Jeremy Ashburn: No, it’s just this. I didn’t know what you talked about. No, no, no. It’s just you sharing the tool because I started doing, I started realizing this, that basically what we’re doing is just be this conversation. I mean, I didn’t want to do it without your permission and no worries if it’s not, you know.
Terry Maturo: No, I don’t care. It’s fine.
Jeremy Ashburn: Well, no, I’m just saying, the reason why I was thinking this is that AI, it’s a whole, if you build it, they will come, right? Yeah. So if the content is on LinkedIn and AI can see this conversation and then this can help your entity, we’re all moving towards entity SEO, which is basically like instead of keywords or topics, more like you, SEO Clarity as an entity, PushLeads as an entity. And the more we can see content around that, this would help. It would probably help your visibility with AI as well just by putting it on there. So I just usually just get the whole thing transcribed and put it as – I just post it on my LinkedIn because I know that AIs are looking so close at LinkedIn.
Content Length and AI Visibility
Terry Maturo: Are going put the whole conversation and text on LinkedIn, the whole thing?
Jeremy Ashburn: I generally put it as an article and I put the whole thing on there. I know that’s crazy, but basically all these studies have showed me that AI, that articles that are between 3,000 and 10,000 words long get more – the AIs really pay attention to that. So this is something I started doing just to help with my own entity visibility and anything that’s mentioned is helpful. But I thought I would just ask. So no worries if it’s either way. So I’m not trying to make you uncomfortable.
Terry Maturo: No, it’s all good. I mean, I’m just thinking back of – I don’t think we talked about anything proprietary or anything that I wouldn’t mind being shared.
Jeremy Ashburn: I don’t think we have, but it’s totally up to you. No pressure. You don’t have to, and I’m not, it’s not a big deal either way.
Terry Maturo: Yeah, I’m going to err towards no just because I don’t think I would care, but if anybody outside of my team saw that they might not want it out there, it’s probably fine though. But you know what it is, I’ll be completely transparent with you, is this is, in the AI space, this is such like a call to arms, like a race to see like who could win this AI search visibility space. And we are kind of out in the forefront along with like one or two others, and everybody is kind of taking different ideas and making it. And it’s such like a competitive space right now that like, I used to be able to, when I do a full platform demo, I used to be able to take like a zoom clip, you know, of the products that we go through and send it. Now, I am, I’m not allowed to do that with this tool. Like if we did a full platform demo, I could not send you a recording. Another call. I’m not allowed to do it.
Jeremy Ashburn: Oh, wow.
Terry Maturo: And so if we did the flagship platform, which we’ve had, like I said, for 20 years, I’m allowed to show that, but not the AI tool because it’s so easy. That’s the only reason why I would like err towards saying no, just because I know how our founders are highly.
Jeremy Ashburn: What about one last question? What about if I did this as a blog post on the site, which is going to be on my own site, which is not going to be on LinkedIn.
Terry Maturo: Yeah, of course.
Jeremy Ashburn: That would be okay. Yeah, totally fine. Okay, cool. Because that’s not even, that’s just, I really just care about AI seeing new, fresh content, and a conversation like this is super helpful. And this also helps me to come back.
Closing and Next Steps
And so I definitely like what I’m seeing, and I’m thinking that within three to six months, I’d be in, like, I just need about three or five 2K clients to, you know, afford it. And then I would be moving that direction. And so… And Well, hey, man, I appreciate the chat, and let’s keep in loose touch, and then why don’t you check back with me in two or three months and let me know, and I’ll let you know, I’m ready to go to the next step.
Terry Maturo: And if you need any collateral for those client meetings, just let me know if you need me to, like, if you want to show them, if I can run, like, a topic for them, and I can show you kind of the results to bring to that meeting, I’m happy to do that as well. So just let me know how I can.
Jeremy Ashburn: Awesome. Awesome. Well, thank you so much.
Terry Maturo: You got it. Thanks, Jeremy. Stay out of the cold this weekend.
Jeremy Ashburn: All right, you too. Hey, hopefully, we’re going to do a snow hike up at Bear Wallow. Do you know where that’s at, Bear Wallow Mountain?
Terry Maturo: I’ve been to Bear Wallow. I also go to Bear Wallow Golf Simulator.
Jeremy Ashburn: Oh, okay, that’s, okay, so that’s totally different things.
Terry Maturo: Not close to the actual mountain, but.
Jeremy Ashburn: My brother used to live there, and if it’s three inches at the bottom, it’ll be, like, a foot at the top. So we’re going to go do a snow hike on Saturday or Sunday just to get out there and, you know. It’s like you’ve got to be out there in the elements feeling the pain, you know?
Terry Maturo: I haven’t been home in like two weeks because I went from Las Vegas. I was in Vegas for a little bit right to Chicago. So I’m just happy to be home. I got a bunch of food for the snow in and everything. I’m just going to chill here.
