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Google Penguin Update

Learn about the complete history of Google’s Penguin algorithm and how it affected SEO practice.

The Penguin algorithm was released by Google ten years ago, and since then, the link-building approaches have become less common. Over the years, the algorithm has been updated several times, and now it is an integral part of Google’s algorithm. Penalties are still present, albeit less frequently than before, and may be either partial or complete.

Google says it usually ignores many poor-quality links online. However, it is still vigilant for unnatural patterns such as link schemes, private blog networks, link exchanges, and unnatural outbound linking behavior.

Penguin Algorithm Introduction

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Google officially launched the “webspam algorithm update” in 2012 to fight against link spam and manipulative link-building techniques. Matt Cutts, head of the Google webspam team, later dubbed the Penguin update algorithm.

There is no explanation of where the name Penguin came from for Google’s algorithm, but there is a good chance that it came from the same source as Panda’s name, which came from one of the engineers involved with it.

Penguin naming theory is one of my favorites because it references The Penguin from Batman DC.

Before the Penguin algorithm, link quantity had a more substantial influence on a website’s ranking when Google crawled, indexed, and evaluated them. Because some low-quality websites and content received higher rankings on organic search results pages than they should have, link volume played a more significant part in determining a website’s ranking.


Search results pages ranked websites and pieces of content using these scores, and some low-quality websites appeared in more prominent positions than they should have, resulting in these scores being used to rank websites.

What Drove Google To Create Penguin?

Google’s only tool to eradicate poor-quality content has been the Panda algorithm. In addition, the Penguin algorithm was created to help stop the same thing. The Penguin algorithm was created to prevent black hat link building, which has become popular recently. Cutts said at the SMX Advanced 2012:

“We conceived of Penguin as a way to target low-quality content. Panda was the first such tool; afterward, we noticed that spam was still prevalent.”

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Penguin was created to reduce the number of spammy links by refining the method by which websites and web admins earn links. Penguin observes how links are earned and processed to downrate manipulative and spammy ones to ensure that natural, authoritative, and relevant links are rewarded.

Google looks at the site’s incoming links but not the outgoing ones. Penguin only looks at the site’s incoming links.

The Initial Launch and Impact

Google estimated that Penguin affected over 3% of search results when Penguin was first released in April 2012.

In May 2013, Penguin 2.0, the algorithm’s fourth revision (including the initial release), impacted about 2.3% of all queries. On release, Penguin was said to oppose two specific deceits, particularly link schemes and keyword stuffing.

In general, link schemes categorize manipulative link-building techniques, including exchanges, paid links, and other unnatural link tactics described in Google’s link scheme documentation. The initial Penguin release also targeted keyword stuffing. A practice that has since become connected with the Panda algorithm (considered a content and site quality algorithm).

Major Google Penguin Updates And Refreshes

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Penguin has seen many updates and improvements since it was first released in 2012 and potentially several other undocumented algorithm updates.

  • March 26, 2012: Google released Penguin 1.1.

Google was refreshing its data for the first time since the Penguin algorithm launched. Websites that had previously been affected and had cleaned up their link profiles were seeing some recovery, while others that were missed the first time around saw an impact.

  • October 5, 2012: Google launched Penguin 1.2.

The English language, as well as international queries, were affected by this data refresh.

  • May 22, 2013: Google Penguin 2.0 was released.

Penguin 2.0 was a more sophisticated version of the Penguin algorithm, and it changed how the algorithm affected search results. Around 2.3% of English queries were affected, as well as other languages proportionately. This was the first Penguin update that looked beyond the website homepage and top-level category pages for evidence of link spam being directed to the website.

  • October 4, 2013: Google Penguin 2.1 was released.

Google provided no official explanation for the refresh to Penguin 2.0 (2.1) on October 4 of the same year. Still, data suggests that the 2.1 data refresh improved how deeply Penguin inspected websites and crawled further and whether spammy links were present. 1% of queries were affected.

  • October 17, 2014: Google launched Penguin 3.0.

Google+ user Pierre Far revealed in a post that although this update was marketed as a significant innovation, it was, in fact, another data refresh. Those harmed by previous updates could escape and recover, while many others who had used spammy link practices and had evaded the previous impacts saw an impact. Far said it took “a few weeks” to disseminate fully. Less than 1% of English search queries were affected by this update, Far said.

  • September 23, 2016: Google launched Penguin 4.0.

Penguin’s last update was released almost two years after the 3.0 refresh. The most significant alteration with this version was that Penguin became a component of the fundamental algorithm. When an algorithm becomes an integral part, it does not imply that its functionality will be altered or changed significantly.

Penguin runs with the core, monitoring websites and connections in real-time. You can see reasonably immediate results from your link building or rehabilitation efforts. This indicates that Google’s perspective on the algorithm has altered, not the algorithm itself.

Penguin Version 4 was less generous in devaluing backlinks than the previous Penguin updates, which penalized the backlinks themselves. Although link-based penalties are still prevalent, they still exist, according to research and my personal experience. Seeing SEO professionals’ data (for example, Michael Cottam’s) and algorithmic downgrades through disavow files lifted after Penguin 4.0 reinforces this notion.

Algorithmic Downgrades of the Google Penguin

Web admins and brands that had used manipulative link-building methods or filled their backlink profiles with copious amounts of low-quality links soon noticed a drop in organic traffic and rankings after the Penguin algorithm was released. Not all Penguin downgrades were site-wide—some were partial and affected certain keyword groups that had been heavily spam and over-optimized, such as essential products and, in some cases, even brands.

It has been found through research and experimentation that Penguin’s impact cannot be eliminated using a 301 or 302 redirect and that problems may arise if domains are switched. The old one was redirected to the new one. John Mueller of Google Webmasters Forum concurred that using meta refreshes from one domain might cause issues.

“Meta-refresh redirects should generally be avoided, as they could mislead users (and search engine spiders, who might mistake them for an attempt at redirecting). “

Read next: The Significance of Google’s May 2022 Fast Core Update.

Recovery from Google Penguin

Even though Penguin is now a component of Google’s main algorithm, the disavow tool has still been an asset to SEO practitioners. Reports and theories have been published arguing that disavowing links does not help with link-based algorithmic downgrades or manual penalties, but Google employees have publicly dismissed this theory.

Google recommends that the disavow tool be used only as a last resort when fighting link spam. Disavowing a link is far less time-consuming (and more effective) than seeking reconsideration for worthy links.

