Google

Learn about Google, what SEO is, Pay Per Click, and how these services work together to bring you more business and more customers.

Without a doubt, the ongoing pandemic has changed, everything.
Everything!
Covid has changed nearly everything in our culture. Normalcy was washed away in March 2020, when the planet went through multiple states of shut-down in an effort to avoid the spread of COVID19.
It’s changed some major things (no more travel) and minor things (we miss you, movie theaters). People have had to face problems they had not expected and make improvements in all facets of their lives since the pandemic. Even though the vaccine is rolling out, the consequences that COVID has had on us will be felt for months or even years down the road.
One of the biggest changes has been how the pandemic has changed SEO.
Many of the changes brought on by the pandemic may become irreversible, as we have had to rethink every part of our lives and businesses.
One unanticipated side effect of COVID-19 has been that more companies have recognized the opportunities that SEO can offer.
Everybody’s interest in SEO peaked at the start of the pandemic and has stayed high as businesses strive to remain important, accessible, and viable.
In this article, we take a close look at how SEO has been impacted by Corona.

People Keep Googling Pandemic Topics

The pandemic has been on many people’s minds even after a year. We’ve always had a lot of concerns over the last year, and there are still a lot of them.
Early on, Google realized that having up-to-date knowledge of what’s going on with COVID was critical, and Google has prioritized making it easy to find.
When you search for details about the virus on Google, you’ll find a range of reputable sources on the first page, including a rundown of cases in your area, testing information, statics, how to deal with the pandemic, news updates, ways that you can entertain yourself, and more.
People’s interest in topics outside of the virus also soared. Searches have gone way up such as hobbies, music, fitness, and outdoor activities. All of these searches have increased more and more, as lockdowns and ongoing restrictions kept us pinned up on our  homes.
And yes, our lives have changed dramatically since March of 2020. This has lead to many of us finding new hobbies, picking up new interests, finding Facebook Groups to get involved in, and getting connected with new zoom friend groups,.
While awareness to the online world has dramatically shifted, businesses are discovering new ways to connect with people and interest them in their products or services.

Local Business Search has Gone Up

There is no doubt that the pandemic has hurt local businesses.
But, in contrast, more and more people are finding ways to support small businesses. It seems like every week, there’s another Facebook post asking us to support another local business. Or, a GoFundMe begging for support
In some situations, travel restrictions has made local businesses a better choice vs other options.
Pledge for local businesses isn’t going to just go away, either. A new Accenture poll indicates that 84% of respondents plan to continue shopping locally, after after the pandemic is expected to wind down.
As you can image, local SEO is of vital importance for local companies because businesses want to be visible right when people searching for the product or service that they provide. The pandemic has also forced local businesses to shifted quickly to allow consumers to access their physical location, quite often having to change their hours to allow for extra cleaning.
The interest and grow in take-out, BOPIS (buy online, pick up in-store), and other contactless services has also drastically increased.
Local businesses need to keep up their Google My Businesses page to that prospective clients can easily find them. The pandemic has also forced local businesses to shifted quickly to allow consumers to access their physical location. Keeping up with your business listing will help Google “trust” you business more, allow customers to interact with you and find your location.
Local businesses must also ensure that their websites are still up to date and carry all COVID-19 information that is relevant to the customer.
Keeping the website up-up- and online listings current guarantees that consumers will have a good experience when they look you up information on the internet.

Online Shopping Is Increasingly Widespread

Despite a downturn in global retail spending, e-commerce sales increased significantly in 2020. eMarketer reported that global online e-commerce revenues will rose 27.6 percent in 2020, totaling $4.27 trillion. With 59% of the world having access to the Internet, online shopping is often the more convenient buying option.
If you weren’t shopping online prior to the pandemic, have you bought anything online in the last year? The data says that you most likely have. According to the Global Connected Customer Index, people are shopping online 28 percent more often than before the pandemic. Why do you leave the house if you don’t have to?
Nonessential retailers have had no choice but to lock their doors at different stages over the last year. And when some shops started to reopen, they discovered that more customers choose to buy online instead.
Stores have had to restrict the number of customers allowed in at one time, thereby limiting revenue. Not only is online shopping the safest alternative, but many people have found that it is much more convenient in general.
Despite the fact that small retailers are dealing with a much bigger e-commerce behemoth in Amazon, many smaller vendors are still in business because they were able to find ways to market their goods and services through the Internet. Many businesses are starting online stores / ecommerce shops. An ecommerce shop allows businesses to continue doing business even though more customers are not leaving their homes.

