Google’s meta description snippet help has added more information on how to write excellent meta descriptions. Google has provided some examples of “bad” and “better” meta descriptions in a help document controlling your snippets in search results. Avoid these four kinds of “bad” meta descriptions, according to Google:
- List of Keywords: “Colored pencils, threads, sewing machines, bobbins, needles.”
- The Same Description Is Applied To Every News Article: “Get local news in Whoville straight to your door! Find out what took place today.”
- Do Not Summarize The Page: “Every person enjoys eggs. I collected them from the hen house and brought them to the kitchen when I was young. Those days were wonderful.”
- Too Short: “Colored Pencils.”
Google offers “better” meta descriptions:
- List The Products The Shop Provides And The Store’s Hours and Location:
“Purchase everything you need to create your next outfit. Open Monday-Friday from 8-5 pm, in the Fashion District. - Use A Snippet From The Specific News Article: “An elderly local man stole everyone’s presents the night before an important event in the Whoville small town. Stay tuned for live updates on the matter.”
- Summarize The Page: “In just one hour, you can learn how to cook eggs using all four methods: boiled, poached, sunny-side up, and over-easy.”
- Be Specific And Precise: “Order 50+ pencils, and get free shipping on this self-sharpening mechanical pencil that autocorrects your penmanship. In addition to 2B auto-replenishing lead, it includes a lead sharpener.” It comes in Vintage Pink and Schoolbus Yellow colors.
Google published its documentation on managing your snippets in search results in October. Google’s recent announcement about meta descriptions is a welcome one, mainly because it provides us with more specific guidance about creating descriptive and engaging meta descriptions that will be more appealing to visitors.
You might also like: Google Has Declared That A Core Algorithm Update Will Take Place in September 2022
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