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A Disavow File Must Have

To remove all of the wrong links from damaging your website, you can provide Google with a disavow file, which tells them to ignore all of the links in the file. Because of this, Penguin, for example, will no longer negatively impact your website rankings.

However, too many quality links in your disavow file will no longer benefit your rankings. You may include notes in your disavow file for reference, but not for other purposes. You may include links alone or not include anything at all.

Google processes the disavow file without ever reading it, so don’t bother including notes about when URLs were included or how to contact the webmaster about getting a link removed. Some find it helpful to include internal notes.

After you’ve submitted your disavow file, Google will send you a confirmation. However, Google will not immediately discount those links until the disavow file has been processed. Google will still have to crawl those individual links you included in the disavow file, but the disavow file itself won’t prompt Google to crawl those pages. Therefore, submitting the disavow file won’t instantly recuperate you.

Unfortunately, Google Search Console still reports discounted and non-discounted links, so there is no way to determine which ones have been discounted.

Google will replace your old disavow file with your new one if you’ve submitted one. Thus, be sure to include any previously disavowed links in your new disavow file if you’ve previously disavowed links.

Google Search Console always provides a current disavow file download.

Domains vs. Disavowing Individual Links

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Choose to disavow links on a domain level rather than individual links, as long as there are some exceptions where you would want to disavow individual links. For example, you would want to disavow individually specific links on a significant website with quality and paid links.

Google will discount a link on your site based on a domain-level disavowal for most links. However, Google must crawl one page on that site to discount the link on your site.

When using domain-based disavows, you do not have to worry about links being indexed as www or non-www, as the domain-based disavow considers this.

How To Find Your Backlinks

A link audit and removal or disavowal of low-quality or spammy links may be necessary if you think your site has been negatively impacted by Penguin.

The Google Search Console backlink catalog lets site owners see all the links to their site, but be cautious because it also includes nofollowed links. Whether a link is followed has no impact on your website. However, be mindful that the site may remove the nofollow without warning at some point.

Some websites block third-party bots from crawling their site, so they cannot show you every link to your website. Some high-quality, well-known sites refuse to waste bandwidth on those bots, but some spammy websites use this technique to conceal their low-quality links.

In addition to monitoring backlinks, it’s essential to stay on top of any negative SEO attacks since our industry is not always honest. Many people refer to ‘negative SEO’ as the reason behind their site being caught by Google for having poor links. When your site gets caught by Google for having spammy links, your competitor may have purchased them and pointed them to your site.

On the other hand, Google is pretty good at spotting this type of issue, so most website owners do not need to worry about it. Consequently, it is a good idea to proactively use the disavow tool without a clear sign of an algorithmic penalty or a manual action notice.

However, 38% of SEOs maintain that they never disavow backlinks, according to a survey conducted by SEJ in September 2017. Examining a backlink profile and determining whether each linking domain is a link you want or not is not a simple job.

Link Reduction Outreach

Before disavowing wrong links, Google recommends that you attempt to reach out to websites and web admins to request the removal of those links.

Google recommends that you never pay to remove links. Include those links in your disavow file and move on to the following link removal, rather than paying to have them removed.

Link-based penalties can be recovered through outreach, but it is not always necessary.


The Penguin algorithm evaluates the link profile and the proportion of high-quality, natural links versus spammy ones. A penalty may still be applied even if it is only applied to specific over-optimized keywords (Impact). Link maintenance and monitoring should keep you safe.

Some webmasters go so far as to include “terms” within the terms and conditions of their website and actively seek out websites they believe should not be linked to them.

Determining Link Quality

Many people have difficulty evaluating link quality. Please do not assume it is high quality because a link comes from a .edu website. There are plenty of spammy .edu domains on which students sell links from their websites, which should be disavowed.

There are also many hacked sites on .edu domains that have low-quality links. Do not make automatic assumptions about domain types. However, you should not automatically assume all TLDs and ccTLDs, just as you should not with .edu domains.

 

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Google has stated that domain names alone do not impact search rankings. You must, however, examine each case individually. There’s a long-running joke that no quality pages have existed on any .info domains because so many spammers have used them. However, several excellent quality links are coming from that domain, which illustrates the importance of evaluating links individually.

 

Be Careful Of Links From Presumed High-Quality Sites

Be careful when evaluating links from specific websites; just because you have a link from Huffington Post or the BBC doesn’t mean that Google will think it’s a great link. Don’t just look at the list of links; determine whether each link is of high quality.

Those sites also sell links, though some masquerade as advertisements or has rogue contributors selling links in their articles. These kinds of links from high-quality websites have been confirmed by many SEOs as being low-quality, as they have received manual actions that include links from these websites in Google’s examples. Furthermore, they may have contributed to a Penguin issue.

There are also a lot of sites that are selling links, albeit some of them are disguised as advertisements or are being sold by rogue contributors within their articles. Many SEOs have recognized these links from trustworthy sites as low quality precisely due to their inclusion in Google’s link manual actions. It’s also possible that they might contribute to a Penguin issue.

In the future, more links will be flagged as low-quality because of increased advertorial content. Always investigate links, particularly if you plan on keeping any of them just because they are on a reputable site.

Promotional Links

Be careful when using paid links; they may still be considered promotional links. Even if money is not exchanged for the links, paid links are still risky to use.

Google views any link exchange for a free product for review or a discount on products as a paid link. Years ago, such links were acceptable, but now they must be nofollowed.

A link still provides value, but rather than aiding rankings, it provides brand awareness and traffic. For example, you may have links from old promotional campaigns that now hurt a site.

Individual link assessment is vital for all these reasons. You want to remove the poor quality links because they are negatively impacting Penguin or might cause a future manual action, but you don’t want to remove the good links, which are helping your search rankings.

When links are not nofollowed, they can also trigger the manual action for outgoing links on the site.

No Sign Of Penguin Recovery?

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It’s common for webmasters to notice no rise in traffic or rankings after they’ve gone to great lengths to clean up their link profiles. The following are some possible reasons for this:
Before being penalized by the algorithm, the site experienced an unjustified (and likely short-lived) boost in traffic and rankings from bad backlinks.

  • No attempt has been made to obtain higher-quality backlinks once links have been removed.
  • Some harmful backlinks still need to be disavowed/removed, and the proportion of removed links is not high enough.
  • The problem wasn’t based on links, to begin with.

