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The Importance of Nap Consistency for Local SEO

Are you a local business owner? Where are you advertising online? If local SEO is a focus, it's super important that you keep your NAP consistent. NAP is an acronym that stands for name, address, and phone number. Your business's NAP should be consistent across the internet. E-A-T stands for expertise, authority, and trustworthiness. You want to be the expert and trusted authority in your industry to potential customers but also Google. In fact, in this article, you'll learn what NAP is, what EAT is, and what to do to boost your local SEO rankings in Google.

What are Local Citations?

Whenever someone searches for your local business in Google, the search engine grabs your business’ name, address, and phone number. The NAP information is the most important part of that. Your name and address are the facts about you. Whether you’re an LLC, a partnership, a sole proprietorship, an S-Corp, or a corporation, those facts are what Google is looking at. Phone numbers are also an important part of your NAP because, according to an article by Accountable Index, only 10 percent of all calls are made from cell phones. That means your phone number is a super valuable piece of information for people searching for your local business.

What is NAP?

The NAP is the three most important words to have in your SEO, internet marketing, and copywriting. There’s a broad range of NAPs that are usually okay to have. A NAP that is simply an address without any other information is probably okay. It’s something that Google and search engines will easily find. A NAP that is in your name or that you use without permission is not okay. Your NAP should be your name or your place name with no initials or terms. A NAP that is the telephone number, address, or website of your place of business without your contact information is probably not okay. You’ll want your website to have your full name and contact information with links to your other websites and social media profiles.

What is EAT?

EAT stands for your E-A-T — expert, authority, and trustworthiness. You want to be the expert and trusted authority in your industry to potential customers but also Google. To be the authority, you need to provide relevant answers in your NAP. For example, “we’re a subscription-based home services company that are experts in selling local building materials” may not be the most relevant answer to the question “what services do you provide?” If you’re looking to work with “construction contractors in Atlanta, Georgia,” then you probably want to say, “construction companies in Atlanta, Georgia that can provide services in your area.”

Why Is NAP Consistency Important For My Business's Local SEO?

When it comes to local SEO, consistency is the key. The more consistent your NAP is, the more you build trust and authority with Google. Google is quick to drop out of respect for a business with inconsistent NAP, even if they’re ranked well in search. The trick is to be the authority you desire by being consistent with your NAP. Your NAP will define you and set you apart from the competition. More than just being the authority you want to be, consistency will also help you stay relevant in your industry as you face increasingly prominent and influential players.

Why Is NAP Important For My Business's E-A-T?

It’s important to note that NAP is vital for your business’s E-A-T in the same way that search engine optimization is. E-A-T and NAP are two very important components of search engine optimization. And together, they’re a powerful combination that makes your business stand out. E-A-T and NAP are meant to complement each other in a way that’s positive for both your brand and local search engine optimization. The benefits of E-A-T Your expertise and authority – Your online footprint is another place for you to display your knowledge and authority. Your online footprint is another place for you to express your expertise and authority. Your expertise and authority – This show potential customers that you’re in the know about the topic at hand.

Ensuring Consistency With Your Business's NAP

Be sure to have consistantcy with your business name. Be consistant if you have multiple locations. Make sure your phone number is the same across the board. Address wise, it should be your business’s physical address and nothing else. The informality of the address Google requires that each URL be unique and non-automated to ensure brand consistency. This means that each URL should have your business name in the URL, along with your phone number.

If your business name isn’t the same as your business name on business cards or a sign outside the business, this can be a problem for local SEO.

What problems can arise if incorrect NAP listings are published?

The Problem: When someone searches for a local business in the United States, the names, addresses, and phone numbers may not match what the business has on record. These discrepancies may be due to errors in your contact information.

The Solution: Even though it’s legal for a business to list incorrect information in the local market, Google wants to make sure it matches the name and address. To make sure your NAP matches what Google has on record, you need to make sure that you have a name that’s also listed in the business phone book. Â Since phone books come in multiple copies; you want to make sure you have a phone number for the business that Google can locate. This is why it’s so important to add new NAP listings in all market areas.

Good Local SEO

Good local SEO is essential for an effective digital marketing strategy, especially for local businesses. Even though you can still improve your local ranking with SEO tactics, it’s important to ensure your NAP is consistently on point. The right NAP consistently boosts search engine ranking in local searches. Keyword Research is Key for Local SEO There are many tools for keyword research and ranking a business’s online presence. These include tools from industry giants such as Ahrefs, SERPIQ, and SEOBook. You’ll also want to use tools such as Screaming Frog, Moz, Backlinko, and YaCy to rank your business’s local SEO. Most of these tools work with text data as well as organic search data.

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