Evergreen Content Is Becoming More Popular

What is Evergreen Content? Simply put, Evergreen Content is Search Engine Optimized content that stays relevant to changes in the search results and can change with time.
A post or guide that targets a high-volume keyword, features tips that are timeless, and provides useful photographs can drive an increasing amount of traffic to your website year after year. Evergreen content will serve an organization for a long time, and businesses are now starting to focus more and more on it.
Why is evergreen content important for SEO? Because staying relevant means staying on top of the evergreen topics that have recently come up in the minds of people looking for information. In other words, it is important for SEO to consider evergreen articles as important content because that means these articles have been popular and therefore they are still relevant to the reader. Therefore, the more popular a particular article is, the more valuable the information it contains.
It’s also not enough just to publish new evergreen content, Google also likes it if you give your content a nice refresh. Doing this helps to hold your SEO in line and continue winning respect in the eyes of both Google and your audience. A couple of ways to do is this targeting new search terms (keywords) within your existing content, adding more/newer information, updating links with your content, changing titles, including more visuals, and editing your meta description. Here’s a longer article from Wordstream explaining how to improve your evergreen content.

Evergreen Content Is Becoming More Popular

The pandemic has changed everything. Corona has forced us pivot, to make changes, to improve things, and also demonstrated the importance of SEO for small local businesses. Be sure the your business is thinking about SEO as part of your digital marketing approach going forward.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Making a Comeback

The pandemic affected many businesses and hurt the entire economy around the world. This led to closed shops, poor sales, and slashed budgets, and reduced costs in most organizations.

Fortunately, companies can leverage SEO best practices for intensive marketing and make a quick come-back. The world is now getting better, and companies can boost ROI after these post-covid times.

Companies are now creating quality content to market their brands on online and offline platforms. This is a smart move that will help brands set records straight amidst the covid challenges. Below are several ways to help you make a quick come-back.

Identity the Most-Researched Keywords

It would be best if you found out the keyword with the most queries and a high ranking. Try various sources, including Google Search Console, Google Trends Scout Suggest, among other platforms.

Note down all the queries relevant to your area of focus and determine your current performance. You can split them into Page 1 and Page 2 rankings and use several queries to rank below Page 2.

Update Existing Content

Check your first page rankings and do some minor changes on your content to rank your site higher and give you a larger audience.

The second-page ranking is usually challenging. In this case, you may need to include more sections to your current content as you target the queries with specific content. This can earn you a featured snippet. Improve the content further by adding FAQs to give your audience direct answers to their concerns.

Integrate the Existing Content

It is now time to check the queries ranked below Google’s Second Page. You might find similar content. Sometimes, this content may not be effective, but you can consolidate it into one strong page for better performance.

Create Short-Search Content for Long-Trail Queries

Integrate the low-form content you found during keyword research. The individual search volumes may not be high, but they become better with a combined search volume and minimal competition. Integrate the queries into new and short-form content.

Go for a FAQPage Schema Markup

At this point, you need to be creative and implement content with the Schema FAQPage. Doing this will help you extend the snippet with the FAQ box. It will help you achieve quick SEO results because Google can pick up the FAQPage Schema markup’s performance and bring you results quickly. This isn’t a hard task. However, if you do not want to write JSON-LD code, you can use relevant tools to generate it.

Schema Markup

Implement Tools Suitable for Your Target Audience

You can identify a Schema markup generator to do the lifting for you if you plan to add more information about covid on your website. This depends on your priorities.

Create Fresh Content Relevant to the Current Situation

If you create new SEo content relevant to your brand, it will drive high traffic to your site instantly. You can identify various online tools that offer special deals on the pandemic.

The Type of Content Preferred by Your Audience

With the above tips, you can get quality results. However, if you still have time, you can create more content relevant to your target audience’s needs during this post-COVID.

Even though this content will not bring high traffic to your site, there will still be consistent growth if you maintain the content well. This is a great investment that will bring in profits in the long run.