Ranking at the top for your high-traffic keywords right after Penguin is lifted will probably be out of reach. Many site owners erroneously believe they will begin ranking at the top for their most popular terms as soon as Penguin is lifted.

Many site owners have trouble evaluating link quality, so you cannot expect your rankings to be as high as they were before. In addition, since some high-quality links are inevitably disavowed, contributing to higher rankings, you cannot expect everything to be as good as before.

There are several things to consider when optimizing for Google. The first is that Google’s ranking algorithm constantly changes, so things that benefited you before might not be as much now, and vice versa.

Myths and Misconceptions About Google Penguin

It’s lovely to be involved in the SEO industry, as it’s a lively and dynamic community, and new findings and theories are posted online every day. Of course, this has led to several misunderstandings and myths about Google’s algorithms. Penguin is no different.

A few things about the Penguin algorithm have been misunderstood over the years.

It is a myth that Penguin is a penalty. The biggest myth about the Penguin algorithm is that it is an algorithmic adjustment (Google’s term for a manual action). Penguin is purely algorithmic and cannot be removed by Google. Although both algorithmic changes and penalties can result in big website rankings declines, there are some significant differences between them.

When a member of Google’s webspam team responds to a flag, checks, and decides to penalize a website, a penalty (or manual action) occurs. You will receive a notification via Google Search Console relating to this penalty.

In addition to reviewing your backlinks and disavowing the spammy ones that go against Google’s guidelines, you must also submit a reconsideration request to the Google webspam team if you are hit with a manual action. If successful, the penalty will be lifted; if not, you must reconsider your backlink profile.

Penguin downgrades occur without Google team members becoming involved. It is all done algorithmically. Previously, you would have to wait for an update or refresh, but Penguin now operates in real-time, making recoveries happen much faster (if enough remediation work has been accomplished).

It’s a myth that Google will inform you if Penguin hits your site. It is false that the Google Penguin algorithm notifies you when it has been applied. The Search Console won’t notify you if your rankings have dropped as a result of the application of the Penguin.

Algorithms don’t inform you if you’ve been penalized, but Penguin recovery is similar to penalty recovery in that you are notified if you have been penalized.

It is a myth that disavowing Bad Links is the only way to reverse a Penguin Hit. Google Penguin evaluates the proportion of good-quality links versus those of a spammy nature. This approach is an utter waste of time and resources, and it is also time-consuming.

It may be wiser to focus on generating more high-quality links to your website rather than removing the low-quality ones. This will significantly affect Penguin’s percentage more than if you remove them manually.

It’s a myth that you can’t recover from Penguin. Sure, you can recover from Penguin. However, you must be familiar with Google’s unpredictable algorithms.

Instead of trying to remove the Penguin penalty from your website, focus on gaining quality, editorially-given links. By forgetting all of your current links and beginning to gain new ones, you will make it easier to release your website from Penguin’s grasp.

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Google Core Update 2022

The newest Google algorithm update appears to have impacted data from tracking tools based on early reports from the tools. Continue reading to find out more about the Google Core Update for May 2022 and the impact that it’s making. 

Within 24 hours of the May 2022 core update announcement, Google initiated its first broad core algorithm update on May 25. This update was noticed across the board almost immediately, so we believe it’s now safe to discuss its consequences. We’ve waited longer to publish these core update effects in the past. However, after writing several of these articles, we’ve found that most impacts are usually realized within the first few days (although there are exceptions).

May 2022 Core Update Data Providers

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According to the data providers (Semrush and RankRanger for these reports), these updates have been particularly volatile. However, they disagree with this update until you examine the information.

SEM Rush: May 2022’s core update arrived pretty quickly after the announcement, according to Semrush data (you can view the live volatility tracker at the Semrush Sensor tool).

According to Mordy Oberstein, Semrush Communication Advisor, the speed at which these core updates are deployed has been impressive. 

He says that “these core updates are being deployed in quick succession, with the initial phase seeing a significant burst of rank volatility,” and he thinks this is a new development.

According to the company, the November 2021 core update was more volatile than the May 2022 core update, except for the real estate industry, which appeared to experience a significant upheaval.

During the initial release of the May 2022 core update, rank volatility increased 19% less on desktop and 24% less on mobile than before the November 2021 core update, according to Semrush. Unfortunately, according to Semrush, the average level of volatility before the May 2022 core update was higher than before the November 2021 core update.

Even if you had Semrush data, the May 2022 update might have been more volatile than the November 2021 core update. Again, it all depends on how you process and interpret the data.

  • Rank Ranger: After RankRanger’s tool picked up on Google’s May 2022 core update, the RankRanger team analyzed the results. You can see how quickly their tool did so (you may also view this at the Rank Risk Index tool). According to RankRanger, the May 2022 update was ‘significant.’

RankRanger also compared the May 2022 core update to the November 2021 update regarding position changes based on their data. RankRanger discovered that the May 2022 update had a greater average position change than the November 2021 update.

When you compare across positions, the volatility seems more similar.

  • SISTRIX: Another data provider that monitors Google search results for alterations, Sistrix, released its top 20 winners and losers for May 2022’s core update. These are U.S.-based websites from Sistrix’s dataset.

“On Thursday, we observed the Domain Visibility score was 25.84 points, which then rose to 27.95 points on Friday. It stands at 31.98 points (Monday, May 30, 08:55).”

 

More Detailed May 2022 Core Update

I reported on the SEO community’s response in one post on the Search Engine Roundtable. The May 2022 core update appears to be much more significant than the November 2021 core update. The November 2021 core update occurred at an inopportune time, when retailers were experiencing their busiest shopping season, whereas the May 2022 core update was set at a much better time. Ranking charts and social shares from some SEOs are included.

With this update, there are plenty of instances of SEOs sharing client chart results on Twitter—mostly showing wins but also losses.

 

A core update may lead to a bit of recovery, but a significant change would occur due to a subsequent core update. Google has assisted with what issues to consider in the event a core update negatively impacts you in the past. There are no specific steps to take to recover from a negative rankings impact, and your pages might be fine even if you see one. You may wish to consider a few queries if a core update impacts your website.

You might also like Do Keyword Domains Provide Ranking Power?

