Client Progress Update
Client Progress Update
Note: This is a Video showing SEO Progress for an HVAC Company in Central FL after three months. We’re making some SEO Progress as have also generated 3 leads for the client using ChatGPT which resulted in 25K of increased revenue for the client.
Video Transcription
Hey man, happy Friday. Just wanted to make a quick video showing you our progress here in the Winter Garden area from a Google perspective. We’ve got about five terms on Google’s second page now, one term on Google’s first page. Two technically, “help with AC replacement” and “AC installation company.” So two on Google’s first page with Google and then five on Google’s second page. And then a couple on Google’s third page: “AC repair”, “AC repair near me”, “AC repair services”, “air conditioning repair.”
What we basically have according to search console is we’re seeing about 11 clicks from Google with around 21,000 impressions. Not a lot of people are clicking onto the site, but when people are clicking onto you from Google, it’s Rich’s AC, Rich’s Air Conditioning. They’re searching for that. To improve our click-through rate, we should consider implementing effective HVAC SEO strategies for leads. Focusing on optimizing our keywords and enhancing our website’s content can help attract more visitors. Additionally, leveraging local SEO can position Rich’s Air Conditioning more prominently in search results, driving higher quality traffic to the site. By prioritizing these strategies, we can unlock significant seo benefits for hvac businesses, ensuring that our content aligns with what potential customers are actively searching for. Furthermore, regularly updating our website with relevant blog posts and customer testimonials can enhance our credibility and encourage more click-throughs. This holistic approach will not only improve our online visibility but also establish Rich’s Air Conditioning as a trusted name in the industry.
And then these are terms here that we’re making content for: AC not working, air conditioning not working, air conditioning troubleshooting.
We’ve made content around some of these keywords here, and it looks like the top converting pages are the homepage with 21 clicks and the contact page with four clicks.
And then we did have a couple of clicks for AC installation Orlando and we need to get some of these pages. We’re going to get these pages: AC repair services HVAC Orlando.
What we’re working on here is working on more AC not working pages, air conditioning troubleshooting pages, AC installation pages and emergency repair Orlando pages. And then we’re also working on just some more maintenance guides for AC, air conditioning maintenance guide, HVAC system comparison articles, etc.
Looking here at your Google Analytics, we look at traffic acquisition comparing this month to last month in Google. We essentially have 113 visitors from Google this month versus 98 last month. So we’re up about 15 percent, and about 95 people are contacting you direct, which means it could be from ChatGPT, it could be from an AI, so it usually shows as direct.
I’m still in the process of learning to track AI because it’s so brand new, and organic social, people coming from social media, about 15 people there. And then as far as where they’re coming from, it’s mostly Google or AIs, which shows us direct. We also had some coming from Yelp and Facebook, as well as Bing.
And then essentially, we’ve been working on content here for emergency repair, AC repair, Windermere as well as Why your AC is not working. I just worked on that today, the complete Florida homeowner’s guide. Letting Google know this a bit. I essentially have switched over. Some plugins weren’t keeping track of what all the pages were making.
SEO Growth on HVAC Side
So I switched over to a new plugin. I also installed inside of your site. I got rid of this old caching plugin and have a new caching plugin called WP Rocket. We also switched over from Yoast to Rank Math SEO, which is a better SEO plugin. I’m really seeing some good improvement here with using WP Rocket and Rank Math.
Let me know when you want an update next. I’ll keep working on all this and let me know what you’re seeing. All right. Thanks.
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