SEO Success How High-Quality Links Boost Google Rankings

SEO Success: How High-Quality Links Boost Google Rankings

Learn how guest blogging and strong backlinks increased a builder's Google rankings, boosting visibility and leads in just 30 days.

Video Review

Video Transcription

Hey Mona, how are you doing? Well, I just wanted to record a little video and show you kind of results I’m getting from one of my clients and we’re doing high quality guest blogs, high quality connections from other websites that are actually creating really great visibility and growth in Google. So what we’re specifically talking about today is SEO.

Showing up in a search without paying for Google ads, without paying for ads. So, this is a picture, or this is a website I designed for a local builder in the Asheville area. And you can see here that they do kitchen and bathroom remodels, home additions. And they do these really beautiful home addition kind of work.

And so, beautiful website. And, and, what I wanted to show you was the results I’m getting for them. So what we’re doing is we’re doing this. So this is what’s called a guest blog post. So think of this as a high quality connection from another website online. So what we’re looking at here is just a blog on a website.

And this blog basically, essentially is a blog post that’s relevant to what my client is. My client is a general contractor. And essentially, you’ve seen these kind of blogs before. It’s essentially just, you know, the benefits of working with one. And you can see the whole article here, it’s like 500 or 1, 000 words.

And then in the article, there’s a link here to on, there’s a link to my client’s website and on this link, it says Asheville home remodeling, and then on the link itself, if I click it, it goes to my client, right? So, so this is a link that’s super valuable. And the reason why this blog is valuable is this.

What we’re looking at here is a website that tells me how strong. This website connection is how strong this link is, okay? And so what I’m specifically looking at here is this. This link, the overall reputation of this website is a 47. And so because this number is relatively high. Then Google pays attention to this link on this website.

And when anything that happens on this link, Google pays extra attention to. And so if you were to go anywhere online and make a brand new blog and connect that link somewhere, that link would be a zero, right? So this link is like 47 times more powerful than just a random blog on a random website, right?

And so what we basically have been doing is we’ve done 10 of these in December and January. And these 10 links from 10 other places online Have made a huge impact on this local builder. So, what we’re looking at here is the yellow in this little diagram is how many are at the top of Google. And so we went with like, we had initially like I think 5 or 6 terms at the top of Google about a month ago.

Going back and scroll down here on January 2nd we had 14 terms. At the top of Google around January 2nd or so, the end of December. And then now we have 46 terms at the top of Google. So what I mean is 15 terms here. And then 46 terms at the top of Google here. And so really what it comes down to is how many different searches are at the top of Google.

As you get more searches at the top of Google, as it goes from 14 to 19 to 38 to, we had as much as 65 terms at the top of Google, but now there’s around 46. As there’s more searches at the top of Google, then this translates into people seeing you, and people saying, I’m really looking for this. Service or product you offer.

And this translates into more leads and more visibility for your business. So again, from 14 to 46 searches at the top of Google in 30 days. I don’t normally see this kind of growth. Normally it’ll go from 15 to 20 or 15 to 25. And so this here is a measure of what’s called visibility. And this is basically, we essentially have gone from this 5 percent visibility to 14 percent visibility in 30 days.

And just as a recap, this visibility number here is how high are you in Google. As you get more searches in, in the, at the top of Google. This visibility goes up. So you can see it was around 5 percent and then it’s gone up to about 14%, right? Ooh, that’s me trying to write 14%. And so I can specifically see what has moved up.

And now these are, these guys are home renovation contractors. So the searches that we’re going, that we’re wanting to move up are kitchen, bath, remodeling, contractors. This particular term was at the bottom of Google’s first page. There’s 10 positions on a page. It was at the bottom of Google’s first page, and this went from 7, sort of the bottom of Google’s first page, to position 1, which is the top of Google.

And this went up 6 positions, and there are 10 people a month looking for this term in South Asheville. So this one term moved up basically 6 positions. Now this one here, Remodelers Near Me, Moved from Google’s 7th page to the top of Google and moved up 59 positions in 30 days, which is kind of insane.

And there’s some people a month looking for that. So I can go down this list and see what exactly moved up. So some of the terms moved up near the top of Google, which is position 2. Some of these were home remodeling near me. So this one went from Google’s 3rd page to the top of Google, you know, position 1, so I can see all of these turns have moved up and, and you know, it’s been pretty awesome, like home Edition near me.

Home Remodel Contractor, Home Remodeling Contractors. So all these terms totally moved up. And, and we’re actually tracking an area, we’re tracking essentially on a mobile phone, in south of Asheville, the area where I’m based out of. So, there is a fair amount of people in this area, but if I look here in Asheville, which is the actual large city, not south Asheville, which is Arden, in Asheville, which is a larger metropolitan area, on a mobile phone, We went from about 0.

5 percent visibility to 4 percent visibility in the entire area. So again, visibility is how high are you, and we went from 0. 5 to 4 percent here, and here’s the 0. 5 or 0. 4 up to 5%. So, I can look here and see, now, we’re tracking an entire city versus a small part of a city, so this is going to take longer for it to move up.

But I can see our major terms, addition, contractor, near me, went from Google’s, you know, third page. The top is technically 1, 2, or 3. And we’re seeing basically it going near the top, which is position 4. And so addition, contractor, near me, I can see that this term basically showed up around January 24th.

And it’s stayed at the top the last couple weeks. And so I can see all of these terms that have moved up. So addition, near me, home addition, builder. Home Edition Builders Near Me, Home Edition Near Me Edition Builders Near Me. So we’re basically looking at, in all of Asheville, we’re looking at around 15 terms or so that are on Google’s first page and aren’t at the top.

And if I look at a 30 day period, we started with basically nothing, we started with nothing on Google’s first page on January 2nd and now we have 15 terms. On Google’s first page, not at the top. They’re not yellow yet. Yellow is at the top. But we have 15 terms that have moved up to the middle of Google’s first page, or near the top.

And basically over the next month or so, we’re going to get all these terms that are near the top. Addition Contractor near me, and get that to move to position 3, 2, or 1. Home Addition Builder near me. Addition near me. So all of these will continue to move up. So all I have to say This strategy of doing high quality links from other websites really works.

And I’ve been trying to find a team that will do this for a while. Like I mentioned to you on the phone and I’m really happy with this new team. And this is making me reach out to you and other people I’ve worked with in the past and saying, Hey, this actually works. So if you come across a home, you come across anybody that does home additions at once, this kind of growth.

That’s awesome. Remodelers, home additions, but also cancer nonprofits like yourself or other kind of companies out there that want visibility. This is working, and I’d like to bring on five new clients in the next quarter that, you know, are really competitive or it’s really, you know, challenging to move them up.

And with this new team, with this new strategy, I can definitely get them to the top of Google. It’ll probably take 90 to 120 days doing 10 links, 10 connections a month, but I know it can do it. All right. Talk to you soon. I’m Jeremy with Pushleys. Thanks.

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