Identifying the steps, you must take to reverse an algorithmic hit to your site is frequently challenging. Identifying anything wrong with a Google core update is even more difficult. These core updates are massive, extensive, and affect many quality issues across the board. Our data and previous experience agree that these core updates are widespread, extensive, and impact various quality issues. The data above confirms this. If a core update has impacted your site, you should take a step back, consider your overall website, and look for ways to enhance it. It’s possible your company and clients benefited from this update.

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Hang onto your hats, business owners. This past week, Google announced that they’re rolling out a new Core Update for Google Search.

What's Changing?

What, really, is happening? Google never tells us, exactly.

Google does explain that Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Generally speaking, we usually see these types of updates affect SEO Rankings.

Some rankings go up, others stay the same, and some go down.

Should You Do Anything?

Our best advice is to not panic.

Why? Because nothing good happens when people panic.

Instead, communicate closely with your SEO Agency. Ask them what changes they’re seeing, what they are doing about it, and understand their plans going forward.

We’ll update you when the dust settles. This process usually takes a few weeks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Here's Why You Should Be Adding 100 Images
to Your Business Listing

Visual quality plays a big role when it comes to promoting your local business online. With the rise of visually heavy platforms like Instagram and Yelp, their importance is only growing. Simply put, customers want to see what they are getting for their money.

Photos are a big part of the Google My Business (GMB) platform. They demonstrate just how important looking your best is for attracting consumers.

Need Proof?

A recent study looked at over 580,000 images found in 15,191 GMB listings. The focus of the study was to identify the impact of those photos on search and user behavior.Here are some key findings:
  • Businesses that have more photos uploaded into GMB get more attention. Businesses receive more website clicks, phone calls, and direction requests.
  • These images are often close to the CTAs.
  • The presence of more photos in a GMB listing increases the chance of customer moving from discovery to conversion.
Here are some details.
  • A business with over 100 photos gets over 500 percent more calls than a typical business. Those with a single image get 71 percent fewer.
  • A business with over 100 photos gets over 2700 percent more requests for directions compared to a typical business. Those with a single image get 75 percent fewer.
  • A business with over 100 photos gets over 1050 percent more website clicks than a typical business. Those with a single image get 65 percent less.
  • A business that has more GMB photos will get more views via search and more views on maps.

Get Found on Google Maps

Google has taken its Maps in new directions. They want it to be more than just a way to get directions.Maps users are looking for some place they can go to right now, not in a few days. Local businesses with a lot of foot traffic, such as restaurants and bars, get a head start when it comes to appearing on Google Maps. People frequently take photos and offer reviews at these types of locations.So, it’s no surprise that companies with a lot of photos get better local search performance in Maps, rather than the traditional search engine.
  • A business that has over 100 photos has almost 1000 percent more search views compared to an average business. A business with just one photo gets 62 percent.
  • A business that has over 100 images gets almost 3500 percent more map views than a typical business. Those with one photo gets 71 percent less.
  • A business that has more GMB images appear in more direct searches and discovery searches

Direct Searches vs. Discovery Searches

A direct search is one where someone searches directly for a business name or address. A discovery search is one where someone searches for a service, product, or category, companies offer.There’s still a strong trend between a high photo count and the number of times a business appears in both direct and discovery searches.
  • A business with over 100 photos gets over 700 percent more discovery searches than a typical business. Those with one photo get 65 percent fewer.
  • A business with over 100 photos gets over 1000 percent more direct searches than a typical business. Those with a single photo gets 71 percent fewer.

Is It the Photos or Something Else?

Even though the numbers show a strong trend between GMB photo count and the appearance in direct and discovery searches, is there a true correlation?The number of Google My Business photos may be affecting those search figures. However, it’s possible that the photos are part of a larger effort to boost search performance. Those extra efforts can improve actions, searches, and views.It’s also possible that the trend is related to industry type. Certain businesses get more pictures because customers want to take photos there. For example, restaurants, hotels, and bars are attractive locations filled with plenty of customers. They will take photos and post reviews of such venues. A factory, on the other hand, won’t get as much foot traffic or people wanting to take photos.Even if these trends are not a direct correlation to how many GMB photos are uploaded, the numbers provide a strong argument to increase the photo count on your GMB business listing. This applies to any business, from a trendy club to a stuffy accounting office.

Posting Your Own GMB Photos

Post your own photos to increase your GMB photo count. But, they can’t be just any photos.GMB photos need to be a reflection of the customer’s experience. So, posting photos of your staff doing their jobs isn’t going to do it.Host customer events and invite everyone to come check it out. Take some photos of your customers. Find interesting places inside your business and take a photo or two. Get multiple photos of your building’s exterior.

Getting Customers to Post Them

Encourage your customers to post photos of your business.

Google-using customers may get a request to review your business after they leave. You can also request a review from them yourself.

Ask customers to snap shot their experience in your business. Car dealers do this by asking customers if they want a picture of their new luxury car. The customer gets a great photo. The dealer gets a photo that the customer can use in a review.

For service companies, like plumbers or decorators, who want to increase local search performance, ask for photos of the completed handiwork. You make the customer happy, and the customer has a photo to upload.

Here’s a trick you can use. Create an interesting wall or area of your office where clients will want to take a selfie. The clients get a great photo. You get the potential of a photo-loaded review.

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Discover ten strategies to obtain organic Google rankings and to have upgraded organic search results by going beyond the old ten blue links.
Since its inception, Google search has been evolving at a rapid pace.

Much of that evolution occurred over the last ten years as a result of technological advancements as well as changes in consumer expectations.

10 Ways to Obtain Organic Google Rankings

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Google has consistently worked to improve search results in response to changing user behavior, most recently spurred by the new needs of mobile search.

With the introduction of knowledge panels in 2012, highlighted snippets in 2014, and local search packs before that, optimizing for ten blue links has become a thing of the past.

It’s a relic of the past when it comes to SEO.

Rich results, featured snippets, Map Pack results, knowledge panels, and other features of an increasingly dynamic search results page provide more options for site visitors.

How are you going to compete? By remaining informed.

In this piece, we’ll look at how you can appear on Google’s Page 1 by optimizing your content for different types of search results.

The Most Common Rich Search Results

The following instances will fall into one of these categories (with some overlap):

  • Exceptional outcomes.
  • Snippets of Interest.
  • Panels of experts.

Rich results are organic search results that have been upgraded by adding information to a plain text search result and expanding it as a result.

Your results will be more dynamic, visible, and engaging if you use rich results.

Enhanced responses that display at the top of search results are known as featured snippets (sometimes even above paid results).

