0:00 Keyword Intent Filter for Garage Door SEO
What SEO keywords actually drive phone calls for garage door [music] companies? Hi, I’m Jeremy Ashurn and today I’m going to walk you through real query data, filter it down to what matters, and show you exactly how to find keywords that turn into phone calls for your garage door company. The data set we’re working from. I pulled over 1,000 impressions worth of query data for garage door related searches is useless to a garage door company. Here’s the filter I used. Three questions applied to every keyword. One, does the searcher have a broken or aging door right now? Two, do they want someone to come and fix it today? And three, are they all in a specific city where you actually operate? I’ve been doing SEO and search for about 20 years. I was ranking websites when Google’s first page was one. In 2007, I achieved first page rankings. In 2008, I was making 20,000 a month in sales from those sites. In 2012, I created push leads. And today, I have one focus, working with local and service-based businesses. Look at this real data point. The query, how many keywords per page SEO pulled, 1572 impressions at 12.6% click-through rate. So, that sounds great until you realize that no homeowner with a broken spring is going to type that. That’s marketers and agency people doing research, which is zero purchase intent for your

1:28 Why High Impressions Mean Nothing
business. It’s the same with how many keywords should I use? 1,574 impressions, 11.7% click-through. Lots of eyeballs here, but zero garage door customers. This is where most garage door companies waste their SEO budget. They chase impressions instead of intent. A keyword with 50 impressions and genuine buyer intent is worth more than one with 1500 impressions and zero intent to hire anyone. The intent filter in action. Now, let’s look at searches

2:00 Commercial Intent Keywords That Convert
or queries that actually pass the filter. Commercial intent keywords for custom garage doors has 1,080 impressions at 43.9% click-through rate. Read that again. 43.9%. That’s almost half of everyone who saw that result for the query click through. That’s what happens when a keyword matches a searcher who’s in buying mode. New garage door insulation. New garage door insulations. New garage door insulation Phoenix. Keyword search volume, 172 impressions. High intent keywords for garage door replacement Phoenix, 154 impressions. Both of those have city plus service plus a clear purchase intent baked in. That’s the combination you’re hunting for. Let me give you the five keyword structures that actually

2:52 Five Keyword Structures That Drive Calls
convert into phone calls. I validated these against the query data and my own experience patterns from working with the trade companies. So, type one is emergency repair plus city. Think garage door repair your city or broken garage door spring your city. They’re calling whoever shows up first in the search results. Type two, replacement plus brand or material plus. Examples here are still garage door replacement city or insulated garage door replacement city. These searchers are mid decision. They know what they want. They just need a company that they trust. Type three, same day or emergency service plus city. Same day garage door repair city or emergency garage door company near me. High urgency, high conversion rate. Conversion rates in my experience run significantly above the averageformational keyword. Type four, new installation plus keyword or zip code. Examples here are garage door insulation zip code or new garage door specific neighborhood. These tend to have lower search volume but almost no competition at that hyper local level. easier to rank, very high intent. Type five is commercial plus service plus city. And examples here are commercial garage door repair city, commercial overhead door installation city. The query commercial intent keywords for custom garage doors hit hit 1,080 impressions. That’s 43.9% click-through rate. Now, that 43.9% click-through rate tells you that people are hunting that content and were hungry for it. Commercial buyers are often booking multiple doors and the average ticket is dramatically higher. And here’s a work example from a Phoenix garage door

4:44 Phoenix Market Keyword Build Example
company. So, let’s walk through what this looks like for a real market. Say you’re operating in Phoenix and the query or search data shows us that new garage door installation Phoenix keyword search volume is at 172 impressions and high intent keywords for garage door and replacement Phoenix is at 154 impressions. Those are researchers and competitors looking for intel not homeowners ready to buy. But they tell us something important. Phoenix is a market where people are actively researching. So here’s how I would build the keyword set for Phoenix. Start with your anchor page, garage door repair Phoenix as your primary keyword. One page, one primary keyword, supporting secondaries. Then build out garage door spring repair Phoenix as secondary page. Same day garage door repair Phoenix as a secondary. Emergency garage door Phoenix as a secondary. Then build out a separate insulation page. Garage door insulation Phoenix as a primary. New garage door cost Phoenix. Insulated garage door insulation Phoenix as secondaries. Then commercial garage door repair Phoenix as primary. Commercial overhead door insulation Phoenix as secondary. Three pages each targeting a different buyer type. All in the same city. That’s how you scale this without spreading yourself thin. The numbers that actually matter. Now, here’s where