The Bottom Line

The tips above are among other numerous ways to utilize every free moment during this pandemic. You can start by implementing easy ways to achieve quick results. If you have extra time, do not hesitate to invest it in better content to drive your target audience to your traffic.

First Organic Google Search Result Boasts 28% CTR

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

A strong SEO strategy is key in achieving the coveted top results on Google Search

Why is SEO important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.

How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

Impact of Google Ads on Organic CTR

It was found that the CTRs of organic results on queries with a plethora of Google Ads at the top can drop by nearly 10 percentage points. However, a strong paid search strategy in conjunction with an SEO strategy can work wonders for CTR on both your paid ads and your organic results. Even if a user scrolls past the Google Ads, they inadvertently see some of the content. If they have already seen your brand’s name in the paid results, they will be more likely to click on your organic result because they subconsciously are already familiar with your brand, having seen its name just mere seconds ago.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Importance of Organic Traffic

In today’s super-connected digital world, everyone wants to show up at the top of Google. Being at the top of Google means that your website gets more “natural” or organic traffic. This increased organic traffic usually means an increase in sales, growing your bottom line.

Part of the way the internet works are “online bots.”

Let’s dig in!

 

What are Bots?

Simply put, online bots are just software that automatic tasks across the internet. Bots help with making websites visible on the web, help with creating online authority, and follow specific patterns to “make sense of the internet.”

In the bot world, there are Good SEO bots and Bad Bots.

The importance of bots and organic traffic

Good Bots

Most Good bots are search engine bots. These are bots that go to specific pages on websites. From there, they pass informational details about each URL that’s important to the search engine. Good bots help “index” or “crawl” the internet, rank websites, and help us find websites.

Bad SEO Bots can hurt your website

Bad Bots

Bad bots are programs and software that’s been designed by hackers or competitors to hurt your site. Bad bots usually steal your website’s unique content, drop viruses on your site, and do other activities to hurt your business.

The worse thing is that bad hurts usually hurt your rankings in Google, called SERP (Search Engine Result Page). Showing up lower in Google means less visibility which in turn hurts your business’s income.

How Bad Hurts Your Website Ranking

Here’s just a few ways that bad bots can hurt your website’s SEO rankings.

1. Skewed Analytics: Website analytics tools such as Google Analytics make sense of the web by looking at traffic patterns. Now that over 60% of the web traffic is generated by these bots, your Google Analytics can be way off because they don’t differentiate between bot and human traffic. This “muddy data” can impact your marketing, sales, IT, and management. This can lead to making bad decisions. Not good.

2. Web Scraping: Another form of bad bots are scraper bots. These bots are specifically programmed to steal content from your website and then put that content on other websites. Duplicating your content somewhere else can be bad because search engines will connect your website with a poorly ranking website. Some search engines will drop your SERP ranking because they see all of your content all over the web. This results in less visitors and lower revenue.

3. Automated Attacks: Another type of bad bots do repetitive attacks on your website. These bots are good are mimicing human behavior so that they can’t be detected. In the worse case scenarios, they can take over accounts, do creditial stuffing, lower inventory, buy products, create accounts, and more.

4. Price scraping: Price scaper bots steal real-time pricing data from a website. Competitors uses these types of bots to know the price points of your products in real-time. By using price scaper bots, competitors can stay a step ahead in the pricing game, which means that lower price products will show above yours. This results in less customer visits and overall conversions.

Form Spamming: Form spam bots are the worst! Form spamming is when a bot does repeated submission of forms on a website to spam the website with fake leads. If left unchecked, this will create thousands of low-quality backlinks. In the worst case scenario, search engines can determine that your site is a “spammy site” and completely remove it from showing up in search engines. Such as catestrophic move would destroy a business.

What Should You Do?

First, it’s super important that someone in your company or marketing team spend time looking at your Google Analytics. That person should be aware of where website traffic is coming from, at all times.

If you notice a sudden spike in Organic traffic, immediately investigate the source. If you determine that it’s a bot, contact your web hosting provider and have them put a block on your website.

This should solve the problem.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A Recent Study Published by Sistrix

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

Why Is SEO Important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.
Digital marketing media in virtual icon globe shape business open his hand

How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Video Transcription

If you have a local business, you’re probably really curious about where you’re showing up in Google. People ask that question all the time. The reason why people ask this question is pretty obvious, since Google accounts 70% to 90% of all the search engine traffic out there. The higher your website shows up in Google, the more people find your business and connect with you. They walk into your store more often, call you, buy products online, or use your services. We’ve been working with an HVAC company in South Carolina, and their revenue has gone from 600,000 to 1 million in six weeks, and that’s just because we’re working on getting them to the top of Google and we’re actively working on it.