It’s actually position 1 out of the usual ten biological positions, and it’s sometimes referred to as “position zero.”
These results are enhanced organic search results that contain additional visual enhancement, including stars, as part of a carousel of search results and may include images from multiple websites.

This search result usually responds to a query for information and may include text, a numbered (or non-numbered) list, and images (sometimes from multiple sites).

Featured Snippets

Featured snippets enhance the dynamic, visible, and engaging nature of your organic search listings.

According to research data from various sources, highlighted snippets will appear in between 11 percent and 19 percent of SERPs in 2020 and 2021.
It’s critical that you optimize for search result upgrades that make sense in the context of your company objectives and searcher intent.

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Knowledge panels allow easy access to information on things that have been generated automatically.

Entities that are the topic of knowledge panels have the ability to “claim” a knowledge panel and change the information contained within it.

Google also takes user comments on knowledge panels into account.

Organizations and individuals can use Google to present their information using knowledge panels.

Google Business Profile (previously Google My Business) is a Google tool that allows local businesses to manage their online appearance whenever someone searches for them, a local product, or a service.

Google My Business Local Map Pack for Local SEO

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It aids in the display of accurate information in Google Maps and gives you control over the business profile that appears in Google’s search results, including phone numbers, addresses, and hours.

If you’re interested in improving your Google Business Profile, have a look at this complete overview.

The likelihood that you’ll get a result in one of these formats is determined by hundreds of criteria that only Google knows about, but you can bet that the following factors play a big role:

  • The query’s relevance.
    The term “vertical,” “industry section,” or “category” refers to (such as flights, hotels, or restaurants).
  • Structured data should be used correctly.
  • Content of high quality.

Here are ten ways to obtain more. In Google, Page 1 – and even Position 1 or the coveted Position Zero – results are prized.

Advice and Resources

You’ll find advice and resources for each one to assist you in optimizing for that particular result.
 

1. Organic Search Results in Plain Text

It’s more difficult than ever to rank first in Google’s plain text organic search results.

Not only is search incredibly competitive, but for some types of questions, such as “how-to” queries, search results consisting solely of plain blue links are becoming increasingly rare.

On mobile devices, ten blue links are basically non-existent because search results are displayed with a continuous scroll, eliminating the need for consumers to go to the next page of search results.

How to Make it Work for You

Respond to a searcher’s information request.
In every way, be superior. That’s all it takes, really.

2. Extensive Video Results

The prominence of YouTube results in Google’s search results is unsurprising.

Videos used to be displayed as a thumbnail next to the blue text link until last year.

Google now groups these into Video Rich Results, which appear above the standard text link results on occasion.

 

Use relevant, high-quality titles, descriptions, and tags to help searchers and search engines comprehend your video’s content.
Use the Video Object Structured Data that best fits your needs.

3. Extensive Carousel Results
According to Google’s documentation, carousel rich results are accessible for four types of content:

  • Course
  • Movie\sRecipe\sRestaurant

It also looks to be available for other forms of entertainment, such as podcasts and even Victorian-era authors, in addition to movies.

For all Carousels, see Google’s markup requirements.

4. Snippet of the Week

An organic search result with about 50 words of text, the website title and URL, and a featured image thumbnail.

A great way to get people interested in your content is through a Featured Snippet.

Provide answers to questions about your company and its products or services.
As you write material for this type of result, keep this paragraph pattern and a simple Q&A technique in mind.

Investigate what inquiries people have and see what results you can come up with.

Is it possible that no result will be rendered? Are there any results that appear to be of poor quality or to be out of date?

Start there, and use what you’ve learned from your early efforts with the easiest search phrases to more competitive search terms.

organic-google-rankings

5. A Snippet of a Data Table

Tables can be a useful tool for sharing information and demonstrating concepts.

It’s worth noting that Google created this result for news media.

However, as brands increasingly serve as publishers and may even take on breaking news topics, this might be a financial opportunity.

Data that is displayed in HTML tables (without structured data) can also be read by Google and displayed as a Data Table Snippet.

6. Carousel of Top Stories

The title, source name, and an expanded image are displayed in the Top Stories carousel. These results are available on blogs and media websites.

If you optimize your post properly, it can be converted into action on Google Assistant, allowing visitors to access your material using the voice assistant.

Whether or whether an article is published in AMP, Google will display it in the top stories carousel.

What matters is that the webpage uses the correct structured data to pass along essential information that can be displayed in Google’s search results in the Top Stories area.

Also, be sure to use the correct featured image size. Images for AMP pages should be at least 1200 pixels wide, according to Google.
Google’s article structured data developer page specifies a minimum width of 696 pixels for non-AMP pages. Google’s requirements for the Google Discover program, on the other hand, recommend that all pages use images that are at least 1200 pixels wide. As a result, for Google News, it’s ideal to utilize photos that are at least 1200 pixels wide in order to be featured in both Google Discover and Google News.

7. Panel of Local Business Experts Card

Business panels can have a lot of functionality and interactivity with the right markup and optimizations.
Searchers can not only locate your address, phone number, and hours of operation without going to your website, but they may also be able to book a table, place an order, or schedule an appointment.

As more relevant information is added to your panel, it expands, making it nearly impossible to miss on both desktop and mobile.

Expand your panel as much as feasible by filling out your Google Business Profile (GBP) with descriptive, relevant material that will assist searchers in making an informed decision about your company.

Monitor your GBP dashboard and respond to people who post reviews, ask questions, or generally try to engage with your company on a frequent basis.

To avoid a bad searcher experience (such as pointing someone to a closed location) and eroding search engine trust in your brand, keep all information up to date.

How to Make it Work Even More for You

organic-google-rankings

8. Event-Driven Outcome

When you use Event Structured Data to mark up your event pages, this information appears in Google Search and Maps results.

Use Google’s Data Highlighter for a single event or a few on your website.

Use the appropriate Events markup.

9. Snippet Review

Google may augment your rich result with a review excerpt or an average aggregate rating score if it discovers the right markups for reviews.

Books, local companies, movies, music, products, and recipes are currently included in this rich search result category.

To add a basic review, embed reviews into another schema.org type using its review property, and make sure to include ratings with your reviews.

10. Search & Knowledge Panel Logo

Make sure your logo appears on your business panel and in search at all times to reinforce your identity.

Use a logo with a minimum size of 112 × 112 pixels in.jpg,.png, SVG, or WebP format.