6:13 Click-Through Rate Math That Matters
I want you to pay close attention. The query data shows 43.9% click-through rate on commercial intent garage door queries. Now, compare that to the general how many SEO keywords type queries, which cluster around 25 to 31% click-through rate. The difference isn’t small. A 43.9% clickthrough rate on a commercial intent keyword. A 25% click-through rate on anformational keyword means that you’re getting nearly double the amount of traffic for the same ranking position. Now, layer in the conversion rate might convert to a call or two at 1%. A commercial intense visitor in your city looking for your service can convert at 10 to 21% in my experience. Now, run that math. intent 100 clicks from a high intent local keyword that might give you 10 to 20 calls. The same clicks, completely different business outcome. That’s why keyword selection is the single biggest SEO decision you’ll ever make. Let me give you four mistakes that

7:16 Four Keyword Strategy Mistakes to Avoid
I see garage door companies make over and over again with their keyword strategy. Mistake number one is targeting keywords without city modifiers. You just can’t compete with the national players going after that keyword. Whereas the search garage door repair Phoenix is a local keyword, you can win with that. Mistake number two is one page trying to rank for everything. What you want to do with build separate pages for separate services. Mistake number three is ignoring the secondary keywords on each page. Your primary keyword drives the page theme, but three to five supporting keywords on that same page can pick up related searches that your buyer might type. Garage door spring replacement and broken garage door spring repair are slightly different phrases that the same buyer uses. Both should appear naturally on the same page. Mistake number four is chasing volume over a tent. 1,574 impressions on how many keywords should I use sounds great until you remember that no homeowner actually typed that. 1,080 impressions on commercial intent keywords for custom garage doors with a 43.9% click-through rate is a completely separate story. Less volume, more intent, better results. How to find your

8:32 Manual Method to Find High-Intent Keywords
own high intent keywords. You don’t need expensive software to start the process. Here’s the manual method. Number one, open up Google. Type your core service plus your city. Number two, then look at autocomplete suggestions. Every one of those is a real search that people are doing. Write down every variation. Garage door repair near me. Garage door repair your city. Best garage door company your city. Emergency garage door your city. Garage door spring replacement in your city. Then go to Google search console if you have it set up and look at your existing impressions. Filter by queries that include your city name. Sort by click-through rate non-impressions. The high click-through city specific queries are your current winners. Build more pages like those. Then look for gaps. Queries where you’re getting impressions but a low click-through rate. These are usually title and description issues, not keyword issues. So fix the page title to match the intent better and watch the click-through rates skyrocket. What to

9:36 Three-Step Action Plan This Week
do this week? Here’s your action plan in three steps. Step one, list every service you offer. spring repair, opener installation, panel replacement, new installations, commercial doors. Step two, pair each service with every city or zip code you serve. That combination is your keyword seed list. Keyword is in the title in the H1 header and naturally one or four times in the page copy. Supporting keywords woven in where they see fit. You don’t need 100 pages to start seeing results. pages targeting the right keyword combinations will outperform a site with 50 thin unfocused pages. Start with your highest ticket service in your biggest city, exactly what keywords you’re missing right now, and which pages in your site are leaving calls on the table. We do a free visibility tearown. You’ll see your current keyword gaps, where your competitors are outranking you, and the specific fixes that would move the needle fastest. No pitch, no pressure, just the data. Go to seo.pushleys.com/auudit or call us directly at 828-3487686. And again, the five keyword types I walked you through today are emergency repair plus city, replacement plus material plus city, same day service plus city. Those are the ones booking jobs for garage door companies right now. Everything else is impressions without income. So go get the right ones. I’m Jeremy Ashurn with Push Leads, helping small business.