Where do you Show in Google?

So, anyway, let me share my screen. Where does my website rank in Google? You can Google that and find all kinds of responses and tools to check your rankings, but I’m going to keep it simple and just going to show you about one simple tool that I tell my clients about all the time. It’s from Google and it gives you exactly where your website ranks. Go to Google and search for the Ad Preview and Diagnostics Tool. What this tool does is essentially show you where your website ranks in Google. So you just put that into Google and click on the second response or a second result.

A Woman Searches on Google for Her Business Ranking

Using the Tool

It’s called the Anonymous Ad Preview Tool, a really complicated name for a simple tool. I’m based out of Asheville, North Carolina, and I’m just going to enter “Asheville SEO” to search for that term. This is one of the searches that people look for in Asheville. I’m going to select Asheville as the location and Mobile for the Device type. From here, I can see the actual Google Searches, starting with Maps and then the Google Searches. I can White Fox, one of my competitors, and and other results there. PushLeads in currently #4 in this search. And we are in that process of moving that up, but, right now, here’s exactly where I show for this term.

So this is one search here, If I wanted to put in “SEO services” to see the results. This particular search has ads at the top, then maps. PushLeads is showing up for the maps for this search. And, in the regular search, I’m about halfway down. Typically speaking, there’s about 10 positions on a page. Now, when you use this tool with the mobile Device enabled, it’s a little harder to see the results because you have to scroll down. Where it says Device, you can click on desktop and you can look at desktop results which are easier to see. However, since about 70% of us are on the mobile all the time, it’s always best to have the Device on Mobile to be viewing the mobile search results. .

Google Ad Preview and Diagnostics Tool
Ad Preview Tool with Desktop Search Enabled
Google Ad Preview and Diagnostics Tool Mobile View
Ad Preview Tool with Mobile Search Enabled

Using Google

 

What if you want to see where you are without using this tool? You can go to Google and do any search you like, but Google won’t always give you the “true result.” If you look here in the right hand corner, I’m logged in to my Google account. About four or five years ago, Google made it to where basically you’re always logged in to your Google account. Google will ask you to a lot of times to sign in even if you aren’t. Google is tracking exactly what I’m doing all the time, which I don’t really care about that. Because Google is tracking, they are serving you what’s called personalized results. So that basically means that the actual search can be a little different or a lot different when you put in just in regular Google versus using this tool.

Okay? So if I put in SEO services here and now I see on number three, and I’m seeing one, two, three, let’s see, four, five, six, seven. I’m seven here in the actual real search. Now I’m seeing my ad here, and see, I’m at the top and maps here. Whereas here I was number three, right? So you can see a discrepancy right there, right away.

Showing Up in Google Searches

In this particular search, I’m number one versus number three. So if you were just looking at your rankings in Google and not using the Ad Preview Tool, you wouldn’t see the actual search, but rather, a personalized results search. You’d be drinking the Kool-aid, okay? So right away, there’s a difference here. Then let’s see here, I was number seven in the first result and now it looks like I’m number eight in the actual search. Because of this difference, it’s always imp important that you use the Ad Preview and Diagnostics Tool.

Once again, to use the tool, just go to the tool, put in a keyword or search phrase that you think is important. If you’re a plumbing company, you could put plumbing. If your dentist, put dentist office. A lot of times people are searching for “near me” in the search result. So, if I put plumber near me, I see all about plumbing, Blue Planet, and I see ads. Then I see Cooper’s King and Spartan Plumbing in Asheville. It looks like Roto-Rooter’s the first real one. Right? So searching for “dentist’s office near me,” “plumber near me,” and similar searches will give better results. 

Another way to find your results are using your mobile phone. What you can do is you can actually go to pull out your phone and go to Google and turn off your wi-fi and have your phone 4G. And then, do the search in Chrome Incognito and do your search there. Because this isn’t as accurate, I would suggest you do is always use this ad preview diagnostics tool.