Make sure the picture URL can be crawled and indexed.

Follow the structured data guidelines from Google. They value your cooperation, as indicated by their guide, which is named (you guessed it): Follow the guidelines for structured data.

To see if your page supports rich results and obtain ideas on how to improve, use Google’s Rich Results Test.

Resolve errors and prevent shady behavior like marking up stuff that isn’t visible to users to avoid being labeled as a structured data spammer by Google.

Run Google’s Rich Result Status Report after you’ve completed the implementation and on a frequent basis as you continue to improve your site’s content. You’ll learn which rich results Google was able to read from your site and how to troubleshoot rich result issues. After you’ve resolved any issues, you can request a re-crawl.

These are just a few of the most popular methods for obtaining multiple Page 1 results. There are plenty more, particularly when it comes to vertical-specific findings.

Before pursuing any particular type of result, make sure you’re aware of the opportunity, competition, and searcher intent you’re hoping to reach with that particular piece of content.

The numerous rich search results present a plethora of options to be discovered in a way that allows for more meaningful traffic to be cultivated than ever before.

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How to Get More Reviews on Google

Business owners who are competing in this digital age have to be concerned with how to get more positive reviews on Google, in order to succeed. Client reviews are extremely important to every company, and they can have a variety of effects on customer decisions. Both favorable and negative reviews help the customer decide who they want to do business with, when they’re ready to buy. Positive ratings may be paid for or fraudulent; however, bad reviews will never be paid for. Negative public reviews, on the other hand, might be used to highlight a company’s customer service. These grievances act as a powerful counterpoint, bolstering the authenticity of good assessments.

What's the best way to get more positive ratings on Google?

1. Ensure that users have the ability to leave feedback. 

If you want to know how to get more reviews on Google, the FIRST thing you have to do is make sure you have a Google My Business (GMB) page as the first thing you should do if you want more 5-star Google reviews. Although it may appear simple, many small businesses are unaware that they are not automatically assigned a GMB page just because they exist. They must create an account on the page and complete all of the required fields. It’s time to start collecting reviews once that page has been developed, fleshed out, and confirmed. Older businesses having a Google Places page will find that it has been relocated to a local GMB page, which is a good place to start for a more detailed profile. Hiring a professional online reputation management business, such as Rize Reviews, is one of the greatest ways to enhance Google reviews at scale. 

2. Make an inquiry. 

Asking for more reviews is usually the simplest approach to get them. Customers will frequently buy a product and have a positive experience with it, but they will never remember to return to your page and post a review. The same is true for services; however, some industries, such as hospitality and restaurants, have an easier time gathering feedback. As part of the purchasing process, they should have subscribed to your newsletter or followed one of your social media accounts. You can use these methods to solicit candid feedback from your customers. Even negative feedback is preferable to none at all. 

how-to-get-more-reviews-on-google

3. Make leaving a review simple. 

Link as closely as you can to the review form in order to get as many reviews as possible. Instead of connecting to your main Google My Business page or your website, go straight to the review page. To get to the review page, make sure the user has to click as little as feasible. They’ll turn away if they have to search your profile or website for your GMB Local page, then search that page for a place to post a review. Consider each additional stage as a potential point of failure, when you will lose a proportion of your potential reviews. 

4. Do not purchase or fabricate reviews. 

A genuine review can be identified by experienced internet users. They also know how to recognize a phony review. When you’ve bought positive reviews or are deleting bad reviews, there are several signals that you’ve done so. Buying reviews from accounts that leave purchased ratings and writing reviews for your own business from personal accounts are all signals that your company has something to conceal. When those false accounts are removed, your reviews may be removed as well, which is an extra risk of sponsored reviews. They lose credibility, at the absolute least. Fake reviews obscure the truth, and you want to promote the truth. 

5. Get a Second Opinion. 

It’s one thing to get reviews through GMB, but you shouldn’t lay all your eggs in one basket. Many people choose to look for reviews on Yelp, Angie’s List, or one of the many other review sites. If you don’t have any reviews on any of these sites but have a lot on GMB, your reviews appear to have been bought. Ask for reviews on any prominent review site, not just Google, while you’re looking for them. Allow your users to pick their favorite website. Some individuals will go above and beyond by leaving reviews on multiple sites. 

6. Quickly and personally respond to negative reviews.

You’re bound to get some negative feedback. One or two-star reviews should be addressed as soon as they emerge, which means you should keep a close eye on your reviews. Users will notice if you erase negative reviews, and they will remember it. Rather, respond to each bad review in the review’s comments. Request that the reviewer contact your customer service department and that you work with them to correct the situation. Don’t worry if they aren’t satisfied — which some will be. Ask them to respond to their original review if you can satisfy them. 

7. Link to Review Pages Using QR Codes 

The majority of today’s shoppers use their mobile devices. This means that almost any consumer can scan a QR code and go to the website it directs them to. A QR code can be printed on promotional materials, receipts, or any other spot where people can see it to connect straight to a review page. Once consumers scan the code and see where it leads, this passively and effectively encourages them to post a review. 

how-to-get-more-reviews-on-google

8. Encourage people to share their experiences with others. 

At some point, almost every company will be subjected to an uninvited review. When bad remarks are made, it is an opportunity to deliver excellent customer service. When they’re positive, what do you do next? Without the sender’s consent, a private communication cannot be copied and shared publicly. However, you can respond and request that they post their rating on Google My Business and other review sites. This enables you to expose private reviews that aren’t helping you. 

9. Use your newsletter to include a call-to-action (CTA).  

A link to your GMB profile, along with a call-to-action, can be included in the footer of your newsletter. Users on your mailing list are likely to like your products or services, and they’re likely to post reviews if they get the opportunity. When they’re reading your email, they’re typically in the correct frame of mind to submit a review. It’s quite effective to include a link at the bottom of that newsletter. 

10. Evaluate your business partners and competitors. 

Customers are not required to provide all of your evaluations. In the industry, many companies have partners. You can utilize one trick to leave reviews on the pages of those businesses. It won’t always work, but businesses will occasionally reciprocate by putting evaluations on your page. This contributes to the development of your commercial relationship while also improving your reviews. 

11. Deliver service that is deserving of a positive review. 

You can use every tactic in the book to get reviews, but they won’t help you if you don’t give a service or product that is worthy of them. Nobody will want to submit a favorable review on your page if no one is happy with your service. Check to see if your customer service and merchandise are up to par. You’ll start getting reviews on your own, and the remainder of these suggestions will help you get more.