Jeremy Ashburn: You’re good to go. Awesome. Have a good weekend. See you, Jeremy. Take care. All right, thanks. Bye.
Summary
This conversation between Jeremy Ashburn of PushLeads and Terry Maturo of SEO Clarity covers the emerging landscape of AI search visibility tracking and optimization. Key insights include the Koraynese bullseye content strategy for building topical authority through 20-50 inner pages monthly, the limitations of consumer-grade tools like SEMrush compared to enterprise solutions with 500+ million question query databases, and the five dimensions of comprehensive AI visibility tracking: what’s being said, cited sources, sentiment analysis, accuracy verification, and actionable insights. For agencies considering enterprise AI visibility tools, the conversation reveals that as few as five clients can make a $1,500/month investment feasible through client-pays models and 8% referral fees. The discussion also highlights that ChatGPT maintains over 90% market share in AI search traffic, making it the priority platform for visibility optimization efforts.
Frequently Asked Questions
What is AI search visibility tracking? AI search visibility tracking measures how frequently and prominently your brand appears when users ask questions to AI-powered search tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. Unlike traditional SEO ranking, it tracks which prompts trigger mentions of your brand and what sources AI systems cite.
How much does enterprise AI visibility tracking cost? SEO Clarity’s Arc AI tool costs approximately $18,000 per year ($1,500/month) at list price, with agency discounts available. The tool offers unlimited domains, topics, and user licenses. Competitor Profound costs $36,000 annually with more limited features.
What is the Koraynese content strategy? The Koraynese strategy visualizes content as a bullseye where core services sit at the center, surrounded by expanding rings of related topics. For example, a dog franchise would start with “dog franchise” content, expand to “pet franchises,” then “dog washing franchises,” then general “dog breeds” content, creating comprehensive topical authority.
Which AI search platform has the highest market share? ChatGPT holds over 90% market share in AI search traffic, making it the priority platform for visibility optimization. Google AI Mode is growing rapidly, especially after international release, while Perplexity has carved out a niche among research-focused users.
How many inner pages should I publish monthly for AI visibility? Publishing 20-50 inner pages monthly around core topics can significantly increase AI search visibility. One case study showed visibility increasing from 72 to 336 AI searches in 3-4 months using this approach combined with proper internal linking and content silos.
What’s the difference between SEMrush and enterprise AI visibility tools? SEMrush provides topical-level visibility data at a cost-effective price point, but lacks prompt-level research showing which specific queries drive the most demand. Enterprise tools like SEO Clarity’s Arc AI offer half a billion question queries in their database, query fanout tracking, content gap analysis, and automated page audits.
Can small agencies afford enterprise AI visibility tools? Yes, through client-pays models where enterprise clients pay for the software directly while the agency administers the account and bills for services. Agencies can also earn 8% referral fees on annual renewals. One Pittsburgh agency serving local law firms made the investment feasible with just five clients.
How do I optimize content for AI search visibility? Focus on building topical authority through comprehensive content silos, ensure proper internal linking, include TL;DR sections and FAQ content, add statistics and expert quotes, and maintain technical SEO fundamentals like proper title tags and meta descriptions.
Internal Link Summary
| Anchor Text | Target URL | Placement | Semantic Justification |
|---|---|---|---|
| SEO silos | https://pushleads.com/seo-services/ | AI Search Visibility Results section | Directly discusses content silo strategy for rankings |
| on-site SEO | https://pushleads.com/seo-services/small-business-seo-services/ | Koraynese Content Strategy section | Discusses percentage of work focused on on-site optimization |
| SEO fundamentals | https://pushleads.com/seo/the-complete-guide-to-google-algorithm-updates/ | Arc AI section | Discusses how SEO fundamentals affect AI search results |
| internal links | https://pushleads.com/seo/the-orphan-pages-killing-your-local-business-seo/ | Arc AI section | Discusses importance of internal linking for AI visibility |
| AI overview tracking | https://pushleads.com/seo/seo-analytics-reporting-research/ | Query Fanout section | Discusses AI overview tracking in flagship platform |
| small and medium-sized businesses | https://pushleads.com/seo-services/small-business-seo-services/ | Enterprise vs Agency section | Discusses target market for SEO services |
| pest control | https://pushleads.com/pest-control-seo-3/ | Referral Partnerships section | Mentions Cube Creative’s pest control clients |
| SEO audit | https://pushleads.com/seo-audit/ | Incredible Roots Output section | Discusses 25-page SEO audit output from tool |
| entity SEO | https://pushleads.com/seo/the-complete-guide-to-google-algorithm-updates/ | Entity SEO section | Discusses shift toward entity-based SEO |
| content silos | https://pushleads.com/seo-services/ | FAQ section | Discusses content silo approach for AI visibility |
| topical authority | https://pushleads.com/seo/the-complete-guide-to-google-algorithm-updates/ | FAQ section | Discusses building topical authority for AI optimization |