Moving Rankings

The other thing to remember with Google is that your rankings will go up and down over time and that kind of thing. Now, when you hire an SEO company such as PushLeads or any other company out there, they’re going to be doing all this tracking for you and they’re going to give you the reports of it, so you’ll know exactly where you are in Google. Over time when working with a SEO company, you will see your Google rankings moving up. One of the ways to know you’re working with a strong SEO company for your business is they’re sending you reports of those Rankings showing that you’re you’re moving up higher and higher in Google for more keywords. When you start working with the company, you might have 5 keywords at the top of Google, then 15 or 20. Over time, you should see those keywords moving up.

Google Rankings Moving

The other thing that you should see moving up because your keywords is your revenue. If you’re spending $1,000 or $2,000 a month on SEO, uou should really see your bottom line moving up.

I was talking to a potential client yesterday who was frustrated because they had switched to a new SEO company but didn’t see their bottom line moving up. If you have an established website, you should really start seeing your bottom line move up in the in the first quarter of working with them.

All right, I hope that’s really been beneficial. If you have any further questions, just reach out to me. Thanks for chatting with me. Thanks a lot.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The new year has just begun, so for everyone who’s hoping to increase their website traffic, let’s look at the best SEO Trends 2020 to get you there.

The world of Search Engine Optimization is always changing, so let me give you a brief outline of what I think business owners should be keeping in mind, over the coming months.

Video Marketing Statistics

With almost 5 Billion videos being watched on YouTube every day, by the 30 Million daily visitors, we are experiencing a huge demand for video marketing.
Currently 50% of all Google search results contain at least one video, and since Google owns YouTube we can safely assume that those numbers will only increase in 2020.
Predictions are that video will make up 80% of online traffic by 2021, so over the coming months I would invest time and money into producing quality videos to grow your YouTube Channel, then embed those videos into the content of the blog posts, on your website.
Pay close attention to optimizing the videos you create for SEO, because as you do that you’ll traffic a large number of the people who view your videos directly to your business website, which translates into more products sold, and/or bookings made for your services.

Optimize Old Blog Posts

Republishing old blog posts is a great way to improve your Google Ranking. SEO is in a constant state of change, so as Google gets better at giving people the results they want, it’s good to go back and tweak your old content focusing on implementing the latest SEO strategies. As your post becomes a better fit for the Search Intent, you’ll significantly boost the organic traffic to that page.

SEO Trends 2020

Focusing on Search Intent

It’s essential to understand the importance of Search Intent, also known as Keyword Intent for SEO. In short Search Intent is focused on what the ultimate objective is, of the person who is searching for a particular term.

What are they looking for?

Google is perfecting the art of determining Search Intent, and giving users exactly what they want.

This is calculated by many variables, so putting in extra effort to modify your content, to not only get someone to your site, but to make sure that they’re able to quickly and easily find the information that they’re looking for when they get there, is imperative.

Visual Search Continues to Grow

Ben Silbermann, CEO of Pinterest said that “The future of search will be about pictures, rather than words.”

In recent years Google has changed their algorithm to prioritize sites that have both great content, along with great images on the page.

Here’s an excerpt from Google’s Blog:

“Also it wasn’t long ago that if you visited an images web page, it might be hard to find the specific image you were looking for when you got there. We now prioritize site where the image is central to the page, and higher up on the page. So if you’re looking to buy a specific pair of shoes, a product page dedicated to that pair of shoes will be prioritized above, say, a category page showing a range of shoe styles.”

~Cathy Edwards, Director of Engineering, Google Images

Visual Search is in position to really take off in 2020, so make sure you’re prepared!

With Google Lens (visual search technology) opening up a whole new world for search, it’s now become easy for users to simply take a picture to find the product they’re looking for. This offers an amazing opportunity for eCommerce businesses, as they learn to utilize and adapt to it.

Optimize the image SEO by using alt text, and implementing descriptive file names for each image on your page.

Visual Content

With Pinterest and Instagram at the forefront of Visual Content Marketing, we are sure to see continued growth in this area in 2020. Not only do images within a blog post keep the reader engaged, but when other sites use the “Concept Visuals” that you’ve created, embedded into the content of their posts, they often link back to your website, improving your Google Ranking and the value of your site.