In Closing

We’d love to help you Be Visible & Grow!

If you need help raising your brand awareness, or with creating a Google My Business profile, or want to know more about how to get more reviews on Google, we’d love to help!  

Thank you for stopping by today! If you enjoyed this post, you may also like: What is an SEO Specialist?

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Without a doubt, the ongoing pandemic has changed, everything.
Everything!
Covid has changed nearly everything in our culture. Normalcy was washed away in March 2020, when the planet went through multiple states of shut-down in an effort to avoid the spread of COVID19.
It’s changed some major things (no more travel) and minor things (we miss you, movie theaters). People have had to face problems they had not expected and make improvements in all facets of their lives since the pandemic. Even though the vaccine is rolling out, the consequences that COVID has had on us will be felt for months or even years down the road.
One of the biggest changes has been how the pandemic has changed SEO.
Many of the changes brought on by the pandemic may become irreversible, as we have had to rethink every part of our lives and businesses.
One unanticipated side effect of COVID-19 has been that more companies have recognized the opportunities that SEO can offer.
Everybody’s interest in SEO peaked at the start of the pandemic and has stayed high as businesses strive to remain important, accessible, and viable.
In this article, we take a close look at how SEO has been impacted by Corona.

People Keep Googling Pandemic Topics

The pandemic has been on many people’s minds even after a year. We’ve always had a lot of concerns over the last year, and there are still a lot of them.
Early on, Google realized that having up-to-date knowledge of what’s going on with COVID was critical, and Google has prioritized making it easy to find.
When you search for details about the virus on Google, you’ll find a range of reputable sources on the first page, including a rundown of cases in your area, testing information, statics, how to deal with the pandemic, news updates, ways that you can entertain yourself, and more.
People’s interest in topics outside of the virus also soared. Searches have gone way up such as hobbies, music, fitness, and outdoor activities. All of these searches have increased more and more, as lockdowns and ongoing restrictions kept us pinned up on our  homes.
And yes, our lives have changed dramatically since March of 2020. This has lead to many of us finding new hobbies, picking up new interests, finding Facebook Groups to get involved in, and getting connected with new zoom friend groups,.
While awareness to the online world has dramatically shifted, businesses are discovering new ways to connect with people and interest them in their products or services.

Local Business Search has Gone Up

There is no doubt that the pandemic has hurt local businesses.
But, in contrast, more and more people are finding ways to support small businesses. It seems like every week, there’s another Facebook post asking us to support another local business. Or, a GoFundMe begging for support
In some situations, travel restrictions has made local businesses a better choice vs other options.
Pledge for local businesses isn’t going to just go away, either. A new Accenture poll indicates that 84% of respondents plan to continue shopping locally, after after the pandemic is expected to wind down.
As you can image, local SEO is of vital importance for local companies because businesses want to be visible right when people searching for the product or service that they provide. The pandemic has also forced local businesses to shifted quickly to allow consumers to access their physical location, quite often having to change their hours to allow for extra cleaning.
The interest and grow in take-out, BOPIS (buy online, pick up in-store), and other contactless services has also drastically increased.
Local businesses need to keep up their Google My Businesses page to that prospective clients can easily find them. The pandemic has also forced local businesses to shifted quickly to allow consumers to access their physical location. Keeping up with your business listing will help Google “trust” you business more, allow customers to interact with you and find your location.
Local businesses must also ensure that their websites are still up to date and carry all COVID-19 information that is relevant to the customer.
Keeping the website up-up- and online listings current guarantees that consumers will have a good experience when they look you up information on the internet.

Online Shopping Is Increasingly Widespread

Despite a downturn in global retail spending, e-commerce sales increased significantly in 2020. eMarketer reported that global online e-commerce revenues will rose 27.6 percent in 2020, totaling $4.27 trillion. With 59% of the world having access to the Internet, online shopping is often the more convenient buying option.
If you weren’t shopping online prior to the pandemic, have you bought anything online in the last year? The data says that you most likely have. According to the Global Connected Customer Index, people are shopping online 28 percent more often than before the pandemic. Why do you leave the house if you don’t have to?
Nonessential retailers have had no choice but to lock their doors at different stages over the last year. And when some shops started to reopen, they discovered that more customers choose to buy online instead.
Stores have had to restrict the number of customers allowed in at one time, thereby limiting revenue. Not only is online shopping the safest alternative, but many people have found that it is much more convenient in general.
Despite the fact that small retailers are dealing with a much bigger e-commerce behemoth in Amazon, many smaller vendors are still in business because they were able to find ways to market their goods and services through the Internet. Many businesses are starting online stores / ecommerce shops. An ecommerce shop allows businesses to continue doing business even though more customers are not leaving their homes.

Evergreen Content Is Becoming More Popular

What is Evergreen Content? Simply put, Evergreen Content is Search Engine Optimized content that stays relevant to changes in the search results and can change with time.
A post or guide that targets a high-volume keyword, features tips that are timeless, and provides useful photographs can drive an increasing amount of traffic to your website year after year. Evergreen content will serve an organization for a long time, and businesses are now starting to focus more and more on it.
Why is evergreen content important for SEO? Because staying relevant means staying on top of the evergreen topics that have recently come up in the minds of people looking for information. In other words, it is important for SEO to consider evergreen articles as important content because that means these articles have been popular and therefore they are still relevant to the reader. Therefore, the more popular a particular article is, the more valuable the information it contains.
It’s also not enough just to publish new evergreen content, Google also likes it if you give your content a nice refresh. Doing this helps to hold your SEO in line and continue winning respect in the eyes of both Google and your audience. A couple of ways to do is this targeting new search terms (keywords) within your existing content, adding more/newer information, updating links with your content, changing titles, including more visuals, and editing your meta description. Here’s a longer article from Wordstream explaining how to improve your evergreen content.

Evergreen Content Is Becoming More Popular

The pandemic has changed everything. Corona has forced us pivot, to make changes, to improve things, and also demonstrated the importance of SEO for small local businesses. Be sure the your business is thinking about SEO as part of your digital marketing approach going forward.

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Making a Comeback

The pandemic affected many businesses and hurt the entire economy around the world. This led to closed shops, poor sales, and slashed budgets, and reduced costs in most organizations.