Voice Search

Currently 20% of all searches on mobile are Voice Searches, and that number is steadily rising. I would recommend optimizing some of your content for Voice Search by having both a question and the answer on the page. Google’s algorithm for Voice Search is looking for FAQ pages, and 4 out of 10 of those come from a “Featured Snippet.”

Featured Snippet Opportunities

Look for Featured Snippet Opportunities by finding the Keywords that you’re already ranking on the first page of Google for, then optimize Featured Snippets for that term.

You can look on Ahrefs for a report of “Organic Keywords” that you rank for, that also have a “Featured Snippet.”

An analysis by SEMrush revealed that most Featured Snippets are between 40-60 words, so target that range when writing your content block, also known as “Snippet Bait.”

SEO Trends 2020

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

First let me come right out of the gate by answering the most common question that I get as an SEO specialist: 

“What is SEO and how it works?”

  • SEO: is short for “Search Engine Optimization” which simply means that you are implementing practices to climb to a higher position in the search results, to improve your “Google Ranking” for particular keywords and phrases such as “landscaper,” “artist,” “motivational speaker” or “restaurant near me” through various practices such as “Keyword Research,” building “Google Trust,” “Link Building” “WebDesign” and “Online Marketing.”

As an SEO specialist, my job is to listen to what your goals are, and then look at your website to try to determine what specifically I would type into a search engine, if I wanted to find YOU. 

Then I move into “keyword research” where I create a SEO Blueprint using SEO software and keyword research tools, to find out what other people are searching, that matches your business, products, services or content. Next I incorporate those keywords and phrases into your On Page SEO. 

Below I’ve given you the 20 Most Important SEO Terms and Definitions, with additional information, links and examples, to help you get a good grasp on how it all works.

 

SEO Terms and Definitions

  • Search Engine: is software that searches the internet for a particular word or phrase, when you enter it into their search bar. It then brings up the results of that search in the form of a list containing links and excerpts. Some of the most popular search engines are Google, Bing and AOL. The search engine uses algorithms to determine which links/websites to bring up in the list of results, and in what order.
  • Algorithm: I’ll give you the Dictionary.com definition- a set of rules for solving a problem in a finite number of steps, however for search engines their exact set of rules, or procedure for determining what sites will appear in the results first is kept secret… and always changing.
  • SERP: “Search Engine Results Page” is the page of results displayed by search engines, when you type a word or phrase in the “search bar.”

 

How It All Works

  • Keyword Research: is the process by which an individual assesses what keywords or phrases best describe a website. For example; when I’m doing “keyword research” I look at a particular page and ask myself “what a person would type into a search engine when looking for that particular business or for the information that is given on a particular webpage.”

 

  • Google Ranking: This the the rank (number position) you or your business holds, in the search results page (aka SERP) in any given Search Engine like “Google, AOL, Yahoo, Bing, or Ask” for your business name, or a particular word or phrase, like “attorney at law,” “carpet cleaning” or “supermarket.” 

 

  • Google Trust: Google Trust or Google TrustRank is a term that describes a process currently used by Google and other search engines, (that was initially created by Yahoo and Stanford engineers,) to oppose the use of WEB SPAM. Essentially it assesses “trust signals” which are indicators of whether or not the links and content listed on any particular site are legitimate and valuable. There is actually a patent for this system that ranks websites, according to their level of TRUST.
 

Search Result Ranking Based on Trust

More SEO Terms and Definitions

  • On Page SEO: are the things you implement on each of the webpages of your website to improve your Google Ranking, such as incorporating keywords and phrases into the meta titles, meta descriptions and content of your website, without KEYWORD STUFFING. The use of legitimate internal and external links, original high quality content with good “readability” and improving the internal linking structure are all examples of on page SEO that will lead to improving your Google Ranking.
  • Hyperlink: also simply referred to as “links” is basically a URL embedded into a word, phrase, image or document that leads to another webpage. They are most commonly highlighted in BLUE, but don’t have to be. Hyperlinks can be either Internal Links (linking to another page on the same website and improving your Internal Linking Structure) or External Links (linking to a webpage on a different website.)
  • Internal Linking Structure: an internal link connects a word, phrase, picture or document through a hyperlink to a different page, on the same website. This structure helps a user navigate through the website.
  • Functionality:  a websites functionality is determined by the difficulty or ease that a person has in navigating through the various pages of that website, and finding the information that they wish to obtain. 
  • KeyWord Stuffing: is the practice of using keywords in an overzealous manner in order to gain an unfair advantage in search results, and traffic people to a website without really offering content that applies to those keywords. The process of implementing keywords really is an art, and proper use of keywords is greatly beneficial to getting hits on your site, however keyword stuffing is counterproductive, and can actually hurt your ranking. 
  • Off Page SEO: also called “off site SEO” are the practices that you implement outside of your own website to help your Google Ranking on any given search engine result page (aka SERPS) such as Backlinks, Social Media Marketing, Guest Blogging, & Brand OR Services Mentions.
  • Backlinks: also called “inbound links” are links that are posted on a website other than your own, or on a social media platform that link back to your website, like when someone is mentioning you, your product, or your business and wishes to direct people to you from their website or social media profile. It is one of the things that greatly improves the value of your website, and your Google Ranking. 
  • Link Building: also referred to as a “Link Building Campaign” is in essence a big part of online marketing. It’s setting goals and having a strategy, then implementing practices that get external links (aka clicks/hits) back to your website, by marketing your “assets” such as content, data, products, people, or services. This is done in many ways, such as posting an excerpt of a blog post, or an offer of some kind on social media. When a person clicks the link and goes to your site, that is an external link. It’s also accomplished when another website mentions your product, content or services, and has a link on their website or social media, that directs people to your website. Connecting with “Online Influencers” to get “Mentions” is very effective for Link Building. 
  • Black Hat SEO: Black Hat SEO is a term used to describe SEO practices that are considered unethical or shady. These practices may help you gain initially, but can eventually cause a lot of harm, or even get your website completely banned from all search engines. 
  • White Hat SEO: in contrast to Black Hat SEO, White Hat SEO is used to describe practices that conform to all the reputable practices of SEO that you are encouraged to use by Google. In order to stay informed, I recommend reading SEO blogs, including the Official Google Webmaster Central Blog. 
  • Meta Titles: also referred to as Title Tag is simply the title of that webpage, found on the top, in the browsers title bar in the form of HTML. From a user standpoint, it is simply a name tag for the page. 
  • Meta Description: is a short description of a webpage in a snippet of about 155 characters, that is used by search engines. It summarizes the content of the page, and is sometimes shown in search results, when the searched for word or phrase is included in the meta description. 
 

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New York Butcher Shoppe Asheville NC

By Jeremy Ashburn

New York Butcher Shoppe Asheville NC

Hey guys. I’m Jeremy Ashburn with PushLeads. The air is crisp on this beautiful October day here in Asheville North Carolina, as we gear up for the holiday season, continuing to take on new clients like “New York Butcher Shoppe,” providing them with cutting edge marketing and helping them beat the local business SEO competition. When every local business is scrambling to reach the top of the Google search results page, you need an SEO expert in your corner. If your target demographic includes local customers, you can increase your reach into your community with marketing done by PushLeads. You’ll quickly see a direct correlation between visits to your website, and visits to your storefront. Increase one, and the other always follows. 

VIDEO TRANSCRIPTION:

Well, I ran into this business when I was in Augusta, Georgia visiting my step kids, and we just… My husband and I fell in love with the concept. We went in for a sandwich and we ended up bringing a steak home, and it was an amazing steak. So, this is the only place in town where you’re going to be able to find certified Angus beef that you can take home and cook. And, the certified Angus beef is one of the highest quality cuts of beef that you can find. So, of course we’re a full service butcher shop, and that means we have our own house-made sausages, our own meat grinds. We also do a wide variety of prepared meals. So some examples of that is a meat lasagna, white chicken lasagna. We also do a beef stroganoff. We do a number of different prepared meals and sides. In addition, we’re introducing smoked meats now as part of our offerings. So we’re going to be cooking it up on Saturdays if you want to come on by, and that’s a great time to try some of the cooked meals as well.

What I love about this business is absolutely the quality of the product., And I had to have something that I could really stand behind and something I wanted to buy for myself. What I love about the concept is not only do we have great food products, we have great meats and seafoods and prepared items, but we also have wine and a fantastic fun wine club, and we’re actually kicking that off this evening. So we’re super excited to kick off our wine club tonight. This is our inaugural wine club. We brought this business to Asheville. One of the main reasons was to really start building a sense of community.