Fortunately, companies can leverage SEO best practices for intensive marketing and make a quick come-back. The world is now getting better, and companies can boost ROI after these post-covid times.

Companies are now creating quality content to market their brands on online and offline platforms. This is a smart move that will help brands set records straight amidst the covid challenges. Below are several ways to help you make a quick come-back.

Identity the Most-Researched Keywords

It would be best if you found out the keyword with the most queries and a high ranking. Try various sources, including Google Search Console, Google Trends Scout Suggest, among other platforms.

Note down all the queries relevant to your area of focus and determine your current performance. You can split them into Page 1 and Page 2 rankings and use several queries to rank below Page 2.

Update Existing Content

Check your first page rankings and do some minor changes on your content to rank your site higher and give you a larger audience.

The second-page ranking is usually challenging. In this case, you may need to include more sections to your current content as you target the queries with specific content. This can earn you a featured snippet. Improve the content further by adding FAQs to give your audience direct answers to their concerns.

Integrate the Existing Content

It is now time to check the queries ranked below Google’s Second Page. You might find similar content. Sometimes, this content may not be effective, but you can consolidate it into one strong page for better performance.

Create Short-Search Content for Long-Trail Queries

Integrate the low-form content you found during keyword research. The individual search volumes may not be high, but they become better with a combined search volume and minimal competition. Integrate the queries into new and short-form content.

Go for a FAQPage Schema Markup

At this point, you need to be creative and implement content with the Schema FAQPage. Doing this will help you extend the snippet with the FAQ box. It will help you achieve quick SEO results because Google can pick up the FAQPage Schema markup’s performance and bring you results quickly. This isn’t a hard task. However, if you do not want to write JSON-LD code, you can use relevant tools to generate it.

Schema Markup

Implement Tools Suitable for Your Target Audience

You can identify a Schema markup generator to do the lifting for you if you plan to add more information about covid on your website. This depends on your priorities.

Create Fresh Content Relevant to the Current Situation

If you create new SEo content relevant to your brand, it will drive high traffic to your site instantly. You can identify various online tools that offer special deals on the pandemic.

The Type of Content Preferred by Your Audience

With the above tips, you can get quality results. However, if you still have time, you can create more content relevant to your target audience’s needs during this post-COVID.

Even though this content will not bring high traffic to your site, there will still be consistent growth if you maintain the content well. This is a great investment that will bring in profits in the long run.

The Bottom Line

The tips above are among other numerous ways to utilize every free moment during this pandemic. You can start by implementing easy ways to achieve quick results. If you have extra time, do not hesitate to invest it in better content to drive your target audience to your traffic.

First Organic Google Search Result Boasts 28% CTR

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

A strong SEO strategy is key in achieving the coveted top results on Google Search

Why is SEO important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.

How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

Impact of Google Ads on Organic CTR

It was found that the CTRs of organic results on queries with a plethora of Google Ads at the top can drop by nearly 10 percentage points. However, a strong paid search strategy in conjunction with an SEO strategy can work wonders for CTR on both your paid ads and your organic results. Even if a user scrolls past the Google Ads, they inadvertently see some of the content. If they have already seen your brand’s name in the paid results, they will be more likely to click on your organic result because they subconsciously are already familiar with your brand, having seen its name just mere seconds ago.

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The Importance of Organic Traffic

In today’s super-connected digital world, everyone wants to show up at the top of Google. Being at the top of Google means that your website gets more “natural” or organic traffic. This increased organic traffic usually means an increase in sales, growing your bottom line.

Part of the way the internet works are “online bots.”

Let’s dig in!

 

What are Bots?

Simply put, online bots are just software that automatic tasks across the internet. Bots help with making websites visible on the web, help with creating online authority, and follow specific patterns to “make sense of the internet.”

In the bot world, there are Good SEO bots and Bad Bots.

The importance of bots and organic traffic

Good Bots

Most Good bots are search engine bots. These are bots that go to specific pages on websites. From there, they pass informational details about each URL that’s important to the search engine. Good bots help “index” or “crawl” the internet, rank websites, and help us find websites.

Bad SEO Bots can hurt your website

Bad Bots

Bad bots are programs and software that’s been designed by hackers or competitors to hurt your site. Bad bots usually steal your website’s unique content, drop viruses on your site, and do other activities to hurt your business.

The worse thing is that bad hurts usually hurt your rankings in Google, called SERP (Search Engine Result Page). Showing up lower in Google means less visibility which in turn hurts your business’s income.

How Bad Hurts Your Website Ranking

Here’s just a few ways that bad bots can hurt your website’s SEO rankings.

1. Skewed Analytics: Website analytics tools such as Google Analytics make sense of the web by looking at traffic patterns. Now that over 60% of the web traffic is generated by these bots, your Google Analytics can be way off because they don’t differentiate between bot and human traffic. This “muddy data” can impact your marketing, sales, IT, and management. This can lead to making bad decisions. Not good.

2. Web Scraping: Another form of bad bots are scraper bots. These bots are specifically programmed to steal content from your website and then put that content on other websites. Duplicating your content somewhere else can be bad because search engines will connect your website with a poorly ranking website. Some search engines will drop your SERP ranking because they see all of your content all over the web. This results in less visitors and lower revenue.

3. Automated Attacks: Another type of bad bots do repetitive attacks on your website. These bots are good are mimicing human behavior so that they can’t be detected. In the worse case scenarios, they can take over accounts, do creditial stuffing, lower inventory, buy products, create accounts, and more.

4. Price scraping: Price scaper bots steal real-time pricing data from a website. Competitors uses these types of bots to know the price points of your products in real-time. By using price scaper bots, competitors can stay a step ahead in the pricing game, which means that lower price products will show above yours. This results in less customer visits and overall conversions.

Form Spamming: Form spam bots are the worst! Form spamming is when a bot does repeated submission of forms on a website to spam the website with fake leads. If left unchecked, this will create thousands of low-quality backlinks. In the worst case scenario, search engines can determine that your site is a “spammy site” and completely remove it from showing up in search engines. Such as catestrophic move would destroy a business.

What Should You Do?

First, it’s super important that someone in your company or marketing team spend time looking at your Google Analytics. That person should be aware of where website traffic is coming from, at all times.

If you notice a sudden spike in Organic traffic, immediately investigate the source. If you determine that it’s a bot, contact your web hosting provider and have them put a block on your website.

This should solve the problem.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.