We know that Asheville is such a foodie community and they love their food, love their wine. So we’re going to be sampling a number of our products from inside the market, as well as many wines from our local distributors.

So, tonight is our first wine club, October wine club, and we are celebrating by a number of wines that we’re going to be presenting tonight. During our wine club event, we not only do we taste wines throughout the evening, but we also have certain high-end wines that we put on special discount. So wine club members are eligible to purchase wines on that night only, that we would not offer at these low discounts on any other day of the month. So, tonight we’re doing the Archery Summit Pinot Gris. This’ll be served with one of our earlier dishes, I think it’s the salmon salad. We are also serving a couple of Pinot Noirs from different regions in the US. This one in particular is from Oregon, The Unconditional. The Frank Family Vineyards are part of our focus this evening, so we are going to be offering the Cabernet and the Pinot at very special discounts this evening, and prices you won’t find anywhere else. And finally, the Willamette Valley Pinot Noir Forefront is also one of our Pinots that we’re serving tonite.

If You'd like to Learn More

If you want to learn more directly, or want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

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Why Half Of Google Searches Don't Lead to Clicks

If you’re involved in the world of SEO, you know exactly how important it is to rank well in a Google search. After all, Google’s been the traditional pathway to success for website owners, and those who can dominate the search rankings are generally those who succeed.

Things may however, be changing on that account.

New data shows that ranking high on a Google search might not be the silver bullet that it once was. In fact, a study from Jumpshot has shown that over half of all Google searches aren’t leading to any clicks at all. 

New Data for a New World

If you’re looking at the raw data, things don’t look great for those who are relying on traditional SEO strategies. Only about 45.25 percent of all searches are leading to organic clicks, with the bulk of the remaining searches leading to no clickthrough at all. Perhaps more importantly, a larger-than-average chunk for those searches that do have results – around six percent – go to sites or services owned by Google itself. 

Why Half Of Google Searches Don't Lead to Clicks

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The New Trends

Part of the big change is Google’s increasing use of snippets in search results. Now that users can see at least some of the information for which they’re looking on the search page, they no longer have to visit sites. Likewise, Google’s change in how ads are displayed has moved an extra two percent of users towards ads instead of organic results. 

As big as these trends are in the world of traditional searches, they’re even bigger in the world of mobile searches. Around sixty-two percent of all searches lead to no website traffic whatsoever, and almost eleven percent of searches lead users to an ad. Given that most searches now take place on mobile platforms, the demise of traditional SEO might be closer than most think.  

 

Transitioning to a New Model

Since traditional SEO isn’t guaranteeing the type of results it delivered just a few years ago, it’s clear that something has to change for those in the industry. While getting back the users that don’t click through might be impossible, industry professionals can still fight for what’s left. 

So, what are the realistic options?

The big options surround playing within the boundaries of the new system. This means making the most of snippers when possible. It also means optimizing content for Google-owned sites and services and hoping to get some of the residual business. 

As one might imagine, these options aren’t necessarily ideal for most professionals. In a best-case scenario, this still means that Google gets first dibs on website content – something that the search giant might already be doing with its snippets. It’s very hard to see how working within the system does anything more than giving Google even more market dominance. 

So, what's left?

Some agencies are targeting those keywords that are still generating clicks, going harder than ever after an increasingly small piece of the search engine pie. Even more businesses are hoping for – and sometimes working towards – a world in which Google doesn’t have quite so much dominance. 

There are even companies that are turning away from SEO and back towards paid ads. This isn’t exactly going to delight those who long for the days of SEO as an advertising alternative, but it’s still effective for those who are chasing after a strong return on investment. Simply put, if SEO isn’t working, ads might. 

The truth, though, is that going for all these approaches at once is probably the right move. Pushing out material on multiple platforms and through multiple channels is the best way to get seen in today’s market, especially when a business has noticed the efficacy of its traditional SEO processes waning. 

A New World

If nothing else, all of this means that the world of online marketing is changing. Some might see this as the death of SEO, while others see it as the first sign that Google might actually be overstepping its own bounds in a way that will bring down the regulatory watchdog. More likely, though, is that this is another change that the industry will have to weather. Just as there have been algorithm changes in the past, there are changed going on today. Businesses that adapt are the ones that will continue to be the most successful. 

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